summer training handbook.doc

7/28/2019 Summer Training handbook.doc

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SummerTrainingHandbook 2013A practical Guide to Summer Training for MBA students ofLovely Professional University


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AcknowledgementsI am grateful to Dr Sanjay Modi, Sr Dean, Lovely Faculty of Business and Applied

Arts (LFBAA), who is the inspiration behind this book, Dr Bhavana Adhikari,

Associate Dean, School of Management, for her unrelenting support, Dr. Girish

Taneja, Head of Department (D-1) and Dr. Sandeep Vij, , Head of Department (D-2)

from School of Business, for this sagacious advice and inputs, Mr Suresh Kashyap,

HOD, School of Management, for being a constant source of motivation.

I am grateful to all faculty members at LFBAA for contributing to this document.

I extend my gratitude to all the management teachers of yesteryears who have

contributed to the pool of knowledge and have had a huge impact on curriculum of

management education.


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PrefaceThis book is a compendium of sample topics for summer training of MBA students.

An attempt has been made to make it as comprehensive and concise as possible.

The topics given herein are for the purpose of guiding the students to choose theirsummer training projects and can be modified as per the requirement of the

company. The topics have been classified into areas of specialization for the sake of

convenience and clarity. In addition to being a guide for summer training this book

can also be used to peek into the job requirements of various specializations and

can be used to decide on the right specialization for a student.

In addition to sample topics this book contains various guidelines to be followed in

order to derive the maximum benefit out of the two months of summer training. It

contains the rules of University and the code of conduct the student is expected to

observe during the period of internship.

The book also contains a section on the activities which are generally done by

various departments of a company. This shall help in widening the perspective of

the students and also increase the exposure he can receive.

All the formats for the various components of the course have been presented in

annexure at the end of the book.

I wish you all the best for your summer training. Have fun!


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Contents

Acknowledgements ...................................................................................................2

Preface ...................................................................................................................... 3

Professional Goals during Summer Training...............................................................5

Code of Conduct.........................................................................................................5

Marketing................................................................................................................... 6

Finance ...................................................................................................................... 9

Hospital and Health Management ...........................................................................12

Human Resource Management ................................................................................14

Information Technology ..........................................................................................16

Retail Management .................................................................................................18

International Business .............................................................................................19The activities of the various departments ...............................................................20

ANNEXURE I - Evaluation Parameters.......................................................................23

Annexure III- Important deadlines............................................................................28

ANNEXURE IV- Project Topic Performa......................................................................30

ANNEXURE VI - Feedback on fortnightly report by faculty guide (for faculty only)...33

ANNEXURE VIII- Attendance Sheet...........................................................................35

ANNEXURE IX - Guidelines for Summer Training Report...........................................37

Annexure X References .........................................................................................39


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Professional Goals during

Summer TrainingThe purpose of summer training is

to acquaint the students with the

practices followed in the industry

and at the same time give them an

opportunity to do research on

some relevant topics in their areaof specialization.

1. To undertake a meaningful

project

2. To work hard and show initiative

to win confidence

3. Work hard to get PPO(Pre-

Placement Offer)

4. Aim at maximizing learning.

5. Building relations with peers tothoroughly understand the

strengths and weaknesses of

systems policies and

procedures.

6. Understand systems, procedures

and policies.

7.Discuss doubts and see, if, you

can make suggestions.

8. Try to relate the practice to

theory and find out reasons for

difference between theory and

practice

Code of ConductThe students should observe the

following guidelines while their

summer training.

1. Adhere to a formal dress code.

2. Be punctual in attendance.

3. Avail leave only if authorized by

the project head.


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4. Adhere to organizations policies

and rules.

5. Use appropriate professional

language in communication at

workplace.

6.Avoid any conduct that may

cause embarrassment or

disrepute to the organization.

7. Assure that all actions and

behaviors promote the favorable

image of the organization.

8. Not taking action which disrupts

the normal functioning.

Marketing

Survey on preferences for

insurance companies

with special reference to

a particular player

Insurance is considered one of the

most difficult products to sell. The

sale is mostly push sales, driven by

the sales agent/ employee.

However, the companies spent a

lot of money on advertisement and

promotions. The student has to

identify the key factors driving the

sales and should try to come up

with some ideal Integrated

Marketing Campaign design for theproduct.

The focus has to be on customer

interaction and knowing the actual

challenges involved in making the

deal happen.

ICC World Cup Effect on the

promotions of various

products1

A cricket world cup has always

captured the attention of marketers and consumers alike. A

lot of research and studies have

been done on this topic. Most of

these pertain to the large

companies. However, this is a gala

event which affect business at all

levels.

The students have to study the

impact of the world cup on thebusiness and the sales of the

company the student is doing

internship with.

Impact of price on the

buying behavior

Pricing has a lot of affect on the

buying behavior of individuals. This

is reflected in the price discounts

offered by the producers and alsothe convenient pricing (multiples of

5, 10). The topic requires the

students to study the effect of the

printed price (MRP) on the buying

behavior of the customer.

After the study the student can

suggest some modifications in the

price quantity combination in order

to maximize the revenue of theproduct in question.

1 This topic can be used by more than onestudent, varying it as per thecompany/product in question.


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Market Survey for a new

product launch2

In an ever prospering middle class

there is a perpetual need to new

products and product categories.Confectioneries and beverage

unheard of ten year ago, are now a

standard part of our dietary plans.

There are studies on the changing

demographics of the decision

maker in a typical household

purchase decision.

Any company looking for additional

revenue streams keeps onlaunching new products. The

student has to do a survey to

identify the need/gap in some

category and suggest a new

product to be launched in it.

Pull Effect in Insurance Sale

Within an increase in the private

sector jobs the urban consumer

has started looking for insurancecovers to reduce any and all types

of risk. At the same time, the

individual does not entertain the

calls of the insurance sales agents.

This dichotomy creates the need to

analyze the key factors affecting

the sales and find out the scope of

generating pull effect in insurance

sales.

The student has to find out the

effect of marketing communication


in terms of brand recall, in the

decision making process of the

individual.

Effect of Packaging on sales

of consumer products3There are a lot of products in

market which are purchased on

impulse or are small ticket buys:

bottled water, chips, soaps,

eatables etc. in the case of such

products the packaging plays an

important role. This study should

focus on the role of packaging in

the sales of the product inquestion.

