The ultimate showcase for extraordinary living

A premier event tArgeted to the ultrA-weAlthy consumers of yAchting, Art, luxury, trAvel And culture in miAmi’s most sought-After zip code— museum pArk.

February 13 – 16, 2015

Superyacht LiFeStyLe MiaMi iS deSigned to be the uLtiMate ShowcaSe For extraordinary Living.

By combining the best of all worlds, superyacht lifestyle miamibrings together the superyacht and luxury industries to create a premier event in the magic city’s most sought-after zip code—museum park.running concurrently with the progressive insurance® miami international Boat show®, which

attracts an affluent international audience, superyacht lifestyle miami is targeted to the ultrawealthy consumers of yachting, art, luxury, travel and culture. exclusive activities designed to interest and attract the uhnwi will be featured throughout the event.the centerpiece of the event will be aboard M/Y SeaFair—the world’s first megayacht venue and one of the 10 largest privately-owned yachts in the united states. seafair features 28 custom-designed galleries, gourmet dining, a champagne and caviar lounge as well as an open-air sky deck.

Specialty pavilionS HigHligHt DiverSe aSpectS of luxury living:

Superyacht BuilderS and BrokerS • deSignerS • yacht charterS

art • tranSportation/aviation • luxe BrandS • real eState

Experience and enjoy the ultimate in luxury…the superyacht lifestyle.

what SetS Superyacht LiFeStyLe MiaMi apart? in a word…everything!

created by the national marine manufacturers Association (nmmA), the world’s leading marine event producer, superyacht lifestyle miami is a unique event designed for elite affluent consumers. it will let you connect with uhnwi in a venue where you can experience and enjoy the extraordinary luxury of the superyacht lifestyle. “nmmA’s goal with superyacht lifestyle miami is to answer requests from the global superyacht industry to use our considerable exhibition and marketing expertise to create a new experience for the uhnwi and hnwi customer,” says nmmA president, thom dammrich.

Superyacht LiFeStyLe MiaMi iS deSigned with you—the exhibitor— in Mind

• Meet Ultra High Net Worth Individuals with high purchasing power and strong interests in luxury brands and activities.

• Network with other luxury business leaders in an intimate setting to generate new leads and customers.

• Maximize your image by associating your company’s brand to a new and unique style of promoting your products/services to an elite market.

• Receive preferential advertising rates in the luxe media presentations of the superyacht lifestyle miami.

• Work with proven professionals from the world’s leading consumer events producer, the national marine manufacturer’s Association, to exceed your expectations and provide the best experience for your new and existing customers.

“We Believe thiS event

is an important

step forward for

the superyacht

induStry’S expanSion

to correSponding

luxury Sector croSS-

promotion and a new

level of aSpiration

by the industry.”

— thom dammrich, nmma

Network and enhance your company’s image.the intimate Setting of Superyacht lifeStyle miami will ensure that you can connect with other business leaderS to generate neW leadS and cuStomerS.

Superyacht Lifestyle Miami Pavilions Superyacht buiLderS & brokerS paviLionSthe world’s top superyacht builders and yacht brokers will be showcased adjacent to the waterfront in luxury tents that will allow direct access to their vessels on display. A floating dock marina will be built in the museum park basin that features ample water depths of 40' to 50' and clear air draft from every direction. these assets make superyacht lifestyle miami an attractive venue to very large superyachts and the world’s premier sailing yachts.

charter paviLionlocated waterside in luxury tents, the charter pavilion will highlight an assortment of the world’s top charter yachts and brokers to create the perfect charter experience.

the deSignerS paviLionlocated onboard the elegant m/y seafair, the designers pavilion will showcase the world’s most talented superyacht designers in addition to the most sought after interior designers. these individual galleries can be customized to meet the designer’s exacting specifications for any presentation.

art paviLionArtists from every genre are invited to present their work. Art has always been the number one interest for the uhnwi and superyacht lifestyle miami will feature a variety for all tastes. this pavilion will be located on the second floor onboard seafair. the luxury galleries on this level offer the most options available to ensure optimum presentation of their work. Custom configurations are also available.

Luxe brandS paviLionfrom couture clothing and lingerie, perfume and jewelry, to accessories and more, exhibitors in this pavilion will feature the more personal aspect of the luxury lifestyle. it will be located on the first and third levels of SeaFair.

tranSportation & aviationnothing complements the superyacht lifestyle better than luxury cars, helicopters or private jets. these areas will be featured at museum park and off-site locations.

reaL eStatethe miami luxury real estate market is one of the hottest in the u.s. with all the other aspects of the luxury lifestyle being featured…real estate (both commercial and residential) is a natural fit for superyacht lifestyle miami. the event will feature a global offering of real estate opportunities for affluent consumers.

all m/y Seafair pavilionS feature

neutral carpeting and lighting

in a climate-controlled Setting.

a floating dock

marina will be

constructed in the

museum park basin

that features ample

water depths of 40’ to

50’ and clear air draft

from every direction.

Entertain and enthrall your most valued clients at Superyacht Lifestyle Miami.create invitation-onLy vip gatheringS For your SpeciaL gueStS. Leave aLL the work to uS… we’LL take care oF every detaiL.

Affiliate with Superyacht Lifestyle Miami and your company will stand apart from the rest.

Join forces with superyacht lifestyle miami to create the perfect solution to promote your products and services to the luxury market. the team will design a custom sponsorship program to maximize your exposure by combining public relations and advertising, social media and vip relationships with uhnwi.expected attendance: 2,000+ | entry: invitation and limited gate contact the superyacht lifestyle miami team at SLMiami@nmma.org to create the best package for your marketing and promotional needs.

the Superyacht LiFeStyLe MiaMi diFFerence Amenities Abound for guests and exhibitors Alike

superyacht lifestyle miami will feature an array of first-class amenities for guests, including water or car service to and from the event (including the miami International Airport), valet parking, fine dining, vip lounges and more. leave all the work to us! superyacht lifestyle miami will be an ideal place to entertain and enthrall your most valued customers, offering opportunities to create invitation-only vip events for your special guests. exhibitors will have complimentary wifi and access to meeting space.

target audience –uhnwi ultra high net-worth individuals

deMographicS:• Primary: male Age 50+

(caucasian & latino) • GeoGraPhy: 100 mile radius +

central, south America, europe male uhnwi % of entire uhnwi population: 88% average age: 58 average net worth: $138 million wealth Source:

inherited: 14% self-made: 70% inherited/self-made: 16%

Significant industries: finance, Banking and investment common Job title: chairman marital Status:

single: 2% | married: 95% | divorced: 3% *source: wealthx—world ultra wealth report 2013

superyacht lifestyle

miami will be

heavily marketed

to uhnWi through

partnerships with

such companies as

american expreSS

(black card

holderS), luxury

media outlets and

luxe Brand partnerS.

the focus of this

aggreSSive pr

campaign Will Be

to attract new

potential buyers

to the superyacht

lifestyle market.

Superyacht LiFeStyLe MiaMi

SLMiaMi@nMMa.org

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