sustainable brands conference 2013 rio de janeiro, rj ... · full conference program plenary...

1st DAY - MAY 08th

SUSTAINABLE BRANDS CONFERENCE 2013RIO DE JANEIRO, RJ – MAY 08th AND 09th

PRESENTED BY

1st DAY - MAY 08th

1st DAY - MAY 08th

LET ThE REvOLUTION BEgIN!

WELCOME!

It seems as if we have been on the brink of a world revolution in the nature of business and the role brands will play in shaping the world of tomorrow for a very long time. For many of us at Sustainable Brands, it has been a calling for over a decade to help bring about a world in which more brands prosper by leading the way to a flourishing future.

What about for you? By virtue of the fact that you’re here at the first Sustainable Brands Rio, it’s safe to say you sense, as we do, that we are in fact in the midst of a revolution in the way we think about the appropriate relationship between business and society, brands and consumption. It doesn’t matter what brought you here today -- whether personal concern for our future -- or the desire to capitalize on the revolution that truly is underway. For most of us it’s some combination of both. And that’s just great!

SB Rio is about enveloping Brazil. We are the change agents with the ideas, influence and resource to drive the sustainability revolution forward. We couldn’t be more grateful for the opportunity to partner with our Brazilian friends to serve as instigators, facilitators and holders of this space for learning and collaboration. But we recognize that without you stepping into the role of change maker, our efforts would be in vain.

So here’s to taking the next step together toward. We know that this path will be at the same time chaotic and challenging, but it will also be gratifying to enjoy the outcomes we create together.

Here’s to the beginning of a great conversation, and welcome to the world of Sustainable Brands!

— KoAnn ViKoren SKrzyniArz FOuNDER OF SuStAINABlE BRANDS®

1st DAY - MAY 08th

TRENDS AND DRIvERS

FULL CONFERENCE PROGRAM

PlENARY

BREAkOut SESSIONS ROOm 1 gREEN ECONOmy

ROOm 2 BRAND COmmUNICATION

ROOm 3STAkEhOLDERS ENgAgEmENT

ROOm 3

09H00 WElcOME NOtE - kOANN SkRzyNIARz (FOuNDER & cEO, SuStAINABlE BRANDS WORlDWIDE)

09H15 kELLy SEmRAU (cSO, Sc JOHNSON)

09H35 FRED gELLI (cO-FOuNDER, tÁtIl DESIGN DE IDEIAS)

09H55 JOhN mARShALL ROBERTS (FOuNDER, WORlDWIDE tHINkING)

10H15 DENISE ALvES (DIREctOR OF SuStAINABIlItY, NAtuRA)

11H00 FERNANDO ChACON (MARkEtING DIREctOR, ItAú uNIBANcO)

11H20 SíLvIO mEIRA (cHIEF-ScIENtISt, PORtO DIGItAl)

11H40 gINO DI DOmENICO (cEO, BRASIl kIRIN)

12H00 NANCy hALES (DIREctOR, PSu - PORtlAND StAtE uNIvERSItY AND FIRSt-lADY OF PORtlAND)

10H35 COFFEE bREAk

14H00

17H45 — 19H00 COCktAiL expo | RELEASE SUStAiNAbiLity SOCiAL MEdiA iNdEx rooM 3

12H30 LUNCH

OppORTUNITIES OF ThE CIRCULAR ECONOmy

EFFECTIvE COmmUNICATION wITh CONSUmER

hOw TO BUILT AN INTERNAL CULTURE OF SUSTAINABILITy

15H00

16H30

BIOmImICRy: ThE INSpIRATION IN NATURE

ShIFTINg ThE mOBILITy OF pEOpLE AND gOODS

WORkSHOP:mEET ThE ASpIRATIONALS: NEw CONSUmER vALUES

hOw TO EvALUATE SUSTAINABLE BRANDS

hOw TO ENgAgE COmmUNITIES

WORkSHOP:BEhAvIOR ChANgE

16H00 COFFEE bREAk

2nd DAY - MAY 09th

INNOvATION AND ENTREpRENEURShIp

FULL CONFERENCE PROGRAM

PlENARY

ROOm 1 NEw BUSINESS mODELS

ROOm 2 TEChNOLOgy

ROOm 3BUSINESS STRATEgyBREAkOut SESSIONS

ROOm 3

09H00 WElcOME NOtE – ÁLvARO ALmEIDA (FOuNDER, REPORt SuStENtABIlIDADE)