Marketing Communication

needs of Oligopoly

Companies

There are some companies which

have a near monopoly their

product segment or at best they

can be described as oligopolies.

HPCL, BPCL, IOCL are three suchexamples in the petrol and diesel

category. These companies which

had a very laidback attitude in the

yesteryears have become active

advertisers now.

The students need to study their

marketing communication needs if

any and analyze how their needs

are different from the players inmore competitive product/service

categories.



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Consumer perception about

the

company/product/organi

zation

The consumer perception about acompany is a very important factor

in the success or failure of any

company. Companies spend a

fortune to create a good

perception. Thus, it is very

necessary for any company to

know how the consumer perceives

it.

This study shall focus on thevarious aspect of consumer

perception ranging from brand

recall to brand equity and the

general opinion of people even if

they are not customers right now

(potential customers or

influencers )

Trend analysis of sales

during different times ofyears

Many products have a cyclical

demand, peaking at some peculiar

time of the year. If a company is

able to predict the trend correctly

and timely, they can make good

use of this data. The inventory

management, staff management

and also the promotions can bevaried according to the trend.

The student shall study the cycles

and trends for the product in

question and suggest ways to

maximize the revenues by making

use of this data. The student

should draw results from both past

and present data.

Effectiveness of Integrated

Marketing Plan of thecompany

Now a day the marketing and

promotions expenditure forms the

major part of the budgets of any

company. With the advent of

alternative channels of promotions,

marketers have increased

opportunities for promotional

activities. At the same time a largenumber of avenues add to the

already prevailing state of

confusion. The purpose of this

study is to analyze all the

Market positioning of the

products

The positioning of any product

defines the marketing campaign it

has to follow, its budget, the priceof the product and a lot of ancillary

activities. Thus, the positioning of

the product is a very important

decision the company has to take.

Many a time it so happens that the

company does not know the

correct positioning it has in the

minds of the consumers. This leads

to a mismatch in the actual and theappropriate efforts done by the

company.

As a part of this study, the student

is required to evaluate the

positioning of the companys

product and judge that whether it


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is a correct positioning or should

the company rework its plans for

the positioning.

Finance

Working capital

management at the

organization

Companys big chunk of funds

usually gets stuck in working

capital. In order to run the business

smoothly business needs the

appropriate amount of working

capital. But working capital at any

time should not be more/less than

the requirement of the company.

Appropriate amount of working

capital needs to be maintained.

Working capital has three major

derivers:

Cash

Receivables

Payables

All three need to be properly

managed. Cash conversion cycle

needs to be minimized, Receivable

turnover and payable cycle need to

be optimized. All the factors have

their effect on profitability of the

business. Students will study the

working capital managementtechniques followed by the

company so as to maintain the

liquidity while maintaining the

profitability and suggest means to

improve the working capital cycle

without hampering profitability.

Project financing

In a business companies have to

work on new projects in order to

enhance their profitability. But

before a new project is taken up its

viability has to be checked. It

should pass certain parameters.

Once the company decides to go

up with a project then the problem

of its financing comes. How to

finance a project? Different

financing instruments have to be

evaluated. Students will study the

financing instruments used by the

company for financing a project outof available options. Cause for

selecting a particular instruments.

They will analyze the available

instruments and suggest the

company about other profitable

options.

Ratio analysis to know the

financial position of

company*

Ratios tell all about the companys

well being. Different ratios are used

to get information about

companys worth, its profitability,

liquidity & solvency. Students will

get the information about the

different ratios of the company.

Their composition and will compare

it with their peer group. Whileanalyzing the ratios if they find any

flaw in companys working they will

suggest the measures to the

company to improve their working

which will automatically improve

the ratios.


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Budgetary control

techniques used by the

organization

Budgeting is a control device in the

hands of the company. Differentbudgets are prepared by the

company for the efficient working

of the company. Because budgeted

figures give a parameter to the

company against whom the results

have to be evaluated. Students will

study the different techniques used

by the company for budgetary

control, reasons for the use of a

specific technique. Outcomes ofthe technique in the form of

increased production, increased

sale, less expenditure, reduced

labor turn over, improved cash

position etc.

Inventory control techniques

used by the company

In any production house inventory

constitutes the major portion of

their working capital. Inventory

must be managed properly so as to

reduce the chances of shortage as

well as excess of inventory.

Production houses use various

inventory management tools such

as ABC analysis, JIT, LIFO FIFO,

stock levels etc. Student is required

to study the various Inventorycontrol techniques used by the

company, reasons behind the use

of a particular technique, benefits

of using a particular technique.

Students will explore the

opportunities to use other

Inventory control techniques not

used by the company.

Cash Conversion cycles and

its Impact on the

profitabilityFirms typically follow a cycle in

which they purchase inventory, sell

goods on credit, and then collect

accounts receivable. This cycle is

referred to as the cash conversion

cycle. Sound working capital policy

is designed to minimize the time

between cash expenditures on

materials and the collection of cashon sales.

Shortening the cash conversion

cycle leads to higher profitability

and valuation of the company,

provided the other factors are

constant. Generally, a drawback of

shorter Days Sales Outstanding

(DSO) is loss in sales. The students

have to study how the companiesare achieving these mutually

contradicting objectives and

suggest means to improve the cash

conversion cycle without

hampering sales.

Receivables management


company

A company gets receivableswhenever it sells goods on credit.

Receivables are an important

component of working capital as

well of balance sheet. Students are

required to analyze the current

receivable management


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techniques. Whether they are

managing the receivables

themselves or using the

factoring techniques. How much

time it takes to convert receivablesinto cash? Find the possibilities to

improve the receivable cycle.

Capital budgeting


companies.

Whenever a new project is under

taken by a company its financial

viability needs to be checked using

various capital budgetingtechniques. Students will analyze

the techniques adopted by the

company, reasons behind the

adoption of a particular technique

(such as payback period, NPV, IRR)

its benefits over the rejected

techniques.

Cost reduction techniques

used by the company

and their effectiveness.

Company can increase its

profitability by increasing its

sale/selling price or by reducing its

cost. Its easier for a company to

reduce its cost. Students will study

the various cost reduction

techniques used by the company

such as KIZEN and the benefitsderived by the company after the

use of these techniques.

