sustainable tourism
TRANSCRIPT
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Sustainable Tourism
Bruno Maia/Naturezafotos.org
Bruno Maia/Naturezafotos.org
Bruno Maia/Naturezafotos.org
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What is sustainable tourism?
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The tourism industry has trouble defining it…
• Green Tourism
• Ecotourism
• Geotourism
• Authentic Travel
• Cultural Tourism
• Adventure Tourism
• Community Tourism
• Responsible Tourism
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Sustainability is vital to the life of the tourism industry.
Sustainability principles refer to the environmental, economic and socio-cultural aspects of tourism development. A suitable balance must be established between these three dimensions to guarantee its long-term sustainability. UN World Tourism Organization
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Every day, tourism plays a larger role in our world.
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Sustainable Tourism has the power to create change on a global scale.
• Preserve destinations for generations to come
• Safeguard our cultural and environmental heritage
• Promote social equality
• Energize new markets to travel to the destination
• Revitalize local communities
• Create jobs along the rich value chain
• Keep tourism dollars within destinations
• Help businesses reduce costs
Bruno Maia/Naturezafotos.org
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… but there is hesitancy.
• “It’s Just a Fad”• “Too Expensive”• “Too Complicated”• “Requires Sacrificing
Quality”• “No Return on Investment”
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Consumers are ready.
• 66% in U.S. believe their travel choices make a difference
• 80% in Europe believe their travel choices make a difference
• 95% of business travelers think hotels should be “green”
• 44% consider the environment when making travel decisions
• 67% would change travel habits if they knew it made a difference
Bruno Maia/Naturezafotos.org
*Sabre Holdings, 2010**TUI
***Deloitte
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What do “sustainable travelers” look like?
• Younger. Average age is 39. Non-green traveler is 44.
• Educated. 48% have a college degree.
• Wealthier. 13% higher income.
• Spendy-er. $2,000 more on travel per year.
• Tech Savvy. Book online and value technology.
Bruno Maia/Naturezafotos.org
*Saber Holdings, 2010
** LOHAS**TUI*
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Tree Hut, Wayanad
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African Safari, Botswana
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But what are they looking for?
Bruno Maia/Naturezafotos.org
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The things that you can probably guess…
• Conservation of natural resources• Protecting biodiversity• Reduction of waste• Minimizing effects on climate change
Bruno Maia/Naturezafotos.org
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And some you didn’t know you knew...
Uniqueness Quality ParticipationAuthenticity
Bruno Maia/Naturezafotos.org
Bruno Maia/Naturezafotos.org
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Sustainable tourism measures success in different ways
Type of Travel
Number of Visitors
How much money is spent
Quality of Travel
Length of Stay
Where themoney is spent
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With sustainable tourism all are
benefited.Travelers
Businesses
Tourism Boards
Governments
Residents
Bruno Maia/Naturezafotos.org
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The journey may be long.But it’s worth it.
Sustainability will not happen all at once.But, every little bit counts – for you and the traveler.