RESEARCH PROJECT REPORT

ON

POTENTIAL & PREFERENCE OF GODREJ FURNITURE IN H.P.

SUBMITTED FOR THE PARTIAL FULLFILLMENT OF THE DEGREE OF MASTER OF BUSSINESS ADMINISTRATION

FOR

GODREJ & BOYCE MFG.CO.LTD.

UNDER GUIDENCE OF

MR. SATVINDER SINGH

(ASSOCIATE. MANAGER, INTERIO DIVISION)

GODREJ & BOYCE .MFG.CO.LTD.(MOHALI BRANCH )

DATE:

ACKNOWLEDGEMENTS1

There were many, within Godrej and outside who assisted us to make this project possible. Our heartfelt thanks to each one of them for their whole hearted co-operation in making this project possible.

Our grateful thanks to:

Mr Satvinder Singh Rayaat, Associate Manager, Godrej Interio for his tremendous enthusiasm and lively interest in this project and the dedicated work he put in over a two month period.

We also like to give our thanks to Mr. Manmeet Singh Asst. Manager - Sales (Godrej Interio) for their guidance for our project.

Our deepest gratitude to all the respondents who have been sincere to express their views without whom the validation of this research would have remained just an idea.

THANKS

Preface

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The summer training is an on the job training which enhances the knowledge and skills of the trainee and generate scope for the implementation of his/her acquired skills and knowledge during his/her MBA program. It helps an individual to gain first hand experiences in the corporate world.

Godrej group of industries is catering the needs of customers since 1897 by providing various quality products. The company is one of the largest privately held diversified corporate in India. The Godrej name has been built on a spirit of innovation that has made it one of the country’s most remarkable industrial corporate.

Founded over 108 years ago, Godrej is a highly reputed Household and Industrial Brand in India. Admired for its sprit of Innovation and Self Reliance, Godrej and Boyce Mfg. Co. Ltd. is today a highly diversified marketing and manufacturing organization.

Godrej Interio is a contemporary, stylish & ergonomically designed range of furniture & interior solutions that transforms any space. It comes from the expertise & constantly evolving solutions that is provided to the consumer. And the motto “Interio - No one knows interiors better than us” is depicted in the work done by Godrej employees.

The main objective of conducting such a type of research was to know the potential and preference of Godrej Furniture in Himachal Pradesh sand to know the perception of people about Interio Brand in general

EXECUTIVE SUMMARY

During the training period at Godrej & Boyce MFG. Co. Ltd.we learned about: Corporate culture, Organizational behaviour, Team work & Coordination.

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In these two months we conducted a survey, regarding “potential and preference of Godrej Furniture in H.P.” we received feedback & valuable suggestions about Godrej furniture. These suggestions will certainly help the organisation in future. From this survey we came to know about the demand of furniture in banking sector, educational, insurance segment and also in govt. Offices. It was also found that most of the customers are not aware about the Godrej furniture and brand “Interio”. During this programme we consulted many sources - experienced dignities working in Godrej, books, magazines, catalogues, and websites to get sufficient knowledge about the company.

During the survey we found two main issues:

Insufficient information regarding the Godrej range of institutional / Educational furniture

Price consciousness among customers

While conducting this survey we got opportunity to meet & interact with the heads of different institutions around Himachal pradesh and we came to know about customer perception regarding Godrej furniture.

Institutes purchase more local furniture as compared to branded. They believe that Godrej furniture is very expensive & is not easily available to them, so more showrooms should be opened & more schemes & offers should be provided to the customers.

There are several features that customers take into consideration while going for purchasing furniture like

o Aesthetic look, o Price, o Quality, o Warranty,

Contents

1. Acknowledgements_______________________________________2

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2. preface_________________________________________________3

3. Executive summary_______________________________________4

4. Organisation profile______________________________________ 5

5. Research methodology ___________________12

6. Data interpretation and analysis___ 50

7. The Godrej dynasty______________________________________8

8. Bibliography____________________________________________68

INTRODUCTION ABOUT GODREJ

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Godrej Group is one of the most respected business groups in India. Here is a brief profile and history of the group.

The Godrej Group was established in 1897. Its founder, Mr. Ardeshir Godrej, was a staunch nationalist and believed that India cannot win freedom unless it is economically self-reliant. Beginning with security equipment and soaps, the group diversified into a wide variety of consumer goods and services.

The group has diverse business interests ranging from engineering to personal care products. Companies operating under the Godrej Group are involved in a host of businesses - from locks and safes to typewriters and word processors, from refrigerators and furniture to machine tools and process equipment, from engineering workstations to cosmetics and detergents, from edible oils and chemicals to agro products. Godrej Group is also well-known for its philosophy and initiation of labour reforms.

Godrej was derived from Gudrez-the name of an important tribe in IranNow headquarters of Godrej is in Mumbai(india)

COMPANY PROFILE

Founded 7th May, 1897, Lalbaug, Mumbai Founder(s) Ardeshir Godrej, Pirojsha Godrej Headquarters Mumbai New Delhi, Chennai,

Key people Adi Godrej (Chairman)

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Products Chemicals & Commodities, ITES Real Estate, Appliances, fmcg Office furniture, desk Chair, cupboards

Trade and Market North America, South America Western America, Eastern America

Website www.godrej.com Companies 10 No. of Employees over 10000 people Sales Turnover 1.1 billion US $ Main Market East Asia

South East Asia and Africa

The Godrej Group is one of the respected business houses of India. The group has diverse business interests ranging from engineering to personal care products. Companies operating under the Godrej Group are involved in a host of businesses - from locks and safes to typewriters and word processors, from refrigerators and furniture to machine tools and process equipment, from engineering workstations to cosmetics and detergents, from edible oils and chemicals to agro products.

HISTORY OF GODREJ

The Company celebrated its centenary in 1997. In 1897 a young man named Ardeshir Godrej gave up law and turned to lock making. Ardeshir went on to make safes and security equipment of the highest order, and then stunned the world by creating toilet soap from vegetable oil.

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Ardeshir Godrej Pirojsha Godrej

His brother Pirojsha Godrej carried Ardeshir's dream forward, leading Godrej towards becoming a vibrant, multi-business enterprise. Pirojsha laid the foundation for the sprawling industrial garden township (ISO 14001-certified) now called Pirojshanagar in the suburbs of Mumbai. Godrej touches the lives of millions of Indians every day. To them, it is a symbol of enduring ideals in a changing world.

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First generation the two brothers were the founders, second generations focused towards diversification of business by investing of acquiring more business in the leadership of Mr Naoroji godrej, third generation in the leadership of Mr. Adi godrej, is keener to keep hold on core business functions

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The word Godrej etched into the metal of his locks stood for trust, security and reliability. The name Godrej is today locked away in the mind of every Indian as a symbol of responsible entrepreneurism, self reliance through industry and prosperity from indigenous resources. It started off with locks and then a stunned world looked up in awe when Godrej made soaps from vegetable oils. What started as dream has become a movement. From hi-tech engineering solutions, futuristic security and entry systems to a wide range of consumer and personal products, Godrej, touches the lives of millions of Indians every day. Today Godrej is the bridge between the future and in hundred years of history. It is a living code of ethics for Indian industry as it races into the forefront of global dominance. Godrej has legacy of 111 years is a story of success, achievements, development & change, a story of a family committed to the nation.Godrej is a highly respected brand and besides it's high quality products, is known for it's business ethics. The brand Godrej has a tremendous recall in India, and is gaining fast access in the International markets. Besides manufacturing set up in India, we also have manufacturing facilities in Singapore, Malaysia, Vietnam, Oman and a marketing office out of UAE.

