“The World’s Largest Music Festival” – Scope, Metrics, Brand, Entertainment, Digital, Opportunity

Est. 1968 • Milwaukee, WIEst. 1968 • Milwaukee, WIEst. 1968 • Milwaukee, WI

summerfest summerfest summerfest

Summerfest Presented by American Family Insurance

- Established in 1968

- 11 days, 11 stages, over 800 acts with over 1,000 performances

- Average annual attendance of 850,000 originating from all 50 states and 40 countries

- A 75-acre world-class permanent festival site along the shores of Lake Michigan in downtown Milwaukee

- Range of music from Classic Rock, Country, Hip-hop, EDM, Latin, Indie, etc.

- Extensive marketplaces and exhibitor space

- Recognized as “The World’s Largest Music Festival” by the Guinness Book of World Records

1979

1983

1997

2015

1971Little Richard

Eric Clapton

Prince The Rolling Stones

Main Stage

Tina Turner

No Doubt1985

2001

Attendee Demographics GENDER

education

attendance by age

income

54% Female 19% 18 – 24 18% 25 – 34 16% 35 – 44

36% Under $25K 26% 25K – 49K

22% High School 27% Some College 35% College Degree

46% Male 28% 45 – 54 19% 55 & Older

28% 50K – 99K 10% Over 100K

14% Post Graduate 2% Other

Attendee Demographics marital status

employment

number of children

48% None 14% One

63% Full-Time 15% Part-Time 3% Homemaker

11% Two 27% Three+

7% Retired 5% Student 7% Unemployed

42% Married 47% Single

11% Other

Mobile Marketing & Exhibitor Space Summerfest has one of the best festival attendances in the nation, providing guaranteed visibility and maximum guest exposure from a variety of demographic segments. Placement opportunities have been developed for mobile marketing and exhibitors.

Exhibiting locations are spread across the 75+ acres of Milwaukee’s lakefront. Each location offers your company the opportunity to benefit from awareness, sampling, demonstrations and lead generating activities.

Footprints range in size from 10' x 10' spaces to spaces which can accommodate trailers and rigs and are available anywhere from three to all 11 days of the festival. Price quotes for space are available upon request.

STAGE AREAS

A

B

Mid-GateMid-GateHarbor Dr.

Harbor Dr.

Polk St.

B

C

D F

JK

Lot G

E

Chicago St.

Lake Lot

AdministrationAdministration

G

Urban Park1 3

10

4

7

6

5

811 12

20

13

GATE6

GATE18

GATE10

South Gate

H

Lot A

Lot H

Lot P

B

Johnson Controls World Sound Stagewith 88Nine Radio Milwaukee

Northwestern Mutual Children'sTheater and PlayZone

Miller Lite Oasis

Gruber Law Offices SportsZonewith Newsradio 620 WTMJ

Harley-Davidson Roadhousewith Miller High Life

Briggs & Stratton Big Backyardwith Coors Light and Tap Milwaukee

JoJo’s Martini Lounge and Miller Lite

BMO Harris Pavilion with Miller Lite

American Family Insurance Amphitheater Lake Walk

Main WalkwayA Uline Warehouse with Miller Liteand CW 18 & My 24

B U.S. Cellular Connection Stagewith FM 106.1

C

D

E

F

G

H

I

J

K

NORTH SOUTH

WES

TEA

ST

1415

19

21

9

1617

18

ILakeshore State ParkLakeshore State Park

2017 EXHIBITOR SPACES For more information visit our website at Summerfest.com

Grounds Map of Exhibitor LocationsSummerfest works with agencies/exhibiting companies to determine placement in order to best target a specific demographic or highlight the nature of the exhibits programming activities. Possible exhibitor and mobile marketing locations are numbered and highlighted in yellow on the map below.

Summerfest Exhibitors are granted the following promotional rights & benefits through their participation in Summerfest:

- Summerfest.com & Mobile App: Exhibitor name and logo on Special Attractions & Exhibiting Partners page along with location, dates on site, a link to the exhibitor's website, and a 90 word description of exhibit.

