SUR pRiS ingly ingE nioUS

54th Meeting of

European Trade Promotion Organisations (ETPO)

18-20th September, 2013 | Vienna, Austria

www.europe-tpo.com

WElcomE to thE 54th Etpo confEREncE in ViEnna! Europe faces challenging times: Anaemic economic growth, high-un-employment, EURO-scepticism and high public and private sector debt have an impact not only on our client companies but also on TPOs. Growing

competition in international markets, changing trade patterns and trade routes are further challenges we have to cope with. However, we know that exporting companies are more likely to stay in business, pay above average wages, show faster employment growth and exhibit greater productivity than companies that are not marketing their products abroad. It is up to us to create an appetite for exports and to pave the way for our clients to venture successfully into new markets. This conference is the ideal plattform to exchange ideas, concepts and best practice examples of how to set up and position our TPOs in an effective and efficient way within the framework of each and every country. While organising the conference, we have to put an emphasis on an interactive approach as we believe that learning means getting involved. AdvAnTAGE AUsTRIA is proud to host this event and bring together so many TPO-colleagues from all over Europe. Best Regards,Walter Korendirector GeneralAdvAnTAGE AUsTRIAAustrian Federal Economic Chamber

The 5th TPO network Awards were presented at the 9th TPO network World Conference, which took place in Kuala Lumpur, Malaysia, in October 2012.The Awards recognize outstanding TPO management and business practice in export development initiatives.

thE 2012 WinnERS

JamaicaBest Trade Promotion Organization from a small Island developing state

UgandaBest Trade Promotion Organization from a Least developed Country

MexicoBest Trade Promotion Organization from a developing Country

AustriaBest Trade Promotion Organization from a developed Country

SpEcial mEntion

Switzerlandfrom a developed Country

THURsdAy, sEPTEMBER 19TH

Austrian Federal Economic Chamber, Wiedner Hauptstraße 63, 1040 Vienna, Conference Room 1, C1

opEning08:30 Registration and get-together

Welcome remarks by 08:40 – 08:45 Walter Koren director General, Advantage Austria08:45 – 09:00 Antonio Tajani vice-President European Commission 09:00 – 09:30 Bernadette Gierlinger vice-Minister, Ministry of Economy, Family and youth

09:30 – 10:00 Economic situation in Europe Marcus scheiblecker Austrian Institute of Economic Research

10:00 – 10:30 Economic situation in Austria and the position of Austria in CEE Michael Landesmann vienna Institute for International Economic studies

10:30 – 11:00 Coffee break

SESSion 1 Impact of a TPO11:00 – 12:30 chaired by Karl Hartleb, deputy director General, Advantage Austria Marcelo Olarreaga University of Geneva Christoph Peter switzerland Global Enterprise José Prunello International Trade Centre

12:30 – 13:30 Lunch

SESSion 2 The new method for statistics of foreign trade and direct investment by OECD & WTO13:30 – 14:30 Walter Pudschedl UniCredit Bank Austria Wolfgang Messeritsch Central Bank of Austria

14:30 – 14:45 Coffee break

SESSion 3 The role of EC in promoting internationalization of SMEs: today and tomorrow14:45 – 16:15 didier Herbert (speech) director of Gd Enterprise Felix neugart (statement) German Chambers of Industry and Commerce Karl Hartleb (statement) Advantage Austria followed by discussion

16:15 – 16:30 Coffee break

SESSion 4 What is the ideal TPO?16:30 – 17:30 chaired by david Bachmann, director Marketing, Advantage Austria Kari Häyrinen Finpro Laurence de Touchet Ubifrance György Kerekes Hungarian Investment and Trade Agency followed by discussion

19:00 – 19:30 Depature by bus from hotel to „Heurigen Zimmermann“ Armbrustergasse 5, 1190 Wien