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PRODUCT LINE OF GODREJ

Godrej follow ISO 9001 system standards & 14000 environment standards. Godrej products range encompasses a wide range of products to suit homes, offices, educational institutions & industrial requirements. To name a few,

Educational furniture: School desks, steel tables for teachers, chairs for teachers, library stacks, training room chairs, book cases Steel furniture - Cupboards, Lockers, filing cabinets, sliding door units, tambour door units Office furniture: Chairs, desks, partitions, work stations Security equipment: Safes, fire resisting filing cabinets, strong room doors, fire safes, data safes, fire doors, steel doors. Typewriters: Godrej are the world's second largest manufacturer of manual typewriters, which can be offered in several languages including Arabic, Pashtu, French, Spanish, and Russian etc. Warehousing solutions: Material handling equipment, shelving and racking, metal shelves Locks : Wide range locks covering mortise, pad locks, night latches, door closers Appliances: Water Purifiers, Refrigerators, Air conditioners and WashingMachines. Godrej has manufacturing base in Mumbai, Chandigarh, Chennai & Goa.

Interio was established in 2006 and is one of the largest business Groups of Godrej & Boyce.

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BUSINESS PROFILE

MAJOR COMPANIES OF GODREJ GROUP :

Godrej & Boyce Mfg.Co.Ltd Godrej Industries Ltd Godrej Infotech Ltd Godrej Commodities Ltd Godrej SDN.BHD Godrej PTE.Ltd.

MAJOR SUBSIDIARIES OF GODREJ INDUSTRIES LTD.

Godrej Agrovet Ltd Goldmohur Foods & Feeds Ltd Godrej Properties Ltd Godrej Hicare Ltd Godrej International Ltd Godrej Global Mid East FZE

MAJOR AFFILITES

Godrej Consumer Products Ltd Godrej SARA LEE Ltd Geometric Ltd Godrej Efacec Automation & Robotics Ltd Godrej Hershe Foods & Beverages Ltd Mercury Mfg.Co.Ltd.,SEZ Godrej & Khimji LLC

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Godrej Group Companies:

Godrej & Boyce Mfg. Co. Ltd.:

Godrej & Boyce manufactures a spectrum of consumer products and industrial products. The Consumer products include Appliances (Refrigerators, Washing Machines, Air Conditioners, Microwaves, and DVD Players), Locks, Furniture, Security Equipment, Office Automation, Conferencing Solutions, and vending Machines. Industrial Products include Storage Solutions, Automated Warehousing, Material Handling Equipment, Process Equipment, Precision Components & Systems, Machine Tool Service, Electrical & Electronic, Tooling, and Construction Material & Services.

Godrej Consumer Products Ltd (GCPL):

Godrej Consumer Products is a leading player in the Indian FMCG market with interests in personal, hair, household and fabric care segments. Godrej Consumer Products is the largest marketer of toilet soaps in the country with leading brands such as Cinthol, Fairglow, and Godrej No 1. The company is also leader in the hair colour category in India and offers a vast product such as Godrej Renew Coloursoft Liquid Hair Colours, Godrej Liquid & Powder Hair Dyes to Godrej Kesh Kala Oil, Nupur based Hair Dyes. Its liquid detergent brand Ezee is the market leader in its category.

Godrej Industries Ltd.:

The company is India's leading manufacturer of oleochemicals. It also has major presence in food products such as refined oil and tetrapack fruit beverages.

Geometric Software Solutions:

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It is a CMMI Level 5 Company and the leading PLM services provider.

Godrej Infotech:

The company is engaged in the business of developing customized software solutions and implementing ERP, CRM, SCM software.

Godrej Agrovet:

Godrej Agrovet is one of the largest producers and marketers of animal feeds and innovative agri-inputs India.

Godrej Sara Lee:

It is a joint venture between the Godrej Group and Sara Lee Corporation, USA. The company is the world's largest manufacturer of home insecticides. Its brand HIT is very popular in India.

Godrej Efacec:

The company provides warehousing, automated storage and retrieval system solutions.

Godrej Properties and Investments Limited (G.P.I.L):

Godrej Properties provides meticulously planned townships at affordable prices.

The Godrej Group also has overseas establishments in Malaysia, Singapore, Vietnam, Oman, and Sharjah.

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VISION

GODREJ IN EVERY HOME AND WORK PLACE\

THE CHOICE FOR HOME AND WORK SPACE SOLUTION

Mission:-

Godrej Mission is to operate in existing and new businesses which capitalize on the Godrej brand and corporate image of reliability and integrity.

Godrej objective is to delight our customer both in India and abroad. We shall achieve this objective through continuous improvement in

quality, cost and customer service. We shall strive for excellence by nurturing, developing and

empowering our employees and suppliers. We shall encourage an open atmosphere, conducive to learning and

team work.

VALUES

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Commitment to Quality Customer Orientation Dedication & Commitment Discipline Honesty & Integrity Learning Organisation Openness & Transparency Respect/Care & Concern for People Teamwork Trust

MILESTONES

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AS THEY SAY NO GUTS,NO GLORY.BUT AT GODREJ,WE MUST SAY IT HAS BEEN A GLORIOUS 111 YEARS OF BEING INDIAN INDUSTRY.WE HAVE ALWAYS SET THE TRENDS,ALWAYS DEFINEDS THE MARKET PLACE AND ALWAYS AT GLORY.HERE IS A QUICK PREVIEW OF THE VARIOUS MILESTONES WE HAVE CROSSED IN THE PAST 111 YEARS.

1923 - MANUFACTURES FIRST STEEL CUPBOARD & FILLING CABENIT.

1963 - INTRODUCES “STORWEL” BRAND FOR STEEL CUPBOARDS.

1984 - STARTS MANUFACTURE OF OPEN PLAN OFFICE SYSTEM (OPOS).

1995 - FURNITURE BUSINESS OBTAINS ISO 9001 CERTIFICATION.

1996 - STORWEL BUSINESS OBTAINS ISO 9001 CERTIFICATION.

1997 - LAUNCHES NEW CUPBOARD (CENTURION) TO CELEBRATE GODREJ CENTENARY.

1998 - FURNITURE BUSINESS OBTAINS ISO 14001 CERTIFICATION.

1998 - STORWEL BUSINESS OBTAINS ISO 14001 CERTIFICATION.

1998 - RECIEVES CERTIFICATE OF EXCELLENCE FROM THE INDIAN

ORTHOPAEDIC ASSOCIATION FOR SEATING SYSTEM.

1999 - FORAYS INTO MARINE SOLUTIONS (NAVY).

2000 - INTRODUCES THE HOME FURNITURE RANGE.

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2000 - FORAYS INTO “INTERIORS” BUISNESS.

2001 - MANUFACTURES 13000 CUPBOARDS FOR UNICEF TO SUPPORT

CYCLONE HIT ORISSA.

2001 - LAUNCHES” I_SPACE”_CHILDRENS FURNITURE.

2002 - LAUNCHES THE GODREJ PERFECT HOME BRAND.

