success factors towards the mass deployment of evs: … · success factors towards the mass...
TRANSCRIPT
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Francisco CARRANZA
Manager External Affairs, Nissan Europe
2012 Annual POLIS Conference
Perugia, 30 November 2012
Success Factors towards the mass
deployment of EVs: the case of Norway
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AGENDA:
Towards a Sustainable Future
Electric Vehicle Market
Electric Vehicle Market in Norway
Why Norway succeed?
Conclusions & Recommendations
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Towards a Sustainable Future
From 600 million vehicles worldwide today to 2.5 billion by 2050
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Towards a Sustainable Future
Photo: Istock
40 million people in the 115 largest cities in the EU are exposed to air exceeding WHO air quality guidelines (WHO)
In Europe: Germany, Austria, Denmark, Finland, Luxemburg and Sweden exceeding international pollution limits Romania and Bulgaria highest
pollution mortality rates in the world!
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Improvements to the combustion engine could cut CO2 emissions by 30% by 2015.
Future hybrid vehicles could reduce CO2 up to 50%.
Only sustainable solution: Electric Vehicles (EVs & FCEVs) using renewable energy
Renault-Nissan forecasts a 20% market share of a global 10% market penetration of EVs by 2020.
Towards a Sustainable Future
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Electric Vehicle Market
Number of EVs by country (2011)
17,000 in Japan
12,000 in USA
6,500 in Norway
5,500 in China
4,500 in Germany
2,600 in France
Alsace, France
California, US
Stockholm, Sweden
Yokohama, Japan Amsterdam, Netherlands Oslo, Norway
Teesside, UK Brussels, Belgium
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Electric Vehicle Market
Market in 2011 (passenger cars) 13,000 sold in Japan
9,700 sold in the USA
11,000 sold in Europe (0.1% market penetration)
France: 2,630 units (0.12%)
Germany: 2,154 units (0.07%)
Norway: 2,038 units (1.6%)
UK: 1,082 units (0.06%)
Netherlands: 862 (0.16%)
Estimated European electric vehicle market in 2012 20,000 units
Estimated European electric vehicle market in 2013 50,000 units
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Electric Vehicle Market
How many vehicles will be available in 2013?
2011
Renault Twizy
Renault Fluence Z.E.
Renault ZOE Renault Kangoo Z.E. / Kangoo Maxi Z.E
Nissan LEAF
2010 2012 2013
Smart ED BMW i8 Preview
BMW i3 Preview
Nissan eNV200
Mitsubishi eMiev Peugeot iOn
Citroen C Zero Source: Green eMotion project
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Electric Vehicle Market in Norway
Existing fleet of EV in Norway: 9,200 (Oct’2012)
2012: only country in the world with EV in the top10
Sales 2011: 2,038 units (1.6% market penetration)
Sales 2012 (estimate) > 4,000 (est. 3.0%)
Estimated demand > 10,000 (est. 7%)
Top electric cars Jan-Sept 2012:
Nissan LEAF 1,677 units (1.6%)
Mitsubishi iMiev 543 units (0.5%)
Citroen C-Zero 443 units (0.4%)
Peugeot iON 266 units (0.3%)
Source: www.ofvas.no Source: gronnbil.com
Location of
vehicles
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Electric Vehicle Market in Norway
Existing fleet of EV in Norway: 9,200 (Oct’2012)
2012: only country in the world with EV in the top10
Sales 2011: 2,038 units (1.6% market penetration)
Sales 2012 (estimate) > 4,000 (est. 3.0%)
Estimated demand > 10,000 (est. 7%)
Top electric cars Jan-Sept 2012:
Nissan LEAF 1,677 units (1.6%)
Mitsubishi iMiev 543 units (0.5%)
Citroen C-Zero 443 units (0.4%)
Peugeot iON 266 units (0.3%)
Source: www.ofvas.no Source: gronnbil.com
EV Sales Oct 2012
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Why Norway succeed?
Long term political commitment:
Demand incentives
Recharging infrastructure
Awareness
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Why Norway succeed?
1. Demand incentives:
Registration fee exemption (50k-150k NOK) – since 1991
Free parking – since beginning of 1990’s
Road toll exemption (20-200 NOK) – since 1996
Bus lane – since 2003
VAT exemption (25%) – since 2001
50% reduction of company car tax (aprox. 17k NOK)
Reduction of annual road tax (from 3k to 400 NOK)
1,000 NOK = 136 EUR
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Why Norway succeed?
2. Recharging infrastructure:
In 2011 Oslo installed 400 spots in public
parkings (since then 100 more per year)
Incentives for the installation of chargers
publicly accessible (i.e. Oslo, Akershus)
National public support for quick charge
In 2009-2010 Norway spent more than 50
million NOK in charging infrastructure.
Today: 3,300+ normal and 40 quick
chargers (most of them used for free)
Source: gronnbil.com
Location of
charging
points
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Why Norway succeed?
3. Awareness:
Long term political commitment (national, regional and city
level) sending clear signals to citizens
Regular visible supporting actions from gov’ts and NGOs
Gov’t actively promoting private investment in zero
emissions transport since the 1990’s
Integrated Approach (air quality, economy, health,
road noise and urban mobility)
Long term political commitment
Incentives (national/ regional/ city)
Public-Private Partnerships
Conclusions & Recommendations
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THANKS