Analyzing my Questionnaire Results

James Reeson

I found that two thirds of my target audience are female. Only a third are male.

This tells me that I need to divert more attention to appealing to females, but I should not neglect the interests of males because, as the pie chart shows, they still make up a significant amount.

Two thirds of my respondents were aged between 10 and 19. One was aged between 20 and 30 and one 40-49. Two people were aged between 50-59.

This is quite a broad range of ages, but, nevertheless, the vast majority of people were teenagers, so I need to primarily appeal to their needs.

This question drew a wide range of responses with no clear cut dominant response. Therefore this result isn't the most conclusive. Nevertheless, one of the most popular results was watching movies, and because of this, I know that I can make a product in the knowledge that people will at least watch it.

The most popular result by a long way was the rom-com genre. Thriller polled as the joint 4th highest, with 3 responses. All of those responses came from females, and since they are my priority focus with regards to gender, I therefore still see this as a very useful result.

Words used frequently were those with negative connotations, in particular, Suspense and Tension. This tells me that viewers want to be shocked, they anticipate being scared somewhat, and the failure of my trailer to include this would be a move that would do more harm than good.

Thankfully, 50% of my respondents do watch thriller films regularly, which shows that there is a market for thriller films and they can be successful. Only 1 person very rarely consumes a thriller film, and this tells me that the genre is not a massively unpopular one. Therefore, I am safe in the knowledge that I can make a product that can be successful and viable.

Everyone who responded has heard of Pyscho. It is the oldest film in this list and is a classic. The two films below it in the list are also incredibly famous films. I am pleased that most people seem to be aware of thriller films. This question had the goal of understanding the appetite for thriller films. If someone is aware of it, to my mind, it is because the genre has made an impact or is successful.

This question may seem pointless, but was designed to test if anyone doesn’t like to watch movies. Had I got a ‘no’ response, the result would have enhanced my production planning by inspiring me to create a product that could hopefully change people’s minds.

The average ranking for enthusiasm for watching a thriller film was 6 out of 10. The most popular response was 7. I am satisfied that this result tells me that there is enthusiasm for the genre. I think that this result gives me the confidence to make a thriller trailer that can be appealing and that people will want to watch.

Finally, as my product is a trailer, I need to determine a suitable time. 1 and 2 minutes long both received the same amount of responses. I therefore can aim for this time when producing my product, which presents me with the challenge of making an effective product that showcases a film in a short period of time. Additional research showed trailers to typically be this long, so my outside research falls in to line with the expectations of my target audience.

Summary of Results- What can I identify?What Notes

Target audience predominantly female.

Though there was a significant male response, so I cannot neglect their needs.

Teenagers (10-19) is the age group I am aiming at.

Wide range of hobbies. Sport and watching movies were most popular, so I am right to pursue a movie based product.

Most people like romantic comedy films.

There is an interest in thriller films.

People expect suspense and tension.

People often watch thriller films.

My target audience are aware of the famous thriller films.

There is enthusiasm to consume thriller films.

People expect a trailer to be approximately 1 to 2 minutes.