1. SUSTRANS: COMMS & CAMPAIGNSTHROUGH SOCIAL MEDIA (PART II)SUSTRANS SOCIAL MEDIA AWAY DAYYEO VALLEY FARM CENTRE, 14 March 2012 Photo: Nojhan 2. 1. TWITTER TOOLS 3. EXERCISE 1:Set up an RSS dashboard 4. 2. THE 3Cs 5. COMMUNITY Photo:I See Modern Britain photo:Kevin813 Photo: Lululemon Athletica 6. CONTENT Photo:I See Modern Britain photo:Kevin813 Photo: Libertinus 7. COMPETITION Photo: Dudus Maximus 8. 3. CONTENT STRATEGY 9. SETTING UP A FACEBOOK PAGE1. Invite your friends, volunteers and contacts to like you2. Link to Facebook from your website and use in printed materials3. Add your Facebook (& Twitter) links to your email signature4. Run competitions: posting photos, naming campaigns etc5. Run short competitions to reach milestone likes (eg 1000); ask fans to recommend you to ve friends, and reward them6. Respond to everyone who posts something or likes your page7. Be informative: share links and news updates8. Entertain people: share stories, photos and videos9. Give them exclusive content: eg interviews; offers and discounts 10. EXERCISE 2 (grab a coffee)Identify 2-3 audience segmentsDevelop 5 content ideas for each 11. 4. MONITORING: UNDERSTANDINGYOUR REPUTATION CAPITAL 12. USING YOUR LINKEDIN NETWORK1. Always ask for business cards and invite people asap2. Use company search to nd employees in your network3. Use group search to nd relevant discussion groups4. Be friendly, add value (share info), dont hard sell5. Create your own InMap: http://inmaps.linkedinlabs.com/6. Use your inMap to identify clusters/ get a helicopter view7. Identify campaign opportunities8. Identify inuencers9. Spot well-connected outliers and make better use of them 13. EXERCISE 3:Google yourself and write downwhat you like/ dont like 14. 10. #FAIL! HOW NOT TO BE A SOCIAL MEDIA DISASTER ZONE 15. RECAP1. Social tools & thinking can add massive value to Sustrans2. Its about all aspects of the organisation - not just comms!3. We are at the beginning of a social, digital revolution4. Take inspiration from activist heroes; nd your own role models5. Set your strategy: why, how, who, what, where and when?6. Use free tools like bitly and paperli to maximise impact7. Remember the 3Cs: Community, Content, Competition8. Create, share and link to great content - always9. Set up systems to monitor and measure your online activity10.Avoid being a social media disaster zone 16. Photo: Caro Wallis USING SOCIAL MEDIA TO LEVERAGE YOUR STARTUPTHANK YOU! UCL ENGINEERING DOCTORATEJEMIMA@AABENGAGE.COM07958 SYMPOSIUM 2012 VIEV 357 334@JEMIMAG 2012 9 February