NPAs and growing scope of

Securitization

NPAs are a part and parcel of

banking industry. But banks can

use these NPAs for their benefit byresorting to the technique of

Securitization. Students will be

required to study the NPAs of a

particular bank, how they are

generated and how securitization

works in reducing NPAs. Telling

complete procedure followed by

the bank along with required

proofs.

Risk Management in Life

Insurance

Whenever we talk about Risk

management it is all about

underwriting process. Students are

supposed to learn complete

underwriting process followed by

the life insurance company. They

have to find how risk can change

the premium requirements.

Risk Management in General

Insurance

Whenever we talk about Risk

management it is all about

underwriting process. Students are

supposed to learn complete

underwriting process followed by

the general insurance company.They have to find how risk can

change the premium requirements.

Risk Management in Banking

Banking business itself entails a lot

of risk, because the banking


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business mainly consists of lending

money to people. Lending money

implies risk of bad debts. Students

are expected to learn about risk

management techniques followed

by the banks and how these

techniques help the banks reducing

the risk.

A study on banking

procedures

Banking itself is a big industry. It is

composed of lot of procedures say,

making drafts, clearing, assigning

the MICR codes to non MICR bankcheques. A student doing his/her

intern in the banking sector is

expected to learn all the banking

procedures and what is the use of

following these procedures.

Comparative study of loan

procedures followed by

banks

Loans are the life blood of thebanking business. A procedure has

to be followed to grant a loan.

Students will study the procedure

followed by banks in granting the

loans. They will also compare the

loans of different banks issued in

same stream. They will be required

to find out the possible causes of

difference in interest charged bydifferent banks for same kind of

loan.

Portfolio Management

Portfolio construction is itself a

tedious task. It needs consistent

rebalancing of the assets as per

the needs of the investor. Students

doing their intern in financial

planning will be required to know

all about the construction of

portfolio, how and why the

portfolios are rebalanced. They will

also study the effect of rebalancing

on the portfolio.

Hospital and Health

Management

Study on Patient Satisfaction

Students can work upon various

departments like IPD/OPD to

measure the satisfaction level of

the patients regarding the services

provided by the hospital. They can

find out the areas in which the

patient satisfaction level is low and

can develop a model for improving

it, thereby helping the hospital to

retain customers and increase

revenue.

Gap Analysis

Students can use the SERVQUAL

scale to measure the service gaps

existing in the service delivery

system of the hospital. They can

find out the causes of the existing

gaps. Finally they can develop

strategies to close those gaps and

thereby improving the servicedelivery.

TAT of Laboratory

Procedures

Turn Around Time (TAT) is the time

period between collection of


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sample for diagnostic test and

delivery of report. The students

have to record the TAT for a

definite time period. They have to

find out the average TAT for each

procedure and compare with a

benchmark. Finally design a model

to improve up on the procedures

having higher TAT. This will help

the hospital to improve the

responsiveness parameter of the

service delivery process.

Patient Flow in OPD

OPD is the unit of the hospitalwhere patients have the first

service encounter. Often it is seen

that most of the hospitals face

problems of overcrowding and

longer waiting time period in OPD.

This ultimately leads to the

dissatisfaction among patients.

Students have to do a detail study

on each and every procedure taken

in the OPD. They have to find outthe lacunae in the service delivery

process and finally develop a

model for optimum service

delivery.

Comparative Study with

NABH standards

NABH is the body responsible for

accreditation of hospitals in India

which certifies the quality

management practices in the

hospitals. NABH has developed

certain guidelines and set

standards for hospital to be

certified. Students have to evaluate

the service delivery system of the

hospital as per the NABH guidelines

and have to compare the status of

the hospital with the benchmark

set by NABH. Finally they have to

suggest and recommend the

hospitals to reach the NABH

standards. This will help hospital to

attract more patients especially

international patients thereby

increasing the revenue.

Medical Audit

Medical audit is one of the major

process for achieving qualityhealthcare service delivery.

Students have to check medical

records of the inpatients for a

definite time period and also the

past records. They have to find out

the missing components in the

records. Finally they have to

develop a check list for maintaining

the medical records.

Materials and Store

Management

Students have to study on the

parameters for selecting the

vendors for hospital supplies. They

also have to do an in-depth study

on vendor rating system on the

existing vendors of the hospital.

They can collect the information

from the market and help the

hospital in getting the best

vendors. This will help the hospital

in quality assurance and cost

cutting by improving the supply

chain efficiency.


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Urinary Catheterization

Infection

In most of the hospital infection

due to urinary catheterization is

very common giving rise tocomplications and increasing the

length of stay of the patients.

Students have to develop a check

list for all procedures regarding

urinary catheterization. They have

to keenly observe each procedure

during their stay in the hospital.

They have to find out the

deviations in the standard

procedures. Finally they have todevelop a training module for the

medical and Para-medical staffs for

following the best procedure.

Design and Facilities in the

Emergency Casualty

Department

Students have to do an in-depth

study on the design, existing

facilities, process and patient flow

in the emergency department of

the hospital. They have to find out

the lacunae in the above areas.

They have to develop an ideal

design for the department for

smooth operations. This will help

hospital to reduce the

overcrowding and improve the

overall operations of theemergency department.

Medical Billing Department

Students have to do an in-depth

study on different billing

procedures in the hospital such as

insurance reimbursement, TPA

bills, ESI & CGHS bills etc. They

have to also find out the patient

satisfaction level regarding billing.

They have to find out the areas of

improvement and suggest

procedures for optimum billing

process.

Human Resource

Management

Recruitment & Selection

process

Recruitment & Selection

encapsulates attracting, screening,

and selecting qualified people for a

job in an organization. With the

changing times there has been a

paradigm shift in the Recruitment

process with a growth of job search

engines & headhunters for

executive recruitment. There has

been a constant focus onidentifying critical competencies

while hiring prospects which

encompasses not only visible

factors like Knowledge, Skills &

Abilities but also invisible & below-

the waterline competencies like

Traits, Motives, Self-Concept etc.

The student is expected to

undertake a study on therecruitment & selection process of

the particular organization and also

study the recruitment & selection

technique being followed in the

particular industry and compare


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the best practices in both the

cases.

Training and Development

process

The Training & DevelopmentScenario in India has undergone a

radical overhaul with a sole

purpose of augmenting the

performance of Individuals & Team

members in organizational

settings. There has been a growing

focus on Human Resource

Development and there is constant

attempt by organizations to

become Learning Organizations. At

every step Training & Development

has been linked to Strategic goals

of the organization to augment the

value generated by the program.