09H15 CARLA mAyUmI (INNOvAtION DIREctOR, BOx1824)

09H35 CORNELIUS kOELBLIN (cOMMuNIcAtION StRAtEGY, BMW i)

09H55 mARCELO EBERT (cEO, tERPENOIl)

10H15 kAmI SAIDI (OPERAtIONS DIREctOR, HP BRAzIl)

11H00 CAmILA vALvERDE (DIREctOR OF SuStAINABIlItY, WAl-MARt)

11H20 mARCELO BLOIS (RESEARcH cENtER DIREctOR, GE)

11H40 CLAUDIA LORENzO (SOcIAl BuSINESS DIREctOR, cOcA-cOlA)

12H00 BENTO kOIkE (FOuNDER, tEcSIS)

10H35 COFFEE bREAk

14H00 hOw TO ENABLE ENTREpRENEURShIp

pRACTICINg mATERIALS ChANgE

CREATINg ShARED vALUE

15H00

16H30

ARRANgEmENTS TO LEvERAgE SOCIAL BUSINESS

WORkSHOP:EThOS CONFERENCE - BUSINESS mODELLINg

TEChNOLOgy DRIvES CO-CREATION

ThE pOwER OF DISRUpTIvE TEChNOLOgIES

hOw TO CONNECT gLOBAL STRATEgy wITh LOCAL DEmANDS

ThE kNOwLEDgE IS OUTSIDE ThE COmpANy

16H00 COFFEE bREAk

12H30 LUNCH

17H45 — 18H30 CLOSiNG SESSiON rooM 3

SUStAiNAbLE bRANdS RiO 2013

FACILITIES

MOBILITY

the event offers valet service with insurance. However, due to the conditions of the region, the cars will be parked along the beach edge. thus, we recommend the use of other transportation. Several bus lines operates on Atlantic Avenue, with several bus stops. the subway station cardeal Arcoverde is 1 km (0,6 mile) away from the event. It´s possible to go walking or using the public system of bicycle Bike Rio (there are several stations next to the hotel and subway). If you want, take a cab.

TOURISM

Once in Rio, you have many tourism options. Pedra do leme, where you can see a beautiful sunset is about half mile away (less than 1 km). Pão de Açucar, one of the major Rio’s postcard, is less than 3 miles away from the hotel (4 km).

GASTRONOMY

there are good dining options at the region. Some of the most famous are Marius Degustare (Avenida Atlântica, 290) with Brazilian and Mediterranean food; la Fiorentina (Av. Atlântica, 458), with a traditional carioca menu, and Shirley (Rua Gustavo Sampaio, 610), a Spanish restaurant with seafood.

SERVICES

there are many kinds of establishments next to Windsor Atlântica Hotel. there is a Itaú bank agency at Atlantic Avenue, about 200 yards away. At Gustavo Sampaio St there is a Banco24Horas. Also within 200 yards from the Hotel there are pharmacies, supermarkets and a large network of shops.


EvENT’S mAp

2st fLOOR

D ROOm 3 pLENARy / BREAkOUT SESSIONSE RECEpTION/ REgISTRATIONF EXpO EXpO / wI-FI zONE and COFFEE

1st fLOOR

A ROOm 1 BREAkOUT SESSIONSB ROOm 2 BREAkOUT SESSIONSC pRESS ROOm

ATLâNTICA AvENUE

1st DAY - MAY 08thPROGRAM: PLENARy

INSpIRATION FOR ThOSE whO BUILD TODAy ThE BRANDS OF ThE FUTURE

International business leaders presentreal initiatives of changing businessthrough clean technology,innovation, entrepreneurship, internal culture change, brand communicationand stakeholder engagement

the environment is changing and natural selection continues. We’re not talking about the weather, but the corporate world. there is a major transformation in the environment in which your company operates. there are already a few beginners. there are already many initiatives of entrepreneurs within big corporations, in the halls of the universities or in makeshift offices in their homes that are quietly realizing a new economic order.

the International conference Sustainable Brands is the ground zero for those professionals involved with innovation, sustainability and communication, who seek inspiration to build businesses that will be the basis of the brands of the future.

the programme of SB Rio 2013 brings presentations from business leaders and entrepreneurs during the morning, who will talk about powerful and real initiatives of business transformation through clean technology, innovation, entrepreneurship, consumer engagement, network knowledge and collaborative economy.

the main themes of the conference will be discussed in depth in breakout sessions during the afternoons, which feature panelists will be facilitated by international and national experts.

