sustainable business blogging with 52 post ideas

download slides & 52 blogging ideas: tekserve.com/iwny

@JazminHuppDirector of Marketing @Tekservecheck-in with event hash tag #Tekserve

Creating a Sustainable Blogging StrategyInternet Week NY

1

Whomanages your blog?writes content?

Mike Licht

2

reads your blog?best distribution method?Who

Mike Licht

3

How what platform do you use?

Mike Licht

4

Your reader has:

• Problems (I can’t start my Mac.)

•Questions (What kind of Mac should I buy?)

• Aspirations (I wish I had an organized iTunes library.)

• and a short attention span...so get to the point!

Be Extremely Useful to Your

Reader

5

The Headline is The Most Important Part

•80% of people will read your headline

•Only 20% of people will read your article

6

Four U’s of Writing Headlines

•Be USEFUL to the reader,

•Provide him with a sense of URGENCY,

•Convey the idea that the main benefit is somehow UNIQUE; and

•Do all of the above in an ULTRA-SPECIFIC way.

7

What is the purpose of the headline?

8

...to get the first sentence read

9

What is the purpose of the first sentence?

10

...to get the second sentence read.

11

What do you write about?

Mike Licht


12

Conduct a Survey & Release the Results!"#$%&'(#)*+*,%-./0*(,*+,*/+,0*+,*&-/+'(#)*+*1-//*2%-./03"#4/05&"6*+&&"%#'5*7#&/*0"%*8+./*/#"%)8*-/,%9',:*&-/+'/*,"6/*;-/''0*)-+;8(&,*+#$*+$$*0"%-*

&"66/#'+-05

Summarize your Seminar<%-#*0"%-*,;/+4(#)*#"'/,*(#'"*+*=9")*;",'5*>;9"+$(#)*0"%-*,9($/,*'"*29($/,8+-/*?(99*+99"?*0"%*'"*/6=/$*'8/6*+#$*=%(9$*+*1"99"?(#)*"1*;/";9/*9""4(#)*1"-*

;-/,/#'+'("#,5*3+4/*,%-/*'"*+,4*-/+$/-,*'"*,%=,&-(=/*'"*0"%-*#/?,9/''/-*(#*"-$/-*'"*=/*#"'(@(/$*"1*1%'%-/*;-/,/#'+'("#*$+'/,5

Record your SeminarA",'*'8/*.($/"*"-*?/=(#+-*./-,("#*"1*0"%-*&"#'/#'5*B1*0"%*?+#'*'"*C%(&/*-/)(,'-+'("#*1"-*0"%-*%;&"6(#)*/./#',:*C%,'*8"?*+*&9(;*"1*0"%-*6",'*(6;"-'+#'*

&"#'/#'*+#$*+,4*%,/-,*'"*-/)(,'/-*1"-*'8/*#/D'*$+'/5*

Share Photos of Your Last Event>;9"+$*;8"'",*'"*E9(&4-*"-*E+&/=""4*+#$*,8+-/*'8/6*?('8*0"%-*+%$(/#&/5*F"%*)/'*/D'-+*;"(#',*1"-*'+))(#)*;/";9/*(#*'8",/*;8"'",*,"*'8/0*,8+-/*'8/6*

?('8*'8/(-*1-(/#$,5*

Write a White PaperF"%*&+#*&+99*'8/,/*G,;/&(+9*-/;"-',H:*G/=""4,H:*"-*G?8('/*;+;/-,H*=%'*'8/0*+-/*+99*./-0*,(6(9+-5*I$$-/,,*+*;-"=9/6*0"%-*&%,'"6/-,*8+./*(#*+#*(#'/-/,'(#)*

?+05*J/'*+$$('("#+9*$(,'-(=%'("#*=%'*;+-'#/-(#)*?('8*,"6/"#/*(#*'8/*/&",0,'/6*'8+'*8/9;,*0"%*+$$-/,,*'8(,*;-"=9/6*(#*/D&8+#)/*1"-*'8/6*$(,'-(=%'(#)*

'8/*-/;"-'*'"*'8/(-*&%,'"6/-,*'""5*

Release a BookK./-0="$0*?+#',*'"*8(-/*'8/*;/-,"#*?8"*G?-"'/*'8/*=""4H*"#*'8/*'";(&5*2/'8*J"$(#*;%=9(,8/$*8(,*'";*LMN*=9")*;",',*(#'"*+*=""4*&+99/$*26+99*(,*'8/*O/?*