The students are expected to

study the training and

development system of a particular

organization. In this project, theycan analyze the different

techniques of training and

development being employed

along with other critical training

and development issues like the

proficiency of trainers,

expectations from trainees, timing,

budget etc.

Impact of remuneration onMotivation

This topic is an attempt to explore

the critical motivation factor for

employees over the ages

Remuneration & its impact on

motivation levels. The students are

expected to analyze the correlation

between Remuneration &

Motivation level of employees.

Generally it has been opined that

higher remuneration has an impact

on the motivation levels of

employees but it can be different

for different industries as well as

different levels of management.

Students can research the impact

of monetary as well as non-

monetary benefits on different

levels of management.

Impact of recession on HRpolicies

Recession has played major role in

business decisions over the years

and HR policies form a critical part

of it. The recent slowdown in the

Indian Economy impacted almost

all the critical HR functions be it

Hiring Decisions, Training &

Development, Compensation etc.

The student is expected to analyzeand study these impacts & its

effects on the sustainability of the

organizations in the long term.

Change management

Change management is an

indispensable part of any

organization. Students can study

different techniques adopted by

organizations for managing change

or for reducing the resistance to

change. They can focus on any

major change program initiated by

the organization and can track the


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transition during the unfreezing,

movement & refreezing stage.

Talent management

The students are expected to study

the different techniquesorganization employ to groom the

most valuable assets i.e. its

employees & how it attempts to

build up on its Human Capital by

identifying the high-pots. The

students can undertake a study on

the different initiatives which

organizations are taking for

maintaining the pool of talentthrough the Assessment Centres &

Development Centres & how

organizations are focusing on

second line development.

Competency Mapping of

particular organization

The student is expected to

understand the process of Mapping

Competencies for Individuals in theorganization & attempt to prepare

Competency Models for critical

positions in Organization. The

linkage with each and every step

like Recruitment & Selection,

Training & Development and

Compensation needs to be

established after the same to

justify the entire process.

Work life balance

Students may study the impact of

work life balance techniques on the

employees productivity and

turnover rate of the organization.

Various concepts like Flextime, Job-

Sharing, and Telecommuting etc.

may be studied.

Performance management

system

The students are expected toundertake an in-depth analysis on

the Performance Management

system in the organization which

will encapsulate a detailed study

on Performance Planning,

Performance Managing,

Performance Appraisals, and

Performance Monitoring being

followed.

Information Technology

Study of Supply Chain

Management System of

an IT Organization

There is a network of

interconnected businesses involved

in the process of providing product

and service packages required by

end customers of an IT company.

The students need to study this

network and suggest means to

improve its efficiency.

E-business and its role in

inventory management

Students study how information

and communication technologies

(ICT) are utilized in support of all


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the activities of business in view to

control Inventory system. This

project should entail studying the

impact of better inventory

management on the profit of the

company.

Total quality management

for IT Industry

TQM is used to reduce the errors

produced during the manufacturing

or service process, increase

customer satisfaction, and

streamline supply chain

management in IT industry. Thestudent need to study the current

processes and suggest

improvements if any.

Brand positioning and

advertising of IT

Products

The positioning of any product

defines the marketing campaign it

has to follow, its budget, the priceof the product and a lot of ancillary

activities. Thus, the positioning of

the product is a very important

decision the company has to take.

Many a time it so happens that the

company does not know the

correct positioning it has in the

minds of the consumers. This leads

to a mismatch in the actual and theappropriate efforts done by the

company.

The student is required to analyze

the positioning of the IT Products

and the related advertising

campaigns.

Impact of Budget and

Schedule Pressure on

Software Development

Cycle Time and Effort

The project requires analyzing thedirect and indirect impact of

Budget assigned to project by

management towards the project

on development of software in

terms of time and effort. At the end

of the study the student should be

in a position to critically analyze

the effectiveness of the use of the

budget.

Consumer buying behavior

of e-marketed IT

products

E-commerce has emerged as a low

cost and easy medium of selling

software products. Though it is cost

efficient, companies are still

grappling with the issues of

reaching the consumers in a muchcluttered cyberspace. This study

will try to gauge consumer

perspective towards the IT product

provided by companies on internet,

and suggest means to increase the

reach.

Implementation of cyber law

in IT Organization

The students need to analyze theconcept of Cyber Laws with special

reference to the following issues -

how much consideration is given

by Industry towards this and how it

is implemented by the

Organization.


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Some practical implementations

can also be discussed.

Retail Management

Study of effectiveness of

merchandise availability

and consumer shopping

behavior

Customers follow a specific pattern

of visiting to nearest convenience

store. Basically it depends upon

type of merchandise a store has.

So effect of merchandise selection

by a store manager on foot fall of a

store should be studied.

Staffing management and

flexi timing implemented

in Retail stores

Retail sector recruits large number

of staffs for smooth operation.Issue arises because of extended

daily working hours and retail

stores are open 7 days a week. So,

impact of workforce rotation and

flexible timing offered to staffs

should be studied.

Materials handling

equipment used for cost

reduction on shopfloor/warehouse

In a warehouse, space

management is based upon types

of vehicle and material handling

equipment used daily on the shop

floor. How it makes the system

efficient can be analyzed.

Retail stores and degree ofautomation used for

competitive advantage

Every store wants the highest

degree of automation done in their

store. But it costs a lot to setup the

infrastructure for automation. As a

consequence all retailers do the

automation in phases. Study the

degree of automation and future

planning for that store so that it

more automated.

Retail stores warehouse

managementStudents need to study how the

ware house is coordinates with

individual retail stores for effective

inventory management. Also,

analysis should be done on basis of

centralized and decentralized

store.

a study of supply chain

management which sometimedepends on third party vendor.

Generally the logistics are

important factor but largelyoutsourced. Study about the vari

Study of Retail location and

layout

The retail stores decide on the

location depending upon the

market segment and merchandise

mix.

Students will study the impact of

the decision about a specific site


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related to a retail/warehouse on

the long term strategy. They shall

also, the utilization of carpet floor

area for inside layout of a

retail/warehouse.