- Summerfest Brochure: Exhibitor name, dates onsite and location listed (no logo inclusion)

- Email: Exhibit name and logo inclusion in 1 exhibitor focused daily email blast during Summerfest

- Daily Flyer: Inclusion in at least 1 daily flyer, distributed at the gates during Summerfest

American family insurance Amphitheater Iconic artist who have performed at the Amphitheater since its inception in 1987. Amphitheater will be redeveloped in 2019; opening in summer 2020.

Established: 1987

Capacity: 22,589

Distributed video through 5 screens

Paul McCartney Pearl Jamkeith urbanEric ClaptonNeil YoungTom PettyKings of Leonluke bryanRod stewartJohnny Cash Fleetwood macbon jovipeter gabrielaerosmithLauryn Hillmary j. bligethe dead

The Rolling StonesDavid BowieP!NKbruno marsmumford & sonsKanye Westblake sheltonFutureDuran DuranStevie WonderNew Ordertina turnerdave matthews bandjames taylorfaith hillwillie nelsonmaroon 5

katy perrymetallica Red Hot Chili PeppersJay-Zkenny chesneyno doubtAlicia KeysOutkastjimmy pageUsherzac brown bandPaul Simonlady gagawhitney houstonmichael boltonjohn mayersantana

Prince Foo FightersKendrick Lamarthe eaglescarrie underwoodNine Inch NailsFlorence & the Machinebig seanThe Black KeysBob Dylanstone temple pilotsshania twainsmashing pumpkinstim mcgrawDepeche Modecrosby, stills & NashAretha Franklin

Headliners at Summerfest - 2017American Family Insurance Amphitheater: Red Hot Chili Peppers, Luke Bryan, Zac Brown Band, P!NK, The Chainsmokers, Tom Petty & The Heartbreakers, Chris Stapleton, Dierks Bentley, Future, Big Sean & Migos,Willie Nelson & Family, Bob Dylan and his Band, Sheryl Crow, Jason Isbell and the 400 Unit, Nathaniel Rateliff & the Night Sweats

BMO Harris pavilion: Steve Miller Band, The Shins, The Moody Blues, House of Pain, Phillip Phillips, Huey Lewis & the News The Isley Brothers, Third Eye Blind, REO Speedwagon, Eric Lindell, The Band Perry, Toto, Foghat, Mondo Cozmo

Miller Lite Oasis: Flume, The Suburbs, Soul Asylum, Steve Aoki, Jon Bellion, Naked & Famous, Bleachers, Ludacris, Alessia Cara, Felly, KYLE, Tegan & Sara, Walk the Moon, DNCE, Lee Brice

Harley-Davidson Roadhouse: Shinedown, Tesla, Slaughter, Brian Setzer's Rockabilly Riot!, Dispatch, The Last Bandoleros, Ziggy Marley, Miike Snow, Girl Talk, A Day To Remember, Sa Roc, Soul Position, Grieves, Aesop Rock with Rob Sonic, Brother Ali, Atmosphere, Chevelle, Domenic Marte, Gilberto Santa Rosa

U.S. Cellular Connection Stage: Frankie Ballard, Tommy Tutone, Berlin Feat. Terri Nunn, Hanson, Jerrod Niemann, Hey Violet, Bebe Rexha, Lauren Alaina, High Valley, James Arthur, Tucker Beathard, William Michael Morgan, Ben Rector, LOCASH, Walk Off The Earth

Briggs & Stratton Big Backyard: Joss Stone, Misterwives, Fishbone, Peter Wolf, Collective Soul, Danny Gokey, Johnny P, Andy Grammer, IshDARR, NEEDTOBREATHE, The Buckinghams, Slightly Stoopid, Aubrie Sellers, Phil Vassar, Dennis De Young, Blackberry Smoke

Uline warehouse: T-Pain, Spin Doctors, The Church, Guster, Trombone Shorty & Orleans Avenue, John Waite, Blues Traveler, Peter Frampton, Grandtheft, PVRIS, Death From Above 1979, AWOLNATION, Dan + Shay, Andrew McMahon in the Wilderness, The Spinners

Johnson controls world sound stage: GGOOLLDD, Hippo Campus, The Revivalists, Horseshoes & Hand Grenades, JJ Grey & Mofro, BJ The Chicago Kid, Los Lonely Boys, San Fermin, Chicano Batman

And many more...