P()!"F"%-*=9")*(,*+*)-/+'*;9+&/*'"*?"-4*"#*,#(;;/',*"1*&"#'/#'*+#$*)/'*1//$=+&4*=/1"-/*&"6;90(#)*0"%-*?-('(#)*(#'"*+*=""45*J/''(#)*0"%-*=""4*;-(#'/$*)/',*&8/+;/-*/./-0*$+0*=%'*0"%*&+#*-/9/+,/*+#*/P""4*"-*AQE*1"-*+96",'*#"'8(#)5

Bring in an ExpertE(#$*+*1/?*?/99R4#"?#*/D;/-',*(#*0"%-*@(/9$*'8+'*?(99*'+94*'"*0"%5*F"%*&+#*1/+'%-/*'8/6*(#*+#*(#'/-.(/?:*+99"?*'8/6*'"*)%/,'*;",':*-/&"-$*'8/(-*+$.(&/:*"-*

/./#*;-/,/#'*+*.(-'%+9*&"#1/-/#&/5*

tekserve.com/iwny! ! ! ! ! ! ! ! ! ! ! ! ! ! ! 1

52 BUSINESS BLOGGING IDEASOriginal Content

13

Address Customer Objections!"#$%&'(&)*)+,&'-.)/0#'$&1&/230'4)+&"13&"15&0'&-2,#$6&,'2+&7+'52/0&1$5&8+#0)&/'$0)$0&0'&/"1$6)&0")#+&4#$539&:0;<<&/<1+#(,&"'8&,'2+&301((&"13&0")3)&/'$*)+310#'$3&13&8)<<&13&+)1/"&/230'4)+3&-)('+)&,'2&)*)$&"1*)&0'&31,&1$,0"#$69&

7 Things You Didn’t Know About “X”!"#3&#3&1&7'72<1+&1+0#/<)&30+2/02+)9&=#%)<,&,'2;+)&6'#$6&0'&8+#0)&>&0"#$63&0"),&1<+)15,&%$)8&?41%)3&0")&+)15)+&())<&341+0@A&>&0"#$63&0"),&5#5$;0&%$'8A&1$5&"'7)(2<<,&'$)&0"#$6&0"10&-<'83&#0&'20&'(&0")&810)+9&

Create a Checklist or WorksheetB'4)0"#$6&13&3#47<)&13&CD&E773&0'&:$301<<&'$&F'2+&G)8&#H"'$)I&'+&C!")&J#+30&K&!"#$63&0'&B)027&'$&L*)+,&G)8&M1/I&8#<<&6)0&,'2&/230'4)+3&8"'&+)/)$0<,&72+/"13)5&1&5)*#/)&13&8)<<&13&")<7&,'2+&)N#30#$6&/230'4)+3&8#0"&0")#+&$)8&72+/"13)39&

Make an Absurd ComparisonCD&O1,3&=P=Q103&8#<<&:47+'*)&F'2+&H+)3)$0#$6&B%#<<3I&8#<<&/10/"&100)$0#'$&-)/123)&#0&#3&3'&1-32+59&

Give Them a Peak Behind the Kimono F'2+&4'30&5#)R"1+5&(1$3&81$0&0'&%$'8&"'8&0")&312316)&#3&415)9&S#*)&0")4&1&-1/%3016)&7133&1$5&7+'T#<)&3'4)0"#$6&2$#U2)&1-'20&"'8&,'2+&-23#$)33&'7)+10)39

Profile a Customer You Work WithQ"''3)&1&/230'4)+&8#0"&1&<1+6)&'$<#$)&('<<'8#$6&1$5&7+'T#<)&0")4&#$&,'2+&-<'69&S#*)&0")4&1&(+))&6#(0&#$&)N/"1$6)&('+&0")&#$0)+*#)89&!"#3&/1$&-)&13&3#47<)&13&30'77#$6&-,&0")#+&3025#'&0'&01%)&7#/02+)3&'(&0")#+&3)027&1$5&6+)10&+)32<03&0'&3"'8&0")4&0'&0")&8'+<59

Profile a Non-Profit You Work WithF'2&"1*)&0'&-)&/1+)(2<&0"#3&5')3$;0&/'4)&'((&13&0'01<<,&7+'4'0#'$1<&-20&,'2&/1$&7+'T#<)&1&$'$R7+'T#0&,'2&3277'+0A&3"'8&,'2&"'8&3277'+0&0")4&?"'7)(2<<,&8#0"&,'2+&-23#$)33&3)+*#/)3@A&1$5&#$*#0)&,'2+&+)15)+3&0'&3277'+0&0")4&0''9&


