surviving in silicon valley
DESCRIPTION
ex-CEO of Com2us USA speak about the surviving story in US market with mobile game.TRANSCRIPT
GO-TO-MARKET STRATEGYDON LIM EX-CEO
COM2US USA
Surviving story, not a success story
Profile - Don Lim (임동욱)
Made in Korea !Indonesia (expat family) !Korea Univ. !KATUSA !Digital Bridges(I-Play) !IBM Korea !Com2us !Twitter @donwlim linkedin.com/donwlim
Korea to Global
Building relationship with PR Media
Game Preview/ Review by the Media
Speaking opportunities
Presence in any conferences and game show
Invest in Social Media marketing
Passion of Com2us
US economy downturn
Agreement termination by Carriers
Back to One-man office
All-in with Disney (publisher)
Disney Puzzle Family
Early entrance to App Store
App Store opened in July 2008
Is there Market Opportunity?
Mixed view on Apple’s entrance to contents business (i.e. Disney)
Super Monkey Ball
Targeted for Core User Group
Chronicles of Inotia
Why RPG (Role Playing Game) ?
Targeted for Niche market
Hard-core game genre to build core fan group
Ahead of the competitors
Extending the fan base to sequels Chronicles of Inotia
Hit game with Innovative gameplay
Homerun Battle 3D
3D graphics with 360 camera effect
Touch screen and accelerometer control (simple but difficult)
Cross-platform (iOS Vs. Android)
Head-to-head Multiplayer
Online chatting system
Homerun Battle 3D
Unexpected Success
Slice It!
Intuitive and Simple
Ad-support monetization (Android)
Stage balancing
Slice It! copycat
Slice It!
Game rebranding(re-skinning) strategy
Indie developer working with Brand
Tiny Tower (Tiny Death Star)
Temple Run (Temple Run: Brave)
My Singing Monster (My Muppet Show)
Pricing strategy
Premium version (Paid)
‘Freemium’ version (in-app purchase)
Transition plan
Existing users Vs. New users
Homerun Battle 2
Play with the Big Boys(Brand)
Brand extension with DeMarini
Partnership with MLBPA
PGA Tour sponsorship
9 Innings Pro Baseball
Intellectual Property
Trademark
Lesson learned from Slugger case
Tower Defense (i.e.Paris Baguette)
Legal advisor
Tower Defense
Migration from Developer to Publisher
Work with Publisher if you are lost
Learn and Self-publish
Manage good relationship with the Publisher
Oven Break
3rd party Game Publishing
SummitX Snowboarding
Game evaluation and modification
Marketing and PR
Transparent Data Analytics
Define update/ tech support plan
Invest & Publish
USER ACQUISITION
User Acquisition Trend (survey)
Source: Adcolony presentation @Casual Connect USA July 2014
Source: Adcolony presentation @Casual Connect USA July 2014
User Acquisition Trend (survey)
User Data Analytics
Data Analytics is becoming smarter
Source: NinjaMetrics
Partnership with Platforms
Close relationship with Platforms
Up-to-date OS and key features support
Early access to new devices and beta testing opportunity
Game demo opportunity
Featured Menu Promotion
Disruptive Platform provides new opportunity
What will be the Next disruptive platform?
Expected success
Ground-up development process
Final game balancing is the key
Closed Beta Testing (CBT)
Second chance for PD
Golf Star
Golf Star user interview video
Long-term investment from the Management team and Right Advisor
One-man office since 2003
Incorporation in 2010
Storm Ventures invest in Com2us in 2005
Partnership in Silicon Valley
Have Fun and Enjoy!
PGA Champions Cup sponsorship with Golf Star
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SF Boat Show sponsorship with Ace Fishing
GDC 2014
Compelling story in your Product