susan forsell - mcdonald's and beef sustainability

12
Iowa Cattle Industry Convention December 2014

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Page 1: Susan Forsell - McDonald's and Beef Sustainability

Iowa Cattle Industry ConventionDecember 2014

Page 2: Susan Forsell - McDonald's and Beef Sustainability

120

Countries

14,000 Restaurants

39 Million Customers

a day (U.S.)

80% Run by Independent Owner/Operators

Page 3: Susan Forsell - McDonald's and Beef Sustainability

Growing our Business by Making a Positive Difference in Society

Supportive Communities

EngagedEmployees

AssuredSupply

LoyalCustomers

ReducedCosts

HealthyPeople

GreenerPlanet

Stronger Communities

Jobs and Life Skills

Thriving Farms and

Oceans

Value to the

Business

SharedValue

Value to

Society

Page 4: Susan Forsell - McDonald's and Beef Sustainability

4

Page 5: Susan Forsell - McDonald's and Beef Sustainability

5 5

Source all of our Food & Packaging

from Verified Sustainable Sources

Aspiration

Page 6: Susan Forsell - McDonald's and Beef Sustainability

J

O

U

R

N

E

YSustainable

Land

Management

Commitment

Coalition for

Sustainable Egg

Supply

2010 2011

Page 7: Susan Forsell - McDonald's and Beef Sustainability

7 7

iStock_00002633

4101Palm oil

GQP_01544_packagin

g_US-BBag[1]

280572Fishing boat

211_06302

Coffee

Long-term Aspiration - Source all of our Food &

Packaging from Verified Sustainable Sources

Beef Palm Oil Coffee Fiber Fish

Page 8: Susan Forsell - McDonald's and Beef Sustainability
Page 9: Susan Forsell - McDonald's and Beef Sustainability

Changing

Expectations

Page 10: Susan Forsell - McDonald's and Beef Sustainability

10 10

Page 11: Susan Forsell - McDonald's and Beef Sustainability

Beef

Page 12: Susan Forsell - McDonald's and Beef Sustainability

SUMMARY

■Shared Interest in the future of beef

■Journey of continuous Improvement

■Collaboration from everyone in the Value Chain

■A Bright Future