Participants will also confer an Exhibition of business initiatives fully connected with the content discussed in the plenary and breakout sessions, in order to make real what was said and expand the connection between theory and practice.

PROGRAM: SPEAKERS 1st DAY - MAY 08th

jOhN MARShALL ROBERTS09h55

fREd GELLI09h35

kELLY SEMRAU09h15

Behavioral scientist with a pragmatic application of creative thinking to solve everyday business challenges. He is founder of Worldview thinking, a consultancy with the focus of helping forward-thinking organizations to drive change through scientifically-grounded human insights. He developed the Roberts Worldview Assessment a breakthrough psychometric index that measures what really matters for winning hearts among skeptics.

Co-founder and Creation Director at Tátil Desing de ideias, a consunting company that uses design and branding to elaborate sustainable connections between people and brands. He has developed the Rio 2016 Olympic and Paraolympic Games' logos. He is professor of Eco-innovation and Biomimicry at Puc-Rio and he has received more than 100 national and international prizes.

CSo (Chief Sustainability officer) at SC Johnson & Son inc where she leads branding initiatives, crisis communication and sustainability communication. She is responsible for community leadership and the company’s philanthropy efforts, besides leading Sc Johnson’s global employee communications.

Denise is currently Director of Sustainability at natura. She has been with the company for 12 years, she has already worked in several areas such as the Southern Region commercial Management, the New Business Board and the Board of the Business unit, as well as the Organizational culture Board. She holds a Master’s degree in Production Engineering from the Federal university of Santa catarina and a Bachelor’s degree in chemical Engineering.

dENISE ALVES10h15

1st DAY - MAY 08th

PROGRAM: SPEAKERS 1st DAY - MAY 08th

fERNANdO ChACON11h00

GINO dI dOMENICO11h40

SILVIO MEIRA11h20

NANCY hALLES12h00

executive director of itaú Unibanco’s Marketing Department and Member of the Disclosure and Trading Committee since May 2009. He is graduated in mathematics from Puc-SP, with extension in technology and Management. He has built his career working in departments of technology, business and financial management in different segments of the economy such as services and retail food.

Ceo at Brasil Kirin, he took charge of the mission to lead the new expansion cycle of the company in the country, through a changing strategy that aims to turn the company an icon of responsible management. He has been already Director of Operations at Schincariol, served in leadership positions for more than 11 years at unilever, where he built a solid career on technical-industrial management.

Chief Scientist of the Center of Advanced Studies and Systems of recife, he is responsible for finding questions (instead of getting answers) and innovation in general. He is chairman of the board of administration of the Porto Digital, an initiative that contributes to the development of software and Managing Partner of IkEWAI, a network of investments and investors that finds, creates and solve problems.

Director of portland State University and first-lady of one of the most sustainable cities in the world. She directs the First Stop Portland, a program that leads delegations in study tours on Portland’s best practices on sustainability. She worked as a community organizer for volunteers in Service to America and developed a youth employment program for the Forest Service. She served as a founding member of the columbia River Gorge commission.

2nd DAY - MAY 09thREPORt SUStENtAbiLidAdE

OUR BUSINESS IS TRANSFORmINg BUSINESS

Sustainable Brands Rio 2013 is a milestone in our journey of ten years supporting Brazilian companies interested in incorporating sustainability in their management

Report Sustentabilidade is a company dedicated to integrate sustainability into the world of business. through its ten years of existence, we have built a relationship network with clients from various sectors and sizes. this knowledge allows us to identify emerging demands of new developments or even connect with international experiences that make sense for Brazilian companies.

Born as a communication agency, we offer consulting services and, more recently, we found ourselves as an organization of knowledge, able to systematize and disseminate the lessons that circulate in our area of influence.

this inclination approached us to the Sustainable Brands, undoubtedly the most important international network of sustainability leaders commited to achieve a model of sustainable development. In this learning environment, companies, civil society organizations and entrepreneurs share practices that will be the basis of the brands of the future.

SB strongly matches with Brazil, due to our creative and entrepreneurial ability, added to our sensitivity to environmental and social issues, that creates a fertile ground for business transformation. — ÁLVAro ALMeiDA cO-FOuNDER OF REPORt SuStENtABIlIDADE

PROGRAM: SPEAKERS 2nd DAY - MAY 09th

CARLA MAYUMI09h15

kAMI SAIdI10h15

MARCELO EBERT09h55

partner and innovation director at Box1824, company specialized in studies on trends and researches, she leads projects that combine research, design thinking and collaborative process. She has conducted in 2012 the study “Sonho Brasileiro” that sought to identify the vision and behavior of the youth in Brazil. She is co-founder of a collective of education that maps new learning initiatives in the world.

