SUSTAINABLE TOURISM IN YOUR BUSINESS

SUSTAINABLE TOURISM IN YOUR BUSINESS

TODAY’S AIMS:> Learn about sustainable tourism and how it can benefit

customers, destinations and the company> Learn about some specific initiatives around excursions

and activities, accommodation, suppliers and engaging customers

> Explore how to take these further, improving the way our company contributes to sustainable tourism

> Agree what action to take

SUSTAINABLE TOURISM

THE BUSINESS CASE AND OUR COMPANY’S APPROACH

Great holidays that help people and the environment, so there will be great holidays in the future

(UN)SUSTAINABLE TOURISMENVIRONMENT

> Energy, water, resources> saving or wasting?> renewable or running out?

> Pollution and litter> keeping it clean, reducing hazards

> Wildlife and wild places> exploiting or preserving?

> Climate change> doing our bit

(UN)SUSTAINABLE TOURISMCOMMUNITIES

> Fair labour standards and safe workplaces> or discrimination, exploitation and unhappiness

> Respect and dignity> or arrogance and mockery

> Thriving local economies> or poor and marginalised communities

(UN)SUSTAINABLE TOURISMOUR BUSINESS

> Places people want to visit> beautiful and unspoilt

> Communities which welcome our guests> not hostile or hassling

> Holiday experiences that meet customers’ needs and desires

> authentic, different, in tune with their values> Understanding what the future holds

> in a fast-changing world> Cost-effective and efficient

> with energy and resources, as well as people and assets

WHY BOTHER?

THE BUSINESS CASE FOR SUSTAINABLE TOURISM

> Customers> Investors> Costs> Opportunities

CUSTOMERS

> Protecting the product> unspoilt destinations (pollution, water scarcity, extreme

weather)> unique character (unsympathetic development, imported

goods and culture)

> Experiences and adventure> different cultures, foods, ways of life

> Being welcome

CUSTOMERS – EMERGING TRENDS

A significant proportion of holidaymakers are:– - Worried about the impact of

their holidays (26%)– - Worried about climate

change and holidays (23%)– - Seeking more ‘authentic’

experiences (54%)– - Would choose a hotel with a

green award, if available (a 9% preference)

CUSTOMERS – AND DESTINATIONS

> Staying desirable> as a place to visit> as a place to work> as a place to live and raise a family> …over the long term

INVESTORS

> Liabilities and future-proofing> Extreme weather, climate change> Rising fuel costs – tax, regulations, peak oil> Liabilities – greenhouse gas emissions> Customer aspirations, market shift

COSTS

CLIMATE CHANGE PUTS TOURISM AT RISK

> Seaside – beach erosion, sea level rise, sea surges and storms, reduced fresh water supply. Where will the new destinations be?

> Mountains – shorter winter sport seasons, demand for higher altitude resorts. Longer summer seasons?

> Stormy weather, droughts, heatwaves – cancelled holidays, rescues, rebuilding

COSTSWASTING RESOURCES IS A WASTE OF MONEY

> Energy> Water> Raw materials and products> Taxes and fines

COSTS SOCIAL

> Communities and staff who think they are not being treated fairly and with respect won’t welcome our customers

What might this cost us?

OPPORTUNITIES

> Good management – cost savings, future proofing

> Getting passionate – innovation, excellence

> Building a brand

SUPPLY CHAIN BEST PRACTICEACCOMMODATION

> Some practical opportunities

> A practical auditing and marketing tool

WHAT ARE THE OPPORTUNITIES?

Getting there – and getting around, less CO2

Fuel efficiency, public transport, cycling and walking - excursions and transfers too

Using energy, water and other resources efficientlyLighting, heating, natural ventilation, efficient fittings, reuse and recycling

Treating local people and employees fairlySourcing locally, fair wages, promoting local products

Celebrating and protecting natural and cultural heritageForests, beaches, reefs, buildings, sacred places, traditions

GETTING THERE, AND GETTING AROUND, WITH LOWER EMISSIONS

> Fuel efficient aircraft and smarter flying techniques

> Ferry and train

> Providing and promoting bikes, public transport, walking etc

> Efficient and alternative fuelled cars, transit vehicles

> Excursions and transfers

USING ENERGY AND RESOURCES EFFICIENTLY

> 195,240 kWh – electricity = 39 households

> Electricity savings from the 3 hotels = 41 passenger flights to Florida

> Electricity savings from the 3 hotels = 500 million photocopies

> 44,090,000 litres – water = 800 households

> Financial savings: £74,000

HOTEL MAKEOVER PROJECT

OUR DIRECT IMPACTSAT THE OFFICE

> Turn off, turn down> Reduce, reuse, recycle> Smart appliances> Smart behaviour> Walk, cycle, public

transport, greener vehicles

TREATING PEOPLE FAIRLY

> Kenya: Setting up a new excursion with fair payment for villages visited

> Mexico: Creating links for the Maya communities to supply and sell jams to hotels

CELEBRATING AND PROTECTING CULTURAL & NATURAL HERITAGE

> Turtle awareness training, so holidaymakers know which bits of beach to avoid, and hotels understand how they can protect nesting beaches

> Demarcation buoys around coral reefs, to prevent accidental damage

> Excursions to inland villages, visiting wine-makers and sampling almond sweets in Cyprus

OPPORTUNITIES

>Good management – cost savings, future-proofing

>Getting passionate – innovation, excellence

>Building a brand

HAPPY ACCIDENT?

