susan forsell - mcdonald's and beef sustainability
TRANSCRIPT
Iowa Cattle Industry ConventionDecember 2014
120
Countries
14,000 Restaurants
39 Million Customers
a day (U.S.)
80% Run by Independent Owner/Operators
Growing our Business by Making a Positive Difference in Society
Supportive Communities
EngagedEmployees
AssuredSupply
LoyalCustomers
ReducedCosts
HealthyPeople
GreenerPlanet
Stronger Communities
Jobs and Life Skills
Thriving Farms and
Oceans
Value to the
Business
SharedValue
Value to
Society
4
5 5
Source all of our Food & Packaging
from Verified Sustainable Sources
Aspiration
J
O
U
R
N
E
YSustainable
Land
Management
Commitment
Coalition for
Sustainable Egg
Supply
2010 2011
7 7
iStock_00002633
4101Palm oil
GQP_01544_packagin
g_US-BBag[1]
280572Fishing boat
211_06302
Coffee
Long-term Aspiration - Source all of our Food &
Packaging from Verified Sustainable Sources
Beef Palm Oil Coffee Fiber Fish
Changing
Expectations
10 10
Beef
SUMMARY
■Shared Interest in the future of beef
■Journey of continuous Improvement
■Collaboration from everyone in the Value Chain
■A Bright Future