Media Coverage A Highly Visible Property – Nationally, Regionally and Locally

In 2017, Summerfest received mentions throughout the year from an extensive list of media outlets includ-ing Billboard Magazine, The New York Times, Fobes, Elle Magazine, CMT, Teen Vogue, Thrillist, Pollstar, Travel Wisconsin, Variety, and more. Overall, Sum-merfest was mentioned in the media approximate-ly 10,276 times with a potential reach of 5.73B. In April, the featival lineup was also announced to a national audience on Jimmy Kimmel Live!

Additionally, in 2017, 29 festival performances and 25 artists interviews and behind the scenes segments were live streamed on JimmyKimmelLiveMusic.com.

- 1.39MM streams- 6 minutes per stream- Carried on 7 ABC affiliate websites including

Chicago & Milwaukee

“The influence of the venerable summer event stretches far beyond Milwaukee's borders.”

“a festival that started the year before Woodstock,

has managed to sell $20 tickets to the 900,000 or so annual concert

goers and somehow appeals to both millennials

and boomers.”

“[The] top acts that have played the festival are just too

many to mention.”

“Older than Woodstock, Summerfest has been hosting big names and

bigger crowds since 1968.”

“...acts from virtually every genre imaginable.”

“Summerfest is once again on the path

toward providing an incredibly musically varied bill that literally has a little something for everyone."

What The World is Saying About

Summerfest

What The World is Saying About

Summerfest

What The World is Saying About

Summerfest

Website, Event Collateral & Digital AssetsSummerfest.com statistics (January – July 10, 2017):

- Total online visitors: 2,258,711

- Originating from 209 countries

- Total page views: 16,475,049

Event Collateral Pieces

- Summerfest Brochure (460,000)

- Headliner Pocket Schedule (250,000)

- Family Activities Brochure (22,000)

- Children's Fest Day Map of Fun (20,000)

advertising & Promotion

- Regional paid and trade advertising in excess of $2.2MM

- NYC based public relations firm - Shore Fire Media (agency of record)

Current Social Networking Statistics

- 315,800+ (Facebook)

- 139,600+ (Twitter)

- 16,100+ (Instagram)

Email blasts:

- 183,000+ database

Summerfest App:

- 90,093 downloads

Advanced Social StatsSummerfest Social Media Statistics (as of 09/12/17)

Facebook – 315,789 fans - Gender: 62% women / 38% men

- Age: 13-24 (24%), 25-34 – (30%), 35-44 (20%), 45-54 (17%), 55-64 (7%), 65+ (2%)

- Location: 37% Wisconsin, 4% Illinois, 1% Minnesota, 58% Other

Twitter – 141,388 followers- Gender: 55% female / 45% male

- Age: 13-17 (15%), 18-24 (24%), 25-34 (41%), 35-44 (10%), 45-54 (8%), 55-64 (1%), 65+ (<1%)

- Location: 62% in Wisconsin, 10% in Illinois, 28% Other

Instagram – 16,312 fans- Gender: 62% female / 38% male

- Age: 13-17 (5%), 18-24 (26%), 25-34 (35%), 35-44 (19%), 45-54 (11%), 55-64 (3%), 65+ (1%)

- Location: 42% in Milwaukee / 6% in Chicago / 4% in Madison / 4% in Wauwatosa / 4% in Waukesha / 40% in Other

Contact:Ashley DyeEvent Sales & Sponsorship Coordinator

Summerfest / Milwaukee World Festival, Inc.639 E. Summerfest Place, Milwaukee, WI 53202414.270.6656 adye@summerfest.com