Success thru Payment TechnologiesChuck Reed- Marketing

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Remind you of anyone?

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YOU DON’T HAVE TO TAKE IT ANYMORE!

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SO, WHAT SHOULD YOU DO?

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Choose a path

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Choose a path

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Why should you care about investing in payment technology?

• You think you are doing everything right?:- Right vending machine- Right product selection in the machine- Right price points for those products- Right service strategy so the machine is always full

- Clean, filled, and working , yet……..

…You forgot the most important step

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Can the consumer make the purchase?

• When they want it, can they buy it?

• Probably not if your only accepting $1 bills and coins.

• Your customers have evolved

• They like to choose how they pay

• For low ticket transactions, they use cash a lot.

• When they choose cash, can your machine complete the sale?

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What consumers carry

• Over 80% carry $1 bill or the equivalent in coins

• Only about 50% carry $3 in bills/coin

• 60% carry a $5 note

• 40% carry a $10 note

• 65% carry a $20 note

• 72% carry at least 1 Credit Card

• At prices above $1, only accepting $1 notes decreases your sales

• Current US bills in circulation

Circulation

$1 46%

$2 4%

$5 11%

$10 8%

$20 31%

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0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

$1.00 $2.00 $3.00

% o

f To

tal

Po

ten

tial

Vend Price

Successful vends from $1 and coins

Lost sales opportunities

• Consumers do not carry a large % of $1 notes or coin. Therefore a significant % of vends are lost thru coin and $1 acceptance only.

• Enabling $5 , $10, and $20 acceptance captures these lost sales by matching the retail experience

- Operators no longer need to be concerned with change starvation

- End customers do not receive ‘cascade of coins’

As price increases consumers

ability to make a purchase

decreases

Bill Recycling Value Proposition

Lost sales

Expected sales lift, by unlocking the consumers wallet, has been confirmed in field trials Note- using $1.25 price

Lift from $5 acceptance

12.4%

Lift from $10 acceptance 3.2%

Lift from $20 acceptance 3.5%

15.7%23.0%

33.6%

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Bill Recycling value to vending patrons

Current Bill Acceptance and Change

$2.00

Vend Price

$5 inserted

$2.00

Future Bill Acceptance and Change… Bills In Bills Out

$5 inserted $20 insertedIncrease sales by allowing consumers more payment options.

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SUCCESS IS A CHOICE, NOT A CHANCE!

Thank you