Director of operations & environmental Sustainability lead for Hp Brazil, since 2004 he has been structuring an Environmental Sustainability strategy for the company. kami currently leads Printing & Personal Systems Supply chain Operations. He is graduated in Business administration with two MBAs from university of São Paulo in International trade and Retail Management.

Ceo at Terpenoil, an organic technology company that has innovation as the basis for the sustainability of its products. He built his career on the financial market, being part of Risk, Operation and OEM process areas. He has coordinated multi-task groups at Febraban and participated of important sustainability-driven projects such as micro-finance and environmental risk analysis.

CORNELIUS kOELBLIN09h35

Communication Strategist for BMW, he leads the international launch and brand building strategy of the subbrand BMW i. . In 2006 he started his career at BMW working in the Dealer Development team in Beijing. In the following year he took over responsibility as communication specialist at the BMW headquarter in Munich for the sales regions Southeast Asia, Oceania, Middle East and Eastern Europe.

PROGRAM: SPEAKERS 2nd DAY - MAY 09th

CAMILA VALVERdE11h00

CLAUdIA LORENzO11h40 BENTO kOIkE

12h00

Director of Sustainability at Wal-Mart Brazil. She participated in the lojas da comunidade initiative, which meets the social needs of communities surrounding the company´s operations on wholesale and retail. She is also member of the Women leaders council of the company and led the creation of the Women´s Movement 360, which helps to promote a transformation in the lives of thousands of Brazilians women.

Social Business Director for Coca-Cola and executive Director of instituto Coca-Cola. She is part of the Women leadership council, a global initiative that aims to accelerate the development of female talent to include them in roles of higher business impact and responsibility. She was nominated leader of 5by20 strategy for latin America, a global strategy to empower 5million women by 2020, through the value chain.

Leader of Tecsis, the largest manufacturer of customized wind turbine blades in the world, Bento is one of those Brazilians who have developed cutting-edge technology. today he has got more than 35 thousand blades operating across the globe. Due to his technical knowledge and international experience he was invited by the government to develop key-projects for the Brazilian Aerospace Program.

MARCELO BLOIS11h20

Marcelo Blois works at Ge research Center as leader in the area of Systems integration. In this position he develops several initiatives on Industrial Internet, fostering innovation of GE products focusing on the need of customers in latin America. Marcelo holds a doctorate in computer Science and has been working with applied research in Software Engineering and Artificial Intelligence for over 15 years.

1st DAY - MAY 08thPROGRAM: bREAkOUt SESSiONS

ROOM 1 gREEN ECONOmy ROOm – 14h00

OPPORtUNitiES OF tHE CiRCULAR ECONOMy companies with great market reputation present their innovative ways of solving the issue with residues, designing products that close the production cycle according to the cradle to cradle concept. – ALEXANDRE FERNANDES (EPEA BRASIl) MARIA PAulA vIllARREAl (GIROFlExFORMA), cARlOS OHDE (SINctRONIcS), JAN vAN HEckE (DESSO)


biOMiMiCRy: tHE iNSPiRAtiON iN NAtURE the research and development areas that are studying nature to identify new applications and products. – FRED gELLI (tÁtIl DESIGN DE IDEIAS) INES FRANckE (NAtuRA), MARkO BRAJOvIc (AtElIER MARkO BRAJOvIc), JORGE lOPES (Puc-RIO)

TRENDS AND DRIvERS

Meet innovative initiatives that turn possible the Green Economy and find out how companies communicate with their customers. In the engagement room, learn what is necessary to build an internal culture of sustainability or to mobilize communities

1st DAY - MAY 08thPROGRAM: bREAkOUt SESSiONS

ROOM 2 BRAND COmmUNICATION – 16h30

HOW tO EvALUAtE SUStAiNAbLE bRANdS the ways to measure and calculate how the transference of value of sustainable behavior business to brands. – ALEJANDRO pINEDO (cONSultOR INDEPENDENtE) ANDREA PINOttI cORDEIRO (ItAú-uNIBANcO), cHRIStINA cARvAlHO PINtO (FullJAzz), tAtIANA lEMOS (BRAND tHINktANk)


