susan's resume english 0215
TRANSCRIPT
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Susan Kuang
Mobile: + 86 138 116 33230
Skype: kuangzi0806
Wechat: kuangjinsu
Email: [email protected]
2014.12-‐Now Self-‐employed
Working for different projects I’ve met some great people and been enlightened with inspiring ideas. In the past year 2015 I’ve been self-‐employed and lead some of the great projects.
! Setting up a Beijing rep office for a food company (Beijing Wei Tao Catering and Technology Co.) as the project manager.
!! Alibaba Tmall Chinese New year video as field producer.
http://v.youku.com/v_show/id_XMTQ2NDY1NjA3Ng==.html?from=s1.8-‐1-‐1.2
!!! Worked with Mark Ostrick production from Hollywood as local producer for its pilot reality show “ Famous in” featuring Jonathan Kos-‐Read and Stephon Marbury.
!!!! BBC documentary “ Secrets of China-‐How China fooled the world.” and “ The Xi Factor “ China producer.
!!!!! Working with Bloomberg correspondent Steve Engle on China economic story.
!!!! Working with ABNS (Asia Business News Service) for it’s news release via Chinese Medias.
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~ The earlier commercial projects I participated is with Ten Eighty Production for Apple new store openings in CQ and HZ. We conducted a doco style commercial for the artists involved in the project. My role for this project is field producer and casting director.
Video link: http://v.youku.com/v_show/id_XODg4NTExMDA0.html
http://v.youku.com/v_show/id_XODg4NDM3MzAw.html
~ And also here is a web video I directed and produced for fun.
http://my.tv.sohu.com/us/254538018/79776995.shtml
Prior to that I’ve been working in social@Ogilvy, the most creative and spontaneous team in Ogilvy PR. Digital and buzz marketing are the key words. My client is British Council. Creative branding solution, social media plan and ATL marketing campaign are the main support I provided to the client. Along with that I also come up social media plans to Singapore tourism bureau and Dubai Falcon marketing firm.
2014/4-‐Dec Ogilvy and Mother
Consultant Social@Ogilvy
Being the consultant at social team in Ogilvy i support my client with strategy and planning from social to traditional media.
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Key milestones:
• British Council 25th anniversary and go further campaign strategy and planning; Content marketing
• Singapore tourism bureau rebranding social media listening and strategy • Dubai vision social media plan and strategy
2012/8-‐ 2014/4 Double Eagle China (hk) ltd
BD and Marketing Director (1 year and 8 months)
Double Eagle China is a start-‐up WOFE company in internet and e-‐commerce business. It has formed a strategic partnership with China Merchants Bank. Its products include online payment, curated e-‐commerce platform and loyalty program mobile app. Its financial products include products from CMB as well as other fund partnership companies.
Key Milestones:
• Creating and implementing PR/marketing program with NBA through its social media and traditional media channels.
• Prior to that I was a team member of BD department supporting the lead with market research and negotiation assistance for 6 months
• When I firstly joined the company I did market research and e-‐commerce product design for 8 months
2010,7-‐2012,7
Self-‐employed Producer
Producer for :
Apple Corporate promo video for Ipad 2
Siemens Green Energy PR program with Ogilvy One
Hublot Watch Taimiao Marketing Event with NBA star Dwayne Wade
Al Gore 24 hours live webcast Event for global warming
Nokia Lumia 920 New Product release photography shooting
Visa corporate video for new services
Tiffany Beijing new store opening event
Topgear Episode 18
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Key Milestones:
• Field Producer for all videos and photography • Storyboard writing • Project management including budgeting, scheduling, marketing plan and execution • Media relations • Copywriting
2007.7-‐2010.7 Asiaworks Television Beijing
Producer
Asiaworks Media Consulting is a one-‐stop video production provider. Marketing video, Documentaries and brand emplacement micro movie are the areas that they cover.
Key Milestones:
• Bloomberg 30 major news stories including live broadcasts -‐-‐-‐ As producer (Research stories for the journalist Stephen Eagle;Contacting interviewees;Getting shooting permission, Setting up the shoot, Field Producing and FCP Rough editing)
• Sci-‐tech group new shopping mall opening events -‐-‐-‐ As producer ( Budgeting; Writing Proposal; Organizing Crew ; Shooting; Postproduction )
• National Geographic promo video for the renowned photographer Michael Yamashita -‐-‐-‐ As producer ( Location scout; Getting Shooting permit; Organize Crew; Field producing )
• British Council exchange program promo video -‐-‐-‐ As field producer • UNAIDS goodwill campaign in Tsinghua University with CCTV anchor James Chau -‐-‐-‐ As producer
( Shooting and editing)
2006.7-‐2007.7 Skynews Beijing
Assistant Producer
Key Milestones:
• China News research and translation • Internal and External Communication • News story proposal • Setting up interviews; Shooting Coordination
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Education Background:
Others:
Fluent in both Chinese and English
Entrepreneurial spirits with a sense of humor
Chinese Copywriting
Translation/Interpretation
Inter-‐personal skill
Media Relations
2000,9-‐2004,7 Shan Xi University Bachelor of Arts, English and Literature
2004,9-‐2007,7 Communication University of China Master Degree in Journalism and Communication 2008,5-‐2008,8 Television and Film Production Course