14

Profile Another Local Business!"##$%&'&()$*+%$$&,"',&',,-'.,$&$*/*0'-&.)$,#/%-$&'$&1#)-$&'+2&,'03&'(#),&4"',&*$&$#&*+,%-%$,*+5&,"',&,"%1&2#&'+2&"#4&,"%1&.#+,-*(),%6&

Compare Your Product/Service to Something With Celebrity Buzz7&'2/*,&,"*$&*$&'&."%'8&,-*.39&(),&'&8#$,&-%:%'0*+5&"#4&1#)-&$%-:*.%&4#)02&"':%&8-%:%+,%2&,"%&0',%$,&.%0%(-*,1&2*:#-.%&4*00&5%,&-%'2%-$6

Hold a Photo Contest;#)<00&+%%2&'&4#-28-%$$&80)5*+&#-&='.%(##3&'88&,#&2#&,"*$&(),&8"#,#&.#+,%$,&'-%&'&5-%',&4'1&,#&5'*+&='+$6&>#4&'(#),&'$3*+5&1#)-&.)$,#/%-$&,#&.#/%&*+,#&,"%&$,#-%9&,'3%&'&8*.,)-%&#=&,"%/$%0:%$&4*,"&,"%*-&=':#-*,%&,"*+5&'(#),&1#)9&'+2&,"%+&$)(/*,&*,&=#-&:#,*+5&=#-&'&8-*?%6&7=&1#)&/'3%&*,&%'$1&=#-&,"%/&,#&*+:*,%&=-*%+2$&@&='/*01&,#&:#,%&#+&,"%*-&8*.,)-%&A'+2&,"%&8-*?%&0'-5%&%+#)5"B&1#)<00&5'*+&,"%*-&=-*%+2$&'$&='+$&,##6

Create an InfographicC"%$%&'-%&'00&,"%&-'5%&,"%$%&2'1$&(),&,"%&=#-/',&$%%/$&,#&(%&"%-%&,#&$'16&!#00%.,&$,',*$,*.$&#+&'&,#8*.&1#)-&.)$,#/%-$&.'-%&'(#),&A/'3%&$)-%&,#&.*,%&'+2&:%-*=1&1#)-&$#)-.%$B6&C"%+&.-%',%&'&=)+&'+2&*+=#-/',*:%&5-'8"*.&,"',&*00)$,-',%$&,"%&$,',*$,*.$&1#)<:%&.-%',%26&D'3%&$)-%&*,&0##3$&5##2&4*00&8*++*+5&*,&,#&E*+,%-%$,&,##6

Talk About an Event in HistoryC'3%&'&,)-+*+5&8#*+,&1#)-&*+2)$,-1&'+2&,'03&'(#),&,"%&,*/%&*,&"'88%+%2&*+&'+2&,"%&'==%.,&*,&"'2&#+&,"%&*+2)$,-16&F%&0*3%&,#&2#&'&8-#G*0%&#=&'&4#/%+&*+&,%."&=#-&H2'&I#:%0'.%&2'16&

Debunk a MythC'03&'(#),&'&.#//#+&/*$.#+.%8,*#+&A#-&/)0,*80%&/*$.#+.%8,*#+$B&'(#),&1#)-&()$*+%$$&#-&8-#2).,&'+2&2%()+3&,"%/6

Disagree with Someone Influential (Publicly);#)&.'+&5%,&'&0#,&#=&',,%+,*#+&(1&2*$'5-%%*+5&4*,"&'&,#8&+'/%&*+&1#)-&*+2)$,-1&4*,"&'&4%00J=#)+2%2&'-5)/%+,6&K)$,&/'3%&$)-%&,"',&,"%&$"#-,&,%-/&5'*+$&#=&,"%&8#8)0'-*,1&#),4%*5"$&'+1&8#$$*(0%&-%$*2)'0&2*$'5-%%/%+,6&


15

Product Launches!"#$%&'()*$+#),)-.'/0)&'/$)/".)1$$2)$')1#$3+-/)24+'-".0)%&22)2&5.2*)42%4*0).4#')*$+)/#467&-)$')/"4/)34*8)9+0/):45.)0+#.)*$+)1$0/);<;=)46/.#)/".)24+'-")4'3)/".')+0.)/"&0)40)-$'/.'/)6$#)*$+#).:4&2)>240/)%".')4''$+'-&'()/".)1#$3+-/)/$)*$+#)-+0/$:.#08