WORkSHOP MEEt tHE ASPIRAtIONAlS New consumer values – the consulting companies SustainAbility and GlobeScan present what consumer expects from companies in different regions of the world. – ERIC whAN (GlOBEScAN) LORRRAINE SmITh (SuStAINABIlItY)


EFFECtivE COMMUNiCAtiON WitH CONSUMERReal cases of companies that build effective messages and manage to engage consumers in sustainable initiatives. – JAmES hEFFERNAN (ABERJE) MAttHEW YEOMANS (cuStOM cOMMuNIcAtION), FERNANDA MARquES (uNIlEvER)


SHiFtiNG tHE MObiLity OF PEOPLE ANd GOOdS Mobility solutions are a combination of the action of public and private sectors and civil society seeking alternatives to improve the quality of life in cities. – mIgUEL DANTAS (EHMAHO cONSultORIA) cORNElIuS kOElBlIN (BMWi), HIlÁRIO PEREIRA (INvEPAR), ANGElO lEItE (SERttEl)

1st DAY - MAY 08th

ROOM 3 STAkEhOLDERS ENgAgEmENT – 14h00

HOW tO bUiLt AN iNtERNAL CULtURE OF SUStAiNAbiLitythe transformation has to start from inside. How some companies are managing to insert sustainability into their organizational culture? – pRISCILLA NAvARRETTE (luME) SuSANA ARBEx (AtMA), DENISE HIllS (ItAú-uNIBANcO), SOlItAIRE tOWNSEND (FutERRA)


HOW tO ENGAGE COMMUNitiESthe join initiatives of civil society and companies that seek to increase the consciousness and mobilize citizens in main Brazilian cities. – ALTAIR ASSUmpçãO (SuStAINABlE HuB) NANcY HAlES (PORtlAND StAtE uNIvERSItY), RODRIGO BANDEIRA (ENzIMA / cIDADE DEMOcRÁtIcA), clAuDIA PIRES (PEPSIcO), GABRIElA PEIxINHO (PEtROBRAS)


WORkSHOP bEHAviOR CHANGEthe consulting companies Futerra and Eight Sustainability discuss with the audience how companies can drive change in the behavior of their consumers. – SOLITAIRE TOwNSEND (FutERRA), pABLO BARROS (EIGHt SuStAINABIlItY PlAtFORM)

ROOM 3 17h45

RElEASE SOCiAL MEdiA iNdExRelease of the Portuguese version of the Sustainability Social Media Index, original publication of Social Media Influence and custom communication, with partnership of Eight Sustainability Platform and support of Report Sustentabilidade in Brazil.

TRENDS AND DRIvERS

PROGRAM: bREAkOUt SESSiONS

2nd DAY - MAY 09th



ROOM 1 NEw BUSINESS mODELS – 14h00

HOW tO ENAbLEENtREPRENEURSHiPWays of accelerating entrepreneurial forces that are inside and outside companies through resources and management capacity. – JUDI CAvALCANTI (REPORt SuStENtABIlIDADE) DHAvAl cHADAH (cRIA), EDuARDO FERREIRA (ItAú-uNIBANcO), MuRIlO FARAH (MuRIlO FARAH)

ROOM 1 NEw BUSINESS mODELS – 15h00

ARRANGEMENtS tO LEvERAGE SOCiAL bUSiNESSBrazil also starts to know your successful social business cases. – FELIpE ARANgO (BSD cONSultING) clAuDIA lORENzO (cOcA-cOlA), MAuRE PESSANHA (ARtEMISIA), DANIEl IzzO (vOx cAPItAl), AlIcE FREItAS (REDE AStA)

It is time to understand new opportunities that foster entrepreneurship and social business, how technology shifts problems into solutions and practices to generate shared value. Besides that, learn how to adjust global strategy to local demands or create knowledge networks

2nd DAY - MAY 09thPROGRAM: bREAkOUt SESSiONS

ROOM 2 TEChNOLOgy – 15h00

tECHNOLOGy dRivES CO-CREAtiONthe new digital and mobility technologies expand collaborative production opportunities inside and outside the business environment and are accelerators of innovation and entrepreneurship. – RODRIgO vIEIRA DA CUNhA (PROFIlE) lIv WAtSON (WEBFIlINGS), JOANA SAMPAIO (PORtO DIGItAl), tOMÁS DE lARA (ENGAGE), RENAtO GuIMARãES (PuRPOSE)


tHE POWER OF diSRUPtivE tECHNOLOGiESthe future of business is in technologies that establish new business logic and manage to overcome dilemmas of our current development model. – pRISCILA NAvARRETTE (luME) MARcElO EBERt (tERPENOIl), PEDRO luIz FERNANDES (NOvOzYMES), GuStAvO PIMENtA (AES BRASIl), AlExANDRE SANcHEz (BRASIl kIRIN)