23:00 back to hotel

FRIdAy, sEPTEMBER 20TH Melk Abbey, Lower Austria

07:00 – 07:30 Depature by bus from hotel. Arrival Melk Abbey 8:30

SESSion 1 Budget, human resources, offices abroad of a TPO09:00 – 10:00 chaired by Christiane Zwettler, director Human Resources, Advantage Austria Aniello Musella ICE Italian Trade Promotion Agency Elisa Garcia Grande ICEX spain Trade & Investments susanne Hyldelund Invest in denmark followed by discussion

10:00 – 10:30 Coffee Break

SESSion 2 Corporate Identity, Branding and Marketing Strategies of a TPO10:30 – 11:30 chaired by Walter Koren, director General, Advantage Austria Marion McKay UK Trade & Invest Joe schembri Malta Enterprise Jón Asbergsson Promote Iceland followed by discussion

SESSion 3 Closing remarks by Walter Koren11:30 – 12:00

12:30 – 14:00 Lunch at abbey restaurant

14:00 – 16:00 Guided tour to abbey museum, marble hall, library and church

16:00 Departure to pier by bus

16:25 – 17:10 Boattrip from Melk to Spitz

17:10 Departure from Spitz to Dürnstein by bus

17:30 – 19:00 Visit to „Heurigen Brustbauer“ in Oberloiben 2, 3601 Dürnstein

19:00 Return trip to Vienna by bus. Arrival in vienna approx. 20:30

pRogRammE

ViEnna – mElk abbEy – DüRnStEin – ViEnna

gEtting aboUt in ViEnna

Wiener Linien Fares: → One way Ticket € 2 (childern € 1) → 24-hour network pass € 6.70 → 48-hour network pass € 11.70 → 72-hour network pass € 14.50

One way tickets can be purchased on all trams and busses at an increased price of € 2.20 www.wienerlinien.at

Tickets can be obtained from: → tobacconists → ticket vending machines (subway stations)

Tickets are valid for all trams, buses, and subway trains. Each validated ticket is valid throughout the entire journey.

infoRmation aboUt ViEnna

paRticipantS

Belgium Mr Dirk Van Steerteghem director Trade Flanders Investment & TradeBelgium Mr Stéphane Gagné deputy General Manager for strategy Wallonia Foreign Trade and Investment AgencyBulgaria Mr Stefan Dimitrov director Bulgarian small and medium enterprises promotion agencyDenmark Ms Susanne Hyldelund director of “Invest in denmark” Ministry of Foreign AffairsFinland Mr Kari Häyrinen President, CEO FINPROFrance Ms Laurence De Touchet director UBIFRANCEGermany Mr Felix Neugart deputy Managing director German Chambers of Industry and CommerceGermany Ms Elfi Schreiber director EU / EFTA Germany Trade and InvestHungary Mr György Kerekes vice President Hungarian Investment and Trade AgencyIceland Mr Jón Ásbergsson Managing director Promote IcelandItaly Mr Aniello Musella director Enterprises & Institutions department Italian Trade Promotion AgencyITC UNCTAD/WTO Mr José Prunello Chief Trade support Institutions stengthening section

Latvia Mr Andris Parups Head of Export Promotion division Investment and Development AgencyLithuania Ms Lina Vaitkevičienė Managing director Enterprise LithuaniaLuxembourg Ms Carole Tompers secretary General Luxemburg for BusinessLuxembourg Ms Miranda Kim Project Manager Luxemburg for BusinessMalta Mr Joe Schembri Chief Officer Malta EnterpriseNetherlands Mr Edwin Ouwejan Member of Management Team Dutch Trade Promotion AgencyNorway Mr Kjetil Dager director Innovation NorwayRomania Mr Costin Lianu deputy director General Ministry of EconomySerbia Mr Zeljko Sertic President Chamber of Commerce and IndustrySerbia Mr Zoran Bojović Advisor to the President Chamber of Commerce and IndustrySerbia Ms Vera Vidović director of the CCIs representative office in vienna Chamber of Commerce and IndustrySlovakia Mr Róbert Šimončič director General Slovak Investment and Trade Development AgencySlovenia Mr Aleš Cantarutti director Chamber of Commerce and IndustrySpain Ms Elisa Garcia Grande director General ICEX Spain Trade & InvestmentsSpain Mr Juan Miguel Márquez Pérez director for Institutional Relations ICEX Spain Trade & InvestmentsSpain Ms Maria Sainz Andrés deputy director for Institutional Relations ICEX Spain Trade & InvestmentsSwitzerland Mr Christoph Peter director Switzerland Global EnterpriseSwitzerland Mr Rolf Lüthy Head of Training Switzerland Global EnterpriseTurkey Ms Meral Gündüz director Export Ministry of EconomyUnited Kingdom Ms Marion McKay senior Brand specialist UK Trade & InvestAustria Mr Walter Koren director General Advantage AustriaAustria Mr Karl Hartleb deputy director General Advantage AustriaAustria Ms Christiane Zwettler director Human Resources Advantage AustriaAustria Mr David Bachmann director Marketing Advantage Austria