Customer relationship

management

Customer relation officers are the

first ones on the store who interact

with the customer and help them in

their buying process. The study

revolves around the training which

is provided to the customer

relationship managers and theways the company uses to keep

them updated with various training

and development program

Visual merchandising and

atmospherics

Visual merchandising can be

achieved effectively by working on

some neglected areas of the shop

like floors or walls and evenceilings. This can be studied in

detail by the students and some

implementable suggestions should

be given.

Security measures for

reducing the stores

theft

Various steps are taken by a retail

store to ensure safety and

minimize shrinkage within a store.

Some examples are bar-

coding/security and tags/RFIDs.

Analyze the effectiveness of above

methods and suggest some new

methods also for enhancing safety

and security for the specific

company.

International Business

Export import policies of the

company

The student needs to study the

export import policies of the

company and relate it with the

prevailing geopolitical and

economic conditions of the

countries of the world. They should

also study the effect domestic

markets have on these policies.

Business Unit Strategies

Many companies organize

themselves as independent

business units in different markets.

Each unit has its own accounts and

strategies. The students need to

analyze the strategies businessesare using for effective market

penetration and profitability in

different business units.

Market segmentation

strategies

Market segmentation has a key

role to play in the strategies

formulated by the companies. A

product which is mass marketproduct in one country can be

treated as a premium product in

some other country. The company

has to realign its entire marketing

plan to accommodate this change.


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The student will study the market

segmentation strategies of the

company in two or more different

markets.

Transfer pricing techniquesfollowed by company

The student needs to study the

transfer price techniques which are

being followed by the companies

and analyze the same.

Management Compensation

A multinational company has to

structure the compensation for the

management as per the need of

the country. There are a lot of

factors that affect this decision.

The student has to study the

management compensation for a

company for different markets.

Financing of Projects of the

companies

The projects situated in differentmarkets will have different uses

and various modes of financing

ranging from Foreign Currency

Convertible Bonds to loan from

local banks - can be used. The

student has to study the various

options, analyze them and suggest

the best option for a given

company.

The activities of the

various departmentsIn addition to their respective

projects, the students are expected

to utilize the time spent at the

organization they are working with.

They need to observe and

understand the various activities

and processes of the organization.

These activities have been

classified in three sections as given

below.

Accounts/ Finance

Department

1. Whether the accounts are

computerized or manual?

2. Format of the expenses and

adjustment vouchers.

3. Banks transactions and bank

reconciliations process.

4. Suppliers and Debtors control

ledgers and process of

maintaining the records.

5. Process of issuing Debit and

Credit note to the customers

and suppliers.6. How many types of Daily

Reports are being Generated

and their flow?

7. How many types of costing

books are being maintained?

8. The process of Approving of

Suppliers Bills on the basis of

P/Os.

9. Payment procedures to the

suppliers.

10. Process of making Cash

Flow and Fund Flow.


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11. How do the recoveries

maintain?

12. Method of making

Budgeting.

13. Method of calculating

the depreciation. (As per

Income Tax Act and as per

Companies Act)

14. Method of doing the

inventory valuation.

15. Method of stocks taking

for bank purpose.

16. Method of keeping

checks of consumables.

17. Process of sanctioning

employees imprest and

method of adjustments.

18. All details required for

the finalization of accounts.

19. Important books and

records of the company

secretary department.

20. Important returnsand

process of filing the return for

ROC.

21. L/C opening procedure

and L/C

22. Processing of Export/

Import Documents and their

formats.

23. B/L Forms and its

procurement by the shipping

companies etc.

24. CWC formalities and

issuance of containers for thebonded warehouses.

25. Identification of

shipping companies and

scheduling the loading and

unloading the consignments.

26. Placing the orders to

the suppliers to import the

goods and formats of allrelated documents.

27. Execution of Export

orders and the procedures.

28. ECGC formalities.

29. Transit Insurance

Guarantees document.

30. L/C & Bill discountingprocedures with the banks.

31. Copy of the Excise Gate

Pass/ Invoice/ Challans/

Export Invoice.

Human Resource

1. Copy of the Standing Orders.

2. Copy of the HR policy.

3. How many statutory returns

are being filled on monthly

basis (PF/ESI/Labour Dept,/

Gratuity/ Insurance, )


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4. Copy of all challans for the

reference.

5. Bonus policy/ Annual

increment policy/ incentive

policy,

6. Recruitment process and

method of obtaining

requirements from the

respective departments.

7. Appraisal methods by the

different departments.

8. Maintaining of comparative

statements of the

competitors.

9. Any SCR activity and its flow

and treatment.

10. Forecasting and

Budgeting of CSR activities.

11. Calculation of per

employee cost to thecompany and product.

12. Preparation of monthly

salary bill and procedure.

13. Calculation of working

days and overtime hours.

14. Specific polices for the

motivation of the employees.

15. Compensation polices

in case of some accident or

mishaps in the organization.

16. Staff welfare activities.

17. Staff Training and

Development Activities.

18. Monthly Feed Back

System of the staff.

19. Promotion Polices,

20. LTA Polices.

Marketing & Sales

1. Customers Orders Receipts

Procedures.

2. Order Processing Procedure.

3. Issue of Production

Requisition,

4. Statement of Inventory in the

Bonded warehouse.

5. Dealers and Distributor

Appointment Formalities.

6. Procedure of Issue of Dispatch advise to the

dispatch department.

7. Setting of customers

eligibility norms.

8. Maintenance of Excise/ VAT

records and the formats of all

returns.

9. Treatment of rejected goodsat the dealers/retailers

godowns.

10. Discount Polices.

11. Pricing policies.


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12. Debit Note/ Credit Note

issue polices.

13. Invoicing and

procedure.

14. Zone wise/ Area wise

controlling of sales.

15. Procedure of targeting

and sales forecasting.

16. Methods of keeping

watch on competitor

activities.

17. Statements which aremostly prepared in the

department as part of MIS.

18. Procedure of

maintaining coordination with

other departments such as

procurement department/

stores/ Production

Department/ QT Department/

Dispatch Department etc.

19. Strategies of keeping

the pace with Logistic

Department.

20. To understand ISO

norms and maintaining the

procedures.

21. Branding &

Advertisement Polices.

22. After sales services

polices.

23. Market Research

polices,

24. Customer Relationship

Polices,

25. Back Order treatmentpolices,

26. Distribution and

Logistics polices,

27. Sales force

compensation policies.

28. Imprest & incentive

policies.

