use surveys successfully in advertising
Post on 21-Oct-2014
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Six Methods For Using Surveys In Advertising. Improve ROAS With These Simple Tips.TRANSCRIPT
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Advertisers Spend Thousands Every Year. Improve ROAS For Clients With These Simple Survey-Based Methods.
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Easily Test Ad Designs And Calls To Action.
Before you invest, show various ads to consumers, and ask which one they would most likely click.
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Use Surveys To Test Your Paid Search Ads.
This is especially useful if you’ll be bidding on high CPC keywords!
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Measure ad recall by surveying a target group (who saw your ad) and a control group (who did not see your ad), and asking if they remember your stellar
advertisement.
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Use Surveys To Test Your Ad Campaign Effectiveness.
Run one survey before your campaign and one survey after your campaign to look for a lift in brand awareness, brand favorability, or purchase intent.
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A new way to employ surveys is to get respondents to generate keyword ideas for your SEO/PPC
campaigns. Such a process will lead to keywords not suggested by existing tools, like Google’s
Keyword Planner.
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Show potential versions of your TV/Pre-roll commercial to your target audience and ask a few questions to get feedback. This ensures your ad is a winner before it’s ever seen by the general public.