Behavior Change Survey for Outdoor Activities

Pan-Canadian Survey

• Outdoor activities– Firewood, Play Clean Go and Clean Drain Dry

• 1860 respondents

• Conducted online

• January to May, 2018

• +- 2.27%, 19 times out of 20

Research Goals

• Establish baseline of current behaviors

• Determine barriers and motivators

• Inform the development of national communications approaches

Innovation Adoption Curve

Convenience

What do you use firewood for?

Where do you usually get your firewood compared to where you burn it?

%

I gather/cut it in the area where I burn it (within 15 km). 74%

I buy it locally where I burn it (within 15 km). 40%

I gather/cut it and transport it to the area where I burn it (more than 15 km).  34%

I buy it in one area and transport it to another where I burn it (more than 15 km). 22%

Other 3%

Barriers to buying local firewood

availabilitywood

Pricefirewood

campground

local

qualityaccess

area

home

cut

use

away

deadfall

burn

buy

woodlot

live

fire

knowing

cutting

city

bringsourceland

crown

find

property

forest

take

always

might

free

time

location

park

transport

enough

around

private

species

hard

getting

weather

allowed

collect

outside

standingburning

often

logging

permit

workleftover

much

supplier

fires

roads

cottage

campfire

winter

anotherground

store

tree

little

Living

using

rural

car

forests

suppliers

rules

gathering

provider

selling

surless

Government

possible

control

closed

certain

issue

already

owner

prevent

community

Forestry

y

vs

permitted

collection

next

cabin

invasive

difficult

50

buying

Easier

Motivators to buying local firewood

availabilitycost

Conveniencewood

firewood

quality

Invasive Speciesget

area

transport

buy

cut

use

property

Knowledge

burn

trees

camping

dead

already

areas

home

fireforest

regulationscamp

within

better

gatherland

need

just

always

Lower

lots

sure

km

transportation

know

parks

informationlot

site

campgroundpas

cutting

campsite

travel

bring

around

environment

que

move

possible

people

like

transporting

source

harvest

might

burning

near

collect

deadfall

gas

woodlot

Lowlive

moving

find

support

want

Accessibility

pests

environmental

permit

forests help

standing

provincial

15km campfire

campsites

spreading

motivationpricing

Readily

disease

gathering

un

take

ne

clean

distancework

fallen

much

one

keep

campgrounds

If it were available in your area, what is the likelihood that you would purchase pest-free firewood from a local

retailer? 

Sample size = 1860

Barriers to Buying Pest-Free Firewood

Costavailability

woodchemicals

firewood

go

people

knowledge

freebuy

treated

know

local

area

cutburn

get

use

lot

pest-free

high

locally

need

lots

abundance

used

sure

thinktransport

may

pest

livefire

buying

burning

want

likely

already

extra

might

knowingaround probably

pay

Increased

safe

like

fear

Nothing

untreated

usually

location

makepests

property

cutting

additional

something

burned

transportation

trees

time

enough

heat

supply

findpour

process

quality

treat

forestbugs

rather

camping

spend

prefer

cook

rural

well

community

harvest

necessary

problem

regular

cheaper

bush

dead

smallissue

areas

transporting

woodlot

place

purchasing

maybe

aware

unknown

limited

believe

ignorance

Sample size = 1860

Motivators to Buying Pest-Free Firewood

priceknowledge

availabilitywood

pests

firewood

information

safe

people

knowtreated

local

gooduntreated

buy

sure

make

better

reasonable

purchase

time

area

environment

access

easy

comparable

pricingbenefits

quality

get

think

transport

use

moving

readily

transporting

regular

dangers treatment

pest-free

see

issue

regulations

closesimilar

need

keep

much

forests

getting

public

chemicals

using

problem

home

around

productpour

fire

None

campaigns

option

Affordability

worry

costs

burning

trees

store

delivery

health

Making

incentives

easily

non-treated

harmful

Rebates

rebate

property

Unsure

parks

issues

cut

Easier

au

forest

already

areas

work

just

accessibility

treat

Maybe

one

known

reduced

advertised

government

disponibilité

à

infestation

Sample size = 1860

Where is This From?

How often do you check for IS before or after hiking?

Sample size = 1860

Why Not? - Play Clean Go Barriers

knowledgeLack

timeNothing

Laziness

Forgetting

invasivecheck

equipment

clean

look

weather

people

mud

wash

areajust need

water

trail

much

thinking

take

problem

remove

get

seedsrisks

cleaning

like

home

things

sure

clothing

tires

facilities

alwaysnever takes

already

important

clothes

hike

signagethought

les

might

importance

areas

insects

work

really

available

issuesconsuming

way

prevent

action

vehicle

care

even

leaving

also

go

ticks

looking

Bad

vehiclesissue

accesshard

signs

hurry

may

removing

checking

Nonespreading

trails

potential

constraintsusually

hiking

tools

going

don’tmake

day

everything

well

help

boots

gear

conditions

hassle

want

necessary

risk

without

see

Education

awareness

signageinformatio

n

reminders

equipment

species

trail

people are

a

trailhead

trails

environment

action

areas

spread

Better

checklook

heads

clean

info

ticksgoo

d

know

risks

helpsur

e

risk

available

important

like

issue

want

public

take

problem

head

importance

insects

boot

posted

just

parking

make

time

need

seeds

local

already

spreading

easy

hiking

care

prevent

end

Nothing

mud

dangers

water

Concern

bugs

protect

fines

specific

pests

harmful

leaving

plus

plantsissues

might

clothes

camping

potential

environmental

Perhapsdisease

others

forests

things

campgrounds

media

tools

done

proper

possible

clothingproblem

s

tires

entering

entrances

social

harm

educate

start

love

something

made

examples

Why? - Play Clean Go Motivators

Barriers to clean

equipment/station

Time

watercraftwater

Lack

weather

Laziness

same body

ignorance

always

lake

dry

home

need

usually

forgetting

day

rent

move

invasive species

portaging

think

another

muchlakes

None

necessary

actions

aware

using

supplies

mud

launch

back

trip

different

going

around

emergency

knowing

may

car

consuming

fresh

every

place

drain

problem risk

dirty

nettoyage

areas

constraints

source

bodies

often

resources

drying

kayaks

people

rental

activities

site

pressure

issue

renting

proper

really

apply

siremote

top

bring

enough

ability

awareness

hard

generally

assume

gets

now

cleaned

busy

animals

difficultfacility

risks

nearby

forgetfulness

yearsteps

thinking

d

wilderness

waders

easy

done

signs

ocean

une

Motivators to clean

Knowledge

equipment/stations

watercraftinvasive species

waterways

signage

launcheseasy

time

environment

sure

already

bodiesgood

need

keep

actions

use

going

might

place

public

posted

needed

help

protect

near

local

usually

make

something

care

Fines

moving

moved

taking

properpotentia

l

home

dirty

advertising

points

car

transport

properly

possiblehabit

issue

move

effects

people

indicating

routine

cleaned

watershed

impacts

waterbody

around

knew

everything

location

gear

savoir

helping

visual

keeping

rinse

fais

watercrafts

Sensibilisationnecessary

NA

best

kits

canoes

landings

health ways

respect

weeds

else

launching

required

inspection

follow

present

believe

regulations

fish

s

enough

type

thing

visible

connaissance

realize

Safety

incentive

hazards

heard

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