ANNEXURE I - Evaluation Parameters

COURSE

CODE:

MGN602, MGT

702,MGT755,

COM361

COURSE TITLE: Seminar on

Summer Project


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L T P CREDITS Attendan

ce

CA MTE ETP

0 0 0 3 0 0 0 100

Course Objective:

To enable students to develop and relate management theory to

practice.

To help students in making an informed career choice after

exposure to the actual work environment.

COURSE EVALUATION :

1.Feed Back (External and

Internal)

Marks Weightag

e

A. Internal Feedback byMentors

10 10

B. External Feedback byCompany

a. Attendance (10 marks)(Above 90% = 10marks80-89%= 8, 70-79%=6,60-69%= 4, 59-60%= 2)

b. Industrial feedback (15

marks)

25 10

Total FEEDBACK 20

2. Presentation and Written

Report Evaluation

100 80

TOTAL ETP 100


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MODEL 1 Research /Consultancy project components ETES. no Component Marks Total

1 PRESENTATION:

Body Language

Communication skills

Content

Question Handling

Audio/Visual Aids

10

100

(Weightage-

40%)

20

30

30

10

2 PROJECT REPORT

Introduction-Purpose and Objectives

Amount of work done (Literature Review

and Research Methodology)

Quality of work done(Data Analysis, DataInterpretation, Findings)

Recommendations and Reference

100

(Weightage-

40%)

20

40

30

10

Total (Presentation and Written Report) 80

TOTAL MARKS OF ETP 20+ 80 100Marks

MODEL 2 Sale project components ETES. no Component Marks Total

1 PRESENTATION:

Sale demo

Communication skills

Content- sale strategy, products

knowledge, selling process, allocation ofresources, Targets achievement,

Question Handling

Audio/Visual Aids

20 100(Weightage-

40%)10

30

30

10


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2 PROJECT REPORT

Introduction to company and Objectives

Amount of work done (Selling Process,

Theoretical Concepts, Functional processfollowed)

Quality of work done (Data presentation)

Recommendations, References &

Evidences

20 100

(Weightage-

40%)

40

30

10

Total(Presentation and Written Report) 80


MODEL 3 Community Development Project ETES. no Component Marks Total

1 PRESENTATION:

Body Language

Communication Skill

Content

Question handling

Audio/Visual Aids

20 100

(Weightage-

40%)10

30

30

10

2 PROJECT REPORT

Introduction and Objectives of the Project

Amount of work done (Execution , Data

Collection and Documentation)

Quality of work done (Analysis, Findings,

Quality of report)

Recommendation and References

20 100

(Weightage-

40%)40

30

10

Total (Presentation and Written Report) 80



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Annexure II- Guidelines

1. The evaluation procedure ofsummer training project reportwill be completed on 5th, 6th and7th Aug, 2013.

2. The evaluation panel will consistof two faculty members. TheInternal feedback componentwill be evaluated one faculty(Mentor) and the ETEcomponent will be evaluated bytwo faculty members.

3. Four Types of reportsa) Research project based

report

b) Consultancy Based Report

c) Sales based report for

those students are engaged

in selling during the training.d) Community Development

Report- Students those are

engaged with the NGO/Public

Sector/Reputed Associations,e.g. AIESEC for execution of

Community Development

Project during the training

period.

4. Pedagogy:

All the students are required

to do summer training for 6weeks. (Less than 6 weekswill not accepted)

The students are required toprepare a report on the basisof summer training whichshould be submitted at thetime of their presentationturn.

The students will register forthe Seminar on SummerProject course for thepurpose of evaluation.

Name , Designation and Sign of Course Planner

Approval of HoD-F

Approval of HoF


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Annexure III- Important deadlines

1. Project Topic Performa

(Annexure-IV) must be

submitted to the faculty guide

and respective school training

coordinator within seven days

after starting the summer

training through e mail.

2. Three fortnightly

progress (Annexure-V) reports

must be sent in soft copy to the

respective faculty guide and

respective school training

coordinator by every 15 days

interval. Hence three reports to

be send by the students.Fortnightly Progress Report

(Annexure-V) (For Training

Period from 1st June to 15th

July-2013)

Report submission date

through E-mail

1st report- 1 June to 15th June 17th June

2nd report- 16th June to 30th June 2nd July

3rd report- 1st July to 15th July 17th July

3. Faculty Guide would

give a feedback on the

fortnightly report (Annuexure-

VI) through email within 3 days

of students mailing the

fortnightly report.

4. Hard copy of the

fortnightly progress reports

(Signed and stamped by

companys official) must be

submitted at the time of the

presentation otherwise the

marks for the same would not

be given.

5. The students at the

time of their presentation must

submit Industry Feedback

Form (Annexure-VII) and the

Attendance sheet (Annexure-

VIII) of their stay at industry


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which has to be signed and

stamped by the industry

project guide.

6. The industry feedback

form and attendance sheet

should be submitted in the

sealed envelope by the

students at their presentation

turn to evaluators.

7. One final hard copy of

the report along with a CD in

pdf format must be produced

at the time of the presentation

turn for evaluation. The report

must be duly signed by the

faculty mentor. Three Summer

Training reports should be made

by the students-

( one is to submit to therespective AO office , one is self

copy which is to be presented at

the time of presentation for

evaluation and one for submission

to company, if demanded by the

company).For guide lines on how to

make report refer to annexure-XI.

8. The front page of the reportmust be in the prescribed

format. (Annexure-XI).

9. Names and E-mail IDs for

training coordinators of different

schools are as follows-

a. Q1 (School of Business) - Lokesh

Jasrai- 8146585349,

[email protected]

b. Q2 (School of Business

Administration)- Sheetal -

8054413508

c. Q3 (School of Management)-

Amanpreet Kaur-

9815969648,[email protected]

n

d. Q4 (School of Commerce &

Economics)- Nitin- 9803530350

10.While sending the reports through

e-mail to faculty guide and training

coordinator, students are required to

follow the title of the subject in e-

mails, as follows-

Roll no. with section/ Registration

no. /Student Name/ Name of the

report(Either project topic report orforthrightly

11.All students are informed to

complete their summer training

before 5th of August 2013, as the

evaluation will be scheduled on

5th

, 6th

and on 7th

August, 2013.Students are advised to come

along with summer training

project reports (Two Reports in

hard copy and PPTs) and be

present on these dates for the


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evaluation of the seminar on the

summer training. No presentation

will be scheduled after these

above mentioned dates.

