summerschool curious u presentation
TRANSCRIPT
![Page 1: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/1.jpg)
Menno Both – Both Social
![Page 2: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/2.jpg)
-Former student University of Twente
-Started social media company 2010
-Working for NL fortune 500 companies
Let’s Meet Menno Both / Both Social
![Page 3: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/3.jpg)
About me
Like Formula 1 Love to travel Italian football journalist Working together on EU projects
![Page 4: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/4.jpg)
EU Open Government
Think about the future of Open Government We produced some interesting documentation 6 meetings over Europe http://www.opengoveu.eu
![Page 5: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/5.jpg)
What do you want to learn
today?
![Page 6: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/6.jpg)
Which social media platforms are
you using?
![Page 7: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/7.jpg)
Everybody knows FACEBOOK, TWITTER
and LINKEDIN
but SOCIAL MEDIA is more……
![Page 8: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/8.jpg)
![Page 9: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/9.jpg)
![Page 10: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/10.jpg)
26-02-13
![Page 11: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/11.jpg)
![Page 12: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/12.jpg)
26-02-13
![Page 13: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/13.jpg)
![Page 14: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/14.jpg)
![Page 15: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/15.jpg)
Het gaat snel ….
![Page 16: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/16.jpg)
Dollar shave club
![Page 17: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/17.jpg)
26-02-13
Do
![Page 18: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/18.jpg)
Strategy?
Define goals !
![Page 19: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/19.jpg)
Why?
Organizational targets!
![Page 20: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/20.jpg)
![Page 21: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/21.jpg)
Company Strategy
processtrategy
informationstrategy
… content strategy
social media strategy
… Strategy matruschka
![Page 22: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/22.jpg)
Effing (2014) Social Media Strategy Design Framework
![Page 23: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/23.jpg)
WHAT ARE WE USING IN OUR COMPANY
![Page 24: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/24.jpg)
Social Media Strategy Canvas (Spil & Effing, 2015)
Partners
Activity Plan
Acties en meten
Evaluatie
Costs & Resources
Policies
Goals
Content
Channel Choice
Target Audience
Monitoring & Evaluation
![Page 25: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/25.jpg)
Goals
• What do you want to reach?
– Exposure ?
– Engagement?
– Influence?
– Action?
![Page 26: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/26.jpg)
26-02-13
![Page 27: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/27.jpg)
Partners
• Which partners do you need?
– For example: • Monitoring
• Content
• Etc.
![Page 28: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/28.jpg)
Activity Plan
• What activities are you going to do?
– On- & Offline
![Page 29: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/29.jpg)
Policies
• What policies are needed
– By your company
– By law
![Page 30: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/30.jpg)
Content
• What kind of content?
– Text
– Video
– Pictures
![Page 31: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/31.jpg)
Channel Choice
![Page 32: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/32.jpg)
Target Audience
• Who is your target audience?
– Make a persona
– Give them name
![Page 33: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/33.jpg)
![Page 34: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/34.jpg)
Costs & Resources
• How much will you invest?
– $
– In human
![Page 35: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/35.jpg)
Monitoring & Evaluation
• What KPI are you monitoring?
• How to make improvement ?
![Page 36: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/36.jpg)
•Goal: Promotion Obermutten
• Print all likes on Facebook u
Obermutten Unexpected success!
![Page 37: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/37.jpg)
What the hell?
QUESTIONS?!?!
![Page 38: Summerschool Curious u presentation](https://reader031.vdocuments.site/reader031/viewer/2022030318/58ee2fe01a28ab1f278b4627/html5/thumbnails/38.jpg)
Volg ons op: Twitter - @bothsocial Facebook - fb.com/bothsocialmedia Slideshare - slideshare.net/bothsocial
Hartelijk dank voor uw aandacht