2002 - LAUNCHES LABORATORY SOLUTIONS.

2003 - FURNITURE & INTERIORS GROUP,(AFTER AMULGAMATION OF

STORWEL & FURNITURE BUISNESS) OBTAINS ISO 9001-2000

CERTIFICATION.

2004 - FURNITURE & INTERIO GROUP OBTAINS 14001:2004CERTIFICATION.

2004 - LAUNCHES “FORMULA S” BRAND OFFICE SOLUTIONS.

2006 - CONSOLIDATES ALL FURNITURE BRANDS UNDER UMBRELLA BRAND-GODREJ INTERIO.

2006 - CHANGE OF NAME OF DIVISION TO “INTERIO”.

CORPORATE INFORMATION

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BOARD OF DIRECTORS

Mr. Adi B Godrej, Chairman Mr. Hoshedar K Press, Vice-Chairman Mr. Dalip Sehgal, Managing Director

NON EXUCATVE DIRECTORS

Mr. Bala V Balachandran Mr. Jamshyd N Godrej Mr. Nadir B Godrej Ms Rama Bijapurkar Dr. Omkar Goswami Mr. A Mahendran Mr. D Shivakumar Mr. Bharat Doshi Mr. Aman Mehta

Registered & Corporate Office:

Pirojshnagar,Eastern express highway,

Vikhroli,Mumbai – 400079.IndiaPhone;022-25188010, 25188020,25188030Fax; 022-25188040Website:http://www.godrej.com Lucknow office :

Godrej & Boyce Mfg.Co.Ltd43-C ,newal kishore RoadNear akashwani,Lucknow,UP India0522- 2215142.

CURRENT CHAIRMAN

Adi Godrej

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Adi Godrej is one of the icons of Indian Industry. Adi Godrej is the present chairman of Godrej Group of companies. Adi Godrej was born in a business family. His father’s name was Burjorji Godrej and his mother’s name was Jai Godrej. More than a century age, the Godrej’s were into manufacturing locks and vegetable-based soaps. The Godrej products were among the first indigenously manufactured products to displace entrenched foreign brands.

Adi Godrej left India at the age of 17 to enroll at the Massachusetts Institute of Technology. He received his Bachelor and Master degrees in Management from the Sloan School in 1963. Though he planned to study mechanical engineering but he later on switched to management. After his return to India, Adi Godrej joined the family business. He modernized and systematized management structures and implemented process improvements. Adi Godrej took the Godrej Group to great height during controlled economy era.

After the liberalization process, Adi Godrej restructured company’s policies to meet the challenges of globalisation. In the early 2000s, the Group completed a 10-year restructuring process through which each business became a stand-alone company with a CEO/COO from outside the Godrej family. Under Adi Godrej’s leadership, the group is also involved in philanthropic activities. Godrej is major supporter of the World Wildlife Fund in India; it has developed a green business campus in the Vikhroli township of Mumbai, which includes a 150-acre mangrove forest and a school for the children of company employees.

AWADRDS & RECOGINITION

2006

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Lalji Mehrotra Foundation Award for Excellence, conferred by National Society for Equal Opportunities for the Handicapped.

Great Son of India Award given to Sohrab Godrej by National Convention For protection of India’s Resources and Environment.

2005

BHNS Green Governance Award for the Category – Conservation & Restoration of Habitat to Godrej & Boyce Mfg. Co. Ltd.

2003

Economic Times corporate Excellence Award for Corporate Citizenship.

1994

Nisarga mitra Award from Rotary Club of Bombay, Virkholi for Environmental Conservation.

1991

Indira Gandhi Paryavaran Puraskar, awarded to Sohrabji Godrej.

1989

Institutional Economic Studies Lok Shree Award for Social Commitment towards the society.

We are in the business of enabling people to be more effective and comfortable n their personal and professional lives by providing Ergonomics, Aesthetic, and Value for money in our Furniture, Interior products & Services. We are committed to continually improve our environmental & Quality management system

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We shall strive

Assess and meet the changing expectations of our customers by offering Quality products and responsive services,

Continue pollution prevention techniques

Conserve key resources like water, fuel , energy and raw materials such as wood derivatives , steel etc,by optimizing its use.

Monitor and reduce the effect of fumes,dust and noise level in the ambient air

Maximising recycling and reuse the waste and scrap generated

Dispose of inevitable waste in an environment friendly manner

We shall abide by this policy, by periodically reviewing our objectives & involving interested parties as applicable.

We shall comply with relevant local/national legislation/regulations and any other requirements applicable to us.

Quality

Reliable service

Comprehensive range

In-house design recourses

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State of the art manufacturing set up

Speed of delivery

Wide spread distribution network

Iso 9001:2000 and Iso 14001 certification

Member of BIFMA (business & institutional furniture manufacturer association

Godrej & Boyce Mfg. Co. Ltd. –

Appliance Division is in the business of manufacturing and/ or marketing Refrigerators, Washing Machines, Air Conditioners, DVD Players and Microwave Ovens.

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Godrej began manufacturing of refrigerators in 1958. From creating a revolution with PUF(Polyurethane Foam) in 1989 to, colored doors and vinyl draping, 100% CFC free Refrigerators, to Godrej Pentacool – five side cooling in 2001 and PentafreshTechnology in 2004 and now – EON range of Frost Free Refrigerators with seven wonders including revolutionary Cool Shower Technology, we have been at the forefront of product innovation. Godrej started manufacturing Washing Machines in 1996. We have a complete range of Hi – Tech Semi Automatic, Fully Automatic and Front Loading Washing Machines. Our manufacturing facilities are located in Shirwal (near Pune) & Mohali (near Chandigarh). In the AC category – we have over 15 models straddling Split and Window segments.

Equipped with Blue Fin and I-TREC technology, Godrej ACs offer best in class cooling and efficiency. We have recently stepped into the Microwave Oven category and in a short span of time garnered a good market presence, through our range of models across solo, grill and convection segments.

DVD players mark our foray into the Consumer Electronics segment. With a portfolio of 4 unique models which club great aesthetics and big sound, and plans of more models – we are geared to making our presence felt here as well.

In addition to the above products, we also have the Godrej Smart care Service brand to provide excellent 'After Sales Service'. With 370 service centres spread over the country, consumers continue to rate Godrej After Sales Service the best in the industry.

Apart from catering to the domestic consumers, Godrej is also a key OEM supplier inIndia. After the success achieved in the domestic market, Godrej is also looking at Exports in a big way and has launched its Refrigerators and Washing Machines in Sri Lanka. We also export our products to Singapore, Afghanistan, the Middle East, Egypt, Kenya, Rwanda, Bahrain and Oman.

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Various divisions:

Interio division Appliance division Prima division Retailing division Security equipment division Locks division Storage solutions group

GODREJ FURNITURE

Furniture is the collective term for the movable objects which may support the human body (seating furniture and beds), provide storage, or hold objects on horizontal surfaces above the ground. Storage furniture (which often makes use of doors, drawers, and shelves) is used to hold or contain smaller objects such as clothes, tools, books, and household goods.

Furniture can be a product of artistic design and is considered a form of decorative art. In addition to furniture's functional role, it can serve a

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symbolic or religious purpose. Domestic furniture works to create, in conjunction with furnishings such as clocks and lighting, comfortable and convenient interior spaces. Furniture can be made from many materials, including metal, plastic, and wood.