TaxiRadio Taxi numbers 31 300, 40 100, 60 1 60Airport Taxis can be ordered (fixed fare, regard-less of district). Surcharge of € 12 for taxis that are not pre-ordered.

fRom thE aiRpoRt to DoWntoWn ViEnna

City Airport Train (CAT) → Trains every half hour from the airport to

Landstraße/Wien Mitte 06:05-23:35 daily, from Landstraße/Wien Mitte to the airport 05:38-23:08 daily

→ Time in transit: 16 min. non-stop → Fares: one way € 12, round trip € 19 → Check-in including printing of boarding cards

is possible for many flights at the Wien Mitte terminal (Invalidenstraße/Marxergasse)

www.cityairporttrain.com

vienna

stift Melk

dürnstein

danube

16:0

017

:10

start, 07:00 – 07:30

20:30

08:30

19:00spitz

U

UKärntner Ring

Opernring

Mariahilfer strasse

Mayerhofgasse

FloragasseTaubstummengasse

Gußhausstrasse

U

U

U

Wie

dner

Hau

ptst

rass

e

Mag

aret

enst

rass

eZiegelofengasse

Rüdigergasse

Wehrgasse

sonnenhofgasse

Linke Wienze

ile

Rechte Wienze

ile

Rechte Wienzeile

HOTEL BRISTOL, A LUxURy COLLECTIOn HOTELKärntner Ring 1, 1015 viennaT +43 (0) 1 515 160W www.bristolvienna.com

SUITE HOTEL 900M ZUR OPERWiedner Hauptstr. 44, A-1040 viennaT +43 (0) 1 585 7211 / 28W wien-hotels.info/oper/oper_start_de.htm

AUSTRIA TREnD HOTEL AnAnASRechte Wienzeile 93-95 / sonnenhofgasse 8-101050 viennaT +43 (0) 1 546 20W www.austria-trend.at/Hotel-Ananas

aSk thE REcEption foR a taxi

COnTACT InfORMATIOnJürgen schreder: +43 (0) 664 103 61 51Michael Hütter: +43 (0) 664 817 95 66Austrian Federal Economic Chamber, AdvAnTAGE AUsTRIAWiedner Hauptstraße 63, 1040 vienna, AustriaE aussenwirtschaft.exportmotivation@wko.atW wko.at/aussenwirtschaft

HEURIGER-ZIMMERMAnnArmbrustergasse 5, 1190 WienT +43 (0) 1 370 22 11 W www.zimmermanns.at

WEInGUT BRUSTBAUEROberloiben 2, 3601 dürnstein / Wachau, AustriaT +43 (0) 2732 873 00W www.brustbauer.at

Austrian federal Economic ChamberWiedner Hauptstrasse 63, 1045 Wien

Kärntner Ring/Oper

WLB

, 62,

1

MayerhofgassePilgramgasse

Johann-Strauß-G.

13A

Austria Trend Hotel Ananas

Hotel Bristol

Suite Hotel 900m zur Oper