feel the wave summerfest 2017

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WELCOME TO

FEEL THE WAVE SUMMERFEST is a life-changing experience, crammed into just a few days. To be held at Chicago’s beautiful Montrose Beach, the city’s largest and most viable beachfront venue for formatted events. Just four miles north of downtown Chicago and immediately next to the Uptown Entertainment District, Montrose beach supports the large scale infrastructure needed to produce a successful outdoor event. The event will feature a diverse range of bands including many genres of music, including rock, indie, country, hip hop, and electronic dance music but what makes FEEL THE WAVE SUMMERFEST so special is the fact that it could be similarly enjoyed without the musical element. By combining elements such as art installations, sand sculptures, fashion shows and food from local vendors and critically acclaimed chefs throughout the Chicago-land area creates a sun soaked flavor with an upbeat swing and uncontainable energy no matter where you journey. Patrons will enjoy stages that continuously host live music, art and fashion shows offering festival goers an experience next to none. Wavefront serves to educate music and the arts through an upscale and immersive environment.

SPORTING EVENTS ON THE BEACH | FAMILY FRIENDLY AREA

MUSIC The new line up for FEEL THE WAVE SUMMERFEST aims at capturing a more mainstream demographic with a focus on local and popular artists alike. Ranging in genres from indie rock to country we will accommodate each person’s musical taste and personality by providing a diverse musical environment to our all of our patrons.

FEEL THE WAVE SUMMERFEST is able to bring the elements of a large multi-stage festival to the sand by using the latest in sound deadening technology we are able to create the perfect musical experience while concentrated on the beachfront area being considerate of neighbors around us.

Music will begin at 11:30AM each day and end at 10:00PM each night ending with fireworks each night.

POTENTIAL STAGES : STAGE 1 - COUNTRY STAGE 2 - ROCK/POPSTAGE 3 - ELECTRONICSTAGE 4 - LOCAL STAGESIDE STAGE - FAMILY FRIENDLY

ARTFEEL THE WAVE SUMMERFEST will serve as a platform for artists and galleries to showcase their work giving them access to collectors, museum directors and curators. Local galleries will encouraged to submit their work through an application process while significant work from the masters of Modern and contemporary art, as well the new generation of emerging stars will showcased upon exclusive selection. Patrons will be provided immersive installations and ambitious large scale artworks that will interact with fans in a palpable fashion.

- ART VILLAGE - SAND SCULPTURE CONTESTS - COMMISIONING OF ARTWORK (GREEN) TO BE DONATED TO THE CITY- PARTNERSHIPS WITH ART INSTITUTE TO SHOWCASE EMERGING ARTIST- LOCAL COLLEGE OUTREACH

FASHIONAmidst a plethora of acts and amenities FEEL THE WAVE SUMMERFEST goes even further to cater to Chicago’s emerging Fashion culture. From boardwalk to catwalk FEEL THE WAVE SUMMERFEST will showcase influential visionaries who are shaping the realms of fashion, design, business and culture. Audiences will experience the creative energy that is fashion, entertainment and culture in an elegant and stunning corner of a beachfront paradise. Fashionable festival goers will indulgence in events from international runway shows to VIP designer dinners, workshops and pop-ups.

- RUNWAY FASHION SHOWS (VICTORIA SECRET)- INTEGRATE W/ MUSICAL PERFORMANCES- LOCAL FASHION STORES- CELEBRITY FASHION APPEARANCES- SPORTS FASHION- FESTIVAL FASHION

In order to accommodate all of the people who were not in an ideal living situation for the weekend, the Hangout Music festival offered a shuttle service

for 26 dollars over the span of the weekend. Shuttle stations were conveniently located near almost all condos in neighboring areas of the Hangout and were

running from 11 am to 4 am daily (Sunday the shuttle ended at midnight).

unforgettable experience that is worthy of gushing. It will undoubtedly return as will most of the attendees who want to recreate the same mystical and serene

weekend that they experienced.