History

Furniture has been a part of the human experience since the development of non-nomadic cultures. Evidence of furniture from antiquity survives in the form of paintings, such as the wall Murals discovered at Pompeii; sculpture, and examples have been excavated in Egypt and found in tombs in Ghiordes, in modern day Turkey.

The Classical World

Early furniture has been excavated from the 8th-century B.C. Phrygian tumulus, the Midas Mound, in Gordion, Turkey. Pieces found here include tables and inlaid serving stands. There are also surviving works from the 9th-8th-century B.C. Assyrian palace of Nimrud. The earliest surviving carpet, the Pazyryk Carpet was discovered in a frozen tomb in Siberia and has been dated between the 6th and 3rd century B.C. Recovered Ancient Egyptian furniture includes a 3rd millennium B.C. bed discovered in the Tarkhan Tomb, a c.2550 B.C. gilded set from the tomb of Queen Hetepheres, and a c. 1550 B.C. stool from Thebes. Ancient Greek furniture design beginning in the 2nd millennium B.C., including beds and the klismos chair, is preserved not only by extant works, but by images on Greek vases. The 1738 and 1748 excavations of Herculaneum and Pompeii introduced Roman furniture, preserved in the ashes of the 79 A.D. eruption of Vesuvius, to the eighteenth century.

Early Modern Europe

The furniture of the middle Ages was usually heavy, oak, and ornamented with carved designs. Along with the other arts, the Italian Renaissance of the fourteenth and fifteenth century marked a rebirth in design, often inspired by the Greco-Roman tradition. A similar explosion of design and renaissance of culture in general, occurred in Northern Europe, starting in the fifteenth

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century. The seventeenth century, in both Southern and Northern Europe, was characterized by opulent, often gilded Baroque designs that frequently incorporated a profusion of vegetal and scrolling ornament. Starting in the eighteenth century, furniture designs began to develop more rapidly. Although there were some styles that belonged primarily to one nation, such as Palladianism in Great Britain, others, such as the Rococo and Neoclassicism were perpetuated throughout Western Europe.

19th Century

The nineteenth century is usually defined by concurrent revival styles, including Gothic, Neoclassicism, Rococo, and the Eastlake Movement. The design reform of the late century introduced the Aesthetic movement and the Arts and Crafts movement. Art Nouveau was influenced by both of these movements.

Modernism

The first three-quarters of the twentieth century are often seen as the march towards Modernism. Art Deco, De Stijl, Bauhaus, Wiener Werkstätte, and Vienna Secession designers all worked to some degree within the Modernist idiom. Postmodern design, intersecting the Pop art movement, gained steam in the 1960s and 70s, promoted in the 80s by groups such as the Italy-based Memphis movement. Transitional furniture is intended to fill a place between Traditional and Modern tastes.

Asian history

Asian furniture has a quite distinct history. The traditions out of China, India, and Japan are some of the best known, but places such as Korea, Mongolia, and the countries of South East Asia have unique facets of their own.

Traditional Japanese furniture is well known for its minimalist style, extensive use of wood, high-quality craftsmanship and reliance on wood grain instead of painting or thick lacquer. Japanese chests are known as

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Tansu, and are some of the most sought-after of Japanese antiques. The antiques available generally date back to the Tokugawa era.

Chinese furniture is traditionally better known for more ornate pieces. The use of uncarved wood and bamboo and the use of heavy lacquers are well known Chinese styles. It is worth noting that China has an incredibly rich and diverse history, and architecture, religion, furniture and culture in general can vary widely from one dynasty to the n

Interio division

Furniture and interio group was established in 2003 with the amalgamation of Store well and furniture business and is one of the largest business groups of Godrej & Boyce .Furniture and interio group has a whole range of home furniture as well as institutional furniture ranging from bedroom and dining sets ,kitchens, kids furniture, desks, seating systems open plan office systems, storage systems, etc. Also has diversified areas like lab engineering solutions, Marine furniture, interiors, carpets etc. The FIG team works with a passion of growing at the growth rates far in excess of industry norms, diversifying to add product lines, which enable it to be a total solutions provider in its lines of business and be a market leader in each and every product line of its portfolio. Customer delight, respect for all and innovation are the key prime drivers for the division. The FIG team works with the passion of making Godrej-“The choice for Home and Work Spaces”. In 2006, Godrej & Boyce Mfg. Co. Ltd. Unveiled 'Godrej Interio', to provide complete solutions for homes, offices and special projects. Godrej Furniture and Interiors Group has unified its home, office and special projects business lines, to offer stylish and aesthetically designed furniture under the Godrej Interio Brand At the launch of Godrej Interio, Godrej & Boyce Mfg. Co. Chairman & MD Jamshyd Godrej said, "Godrej Interio is an amalgamation of time-tested values of quality and trust of Godrej and a contemporary outlook to business. Along with the new image, we are offering a complete array of expertly designed home and office solutions, which we are sure will delight home and corporate buyers. Our endeavour is to give Indian consumers global quality products at affordable prices."

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Godrej offers the Interio range of furniture solutions in wood, metal, composite materials, with specially designed software for online project tracking. Interio carries the expertise of design houses from Italy, France and India, coupled with strong Godrej R&D.

In the B2B segments, Godrej Interio offers a wide variety of products for offices, laboratories, education institutes as well as complete solutions including desks, chairs, modular furniture, carpets and interiors. The range of home solutions includes products for the drawing room, bed room, children's room and kitchen. The range also includes special projects like labs, schools and auditoriums and even the most specialized solutions for the Navy Godrej Interio COO Anil Mathur added, "Godrej Interio is the result of deep understanding of consumers about their lifestyle and desires. The Godrej Interio range of products will be available across India through 42 Company managed Godrej Life space stores and a Network of 800 Godrej Interio Channel Partners." An official statement issued by the company states that the turnover for the division for the last year stands at Rs. 600 crores. Targeting a growth of 33 per cent, huge investments are being made in the business. This includes investment to the extent of up to Rs. 100 Crores in technology and brand building. As the result of added investments, and aggressive marketing strategy, the turnover for 2006-07 is targeted at Rs. 800 Crores and the Division plans to reach a sales turnover of Rs. 1500 crores by 2010. It also plans to increase focus on niche segments like Stadium Furniture, Health and Hospitality Furniture and Corporate Showrooms. Exports are expected to grow from the present 5 per cent to 15 per cent in the near future.

GODREJ EDUCATIONAL FURNITURE, THE ART OF LEARNING

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There is old English saying,’the roots of education are bitter, but the fruit is sweet.’ Modern day education, however, has developed methods to make the roots of education as sweet a process as the fruits. One area identified by ergonomists is the furniture used in education. Poorly designed educational furniture is the root cause of most discomfort. This is true of children in kindergarten just as it is in a Management or Engineering Institute.

Godrej Educational Furniture is designed in keeping with ergonomics most conducive for this sector. Godrej furniture has been created after in-depth study across the country, taking into account factors like students’ explorative nature; their natural behaviour in a classroom ;the optimum level of comfort level is required to ensure optimum attention over a period of time.

Even physical parameters like the average height and weight of an Indian child, and their body structure has been kept in mind.

Just as students learn better when they are relaxed, teachers teach better when they are comfortable. Godrej furniture inspires them in the classroom and provides ample rest between classes, like pauses after period.

