superfast business - the future of digital business
Post on 14-Sep-2014
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DESCRIPTION
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge. The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria. Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information. w: www.superfastbusiness.co.uk e: [email protected] t: 0845 603 8593TRANSCRIPT
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Serco Internal
The future is now
Technology trends for business
Kate Doodson
Cosmic
@cosmickated
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Serco Internal
What is superfast business?
• Superfast Business is a European Funded programme of fully funded
business support for SMEs
• Delivered by Peninsula Enterprise, working with the Local Authorities
& Connecting Devon & Somerset broadband rollout project
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Serco Internal
• Business advice and specialist support to help growth businesses maximise the
opportunities of Superfast Broadband and associated technologies.
• Businesses can get support to:
– Developing an ICT strategy
– Developing your ICT network/ infrastructure
– Engaging new and existing customers
– Collaboration
– Client Relationship Management Systems
– Flexible working
– Moving your business to the Cloud
– Business Continuity
• Eligibility criteria apply to businesses accessing the service
Superfast Business Support
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Support Available – 12 hours of support
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Serco Internal
1. Register on our website (which incorporates the Knowledge
Hub). www.superfastbusiness.co.uk to unlock access to a range of resources
and materials
2. Check your eligbility
3. Let us know what areas of ICT and technology you might be interested in
4. Talk to our Client Relationship Co-ordinator to check your eligibility and arrange
an appointment with one of our dedicated Business Advisers
Next Steps
Developing an ICT strategy Developing your ICT network/ infrastructure
Engaging new and existing customers Collaboration
Client Relationship Management Systems Flexible working
Moving your business to the Cloud Business Continuity
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Serco Internal
http://www.youtube.com/watch?v=G7KZR9
NwKQQ
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Serco Internal
• www.superfastbusiness.co.uk
• twitter @superfastbiz
• Facebook www.facebook.com/superfastbiz
• join our LinkedIn group 'Superfast Business SW'
• 0845 603 8593
Stay up to date
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Serco Internal
The future is now
Technology trends for business
Kate Doodson
Cosmic
@cosmickated
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Serco Internal
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Serco Internal
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Serco Internal
Business is Changing
UK ?
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Serco Internal
Business with no change?
2012
Physical CDs - ½ million
Downloads –183m
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Serco Internal
% of sales online
6% of UK Sales
£2.6 billion
33% of UK Sales
£2 billion – digital
17% - book
revenues online Financial Times
subscriptions :
316k digital vs 286k print
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Serco Internal
So what’s happening to business?
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Serco Internal
Trend #1: Mobile
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Serco Internal
4th age of technology
1. Productivity - Office
2. Network - connection
3. Digital – 2.0 connection through web
4. Post PC – tablet and mobile
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Serco Internal
Gaining the mobile customer
http://www.youtube.com/watch?v=GRiwUCXPo8U
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Serco Internal
Mobile buying power
• Loyalty cards
• Discount codes
• Credit and debit
• Google wallet
• Near field Communication
Phones will be our wallets
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Serco Internal
Mobile sales
And we can receive payments from cards….
2.75% per swipe for Visa, American Express, MasterCard and Discover.
No contracts, monthly fees or merchant accounts.
Funds are deposited into bank account the next day.
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Serco Internal
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Serco Internal
Mobile marketing
• We can check in…
– Check-in to your business
– Appears in friend’s feeds
• And advertise alongside check-
in
– Voucher discounts and deals
• Foursquare
– Check-in
– Vouchers and deals
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Serco Internal
• http://www.wikitude.com/tour/wikitude-world-browser
Use your camera as a browser….
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Serco Internal
Engaging customers through Augmented Reality: L’Occitane, beauty manufacturer have embraced Augmented reality, using it within their printed brochures and in store for additional experiences and instant purchase
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Serco Internal
Retaining customers through Augmented Reality: Mitsubushi have used AR to create support for installers replacing and repairing air conditioning units http://www.youtube.com/watch?v=iz4ykMn3UR4
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Serco Internal
tech teaser
Wearable tech- smart watches
Archos Samsung Galaxy Gear
Martian Pebble
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Serco Internal
Wearable tech- Google Glass
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Serco Internal
HUD
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Serco Internal
Trend #2: Clouds for Everyone
Cloud computing: storing
and accessing data and
programs over the Internet
instead of your computer's
hard drive
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Serco Internal
The Cloud provides ‘on demand’
Stores your content in the cloud and wirelessly
pushes all of it to your other devices that you are
logged into……
Current estimate.. by the end of 2014more than
75% of UK businesses will be using cloud services.