ANNEXURE IV- Project Topic Performa

LOVELY PROFESSIONAL UNIVERSITY

DEPARTMENT OF MANAGEMENT

(To be sent through email to faculty guide as well as to training coordinator of

the respective school by prescribed dates)

Name of The

Student

Reg. No.

Class, Section and

Roll No.

Mobile No.

Name of the

Organization

(Address)

Date of Joining

Project Topic

Location


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Other Responsibilities:

Companys Designated Supervising Authority*

Name&

Designation

Phone No (O)

Mobile:

E-Mail :

Signature of

Authority(with

stamp)

To be Sent to: the faculty guide through email -

Change of Topic shall not be allowed later on.This information is required to keep track of students performance during

summer training through telephonic calls and surprise visits.


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Fortnightly Progress Report ANNEXURE V

(e- mail to faculty guide and training co-ordinator of school)

School Name---------------------------------------------------

1. Name of the Student: _________________________

Roll No.______________ Section ________________ class________________

2. Period of Training : From _____________________ To_________________

3. Name and address of the Organization: ___________________________

Phone No___________________ Fax_____________________ Email____________

4. Name and Designation of the Project In charge in the organization

PhoneNo________________________________Email________________________

5. Project Title ____________________________________________________________

Progress during the fortnight (from _________to____________)

__________________________________________________________________________________________________________________________________________

Signature of the Student: __________________


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ANNEXURE VI - Feedback on fortnightly report by faculty

guide (for faculty only)

To be emailed to the student within 3 days of receipt.

Name of student________________ reg no ________________

Project topic_________________________

Suggestion regarding the progress during _____________to______________

-----------------------------------------------------------------------------------------------------------

---------------------------------------------------------------------------------------------------

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_________________


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ANNEXURE VII- Industry Feedback Form



Jalandhar-Ludhiana GT Road,

Distt. Kapurthala, Phagwara

Industry Feedback Form

(To be signed and stamped by the industry Project guide. This is to be submitted at

the time of presentation by the students in sealed envelope)

1. Name of the student:___________________________________________

Reg. No and section_______________________________________________2. Name of the Organization & Address_____________________________________

____________________________________________________________________

3. How do you rank him/her on the following 7 attributes? (Please )

S.N

o

Evaluation Criteria Very

Good

Goo

d

Satisfact

ory

Poo

r

Very

Poor

1 Punctuality

2 Adherence to company

norms

3 Conduct / Behavior

4 Initiative

5 Eagerness to Learn

6 Approach towards the

Project

7 Quality of Project work

4. What are the prospects of the students of being recruited by theorganization on the completion of his degree?

High Moderate Low


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5.Any specific observations/suggestions for further improvement?

_____________________________________________________________________________

___________________________________________________________________-

________________________________________________________________________

_________________ __________________

Signature Date

Particulars of the Project Incharge of the training:

Name & Designation : ______________________________________

Address(Office) : ______________________________________

ANNEXURE VIII- Attendance Sheet


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Attendance Sheet

(To be maintained by industry Project guide. This is to be submitted at the timeof presentation by the students)

Name of the student:________________________________________________

Class : ____________________ Term ____________________

Roll No & Reg. No: ________________________________________________

Name of the Organization:__________________________________________Project :_______________________________________________

Period of Training: From____________________To____________________

Month

Date

June July August


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Name and Designation of the industry project

guide____________________________________

Signature of the industry project guide

ANNEXURE IX - Guidelines for Summer Training

Report




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Guidelines for Summer Training Report

Font Size : 12 Times New Roman

Line Spacing : 1.5

Paper Size : A4

Margins : One inch on all sides of the page

PRESENTATION OF THE REPORT

ii. Title/ cover page ( Annexure XII)iii. Certificate by the Project-Inchargeiv. Acknowledgementsv. Table of contents (including list of tables and illustrations)vi. Abstract/Executive summary *CHAPTER PLAN

As mentioned in the evaluation parameters in annexure-

There can be two types of repots research report and sales report and for

evaluation parameters refer to annexure-

Guidelines

* Executive Summary/ Abstract:

The report should carry an abstract (or executive summary) in the initial

pages of the report. It helps the reader to get an overview of the report.

The length of the executive summary/ abstract can be upto 3-6 pagesand should throw light on the following essential information:

- Purpose/ objective of the study and its significance- Scope of the study and methodology- Findings and recommendations


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**Bibliography must be presented in the following format:

Annexure X ReferencesHOW TO WRITE REFERENCES

This section is an introduction to

writing references and covers the

most common types of material inboth print and electronic form:

books, chapters in books,

conferences and their papers,

official publications, dissertations

and theses, journal articles,

images, pictures and illustrations,

maps, internet resources.

Tip Saving Time

Make sure that you get all the

reference information you need

while you still have the source


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material (e.g. book) in front of you.

You will waste a lot of time if you

have to have to go back and find

this information later. For example:

if you make a photocopy check

that you have the page numbers; if

you interview someone make a

note of the date; if you print a web

page make a note of the full web

address and the date on which you

accessed it.

Why should I include

references in my work?

1. It shows the range of readingwhich you have done. Thisgains you marks.

2. You may support yourarguments with the opinion ofacknowledged experts and usedata from reputable sources.This can make your ownarguments more convincing.

3. It is a basic academicrequirement to show details ofthe sources of yourinformation, ideas andarguments. Doing so means

that you cannot be accused ofplagiarism, i.e. stealing fromanother persons work.

When should I includereferences in my work?

1. Whenever you quotesomeone elses work. Thisdoes not just include wordsbut tables, charts, pictures,music, etc.

2. When you rewrite orparaphrase someone elseswork.

3. When you summarisesomeone elses work.

Why should I give such detailed

information?

The purpose of the details provided

is to make it easy for someone else

to follow up and trace the materials

which you have used. Without full

references, your tutor may be ledinto thinking you are trying to take

credit for someone elses work i.e.

plagiarism.

What are the most important

points about my list of

references?

1. Keep it accurate. This meansthat the marker/tutor doesnot waste time if they wish toconsult the items you havelisted. If your list is full of

errors you will lose marks.2. Provide all the relevantdetails. This makes it is easyfor the marker to identify theitems which you have listed.Again, if some of theimportant information ismissing you will lose marks.