Godrej interio, understands that for a teacher, a class is never really over. In the staffroom, and faculty cabins, Godrej furniture is created to meet the specific storage and specific needs of the teachers and HODs.

Within the library, Godrej furniture facilitates easy showcasing, referencing, individual study and group study.

Lab and training Room Furniture is created to allow for vast storage spaces and mobile seating.

To make break-time truly enjoyable, Godrej have specially designed canteen furniture for close interaction, and high levels of hygiene.

It is said, Education is a process that re-invents the learner. At Godrej Interio, this change is smooth and comfortable.

The world is a class room

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Learning starts from the day we are born. A child’s mind is a random access memory. Recording sights and sounds. Absorbing colours, storing away smells. A million stimuli. learnings.Everyday!

At Godrej, education is a natural process. To Godrej a chair is a seat of wisdom. A table is a drawing board for ideas. A black board is a canvas for creativity. We aim to make learning an extension of better living.

DESKING SOLUTIONS

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The wooden top is made up of either Pre laminated or Decorative laminate. The desking products have a wide range, ranging from;

Executive desks Conference tables Premium suites Multipurpose tables Reception tables Classroom desks-cum-benches Training room tables

STORAGE SOLUTIONS

Godrej offers various storage products;

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Filling Cabinets Compact mobile storage Lockers Bookcases Tambour & sliding door units Periodical display racks

SEATING SOLUTIONS

Godrej has a large range of seating products. All chairs are designed considering following data;

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Anthropometrics data Job profile The surrounding work environment

Chair has two components;

A) Super structure Seat & back Arm rest

B) Under structure Revolving type Fixed type

EVERY DAY IS TEACHER’S DAY

A teacher is more than a teacher. A friend, philosopher and guide. Leading, grooming and enlightening students. To walk out into the world with confidence. To be the citizens of tomorrow.

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At Godrej, they know how a good teacher shapes a student’s life. It takes long hours, patience and care. For this, the teacher needs to be at ease. Every piece of furniture is designed with one objective. To inspire teachers to inspire their students.

Godrej offers furniture for;

Staff rooms Faculty cabin Principal/Directors chamber

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Godrej Interio is a leader in Open Plan Office Systems, Seating and Desking products.

Each and every solution is designed keeping in mind your comfort, health and productivity. Our products have been certified by India's leading medical fraternity as being ergonomically and scientifically designed. In addition, we also offer our customers office interior products from leading global majors like Milliken - one of the leading Carpet Tile manufacturers in the world

VARIOUS TYPES OF OPOS PRODUCTS OFFERED BY GODREJ:

PANEL BASED TILE BASED DESK BASED COLUMN BASED

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MODULAR SOLUTIONS FOR OFFICE

Modular furniture’s come in breakdown or knockdown format which means that the whole furniture system say a work station is broken down into several parts which can be broken down into several parts which can again be assembled as per the needs of the client, space allocation, design of office e.t.c. i.e. customers of modular furniture’s can customize the product. Godrej & Boyce MFG Co. LTD was the pioneer in introducing the concept of Modular furniture in India in 1982 but it did not go ahead with it as the market demand for such modern age equipment was low. But in the past few years, with the growth of IT and Services industry in India, a massive boom in the demand for such modular furniture increased at tremendous pace because of the concept of teamwork, groups

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BRAND PHILOSPHY

A new era in interior solutions beckons. And who better than Godrej to script new beginnings!! Years of understanding consumer needs, through R&D and matchless expertise means our products –home furniture, office furniture and special project furniture –are world-class and evolving with time. This phenomenal drive to think new is ably backed by exclusive showrooms and dealer outlets across India. The changing customer, competitive environment and respect for big brands call for a younger &modern face of Godrej.

Hence GODREJ INTERIO. A perfect amalgamation of time tested values and contemporary outlook. It reflects the Godrej philosophy of breathing life into monotony. It’s vibrant stylish and comfortable. Godrej Interio recognizes the needs of modern lifestyle and stands dedicated to meet these with ease and aplomb

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Interio: The Philosophy

‘Interio’ is simply the unified platform to convey that our solutions allow you to 'transform your space’. Making it a comfortable, productive & vibrant environment that makes your home worth living in & your office worth working in. It reflects the expertise Godrej has, in the business of Furniture & Interior solutions. That, which enables change the 4 walls of any space, into one that breathes of a 'quality life'. With the range of Home furniture & decor solutions, Godrej intends to provide the warmth & comfort that reflects a happy, at ease family. Where the ups & downs of daily life can be forgotten. Where the entire family comes together for dinner after a tired day at work. Where guests are impressed by the style of the decor. Where you can recharge yourself for the next day ahead.

With the Office Furniture Solutions, Godrej wants to create a positive environment that encourages employees & employers alike to deliver their best. A comfortable workspace that instils confidence, pride, understands pressures of work & provides furniture that ensures employee well-being at all times. So that he can be successful at work & exudes energy even when he gets back home. So whether you are a busy & ambitious executive at work or a doting father and loving husband at home, Godrej Interio provides the most aesthetic & ergonomically friendly interiors that make you feel good about yourself and your environment.

The Brand Promise

Godrej Interio is a contemporary, stylish & ergonomically designed range of furniture & interior solutions that transforms any space. It comes from our expertise & constantly evolving solutions that we provide to the consumer. And the belief that, ‘No one knows interiors better’ than us.

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Godrej & Boyce Taking new projects

Godrej & Boyce is looking at opportunities to set up a manufacturing unit for its furniture division in either Karnataka or Tamil Nadu. "This would enable us to decrease the time to market in the region," Mr Anil Mathur, Chief Operating Officer, Furniture and Interiors Group (FIG), Godrej & Boyce, told press persons here.

Umbrella brand

The company is also stepping up its presence by enhancing its distribution strength in the South. In a move towards a unified approach to brand building for all its products, the company will launch an umbrella brand on August 16, 2005 he said. The FIG reported a turnover of Rs 650 crore this year and expects to touch Rs 850 crore by the end of the current fiscal, Mr Mathur said. The southern

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States contribute nearly 30 per cent to our business, he added. Godrej has a presence through 700 dealers and 28 exclusive showrooms across the country.

Hospitality, healthcare

There are plans to launch furniture for the hospitality and healthcare segments soon, he said. The country's Rs 20,000-crore furniture market comprises mainly office and home segments. The IT and ITeS sectors account for nearly 37 per cent of the total furniture market followed by education and multiplexes.