GOOD PLANNING!

WHO BENEFITS?

> Our customers> Our business> The people and the places our customers love to

visit!

SUSTAINABLE SUPPLIERS

> Fully interactive supplier-led system to improve sustainability performance

> Self-assessment checklists, defect reporting, task management, sustainable solutions

> Verification system – third party auditing

> Awards scheme – gold, silver, bronze

> Appearing in brochures 2008

SPECIFICS

> Checklists> Supplier audits > Gradings for more sustainable hotels

MORE DETAILS ON THE HOTEL MAKEOVER PROJECT

> You have the power to make a huge difference by taking some simple steps

> Hotels can save up to 25% on water and energy costs

> You can also use ‘sustainability’ to appeal to your British customers, as it’s a really hot topic in the UK

ENVIRONMENTAL ASSESSMENT RESULTS

> Huge wastage of energy and water identified

> lack of adequate maintenance

> incorrect usage of equipment

> procedural inadequacies> lack of awareness/

knowledge

ENVIRONMENTAL ASSESSMENT RESULT

> Issue:Delivering 16–18 litres/min (max recommended = 9.5 litres/min)

> Remedy: Fit flow restrictors/ controllers (cost 1-5€ each)

SHOWERHEADS

IMPLEMENTATION BENEFITS

> Environmental benefits achieved by implementing this recommendation in 80 guest rooms:

> reduce water consumption by 2,440m3/year> reduce the volume of wastewater generated

by the hotel> reduce LPG consumption by 7,100kg/year

> Supplier benefits achieved by implementing this recommendation:

> save 9,220 €/year in water and LPG> Implementation cost = 400€> Payback period = 2 weeks

ENVIRONMENTAL ASSESSMENT RESULT

> Leaking toilets continually allow water to trickle from the refill valve into the cistern affecting 10% of toilets

> Regular maintenance

TOILETS

IMPLEMENTATION BENEFITS

> Environmental benefits achieved by implementing this recommendation:

> reduce water consumption by 1,750m3/year

> Supplier benefits achieved by implementing this recommendation:

> save £2,460 per year in water costs

> Implementation cost:> already incorporated within routine maintenance

ENVIRONMENTAL ASSESSMENT RESULT

> Conveyor belt toasters are used and run for four hours every day, continuously, but utilised for little more than one hour of that time

> Replace with pop up toasters

TOASTERS

IMPLEMENTATION BENEFITS

> Environmental benefits achieved by implementing this recommendation:

> reduce electricity consumption by 8,830kWh/year

> Supplier benefits achieved by implementing this recommendation:

> save £520 per year in electricity costs

> Implementation cost:> negligible if routinely replaced

SWIMMING POOLS

ENVIRONMENTAL ASSESSMENT RESULT

> Water loss caused by...> water loss through leakage> water loss through

inefficiency> incorrect water

turnover rate> too frequent backwashing

> Routine maintenance and revision of operational parameters

IMPLEMENTATION BENEFITS

> Environmental benefits achieved by implementing this recommendation:

> reduce water consumption by 4,320m3/year> reduce electricity consumption by 11,240kWh/year

> Supplier benefits achieved by implementing this recommendation:

> save £6,780 per year in water and electricity costs

> Implementation cost:> negligible if routinely replaced

Caloura Hotel Resort

Louis Imperial Beach Hotel Paloma Perissia Hotel

ENVIRONMENTAL ASSESSMENT SUMMARY

> Environmental Improvements when implemented amount to energy savings equivalent to £74,000 per annum

NOT JUST ENVIRONMENT, PEOPLE TOO

> Holidays, safety, contracts, pay, training...

> Access to resources and amenities, trading opportunities, dignity, respect

NOT JUST ENVIRONMENT, PEOPLE TOO

> StaffHolidays, safety, contracts, pay, training...

> CommunityAccess to resources and amenities, trading opportunities, dignity, respect

SUPPLIER AUDITS AND GRADINGS FOR MORE SUSTAINABLE HOTELS

> Understand and manage risks and opportunities in your supply chain

> Reward those suppliers who are doing well, with a grading

> Signal to customers that we care

Gold Award

Sliver Award

WHAT’S IN IT FOR THE SUPPLIERS?

> Cost savings> energy, water, waste

> Differentiation> Quality> Long-term sector benefit> Staff morale and loyalty

TALKING TO SUPPLIERS ABOUT SUSTAINABLE TOURISM

In pairs, have a conversation where one of you plays the part of a member of staff and the other one takes on the role of a hotel manager or other appropriate supplier.

The conversation should cover> What the company wants the supplier to do?> Why?> What’s in it for the supplier?

CHAMPIONING SUSTAINABLE TOURISM

> How can we make our holidays the best they can be for the environment and people?

> What can I do, in my job, to champion sustainable tourism?

REFLECTING ON THE TRAINING

> What have you learnt? > What do you now realise about what you can

do to help bring about sustainable tourism? > How do you now feel about your company and

sustainable tourism?