successfully use social media to
DESCRIPTION
This presentation was given for a minority Pharmaceutical sales organization. The presentation highlighted the different ways Social Media is affecting how we conduct job searches and prospecting.TRANSCRIPT
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Learn How to Successfully Use Social Media to Land Your Next Job or Sale
Increase Your Network toIncrease Your Networth
Copyright 2010 – RDZ Media Group, LLC all rights reserved
Presented by:Stephen Jackson; General Manager
RDZ Media Group, LLC
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Preparing for success in Social Media.
Social Media vs. Offline Networking.
Your Social Media Toolbox, what tools should be in your toolbox.
Successful strategies for using your Social Media tools.
Copyright 2010 – RDZ Media Group, LLC all rights reserved
What we’ll cover this evening
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Making your next sale or landing your next job is all about:
“The Transference of FEELING.”
Ensuring that the customer or hiring manager benefit from the relationship should be your top priority.
Copyright 2010 – RDZ Media Group, LLC all rights reserved
Preparing for Success
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However, some people let BILL become their focus and not the prospect or hiring manager.
This leads to the prospect or hiring manager making the sale that you are not the right person.
Know who BILL is?
Copyright 2010 – RDZ Media Group, LLC all rights reserved
Preparing for Success
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Bill is:◦ Phone Bill◦ Credit Card Bill◦ Tuition Bill◦ Rent/mortgage Bill◦ Incidental Bill
Bill is the result of us becoming adults.
Copyright 2010 – RDZ Media Group, LLC all rights reserved
Preparing for Success
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Bill is a circumstance and should not be the FOCUS of our life.
If you are FOCUSED on BILL, then how can you focus on being an asset to prospects and hiring managers?
Copyright 2010 – RDZ Media Group, LLC all rights reserved
Preparing for Success
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DEFINE YOUR SOCIAL MEDIA STRATEGY.
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Goals vs. TacticsIncreasing sales or finding a job is a GOAL.
“I need to be on Twitter.” is a TACTIC
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Social Media is NOT FREE!
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Time is a major cost to using social mediaeffectively for a marketing campaign.
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People is another cost of social media which has to be considered.
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Social media works beyond the computer. Which adds another cost to using Social Media
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STOP PLANNING “CAMPAIGNS”.START PLANNING “CONVERSATIONS.
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SOCIAL MEDIA WON’T FIX A BAD PRODUCT/SERVICE.
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Social Media can’t fix POOR networking skills
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The Networking Skills you demonstrated tonight is the basis of your SOCIAL MEDIA STRATEGY.
Your success in SOCIAL MEDIA is dependent on how well you NETWORK OFFLINE or in the real world.
Copyright 2010 – RDZ Media Group, LLC all rights reserved
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How many people did you meet for the 1st time this evening?
Did you connect someone with another person they did not know before?
What else do you know about the people you met besides their job title and place of business?
Did you share information with someone that may be valuable to them.?
Copyright 2010 – RDZ Media Group, LLC all rights reserved
How Good are You @ Networking
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If you answered yes to all 4 questions then you are a Networking Master.
3 yes answers mean that you are ready to travel on the Social Media highway
0-2 yes answers means you still have to connect better in the offline world.
Copyright 2010 – RDZ Media Group, LLC all rights reserved
Your Networking Score
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To grow your networking ability from:
Copyright 2010 – RDZ Media Group, LLC all rights reserved
Why Use Social Media?
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To network with more people and groups in less time and space.
Copyright 2010 – RDZ Media Group, LLC all rights reserved
Why Use Social Media?
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CareerBuilder.com recently reported that 1 in 5 employers search social media sites to screen job candidates.
More than 31,000 employers were surveyed for the study.
Copyright 2010 – RDZ Media Group, LLC all rights reserved
The Benefits of Using Social Media to Find a Job
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The study also found that 24% of hiring managers found content on social media networks that helped convince them to hire a candidate.
Copyright 2010 – RDZ Media Group, LLC all rights reserved
The Benefits of Using Social Media to Find a Job
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Copyright 2009 – RoaDDoggZ productions, LLC all rights reserved
The Be Aware Side to Social Media
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Do you know your online reputation?
What is on the Internet about you?
Don’t Assume Know by:◦ Google yourself ◦ Take action against incorrect information
Copyright 2010 – RDZ Media Group, LLC all rights reserved
The Be Aware Side to Social Media
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S Sign up. Start. It all starts with doing and sharing.
You'll learn most by getting involved in Social Media networks.