SHUTTLE SERVICEES

PROJECTEDDEMOGRAPHICS

GENDER

57% 43%

AGE

26 - 35

36 - 50

51

27%61%

9%3%

INCOME

14%9%

23%

16%

23%

15%

>$100K

>$15K

>$15-34K

$35-55K

$55-74K

$75-99K

*ESTIMATED GROWTH

ATTENDANCE

REVENUE

SPONSORSHIPS

MEDIA BROADCAST REACH

SOCIAL MEDIA REACH

56,500*

$5,496,000*

$1,200,000*

1,500,000*

125M IMPRESSIONS*

2019

ATTENDANCE

REVENUE

SPONSORSHIPS

MEDIA BROADCAST REACH

SOCIAL MEDIA REACH

43,500

$3,000,000

$188,000

825,000

89M IMPRESSIONS

2018

ATTENDANCE

REVENUE

SPONSORSHIPS

MEDIA BROADCAST REACH

SOCIAL MEDIA REACH

2017

37,500

$980,000

$44,000

4M IMPRESSIONS

FEEL THE WAVE SUMMERFEST 2017 will bring - 40,000 of the country’s most desirable fans to Chicago.- 70% of attendees will be local- 30% travel from as far away as Europe.- 57% of the attendies will be male- 43% of the attendies will be female. - The majority of them between the ages of 35-61 earning more than 35K per year.

CHICAGOTOURISM & HOSPITALITY

Chicago, the birthplace ofHouse Music, is but astone's throw awayfrom all of the majormidwestern hubs.

CITY / STATE DISTANCE (MILES) POPULATION (MILLIONS)

CHICAGO , ILLINOIS 0 9.800DETROIT , MICHIGAN 23.8 3.734MINNEAPOLIS / ST. PAUL , MINNESOTA 52 3.279ST. LOUIS , MISSOURI 61 2.830CINCINNATI , OHIO 250 2.130INDIANAPOLIS , INDIANA 168 1.756MILWAUKEE , WISCONSIN 82 1.751WINDSOR , CANADA 41 1.022TOLEDO , OHIO 10 0.651MADISON , WISCONSIN 122 0.568FORT WAYNE , INDIANA 41 0.414GREEN BAY , WISCONSIN 201 0.104

DRIVE

FLIGHT

HR

HR

HIGHLIGHTS 2012-2013WAVEFRONT FESTIVAL - THE FIRST OF ITS KIND, A THREE DAY BEACHFRONT EVENT LOCATED ON MONTROSE BEACH IN CHICAGO.Set against the breathtaking backdrop of Lake Michigan, miles of pristine beach, and the Chicago Skyline. Some of the world’s top electronic artists performed alongside laser and LED shows, Luxury Suites for VIP guests and a spectacular

fireworks show to close each day.

By 2013 it witnessed nearly 75,000 festival goes over 3 days. Enjoying three state of the art stages located directly on the beach providing attendees the unparalleled experience of enjoying a spectacular music festival on Chicago’s

unparalleled lakefront.

Catering to a young and trendy demographic comprised of social influencers our general admission attendies spent upwards of $850 on average while VIP attendees spent nearly $4,200 per person. The festival as a whole infused more

than an estimated $5,000,000 into the cities economy and created upwards of 1500 jobs during the event.

“In just its second year, Wavefront has established itself as one of Chicago’s elite summer music festivals. Here,

you get a more diverse musical spread of veterans, unique artists and more...”

- Time Out Chicago

BY THE NUMBERS

GENDER

57% 43%

AGE

26 - 35

36 - 50

51

27%61%

9%3%

INCOME

14%9%

23%

16%

23%

15%

>$100K

>$15K

>$15-34K

$35-55K

$55-74K

$75-99K

ATTENDANCE ATTENDANCE

*ESTIMATED GROWTH

REVENUE REVENUE

SPONSORSHIPS SPONSORSHIPS

MEDIA BROADCAST REACH MEDIA BROADCAST REACH

SOCIAL MEDIA REACH SOCIAL MEDIA REACH

2011 // INCEPTION

2012

37,500

$980,000

$44,000

4M IMPRESSIONS

43,500

$3,000,000

$188,000

825,000

89M IMPRESSIONS

2013