Compare Product Versions;6/.#)4)'.%)1#$3+-/)24+'-".0)?4'3).01.-&422*)&6)/".)1#.@&$+0)@.#0&$')&0)0/&22)4@4&24>2.A)*$+#)-+0/$:.#0)%&22)>.)405&'()%"4/B0)/".)3&66.#.'-.8)C#.4/.)4)/4>2.)/"4/)0"$%0)/".)3&66.#.'-.0)4'3)-$::.'/4#*)$')

Product ShowdownC$:14#.)/%$)0&:&24#)1#$3+-/0)4'3)/.22)*$+#)#.43.#0)%"&-")$'.)-$+23)>.)>.//.#)6$#)/".:8)

Product Unboxing=$1+24#)4:$'()/".)(43(./)>2$(0)4#.)"&(")#.0$2+/&$')1"$/$0)$6)4)>#4'3)'.%)1#$3+-/)?1#.6.#4>2*)1+>2&0".3)#&("/)>.6$#.)/".)(.'.#42)1+>2&-)-4')(./)4)"$23)$6)&/A8)

Product ReviewsDE124&')/".)1#$3+-/)>#&.72*)4'3):45.)&/)-2.4#)%"4/)&/)3$.08)F&@.)4)6.%)1#$0G)4/)2.40/)$'.)$#)/%$)-$'0G)4'3)/".')0+::4#&H.)*$+#)>+*&'()43@&-.8)I4'*)1.$12.)%&22)05&1)#&("/)3$%')/$)/".)-$'-2+0&$'8)I45.)&/)-2.4#)%"4/)/*1.)$6)-+0/$:.#)%$+23)>.'.7&/)6#$:)/"&0)1#$3+-/8)J$'B/)6$#(./)/$)2&'5)/$)"$%)/".*)-4')>+*)&/)4'3)0$:.)42/.#'4/&@.)0$2+/&$'0)/$$8

How to Get the Most Out of Your ProductC#.4/.)4)(+&3.)6$#)-+0/$:.#0)%"$)"4@.)>$+("/)4)1#$3+-/)4'3)/.4-")/".:)"$%)/$):4&'/4&')&/)4'3)(./)/".):$0/)$+/)$6)&/8

Buyers Guide!45.)4)-$:12.E)1+#-"40.)3.-&0&$')4'3)-#.4/.)4)(+&3.)$6)%"4/)*$+#)#.43.#0)0"$+23)-$'0&3.#)%"&2.)1+#-"40&'(8)K$+B22)4//#4-/)#.43.#0)2$$5&'()6$#)%"4/)*$+)

0.22)4'3)>.):$#.)2&5.2*)/$)0.22)&/)/$)/".:)6$#)1#$@&3&'()"$'.0/)43@&-.8


52 BUSINESS BLOGGING IDEASProduct Content

16

Summarize an Event You Attend!"#$%&'($)%*+,-$%.'/01$%"(%(+$%$2$&(%"&3%",4%('%5/6-,)+%,(%-,2$%6$7'1$%.'/%-$"2$8%9"#$%)/1$%('%(*$$(%"6'/(%.'/%5')(%'&%(+$%$2$&(%+")+(":%('%:$(%7'--'*$1)%*+'%"(($&3$3%(+$%$2$&(%*,(+%.'/%"&3%*"&(%('%#$$5%.'/1%&'($)%7'1%1$7$1$&;$8%<7%.'/%4$&(,'&%(+$%51$)$&($10)%(*,(($1%+"&3-$%,&%.'/1%(*$$(=%(+$.%"1$%-,#$-.%('%1$(*$$(%.'/1%"1(,;-$%('%"--%(+$,1%7'--'*$1)%(''8

Create a Top Influencers in Your Field List>'&(";(%(+$%('5%,&?-/$&;$1)%,&%.'/1%?,$-3%"&3%")#%(+$4%7'1%"%6,'%5,;%('%7$"(/1$%(+$4%,&%.'/1%-,)(8%@/6-,)+%(+$%-,)(%"&3%)$&3%(+$%-,&#%('%$2$1.'&$%.'/%7$"(/1$38%A'(%'&-.%*,--%.'/%)$$4%-,#$%"%(")($4"#$1%7'1%5/6-,)+,&:%(+$%-,)(%6/(%$2$1.'&$%'&%,(%*,--%61'"3;")(%,(%('%(+$,1%7'--'*$1)8%B2$1.6'3.%-,#$)%6$,&:%'&%"%-,)(%'7%,45'1("&(%5$'5-$8%