Copyright 2010 – RDZ Media Group, LLC all rights reserved
Getting Involved in Social Media the Acronym
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O Observe. Observe what others are
doing.
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C Conversation and Content. These are "social" networks. People come here to
share. So Share. Converse.
Copyright 2010 – RDZ Media Group, LLC all rights reserved
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I Invite. Invite questions, comments,
suggestions, help.
Copyright 2010 – RDZ Media Group, LLC all rights reserved
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Copyright 2009 – RoaDDoggZ productions, LLC all rights reserved
A Accept. Accept that not everyone is going to
like you.
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L Listen. Listening in social media mean
active responsive listening. Copyright 2010 – RDZ Media Group, LLC
all rights reserved
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Use Popular Social Media tools that match your objectives to reach your target audience(s).
Copyright 2010 – RDZ Media Group, LLC all rights reserved
Your Social Media Toolbox
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Google Reader and Google Alerts◦ Keep up to date with industry trends
and news.◦ Subscribe to job listings by keyword
and position.◦ Subscribe to job search topics by
keyword.
Copyright 2010 – RDZ Media Group, LLC all rights reserved
What Tools Should Be in Your Toolbox
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LinkedIn◦ According to a recent survey, 75% of job
recruiters now use LinkedIn to research prospects.
◦ Paint a comprehensive, professional picture of yourself.
◦ Build a professional network to assist with your goals.
◦ Establish yourself as an authority.
◦ Find new opportunities. ASK Copyright 2010 – RDZ Media Group, LLC
all rights reserved
What Tools Should Be in Your Toolbox
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Personal Websites – Blogs – Online Resumes
83% of employers Google potential applicants and almost half make decisions based on what they find.
Create favorable results that places a spotlight on your talents and experience.
Copyright 2010 – RDZ Media Group, LLC all rights reserved
What Tools Should Be in Your Toolbox
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Blogs. An excellent way to establish credibility in your field and show employers/prospects you are a thoughtful, continual learner or a subject matter expert.
Blogs show up well in Google searches and you can link them to your social media activities.
Copyright 2010 – RDZ Media Group, LLC all rights reserved
What Tools Should Be in Your Toolbox
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If you are currently employed, check to see what corporate restrictions if any apply to you blogging.
Do not Blog about your current job. Blog about trends in your industry. Blog about how you solve problems
that your prospects face.
Copyright 2010 – RDZ Media Group, LLC all rights reserved
What Tools Should Be in Your Toolbox
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Twitter:◦ It’s a powerful networking and
promotional tool. ◦ You can build your credibility. ◦ You can build networks with a purpose. ◦ And you can find a job or leads that can
turn into sales.
Copyright 2010 – RDZ Media Group, LLC all rights reserved
What Tools Should Be in Your Toolbox
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Copyright 2009 – RoaDDoggZ productions, LLC all rights reserved
Slideshare – A great place to share your presentations. ◦ Presentations can be shared on LinkedIn and
Facebook.
Ning and Meetup – Two websites where groups with specific interests meet.◦ Meetup is all about connecting online
relationships in offline meetings.
◦ Ning connects groups of people with similar interests to share online.
Additional Tools
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Facebook & LinkedIn are Warm Market tools.
Twitter is a COLD Market tool.
Warm vs. Cold Marketing
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Use Twitter to manage the people that you don’t know or haven’t met yet
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Converting Cold Markets
Would you walk up to someone at a cocktail party and shove your business card in their face? Don’t be that person.
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Build an army of brand evangelists
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Warming the Twitter Market
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Search Key Terms Related to Your Industry
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Listen to the conversations
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Reach Out & Support
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How to Be Found on Social Media
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Building It Doesn’t Mean They Will Come
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Copyright 2009 – RoaDDoggZ productions, LLC all rights reserved
Using Your Toolbox
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Point Them To Your Pages
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Promote Social Media Through Traditional Media
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Give People A Reason to Visit
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Develop a Strategy with objectives before you embark on Social Media sites.
Social Media is still networking, the same code of conduct applies.
There are tons of resources on building your Social Media skills start Googling and researching.
Copyright 2010 – RDZ Media Group, LLC all rights reserved
Wrapping Up
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Get Involved and have FUN
Copyright 2010 – RDZ Media Group, LLC all rights reserved
Wrapping Up
Thank you for your time
I conduct workshops on: Web 2.0, Social Media SkillsSmall Business Skills, Leadership Skills
Contact me at:[email protected] – roaddoggzTwitter – roaddoggzFriendfeed – roaddoggz646-530-8632 ext. 2