summary presentations - film industry unit

8/7/2019 Summary Presentations - Film Industry Unit

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How are media products

produced and distributed toaudiences within the film

industry?

By

Lillie

Ryan

Sean

And Alban


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Productions for blockbuster films

Often buy the screenplay/storyline

Often large budgets

Larger actors Larger directors

Normally have special effects, and greenscreens

Large timescale for production

Various locations used


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Productions for low budget films

Directors often create screenplaythemselves

Low budget

Low key actors and directors

Lower actors

No special effects, or bad special effects

Often short time scale for production

Often use one location/country for filming


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Difference between the two

productions The main difference between the two filmproductions is that they have different budgets,this means that the bigger films are able to travel

and create products on a bigger scale e.g.Avatar.

The screenplay is also different as larger filmsoften buy their screenplay, where as in lower

budget the screen write is often also the directorthis means that the director therefore has aclearer vision and therefore have a better bondwith the making of the film


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Distribution for blockbuster films

Advertise every where, i.e. papers, TV ads, cinematictrailers, website banners, posters etc.

Often do not often go to film festivals as they alreadyhave a production and distribution company.

Large budget for adverts, so they can get best TV spotsto attract a largest audience

Have rabbit holes to attract a wider audience e.g.soundtracks, video games etc

Publicity/ leaked information online USPs often actors or directors

Often get released in cinemas then released on DVD inmultiple countries


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Distribution for low budget films

Go to film festivals to get their film recognised andsponsored for production/distribution companies to buythem

Little or no advertising on larger price advertisingtechniques, e.g. TV slots as they cannot afford it

Often only one trailer as they cannot afford to createmore, this is often released online

Often go through the print form of advertising as it is

cheaper USP is often the screen play

Often get released straight to DVD and if successful canbe released in cinema in one country


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Differences between the two

As the budget is larger for blockbuster films this can beused to have a more successful adverting campaign, thisgets the film recognised and therefore attracts a largeraudience and gets the producers and distributors more

money. Where as independent films, have a smaller budget so

they are trying to attract a niche audience creating asmaller profit but possibly a larger in scale to cost ofproducing the film.

By having blockbusters being released twice (cinemaand DVD) in multiple countries the chance for profit ishigher but in lower for smaller budget films as they canonly go on DVD release in one country


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How are media products

produced and distributedto an audience in the film

industry?


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Media Products

Media products refer to all the productsthat are produced, like film, advertising

and promotion. In this presentation weare going to compare a film4 film to aHollywood blockbuster. They are both

the same product (film) however areproduced and distributed differently. Wewill look at Slumdog Millionaire (film4)

and NewM

oon (Blockbuster).


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The producer of a film is the one who finds

the original idea of the film, gets the casttogether, gets a director and writes the script.They look at the bigger picture. A producersjob is to protect the director and enable them

to put what they visualise on the screen.

The producers of New Moon is Mark Morganand the producer of Slumdog Millionaire is

Christian Colson.


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Film Production Chain


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To produce a film the company must go

through a planning process. Once they have got their film idea andgenre allocated they then produce a

treatment and pitch their idea to the investorsin order to get the money to produce the film.They put forward their U.S.P in order toengage the investors and get them to give

them the money.


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Advertising

Different films are distributed in differentways, according to the audience they aretrying to target. Slumdog Millionaire was an

independent film produce and theyadvertised their film through posters onbuses. This is very small-scale advertising.This means that they weren't targeting a wide

audience, because they didnt putthemselves out to advertise to attract theiraudience as much as they could.


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Advertising

Twilights Saga: New Moon contrastingly, wasmassively marketed. They advertised big topromote the film and spread awareness to

viewers that the next film is coming out. Thiswas easy for them to do because it is asequel and so they know that they have alarge audience who are interested in the film

and with the advantage of having fans of thefilm already, they wouldnt find it hard toattract their audience.


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Budget

Slumdog Millionaire had abigger budget that Twilight($50,000,000) so they couldhave advertised their product

better than they did.


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Unique Selling Points

The U.S.P for Slumdog Millionaire was thatits director was Danny Boyle. This is becausehe is a well-known and popular director, with

much film experience. This would have beenthe main factor that grabbed peoplesattention and made them go to see it. TheU.S.P for New Moon is the actors/actresses

involved. (Robert Patterson & TaylorLautner).