PRACtiCiNG MAtERiALS CHANGEthe research of new materials sustainably produced gains ground in several sectors and enables the emergence of a renewed strength in the value chain. – LIA LOmBARDI (cEBDS) cAROl PIccIN (MAtERIABRASIl), vAléRIA ROSSEttI (HP), REPRESENtAtIvES OF NAtuRA AND BRASkEM

ROOM 1 NEw BUSINESS mODELS 16h30

WORkSHOP EtHOS CONFERENCE – bUSiNESS MOdELLiNGDynamic interaction to gather audience inputs from SB Rio 2013 that will be further worked at Instituto Ethos conference in September (content being developed).

– hENRIqUE LIAm (INStItutO EtHOS)

2nd DAY - MAY 09th

2nd DAY - MAY 09th


ROOM 3 BUSINESS STRATEgy – 14h00

CREAtiNG SHAREd vALUEBig companies business cases that seek to mobilize their supply chains to share responsibilities and results. – pEDRO LEITãO (ARAPYAu) cAMIlA vAlvERDE (WAlMARt), clARISSA lINS (FBDS), ROGéRIO lOPES (NEStlé), cOlEMAN BIGElOW (J&J)


tHE kNOWLEdGE iS OUtSidE tHE COMPANyOpen innovation approaches companies to academy, expand new business opportunities and creative solutions for the challenges of business sustainability. – LAURELENA pALhANO (SAGE/cOPPE – uFRJ) lucIANA HASHIBA (NAtuRA), OSWAlDO OlIvEIRA (tEIA), JAquElINE tIBAu (GE)


HOW tO cONNEct GlOBAl StRAtEGY WItH lOcAl DEMANDS companies with great recognition in the market share their strategy to link global strategic guidelines with the market needs where they have business, especially in Brazil. – CLARISSA LINS (FBDS) clAuS StIG PEDERSEN (NOvOzYMES), AxEl DE MEEuS (lEãO AlIMENtOS E BEBIDAS)

ROOM 3 17h45

CLOSiNG SESSiON4 companies of Sustainable Brands network present the power of mobilization and articulation of ideas and experiences of SB Rio 2013 conference, pointing out perspectives to achieve a sustainable business model. – kOANN SkRzyNIARz (SuStAINABlE BRANDS WORlDWIDE) JulIANA NuNES (BRASIl kIRIN), cOlEMAN BIGElOW (J&J), clAuS StIG PEDERSEN (NOvOzYMES), DENISE AlvES (NAtuRA)


COLEMAN BIGELOw – Global Director of Sustainable Marketing at Johnson & Johnson. He leads initiatives on sustainable marketing and engagement, and supports the development of brands, products and green communication.

dhAVAL ChAdhA – Founder and partner at Cria, an innovation consuling company, and at pipa, a business accelerator, both companies are focused on the creation of shared value business between their public.

jAMES hEffERNAN – Coordinator of Aberje institute´s post-graduation programs, which includes courses on sustainability, integrated reports and stakeholders engagement. He is researcher and professor certified by GRI.

kOANN VIkOREN SkRzYNIARz – Founder and Ceo at Sustainable Life Media. Her involvement with the intersection of environmental and human issues in business dates back to the mid-1980s when she launched international conferences.


ADvISORy BOARD

LAURELENA PALhANO – She holds a Master on production engineering with focus on Corporate Sustainability from Coppe/UFrJ. In five years of experience in Rio voluntário NGO, she created the corporate volunteer council of America.

MARINA GROSSI – executive president of the Brazilian Business Council for Sustainable Development (CeBDS). In the government field, she was a Brazilian representative at cOP-1 of the uN.

RICARdO CACERES – Global Marketing Director of Sustainability at Coca-Cola. He works with the integration of brand sustainability into marketing platforms. He led the implementation of consumption marketing strategies in the company portfolio.


NOTES


ORgANIzATIONAL pARTNERS

pARTNER OF CONTENT

CURATORShIp pARTNER pRODUCTION REALIzATION

SUSTAINABLE BRANDS RIO 2013 IS pRESENTED By

ALLIANCE SpONSORShIp

SpONSORShIp

sustainable brands conference 2013 rio de janeiro, rj ... · full conference program plenary...

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