survey!research! - san jose state · pdf file ·...
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Survey Research
I. Designing ques4onnaire II. Methods of survey research III. Survey with minority community
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I. Designing ques,ons 1. Close-‐ vs. open-‐ended ques,ons § Exhaus,ve and mutually exclusive
2. Wording of ques,ons § Simple, short, direct and clear § Be careful in making references § Avoid double-‐barreled ques,ons § Never use slang terminology
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I. Designing ques,ons 3. Structure and design of ques,onnaire
§ Be easy on the eyes and easy to complete
§ Direc4ons: clear & precise § Order: Begin with easy, interes,ng
items; opinion first, factual later
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I. Designing ques,ons 3. Structure and design of ques,onnaire
§ Ques,on formats: § Place “X” in a box (£) § Filter ques,on § Con4ngency ques,on § Matrix ques,on
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I. Designing ques,ons 3. Structure and design of ques,onnaire
§ Be culturally sensi,ve § Pilot tes,ng
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II. Main methods of survey research A. Self-‐administered ques4onnaires
1. Response rate § 50% -‐ 60% -‐ 70% § Non-‐response bias
1) Cover leXer
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II. Main methods of survey research A. Self-‐administered ques4onnaires
1. Response rate 2) Payment/incen,ves
3) Mailing procedures
4) Length and appearance
5) Follow-‐up
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II. Main methods of survey research
A. Self-‐administered ques4onnaires Advantages (4): Disadvantages (6):
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II. Main methods of survey research B. Interviews
1. Structure of interviews 1) Informal conversa,onal interview 2) Standardized open-‐ended interview
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II. Main methods of survey research
B. Interviews 1. Structure of interviews
3) Standardized interview § Familiarity with ques,onnaire § Follow exact wording § Record open-‐ended ques,ons in verba,m § Probe § Coordina,on and control
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II. Main methods of survey research B. Interviews Advantages (4):
Disadvantages (3):
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II. Main methods of survey research
C. Telephone surveys Advantages: ▫ Less expensive ▫ Speedy Disadvantages: ▫ Must be short àrestricted data ▫ Lack of visual contact ▫ Only for those who have landline phones
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II. Main methods of survey research D. Online surveys
Advantages: ▫ Speed, low cost, ability to reach ▫ Anonymity Disadvantages: ▫ Representa,veness? ▫ Limited access
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III. Survey with minority community
Can standard survey method be applied? v Community suspicion v Language barriers v Status difference v Contextual difference
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Coming up… WEEK 9: Exam 1 (Please arrive on ,me!) WEEK 10: Spring Break! WEEK 11: Experimental designs Week 12: Single subject designs Week 13: Qualita,ve research & Consulta,on Mee,ngs Week 14: Research Group Mee,ng Week 15: Exam 2 & Consulta,on Mee,ngs Week 16: Oral Presenta,ons & Evalua,on