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Slumdog Millionaire distributed in cinemas

only, then it came out on DVD. They didntprovide any form of trailer. Slumdog

Millionaire focused on digital marketing tomake their audience aware. Whereas, New

Moon had a tease trailer, a full trailer (whichwas shown in cinemas) and a TV trailer. Hereis New Moons TV trailer.

Slumdog Millionaires inspiration came from atrue story, and New Moons inspiration camefrom the novels.


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Thank you for listening,

By Devon, Charlotte,Paige and Yasemin


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How are media productproduced and distributed

to audiences within thefilm Industry?

ByVikkie Heed

And

Armani Moffatt

How are media productproduced and distributed

to audiences within thefilm Industry?


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Production

When producing a film there are a lot of peopleinvolved in the process, and also various peopleand jobs involved. They also have to createresources such as questionnaires to give out to

the public to see who the films target audiencewould be. Also they have to make sure that theyare sticking to the films budget when sorting outthe above and below the line costs.


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The process:

Producers planning, script writing and re-writing, getting together the cast and crew,shooting the film and the editing process.

Distributors creating the campagin, andadvertising.

Exhibitors - Screening the film and releasing itto dvd.

Audience Where they start making the money.


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Distribution:

Before a film is distributed, it has to be acquired by adistributor who is either a major or independentdistributor and they consider its USP, marketability andplayability. Once they consider the film they then release

it to the market and once they have done that theypublicise it the media to attract attention, this then getsnoticed by their target audience and make them want togo to the cinema and watch and later buy the film forhome viewing.


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Here is Twilight Saga Eclipse and when the distibutor was consideringwhether to acquire the film they thought about the USP which is the

actors Robert Patterson and Taylor Laughtner, from where teenagegirls ,who the target audience are, like them because they are goodlooking and handsome.


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IntroductionIntroduction Film industry is there produce a productwhich in the end is bought buy us the

consumer, in order to make profit.However there are many stages to considerin the production on of film.


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Target Needs and ReachingAudience

Before a production company makes a film theyknow how there target audience is and mostimportant what there audience want, once they have

identified this then they can make there film so thatit appeals to this audience, to reach there desiredthe production company has to come up with aadvertising strategy plan which will reach as many of

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Role Production

Producer Director Set dresser Best boy Custom designer Foley artist Location manager Runners Sound mixer Gruffer

Line of production Customer director Script supervisors Assistant director

Key gripDubbing mixerExecutive producerSFX

P

rop masterSecond unitDirector of photographyCamera operator writerUnit production managerUnit publicist art director


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The Package

The package is to get the film maker towrite a screen play and to sort out theproduction crew

The package is taking the scriptrearranging it and redrafting thescreenplay over and over again this is the

job of the script develper


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The profit

In order for the business to be able to make profit it isimportant that they consider how much money they willspend of advertising and promoting their film as well asmuch profit they expect to make from the film.

The profit that a film will make will also depend on thetype of film it is such as independent or mainstream.This is because the more money which is invested in tothe film the bigger a budget they have and the more thefilm can be created and promoted effectively. Meaning

they will therefore be able to make more profit.

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The Distribution

When distributing and advertising a film it isimportant for the business to identify the uniqueselling point (usp) of the film. This is so that the

business can use this to distribute and markettheir films more successfully to their targetaudience. It is also important for business to andfind the usp of the film in order for them to be

able to expand their product to the customerseven more such as the use of Rabbit holes


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The Target Audience

In order for a film to be successful a business must firstidentify their target audience. Business can do thisthough research such as market research(questionnaires, surveys etc). It is important for abusiness to be able to identify their target audience sothat they can make the film appeal to them as so thatthey know who they are targeting otherwise if this is notdone then the film could be at huge risk of failure as theymay not be able attract anyone to their film.

For example transformers was in the happy meal toappeal to the younger target audience which likedtransformers.


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Marketability and Playability

Marketability refers to the films potential to be marketed effectively i.e. to beturned in to a profitable marketing campaign

Playability refers to the audience reaction to the film if an audience issatisfied and pleased with what they have seen they will encourage othersto see it. This allow the film to sustain itself in the market place.

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The Release

The release involves giving the film a big release date if its amainstream movie, most mainstream movies are premiered,they will have a full trailer and a TV trailers to promote themovie they will also have a number of different promotion

strategies such as third party promotions competitions. For Example the big blockbuster Salt had big premier to

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The are many different types of advertisingthis a few:

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Group 6

http://www.youtube.com/watch?v=sgoahraiIDQ

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