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The future is nowTechnology trends for business

Kate DoodsonCosmic@cosmickated

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Business is Changing

UK ?

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Successful Start-up UK

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Business with no change?

2012Physical CDs - ½ millionDownloads –183m

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% of sales online

6% of UK Sales £2.6 billion

33% of UK Sales £2 billion – digital

17% - book revenues online Financial Times

subscriptions : 316k digital vs 286k print

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So what’s happening to business?

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4th age of technology

1. Productivity - Office2. Network - connection3. Digital – 2.0 connection through web4. Post PC – tablet and mobile

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Trend #1: Mobile

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Mobile Statistics

http://www.youtube.com/watch?v=GRiwUCXPo8U

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Mobile buying power

• Loyalty cards

• Discount codes

• Credit and debit

• Google wallet

• Near field Communication

Phones will be our wallets

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Mobile Card reader

And we can receive payments from cards….

2.75% per swipe for Visa, American Express, MasterCard and Discover.

No contracts, monthly fees or merchant accounts. Funds are deposited into bank account the next day.

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Check-in

• We can check in…

• Facebook

– Check-in to your business– Appears in friend’s feeds

• And advertise alongside check-in

– Discounts and deals

• Foursquare

– Check-in– Vouchers and deals

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Google Goggles

Use pictures to search the web

Not typing or speech

Search by taking a photo through your mobile phone…..

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http://www.youtube.com/watch?v=Hhgfz0zPmH4

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Augmented Reality

• http://www.wikitude.com/tour/wikitude-world-browser

Use your camera as a browser….

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Augmented reality

Use to camera to activate or trigger images

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Quack snack has built “Deep Consumer Engagement”

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Aurasma

• http://www.aurasma.com http://blippar.com

Create your own…and … tap-to-buy

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Virtual shoe store

http://www.youtube.com/watch?v=uSn7c1uw1_A

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Google Glass

Google Glass

http://www.youtube.com/watch?v=V6Tsrg_EQMw

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•Your presence in databases in even more important – Wikipedia, TripAdvisor

•Make sure your website works well on a range of mobile devices

•Check you can accept payments - sales•Review your check-in options•Create augmented reality applications, mobile promotions, vouchers, deals

•Think mobile..

Is your business mobile friendly?your

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Trend #2: Clouds for Everyone

Cloud computing: storing and accessing data and programs over the Internet instead of your computer's hard drive

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The Cloud provides ‘on demand’

Stores your content in the cloud and wirelessly pushes all of it to your other devices that you are logged into……

Current estimate.. by the end of 2013, more than 75% of UK businesses will be using cloud services.

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• Replace capital costs with revenue costs

• Flexible – scale up and down easily

• Can reduce computer power

• Need computer and connection

• Good broadband/3G/4G

• Highly secure

Key features

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• Cloud computing is not about

• your hard drive. That’s local storage and computing. Working off your hard drive is how the computer industry functioned for decades.

• having a dedicated hardware server in residence. Storing data on a home or office network does not count as utilizing the cloud.

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Cloud computing

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Starts at £6.50

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• Independently verified

• Microsoft Office 365 is compliant with ISO 27001, EU Model clauses, HIPAA BAA, and FISMA, and it is verified by third-party auditors. Learn more.

• Built-in security

• Office 365 offers robust built-in security features for all customers and optional controls that enable customers to customize their security preferences. Learn more.

• Service continuity

• Office 365 provides a guaranteed 99.9% uptime, financially backed SLA. Learn more.

Security

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Trend #3: We’ll be even more social

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In the UK?

• 31,415,640 Facebook users

• Average age?

• 10,000,000 Twitter users

• Average age?

• % mobile active?

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• Video – becoming so important

• Product descriptions, visualisations• Expert analysis, talks• Case studies, testimonials

Becoming significant in Search Results

You Tube Education• iTunes U

•Major universities•Khan Academy•You Tube Democracy

What’s new in Social Media?

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Personal Content Curation

Feeds are the new websites?

•News feeds

•Blog feeds

•Video

•Photos

Collation of feeds - Flipboard, Reader, Pinterest

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StumbeUpon

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Tags and Hashtags

• Content curation and SEO will depend more on good ‘tagging’

– Website content tags– Blog tags and category tags– Tweets hash-tagged

– Integrated into Windows 8

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Dual screen working

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Trend #4: Information is getting bigger

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• Information is big - Big Data.

• More things on the internet than people

• How can we make the most of this? Collate info & use this to predict future client behaviour?

Big Data

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• We are creating 2.5 billlion GB of data every day

• In the last 2 years we have created 90% of the data on the planet

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• Recent research

• 12 % of organisations have a big data strategy

• 21 % say they don't know enough about big data.

• A separate study

• 29 % of organisations are 'analytically challenged’

• 67 % of business leaders saying that analytics made their companies more competitive.

• These studies demonstrate that it's not only a lack of skills but a widespread lack of understanding about the value it can bring.

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• LA Police

• Review 13 million past crimes to predict current behaviour

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Small businesses?

Social analysis + web analytics + CRM data + email data+ support queries = Big data

Customer’s behaviours, recruitment, product testing, market testing, product lifecycles, product usage

Open Data from Governments and public services ma y open new customer insights, new services, new products

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• Things will become connected

• Everything will be able to be both analogue and digitally approached

Internet of Things

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The progression of the internet

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• Embedded sensors relate to you and your surroundings

• Image recognition, embedded sensors – matrix of connectivity

– Water mains talk to traffic lights– Traffic lights talk to our cars to tell us what speed to approach

– Heart monitoring from mobile phone to consultant.

• By 2020 > 30 billion connected things

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http://www.youtube.com/watch?v=sfEbMV295Kk

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•Mobile

•Cloud

•Social

•Big data

Discussion

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www.superfastbusiness.co.uk

kate@cosmic.org.uk

0845 094 6108

@cosmickated

Further information