Comment on Another Article<%#$$5%3'C$&)%'7%,&3/)(1.%6-':)%,&%"%D'':-$%1$"3$1%(+"(%<%3,2$%6";#%,&('%*+$&%<%&$$3%71$)+%,3$")8%E33%.'/1%5$1)5$;(,2$%('%"&%"1(,;-$%"&3%-,&#%('%(+$48%F"2$%:1$"(%"1(,;-$)%"&3%1$G)/17";$%(+$4%"7($1%"%7$*%4'&(+)8%E)#%(+$%*1,($1%,7%.'/%;"&%)(1",:+(G/5%1$5')(%(+$,1%"1(,;-$%('%.'/1%),($%6$;"/)$%.'/%(+,&#%,(0)%)'%:1$"(8

Make a List of Best ArticlesH'/%;'/-3%3'%(+,)%3",-.=%*$$#-.=%4'&(+-.=%'1%.$"1-.8%9"#$%"%-,)(%'7%(+$%6$)(%"1(,;-$)%.'/02$%1$"3=%"33%"%)$&($&;$%'&%*+.%.'/%(+,&#%,()%,45'1("&(=%"&3%-,&#%'/(%('%(+$48%

Comment on a Popular YouTube Video!"#$%"%2,3$'%I'1%"%;'--$;(,'&%'7%2,3$')J%"1'/&3%"%('5,;%.'/1%;/)('4$1)%;"1$%"6'/(8%K1,($%"%7$*%-,&$)%('%,&(1'3/;$%(+$%2,3$'=%$46$3%,(=%"&3%.'/02$%:'(%"%5')(8%

30 Resources for Your CustomersK1,($%"%5')(%",4$3%"(%'&$%'7%.'/1%("1:$(%:1'/5%*,(+%"%-,)(%'7%1$)'/1;$)%(+"(%(+$.%*'/-3%?,&3%/)$7/-8

An Open Letter/Editorial/Soap Box!"#$%"%)("&;$%'&%"%;/11$&(%,))/$%"&3%-$(%.'/1%1$"3$1)%#&'*%"6'/(%,(8


52 BUSINESS BLOGGING IDEASCommentary

17

Create a How-To Video!"#$%&'$#()$*+)$(%,))'$,)%",-.'/$0)&*#,)($"0$1#.%23.4)$&'-$("4)$5),6$7&(.%$5.-)"$)-.*.'/$("0*8&,)$9:.2)$.;"5.)<$*"$%,)&*)$+"8=*"$5.-)"(>$?.%2$&$@"@#:&,$*"@.%$&'-$%#(*"4),($8.::$A.'-$6"#$*+,"#/+$!"#3#7)$8+)'$:""2.'/$*"$(":5)$*+).,$@,"7:)4(>$B"'C*$8",,6$&7"#*$/.5.'/$&8&6$("4)$)D@),*.()E$*+)()$@"*)'*.&:$%#(*"4),($8.::$%"'*&%*$6"#$A.,(*$8+)'$*+)6$A.'-$*+)6$%&'C*$%"4@:)*)$*+)$.'(*,#%*."'($&($)&(.:6$&($6"#$-">

Answer a Common Customer QuestionF+)%2$6"#,$)4&.:$7"D$0",$G#)(*."'($6"#,$%#(*"4),($+&5)$&'-$%,)&*)$&$7:"/$@"(*$"0$*+)$&'(8),>$;&2)$.*$&$,)/#:&,$@&,*$%&*)/",6$.'$6"#,$7:"/$&'-$6"#C::$&**,&%*$/,)&*$G#)(*."'($0,"4$G#&:.A.)-$%#(*"4),(>$

Write a Post Around a Quora Question1#",&$.($&$1HI$(.*)$8+),)$&'6"')$%&'$@"(*$&$G#)(*."'>$;&'6$@"@#:&,$0&%)($+&5)$*&2)'$*"$*+)$(),5.%)$&'-$6"#C::$A.'-$("4)$,)&::6$)'/&/.'/$"@.'."'(>$!"#$*)::$4)$6"#$-"'C*$+&5)$*.4)$*"$.'*),5.)8$0"#,$)D@),*($&'-$&'(8),$&$G#)(*."'>$J"8$6"#$-"'C*$+&5)$*">$K,.*)$&$@"(*$(#44&,.L.'/$*+)$7)(*$"@.'."'($"'$*+)$G#)(*."'E$&--$6"#,$"8'E$&'-$4&2)$(#,)$*"$@,"@),:6$%.*)$6"#,$("#,%)(>$K+)'$6"#$*8))*$&7"#*$*+)$@"(*E$4&2)$(#,)$*"$.'%:#-)$6"#,$("#,%)C($#(),'&4)($&'-$*+)6C::$:.2):6$,)*8))*$6"#,$@"(*$*"">

