summit up 2012 preso by jackie reau
TRANSCRIPT
Game Changers in Strategic Communications
By Jackie Reau, Game Day Communications
Today’s Agenda•Introduction
•Four Game Changers
•Cocktail Napkin Challenge: Strategic Communications Style
•2013 Trends in Strategic Communications
Let’s stay connected after this presentation…
How the Next Generation Consumes Media
#1: Conduct a Media Consumption StudyTraditional Media
•TV, Newspaper, Magazines, Radio, internet sites
•Frequency of use (daily, monthly, etc.)
Social Media
•E-mail newsletters, Facebook, Twitter, YouTube, LinkedIn, smart phone applications
•Frequency of use, frequency in sharing/posting content (shared or original content)
Search Engine Usage
•How do they use search engines, which ones do they use,
Information on Your Industry/Company
•Intent to purchase, motivation to attend, competitive questions
Demographics
•Age, Sex, Race, Education, Zip Code/Community of Residence
Psychographics
•Based on your industry, i.e. smart phone ownership, top three hobbies
Snapshot of a Media Consumption Study
What Teens and (Parents) Do On-Line•Almost all surveyed students, use their phone to text and talk, while almost half are using it to check for news and/or email.•A study by Pew Internet says that 85% of U.S. Internet users, aged 17, “go online to get information about a college, university or other school in which they are thinking about attending.”•Forty-five (45) percent of parents report going online to get information about a college in which their child is investigating says Pew Internet.
Snapshot of a Media Consumption Study
Internet Influence•The College’s website is the most useful on-line tool according to surveyed students.•The two most popular general college websites used among those surveyed are Collegeboard.org (75%) and ACTstudent.org (62%)•Ninety-two (92) percent of surveyed students use Google as their primary search engine.
Facebook: The Game Changer for Making College Decisions•While 82% of high school students surveyed for the study use Facebook, only 1.5% use the social media platform in searching for information on a college.•Additionally, 69 percent have “liked” a Facebook page of a product or service.
#2: Conduct a Content Audit: Review the content you created over the last year using the worksheet
•Analyze Google or website analytics from 2012.
•How many blog posts did you write/share on your website?
•Did you write any case studies or white papers on your industry?
•How many e-mail blasts did you send to current clients and prospects?
•Did some content from your Facebook get shared or liked? If so, what was the content?
•Did you get re-tweeted? If so, what was the nature of the content?
Cross Functional Communications Plan with Editorial Calendar Tied to Business Metrics
Create Consumer-Based Content to Align with the Sales Cycle
#3: Lead the Trend Spotting Effort in Your Organization By Staying Informed
Monitor Social Media Conversations in Your Industry and Your Competition
Conduct Research and Share It Socially and Company Wide
#4 Gamify Your Brand and Content to Engage Fans
http://store.nike.com/us/en_us/?l=shop,fuelband&cp=USNS_KW_0611081620
Cocktail Napkin Challenge: Be a Game Changer in 2013
What’s Next for Social in 2013: Augmented Reality and Products
http://www.youtube.com/watch?v=PGu0N3eL2D0&feature=player_embedded
What’s Next for Social in 2013: Super Interactive Catalogs
http://www.youtube.com/watch?feature=player_embedded&v=QQ8HNXtl7jQ#!
What’s Next for Social in 2013: Social CRM
The State of Social Media Marketing, September 2012
What’s Next in 2013: Create a Cross-Function Social Media Team
Questions?Jackie Reau
Game Day [email protected]
Twitter: @gamedayjreauLinkedin: @jackiereau
Facebook: @jackiereau
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