The Rough Edge

The journey was not entirely without the occasional bump. “Godrej had reached the peak of a business life cycle with office furniture. It had to explore new avenues for growth,” Godrej was the market leader in the estimated Rs 8,000 crore (Rs 80 billion) office furniture market. In 2000, it ventured into yet another unchartered territory – the children’s furniture segment. This was launched under the brand name ‘i-space’. This range was meant as a precursor to the entire offering that was to follow. The market then did not perceive children’s furniture as an area to spend money on, but Godrej was ready to change the mindset. Around 2002, even as office furniture volumes were increasing by about 8 to 10 percent, returns wereDecreasing by 5 to 7 percent year on year because of price reductions. The division’s margins were also under pressure as prices of raw materials headed northwards. At the same time, prices of finished goods were falling. There were a plethora of unorganised and newer players offering better designs at competitive prices. Because of falling returns, top line growth was

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not commensurate with the quantities sold and it became necessary to expand the base. It was time to explore the market further

Competitors V/s Marketing

The unorganised market constitutes about 80% of the furniture market in India. Quite a few brands compete for a share in the remaining 20% of branded furniture market. The advertising efforts of the other brands indirectly benefited Godrej. Advertisements created awareness about branded furniture. And, speaking of brands, Godrej was the trusted name when it came to furniture in India

Furnishing the Future

Godrej has already entered the arena of laboratory furniture and will be venturing shortly into the ‘seating sector’, targeting multiplexes and airports. The ambitious plans also include entering the furnishing segment and doing entire interiors. Apart from the Middle East and Africa, Godrej’s furniture division is vying for the U.S. and Canadian markets as well. Godrej just make furniture be it for the office, home or a multiplex. Godrej is everywhere.” More things stored in this Godrej Almirah!!“Godrej Lifespaces”. An authorized company showroom of Godrej Lifespaces would offer the entire gamut of Godrej products apart from FMCG. Today thereAre 38 of its showrooms across India and 12 more will soon be set up. TheDivision recorded a turnover of Rs 63crore from 38 Lifespace showrooms lastYear. The target is to achieve Rs 100 crore by the end of 2007-08.

CORPORATE PROFILE

GODREJ & BOYCE BUSINESSES

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Furniture & Interiors Appliances Locks Security Equipments & Solutions Prima Office Equipments Storage Solutions Material Handling Equipments Process Plants & Equipments Industrial Products Electrical & Electronic Services Construction & Real Estate

GODREJ GROUP

Established in 1897 Group turnover exceeds: Rs 6000 cr Godrej & Boyce is the flagship with a turnover of Rs 2300 cr

Godrej Furniture & Interiors Group

More than 60 years experience Caters to both ,Office (B2B) & Homes(B2B) B2B:(63% of turnover) Wide variety of products aimed at offices,

Laboratories, Educational Institutes. Complete Solutions including desks, chairs, Modular Furniture, Carpets & Interiors

B2C(27% of turnover)Complete Solutions for home including Drawing room, Bed room, Children room & Kitchen

Exports 5% of the category turnover

MARKET SCENARIO

Rapid changes in lifestyle and living standards both in metro and small towns

Biggest Demographic change-Nuclear families Service Industry Growth including IT & ITES Image conscientious Need for products & solutions which will create distinctive but

beautiful Homes & Offices.

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Decor conscious

Godrej FIG

Wide ReachNumber of company owned showrooms;38Network of 800 Channel partners

FIG Plan

Investment in technologyNew technologies in Wood, Metal & Foam processingSoftware for online configuration & tracking

Investment on ‘Design’

Design collaboration with Indian, Italian & French design House

Brand Strategy

Godrej G Lab Godrej Formula

“Perfect Home” “S” Offices

Godrej Brand ‘Customer Speak’

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NEW BRAND

Attentive Last Long Time Good Value For money Well made Warm, Friendly Reliable, Trustworthy

NEW BRAND – PROMISE

Expertise in the business of furniture & interio solution

Vibrant, Contemporary Ensure opportunity to individuals for “self Expression”

Brand which help individuals to make their surroundings “Distinctive but Beautiful”

NEW BRAND

o Relates to people: Changing profile Vibrant ,Contemporary

o Solves latent need or problemo “Ahead of the pack” : Innovation

Ensures opportunity for Self Expression o Create a feeling of belonging

Godrej – Path Ahead

Continue “Discipline Diversification”

Corporate showrooms Stadium furniture Healthcare Furniture Hospitality Multi – Location Manufacturing Global Collaboration Design Manufacturing Sourcing

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Expand Market for home products by redefining price points

Godrej - RESULTS Ahead

o Growth Rates up from 25% to 33%

o Market Share to increase by 10%

o Business volume to cross Rs.15000 million by 2010

Making a new beginning of Godrej Furniture & Interiors Group

“The beginning of change is change itself”

{To exist – is to change, to change is to mature, to mature is to go on creating (and recreating) oneself endlessly}

THE FLOW

Recognising Changing “Consumerism”

Existing Brands – Introspection

New Brands: Why & its evolution

Communication Plans

BUSINESS PHILOSOPHY

Enable people to be more comfortable and joyous in both,

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their personal & professional lives providing ergonomic &

Aesthetic, value for money Furniture, interio products &

Services.

Godrej Interio: Brand Name Logic

Unify the range

Contemporary

Furniture and Interiors category

Ease of comprehension

Distinctive

Design Logic

Modern

Youthful Yet Elegant

Active Yet Minimalist

Godrej Interio; the Philosophy

Godrej Interio provides the most contemporary, Aesthetic & Ergomically friendly interiors that make you feel good about yourself and you environment.

Consumer Response

Its colourful and bright Signals walls, flooring,

Anything to do with interiors Bold and definite font – appealing

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Premium furniture show room Upper/upper middle class Use of exotic colors- bright and pastels

(Overall feel: modern, vibrant and hi-tech)

Godrej Interio: 2 key parameters

EXPERTISE

AESTHETICS

Research Methodology

Research Design

A research design provides the framework to be used as a guide in collecting and analysing data. But it is not necessary that a particular research design is always the best. Experience with different research design will generally provide the researcher with the capability to match a research problem with an appropriate design. Research methodology depends, to a large extent on the target population and how easy or difficult to access it. The second factor which influences research methodology is of course the importance of decisions which will be taken based on the research.

Broadly speaking we can classify research designs into the following three categories:

Exploratory research

Descriptive research

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Casual research.

Research objective

The research study is having one main objective:

“To know the market Potential of branded furniture in education segment”

Sub objectives

To know the customer satisfaction level

To know the purchasing power of the customers

To collect data for future improvement

Exploratory RESEARCH :

Exploratory research is used when one is not conversant with the problem environmentsuch type of investigation is mainly concerned in determining the general nature of the problem and variables related to it.

Research methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. Exploratory research is done through surveys to find the various aspects of customer satisfaction like margin, service charges, service delivery, etc. Questionnaire is prepared to collect the primary data.

Comparative research

Comparative research, simply put, is the act of comparing two or more things with a view to discovering something about one or all of the things being compared. This technique is often utilizes multiple disciplines in one study.When it comes to method, the majority agreement is that there is no methodology peculiar to comparative research. The multidisciplinary approach is good for the flexibility it offers, yet comparative programs do have a case to answer against the call that their

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Research lacks a “seamless whole”There are certainly methods far more common than others in comparative studies,However. Quantitative analysis is much more frequently perused than qualitative, and this is seen in the majority of comparative studies can be use quantitative data.The general method of comparing things is the same for comparative research as it is in our everyday practice of comparisons. Like cases are treated alike, and cases are treated differently; the extent of difference determines how differently cases are treated. The point here is that if one is able to sufficiently distinguish two cases, comparative research conclusions will not be very helpful.

Nature of Study

The nature of this study is descriptive one; The research design in such studies must be rigid and not flexible and must focus attention on the following:

Formulating the objective of the study

Designing the method of data collection

Selecting the sample

Collecting the data

Processing and analysing the data

Reporting the findings

DATA COLLECTION

SOURCES OF DATA

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PRIMARY DATA:

Primary data refers to data that is collected afresh and recorded for the first time. Primary data are those data i.e. collected by the researcher himself. It thus happens to be original in nature. The various methods of collecting primary data are performing surveys, census, through observation or through correct communication with respondents. But basic manner of primary data collection is survey method. The primary data for the study was collected through questionnaire and informally.

