The Future o! Visual Content Marketing

Adam Helweh @secretsushi

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@Secretsushi2

Why visual

content?3

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CurrentTrends

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Facebook

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Facebook

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Facebook

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Google+“Almost 50 percent of content in the news feed is visual. Now the average news feed Pages posts are almost 30 percent of the content.”

- Mark Zuckerberg

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Instagram

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Instagram

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Instagram

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Instagram

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Youtube

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Pinterest

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EmergingTrends

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MoreIn!ographics

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..

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Visually

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Crowdsourced

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Part o! theConversation

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Explorable

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Living Images

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Bit SizedVideo

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Interactive Data

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The(not so distant)

Future

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3D Printing

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www.secretsushi.com | Adam@secretsushi.com | @secretsushi

Questions? Want to talk?

adam@secretsushi.com @Secretsushi

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The Best Visual Content

• Tells a story

• Enhances the content around it

• Is appropriate for the medium

• Is on brand

• Is optimized for its channel

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Emerging Trends

• Rise of infographics - Visually & Piktochart

• paint your pizza

• Lytro

• Kotaku annotations

• Echograph

• Vine

• Interactive data

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Not so distant Future

• Optimized for mobile

• hashtags everywhere (Facebook)

• 3d Printing

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Current Trends

• Social brand pages more visual

• Content channels more visual◦ Tumbler- Animated gifs - Today show on tumbler using gifs

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Emerging Trends

• Social brand pages more visual

• Content channels more visual◦ Tumbler- Animated gifs - Today show on tumbler using gifs

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by Adam Helwehof Secret Sushi Creative Inc.

Getting to Know the Mobile Consumer

& Mobile Marketing

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