Best Tools/Apps/Hardware for ....3&2)$&$@,"0)((."'$",$*&(2$&'-$(+&,)$*+)$7)(*$"0$0",$*+&*$/,"#@>$


52 BUSINESS BLOGGING IDEASHow-To / Q&A

18

Share Your New Years Resolutions!"#$%&'"%&$%()*+',)-(&'"#'&.)+$&/+(')0%$(&/#-&$%*#'%&')&#-1&")2&.)+&3*#-&')&#//)03*,("&'"%04&

Ways You Expect the Industry to Change This Year5-)'"%$&6$%#'&7#-+#$.&8*)6&3)('&,(&.)+$&3$%1,/',)-(&9)$&/"#-6%(&#-1&/"#-6%&9)$&'"%&+3/)0,-6&.%#$4

Celebrate Nerd Holidays:%*%8$#'%&;,%&1#.&)-&<=>?4&!")2&)99&.)+$&9#@)$,'%&!'#$&A#$(&B)C%(&)-&D#.&?'"&ED#.&'"%&9)$/%F4&G$)0&EH#*C&*,C%&#&;,$#'%&I#.F&')&E50%$,/#-&J$,**%1&:"%%(%&I#.F&'"%(%&#$%&%#(.&#-1&9+-&3)('(&')&1)4

National Backup Day!'#$'%1&)-&<=<>=>>K&2,'"&'"%&'#6*,-%&EI)-L'&8%&#-&53$,*&G))*KF&%@%$.&D#$/"&<>&,(&M#',)-#*&N#/C+3&I#.4&O'L(&#&6$%#'&',0%&')&3$)0)'%&8#/C+3&()*+',)-(&')&.)+$&/+(')0%$(4

Gift Guides for Hallmark Holidays!")2&2"#'&6,9'(&.)+L$%&$%/)00%-1,-6&9)$&%@%$.&")*,1#.4&PQ'$#&8)-+(&3),-'(&9)$&,-/*+1,-6&,'%0(&9$)0&$%'#,*%$(&9$,%-1*.&')&.)+&)$&0#C%R#'R")0%&'.3%&

,1%#(&()&'"%&3)('&,(-L'&#**&#8)+'&.)+4&D#C%&(+$%&.)+&,-/*+1%&6$%#'&3,/'+$%(&9)$&;,-'%$%('&3,--,-64

(Famous Person Guide) to (Hot Topic)H"%&!'%@%&7)8L(&J+,1%&')&N$#-1&D#-#6%0%-'&2,**&6%'&.)+&%Q'$#&#''%-',)-&(,-/%&9#0)+(&3%)3*%444#$%&2%**&9#0)+(4&

Share a Cartoon:$%#'%&.)+$&)2-&)$&("#$%&#-&%Q,(',-6&/#$'))-&'"#'&/$#/C%1&.)+&+3&S0#C%&(+$%&')&*,-C&8#/C&')&'"%&)$,6,-#*&#$',('TU


52 BUSINESS BLOGGING IDEASSeasonal & Miscellaneous

19

Scannable Structure

• meaningful sub-headings (not "clever" ones)

• highlighted keywords (hypertext links and bold text get read more often)

• bulleted lists

• one idea per paragraph (users will skip over any additional ideas if they are not caught by the first few words in the paragraph)

• use the inverted pyramid

20

When how often do you blog?

Mike Licht

21

What best performing topics?

Mike Licht

22

How do you measure your results?

Mike Licht

23

Tyler Dickman@simplymacstore

24

Allan Evans@FirstTech

26

Jazmin Hupp@Tekserve

28

More Resources

•Copyblogger.com

•Problogger.net

•Sethgodin.typepad.com

•Blog.SmallDog.com

30


@JazminHuppDirector of Marketing @Tekservecheck-in with event hash tag #Tekserve

Creating a Sustainable Blogging StrategyInternet Week NY

31

sustainable business blogging with 52 post ideas

Technology

marketing

mike licht

jazminhupp

52 blogging

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