The primary data is collected from a questionnaire which is having 18 questions. Every question is having its own value and it provides various aspects of this report. For collecting the data we go through the Educational institutions, government and private offices, banks,small scale industries, etc.situated in Himachal Pradesh

SECONDARY DATA:

Secondary data refers to that which has already been collected by someone else.Secondary data for the study was collected from:_ Published literature_ Company published data and broachers_ Internet_ Commercial service_ Books

Sampling Design

The sampling design mainly consists of the sample taken for the study along with the sample size, sample frame and sampling method.Sample Universe:

All educational institutions, banks, companies, and government and private offices those who are deal in the selected Area’s in Himachal Pradesh were taken as the sample universe.Sample Size:

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From the universe, sample sizes of 45 offices were selected for the purpose of the study.Sample Frame:

The offices were selected on a random basis from which the respondents were selected based on convenience.Sampling Method:

Convenience sampling was used, based on the willingness and availability of the respondents. The study was conducted on offices with different type of brand business in same segment.Research period:The time for the project was limited to 45 days only, from this, 30 days was spent for the collection of data. Elements (Sample): Sample for the study is random.

.

DATA ANALYSIS AND INTERPRETATION

Introduction To Analysis

After tabulating, the data must be analyzed, researcher often use statistical interpretation which concentrates on what is average or what deviates from an average. Statistical interpretation, shows how widely the response vary and how they are distributed in relation to the variable, being measured, statistical market rely on estimates of expected errors or deviation from the two values of population. The analysis and interpretation of data may lead the researcher to accept or reject the hypothesis being selected.

Data Analysis Tools UsedThe process of arranging data into groups or classes according to resemblance and similarities is technically called classification.Classification is the process of arranging the data into sequences and groups according to their common characteristics or separating them into different related parts.

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Data interpretation will be done through statistical tools like .

_ Bar graphs_ column chart_ Pie charts_ Hypothesis testing

Q 1 what comes in your mind when you hear the word Godrej? (Awareness and promotion)

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The graph shows that 47% of our respondents say when they hear GODREJ word then their safes that is used for storage comes in their minds 30% respondents said that furniture comes in his mind first when they hear word GODREJ 23% people say that appliances of GODREJ comes in mind when they hear about word GODREJ .SO this results shows that there is good awareness and brand image of GODREJ in the minds of people of Himachal Pradesh

2) How can people get information? What are means through which they fulfil their requirements?

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From the above graph we came to know that there are many sources through which people get information about godrej. We find that 36% people get information or fulfil their requirements through newspaper advertisement 21% people say that they get information from sales persons 22% people get from media advertisements, 11% people say that they fulfil their requirements through social contacts 11% people get information from other recommendations .so it shows that people get information about godrej through various means

Q3. Do you use any of the office furniture solution provided by Godrej Interio?

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The purpose of this question was to know that what percentage of people use godrej furniture of any product of godrej interio divison. We can collect questionnaire from 43 respondents from collect questionnaire information we can say that 73% of our respondents use godrej interio product in which we include education institutions, government, private companies offices and mostly banks. 27% of our respondents say that they do not use godrej product in which we include small scale companies and some government offices.

Q4 Of the given, which ones do you use and from which brand?( competitor identification )

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The purpose of this question was to know that which type of godrej interio solutions is used by our respondents is it seating solution, desking solution, storage solution or modular solution. Is it from godrej or other brand? 72% people use seating solution 28% not use seating solution of godrej. 51% people use desking solution 49% not use. 30% people use modular solution 70% not use .63% people use storage solutions 37% not use. We find that people use local furniture in their offices if it is not of godrej. They prefer local small companies

5) how do you judge quality (customer knowledge)

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The purpose of this question was to know that how people judge quality with brand name, guaranty/warranty, use of new technology, or with features and benefits. we can say on the basis of collected information that 37% respondents judge quality with features and benefits of the product, 30% people judge quality with the brand name of the product. 19% respondents say that they judge quality with use of new technology in product or innovative technology, 14% people believe that they judge the quality of product with the guaranty and warrant y of the product .so this information tells about the perception of the respondents

6) What you think about price of Godrej furniture?

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The purpose of this question was to know the perception or thinking about price of godrej furniture products. is it satisfactory or very high .60% of respondents from total respondents say that the price of godrej is satisfactory because it provide good quality of furniture and other services so its price is right otherside 40% respondents say price of godrej furniture is very high that its competitors so middle families cannot purchase godrej furniture for home use or office use.

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high40%

satisfactory60%

low0%0%

7) What are/were the main reasons of your choosing Godrej Interio? (Mark multiple options if applicable)

The purpose of this question was to know why people choose godrej interio what main reasons of choosing godrej by them are. in our questionnaire we give them 6 main reasons so they can choose godrej interio. 45% respondents choose godrej for their superior quality, 35% respondents choose godrej for their good brand name, 14% respondents choose furniture for range of designs 2% choose for customer relations and 2% choose for brand name and reasonable price.

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8) Is Godrej furniture is easily available in your home market?

The response of this question shows that 81% of our respondents say that godrej furniture is easily available in their home market so they can purchase furniture easily from their dealers. 19% of our respondents say that godrej furniture is not easily available in their home market so there is need of availability think. We can interpret by saying that people are very price conscious .They believe that godrej furniture is very expensive & is not easily available to them.

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9) What is your buying process?

The purpose of this question was to know about the buying process of educational institutions, government and private offices and companies. 53% of our respondents say that they purchase godrej furniture direct from godrej dealers. 23% respondents say that they purchase furniture with tender in which most of them are banks. 19% respondents say there is committee purchase process in which we include educational institutions.

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Q10 Which Type of Furniture companies do you look in for when you go for Purchasing Office Furniture? (Yes or no)

The purpose of this question was to know the perception of our respondents for their next purchase decision for furniture, will they go for godrej or not what is the main idea into their mind .in 74% respondents say they go for branded furniture for their next purchase. 14% respondents say that they go for local companies for their next purchase. 7% respondents say that they purchase furniture with their economic conditions.2% respondents say they purchase standard but unbranded furniture

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11) Do you get any discount from your supplier?

The purpose of this question was to know that are godrej interio users get discount from company or dealers. on the basis of collected information we can say that 56% our respondents say that they get discount from company or dealers . 42% of our respondents say that they cannot get any discount from company or dealers. 2% respondents say they cannot say or they have no information.

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Q 12 Have you changed your supplier (if yes for what region)

The purpose of this question was to know about what are the main reasons so they can change present supplier. on the basis of our collected data we can describe that 28% people change their supplier because of lack of availability of product range, 29% people say that they can change godrej for high price, 14% people say that they can change supplier for after sale complaint,20% say they cannot say anything about this

Q13 Is Godrej innovative

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The purpose of this question is to know the perception of people about godrej innovative technology

From this graph we can say that 51% of respondents are satisfied with the innovations ,designs, styles and modifications that Godrej is offering to them & rest 46% can be grabbed by bringing major innovations in furniture with respect to style, design etc.

FINDINGS & RECOMENDATIONS

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There were many organizations who haven’t purchased Godrej furniture because of unawareness, so company should go for more & more advertisement, exhibitions & promotional carnivals.