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Serco Internal
• Changing staff behaviour
• Anytime anywhere access to
– Files
– Staff communications
– Customer communications
Cloud
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Serco Internal
• Replace capital costs with revenue costs
• Flexible – scale up and down easily
• Can reduce computer power
• Need computer and connection
• Good broadband/3G/4G
• Highly secure
Key features
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Serco Internal
Cloud deployment models – Public, private, hybrid
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Serco Internal
• Cloud computing is not about
• your hard drive. That’s local storage and computing. Working
off your hard drive is how the computer industry functioned for
decades.
• having a dedicated hardware server in residence. Storing data
on a home or office network does not count as utilizing the
cloud.
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Serco Internal Starts at £3.30 a month
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Serco Internal
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Serco Internal
Starts at £6.50
NEED NEW BRANDING
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Serco Internal
Office 365
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Serco Internal
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Serco Internal http://www.xero.com/uk/add-ons/
Pick and mix approach…..
podio
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Serco Internal
• Independently verified
• Microsoft Office 365 is compliant with ISO 27001, EU Model clauses, HIPAA
BAA, and FISMA, and it is verified by third-party auditors. Learn more.
• Built-in security
• Office 365 offers robust built-in security features for all customers and
optional controls that enable customers to customize their security
preferences. Learn more.
• Service continuity
• Office 365 provides a guaranteed 99.9% uptime, financially backed SLA.
Learn more.
Security
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Serco Internal
Trend #3: We’ll be even more social
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Serco Internal
In the UK?
• 31,415,640 Facebook users
• Average age?
• 10,000,000 Twitter users
• Average age?
• % mobile active?
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Serco Internal
Video please?
• Becoming so important • Product descriptions, visualisations • Expert analysis, talks • Case studies, testimonials
Becoming significant in Search Results You Tube Education
• iTunes U •Major universities •Khan Academy •You Tube Democracy
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Serco Internal
11
mil
lio
n
1 m
illi
on
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Serco Internal
• Gets to people on an
emotional level…
• Video – for sales and marketing
• Product descriptions, visualisations
• Expert analysis, talks • Case studies, testimonials
Becoming significant in Search Results Pre sales – research Post sales - support
Video first strategy
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Serco Internal
Customer support
Creating video content for customer retention: Sony Xperia have created a YouTube channel of all their support and advice guides.
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Serco Internal
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Serco Internal
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Serco Internal
Pinterested?
75million users
• 2/3rds of holiday destination choices from the female of the
house
And
• 70% of Pinterest users are female
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Serco Internal
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Serco Internal
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Serco Internal
• Destination specific boards
– Things to do in…
– Kids days out in….
– Luxury days out in….
– Girls breaks in …..
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Serco Internal
• Take advantage of your existing audience. By cross-promoting
your profile over Facebook, Twitter and email.
• Drive traffic with specific keywords. Make sure you have a
memorable user name and keyword phrases in boards and pin
descriptions
• Create sharable content. To drive traffic to your site, make sure the
content from your domain is pinnable. By simply using high-quality
images with the pin it button, you make it easy for users to spread the
word about your area.
• Create destination boards and dream boards and ideas boards
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Serco Internal
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Serco Internal
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Serco Internal
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Serco Internal
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Serco Internal
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Serco Internal
How much Klout do you have?
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Serco Internal
Trend #4: Information is getting bigger
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Serco Internal
The internet of things…..
– Moving from an internet of information, images &
people to an internet of things
– Intelligent systems connected through the
internet
– Embedded sensors monitoring and talking to us
– Machine to machine communication– traffic
jam? GPS will automatically change route
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Serco Internal
• The internet of things…..
• Embedded sensors monitoring and talking to us
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Serco Internal
Google buys nest
Investment in core gadget is ending – new investment wearables and IoT
The conscious home….
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Serco Internal
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Serco Internal
• Information is big - Big Data.
• More things on the internet than people
• How can we make the most of this? Collate info
& use this to predict future client behaviour?
Big Data
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Serco Internal
• We are creating 2.5 billion GB of data every
day
• In the last 2 years we have created 90% of
the data on the planet
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Serco Internal
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Serco Internal
Predictive Analytics
• Why is data now so important?
• Because it can predict behaviours
• Tesco– can predict the exact day customers will
return and the amount they will spend within £10 for around 20% of their customers
• issues100m personalised coupons at checkout. PA
has increased redemption rates x 4 times.
• Mobile phone company – have successfully
predicted mobile subscribers that are 10x more likely
than average to cancel
• HP – PA models generate ‘flight risk’ score for all
employees. Estimates $300m savings
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Serco Internal
Small businesses?
Social analysis + web analytics + CRM data + email
data+ support queries = Big data
Customer’s behaviours, recruitment, product testing,
market testing, product lifecycles, product usage
Open Data from Governments and public services may
open new customer insights, new services, new
products
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Serco Internal
LA Police
Review 13 million past crimes to predict current behavior
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Serco Internal
• Mobile
• Cloud
• Social
• Big data
Discussion
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Serco Internal
www.superfastbusiness.co.uk
0845 094 6108
@cosmickated
Further information