3. Use a consistent format foryour references. This willensure that it is easy tolocate a reference withinyour reading list.


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What do I need to include?

The most important parts of a

reference are as follows:

1. The person(s) who wrotethe work: - The Author(s) orOriginator(s).

2. Anyone who edited,translated, arranged theitem.

3. The name of the work: -usually the Title.

4. Any additional informationabout the name of the item: -usually the Subtitle.

5. The person who puts thework into its physical format:- usually the Publisher.

6. The date when the work wasmade available or published(not necessarily when it waswritten, etc.).

7. The place of publication (ifknown).

8. Physical details of the itemsuch as Vol. No. pagenumbers etc..

9. Any additional informationhelpful to locate the works(such as a web address, acatalogue number, the title ofa series, etc.).

How do I Cite an Item in the

Text of my Project?

Researcher need to provide the

following information if you

mention another piece of work,book etc. in your assignment.

(a) When quoting directly from

someone elses work give:

Author(s) followed by the

year in round brackets.

e.g. As with anyinvestment, working capital

exposes the business to

risk. Verma (2003)

(b) If there is no author give

either:

A statement that the work is

anonymous (Anon)followedby the year in round

brackets:

e.g. Anon. (2006)

or

Title followed by the date in round brackets.

e.g. Encyclopaedia Britannica (2003)

(c) If the author produced more than one work in the same year:

Use letters to indicate this

(probably it is best to arrange

the items alphabetically by

their title first):


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e.g. Singh (2004 a)

Singh (2004 b)

(d) When referring to or

summarising put both the

author(s) and year.

e.g. Verma (2007)

describes how the

business is exposed to

risk by working capital.

GENERAL RULES

(i).Authors

a) Single Author

Family name first, then a

comma and space and then

personal name(s) or initial(s).

e.g. Singh, A.

b) Two Authors

List the authors in the form

above with & between them.

e.g. Mohammed, A. & Khan, J.

c) Three Authors:List the authors as above

with a comma after the first and

& after the second.

e.g. Pryce-Jones, T., Patel, V.

& Brown, P.

d) More than three authors

should be listed with only the

first named followed by theGreek term et al. This

translates as and others.

e.g. Hussain, J. et al.

Editors

Editors are treated the same

as authors except that Ed. orEds. is put in brackets after

the editor or editors names.

e.g. Walker, T. (Ed.)

Corporate Author

A corporate author is a group

which takes responsibility for

writing a publication. It couldbe a society and professional

body, an international

organisation, a government

department or any other

group. A government

publication should begin with

the country, then the

department, then any

committee or subcommittee.

e.g. Great Britain.

Department for Education and

Skills

e.g. PriceWaterhouseCoopers


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(ii) Date

The date of publication should be

included.

If there are a number of different

reissues or reprints of the item give

the earliest date of the edition you

are referring to.

e.g. if the information in the book

reads 1989 reprinted in 1990,

1992, 1995, 1996, 2000 give

1989.

If it is not possible to ascertain the

date put the following: [n.d.] or

[undated] or [no date].

(iii) Title

The title should be copied from the

item itself if possible and should be

in italics. If there is no title on theitem you may need to invent a

descriptive title. In this case you

should put it in square brackets [ ].

(iv) Edition

If there are different editions of the

work you should give details of

which edition you are using. e.g3rd ed

(v) Place

Where appropriate you should

include the place where the item

was published.

e.g. New Delhi (India)

If there is more than one place of

publication given choose the first

one.

e.g. for Paris, New York,

London give Paris

(vi) Publisher

If the item is published give the

name of the publisher as it appears

on the item.

e.g Sultan Chand & Sons

If the item is unpublished it may

still be possible to give the name of

the body responsible for issuing the

work.

e.g. Verma , R. (1998).

Impact of Market Orientation

on Corporate Success.

Unpublished PhD thesis,

University of Himachal

Pradesh.

(vii) Other Information

You may wish to include other

information about the item such as

its ISBN, physical format (e.g.

Lecture, Web Site, E-Mail, internet

address, etc.). More detail is given

in the section


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DETAILED EXAMPLES

(i) Books (or reports)

Information about a book should, if

possible, be taken from the title

page and the back of the title page.

It is usually laid out like this:

Kotler, P. (2006), Marketing Management, 12th Ed. New Delhi: Pearson Publishers L

pp. 1-23.

Author Date of Title Edition Place of Publisher

Pages

Publication Publication

(ii) Electronic Books

Electronic Books should be treated

very similarly to print ones. You

need to include the address of the

website at which you viewed the

work and the date on which you

viewed it.

e.g.

Roshan, P. & Leary, J. (2003)

Financial Analysis. Sebastopol, CA:

Cisco Press

[available at

http://proquest.safaribooksonline.com/15

87050773 viewed on 11/03/2008]

(iii) Journal Articles

Publications that are published

regularly with the same title and

often a volume and/or part number

are usually known as serials. These

could include publications

published annually, quarterly (4


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times per year), bimonthly (every 2

months), monthly, weekly or daily.

Popular serials e.g. Business World,

are usually called magazines but

more academic publications areoften known as journals.

The reference from journal should

be laid out like this:

Author Year Article Title

Journal Title

Kumar, G. B. (2005) Changes Ahead in Health Care Management. HR

Magazine, Vol 50, No 13, pp. 60-61.

Volume Part/Issue Page Numbers

(iv) Web Sites

A web page should be treatedsimilarly to a print work in that it

may have an author or editor and a

title. It may be dated and the main

site (of which the page is a part)

may also have a publisher and may

also give an address in the about

us or contact section. You

should include the address of the

web page and also include the dateon which you viewed the page.

e.g.

Barger, J. (2000) A biography

of Leopold Paula Bloomhttp://www.robotwisdom.com

/jaj/ulysses/bloom.html [viewed

11/07/2006].

Note:

All references should be

given alphabetically. The literature reviewedshould be arranged as perthe requirement of theme.


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ANNEXURE-XI Report on Summer Training



Report on Summer Training

[Title]

..

..

..

Submittedto Lovely Professional University

In partial fulfillment of the

Requirements for the award of Degree of

Master of Business Administration

Submitted by:

Name of the student

University Roll No.



JALANDHAR NEW DELHI GT ROAD

PHAGWARA

PUNJAB