Most of the organizations make their purchase process (furniture) through Direct Buy, so company should make their purchase process through . As it is easy, reliable & detailed to customer.

Godrej is having an extra edge over the other brands, though being ahead of its competitors, there is still need of improvement. Godrej has close competition with local brands, so in order to remain ahead of its competitors Godrej Interio has to do major innovations such as more attractive designs & styles in furniture products.

Organizations like to purchase branded furniture but they believe that Godrej furniture is very expensive & is not easily available to them, so more showrooms should be opened & more schemes & offers should be provided to the customers.

There are several features that customers take into consideration while going for purchasing furniture like aesthetic look, price, quality, warranty, after sale service etc, so Godrej should take every aspect into consideration. Furniture should be prepared keeping into mind that what customers think is best design/style & not what company thinks is suitable, customer should be given priority. That means the company should be customer oriented rather than market oriented.

Majority of the institutions prefer wooden & steel furniture, so high quality of steel & wooden material should be manufactured in order to meet customer expectations.

Most of the customers complained that Godrej has high prices of furniture, so it is recommended that the company should provide some discounts and offers to their customers. So that the customer gets motivates towards godrej Interio, ultimately it will help the company to get immediate orders & will also clear ambiguity among customers.

Company reduced its warranties provided on interio products over the last years so to remain competitive better warranties should be given to the customers.

Limitations

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Concerned respondents were not available

Some respondents were not cooperative

Unawareness about the products

Biasness or prejudice of some of the respondents regarding any sort of the information which is required for such study.

Not much of importance was attached to this task by some of the Respondents. We were greeted with either reluctance or nonchalance.

Medium sample size of the respondents

CONCLUSION

We conclude by saying that Godrej furniture has a great potential in every region of Himachal Pradesh. The availability of funds and rising standard of institutions is an opportunity to grab. Godrej as a brand name is known to everyone living in India. But people are less aware about the modular solutions. Godrej Interio has to change its marketing policies. In terms of 4p’s of marketing (price, promotion, place & product) promotion & price demands immediate attention. There is a need of high promotion of modular solutions.

The company should maintain healthy relationship with customers in order to retain them with the company .As from the data collected, it is clear that customers are having future requirement of furniture in their organisation. So company should try to give optimum satisfaction to the customers in order to retain them with the company. So the company should provide better services to the customers and should be concerned about price.

BIBLIOGRAPHY

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BOOKS

B.K.KARANJIA (Godrej ,A HUNDRED YEARS 1897 – 1997 ,VOLUME 1)

B.K.KARANJIA (Godrej ,A HUNDRED YEARS 1897 – 1997 ,VOLUME 11)

C.R.KOTHARI (RESEARCH METHODOLOGY) PHILIP KOTTLER (MARKETING) PRASANNA CHANDRA (PROJECTS)

CATALOGUE

A whole new school of possibilities

MAGZINE

CHANGE INSIDE OUTSIDE

WEBSITES

www.godrej.com www.godrejinterio.com www.google.com www.wikipedia.com

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DID YOU KNOW...........?DID YOU KNOW...........?

QUESTIONNARIE

A survey on potential & preference of Godrej furniture in H.P. for Godrej Interio products which is being conducted by Mr…………………….from Chandigarh business school ,C.G.C. Landran,Mohali for the summer training program under the supervision of GODREJ & BOYCE MFG.CO.LTD, CHANDIGARH. The data collected under this survey will be kept private and confidential

ABOUT COMPANY

Name of the organization: ______________________

Name of the head --------------------------------------

NO .OF Employees ------------------------------------

Office Area ------------------------------------

City/Town ------------------------------------

Contact/Telephone No. ---------------------------------------

Email/Web Address ------------------------------------

Dear respondent please answer these questions:-

Q 1 what comes in your mind when you hear the word GodreJ?( awareness and promotion)

a) Safes b) Appliances

b) Furniture d) Others

Q2 Means through which you search for your requirements of furniture item are (communication ways to identified segments - promotion)

a) Newspaper advertisement b) social contacts

c) media advertisement d) sales persons

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Q3. Do you use any of the office furniture solution provided by Godrej Interio?

a)Yes b) No

Q4 Of the given, which ones do you use and from which brand?( competitor identification )

Type of furniture solution

Is that from Godrej

Is that from others (specify)

Seating Solutions

Desking Solutions

MODULAR SOLUTIONS

Storage Solutions Others…………………..

Q5 SEATING 1) What kind of main chair is used by you (product identification) a) ) Static b) Revolving 2) Fabric choice (product identification) a) Lather finish b) Cloth

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3) Price range a) 3000-5000 b) 5000-10000 c) Above 10000 4) Work chair (product identification) a) Revolving b) Non-revolving 5) Price range a) 2000-3000 b) 3000-4000

Q6 DESKING

1) Main table looks a) Sleek a) Bulky 2) Finish (product identification)

a) Totally wooden b) Glass top

3) Price range

a) Below 50000 b) 5000-100000

c) Above 100000

Q7 STORAGE

1) Made of (product identification)

a) Wood b) Steel

c) Wood and steel

2) Price

a) 4000-6000 b) 6000-10000

c) Above 10000

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Q8 Please rank Godrej Interio based on the following factors (check the consumer behavior)

Highly satisfied

Satisfied Neutral Unsatisfied Highly un-satisfied

QUALITYPRICINGDELIVERY SCHEDULERANGE OF DESIGNSCUSTOMER RELATIONSHIP

Q9 how do you judge quality (customer knowledge) a) use of innovative technology b) guarantees/warranties

c) Brand name d) features and benefits Q10 what you think about price of Godrej furniture? a) High b) Satisfactory c) Low

Q11 What are/were the main reasons of you’re choosing Godrej Interio? (Mark multiple options if applicable) a) Brand name b) Range of designs c) Quality d) Price e) Customer Relationship f) Payment terms

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Q12 Given below are some characteristics of Godrej furniture. Please give each characteristic some point’s base on your preference so that the total adds up to 100. The higher points allocated to a characteristics, the higher is its importance to you.

Life of furnitureCustomization of furniturePrice of furnitureAppearances of furnitureFaster delivery of furnitureRange of DesignsWarrantyPayment terms

TOTAL

Q13 Is Godrej furniture is easily available in your home market?

a) Easily available b) not available

Q14 What is your buying process?

a) Direct buy c) committee purchase

a) Tender d) limited tender

Q15 Which Type of Furniture companies do you look in for when you go for Purchasing Office Furniture? (Yes or no) a) Branded -------------- b) LOCAL COMPANIES ------------- c) Standard but unbranded ------- d) Economical ----------

Q16 Would you go for Godrej Interio the next time you purchase furniture?

a) Yes b) No

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Q17 Do you get any discount from your supplier?

a) Yes b) no if yes what % ---------------

Q 18 Have you changed your supplier (if yes for what reasons?

1) Pricing 2) quality complaints

3) After sale service complaints 4) lack of availability of product range

Q19 What other Brands would you consider when you next purchase furniture?

a) ----------------------------- b) ---------------------------

Q20 Any suggestions you would like to offer to help Godrej Interio serve you better?

------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Signature of respondent: ------------------------------- ----

THANK YOU FORs YOUR KIND COOPERATION AND VALUABLE TIME

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s

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