subway’s marketing strategy by hien, ken, rui, sangay and saran
TRANSCRIPT
SUBSUBWAYWAY’s’sMarketing Strategy Marketing Strategy
By Hien, Ken, Rui, Sangay and Saran
Fresh & Fresh & HealthyHealthy
• Made on the spot• Less 6g of fat• Eat Fresh
Product
More Choices & More Choices & CustomisationsCustomisations
• Made to order• Local ingredients
Price & QualityPrice & Quality
PromotionPromotion• Direct Advertising• Indirect
Advertising
• Store flexibility
PlacePlace
• Young, eager work force• Standard Training & Customer service
PeoplePeople
• Systematic & Quick service• Easy and fast to learn
ProcessProcess
CustomersCustomers• Segmentation
•Geographical•Age Group
CompanyCompany• Global brand
5 C’s5 C’s
5 C’s5 C’s
CollaboratorsCollaborators• Coca-Cola and Coffee• American Heart Association.• Local suppliers
CompetitorCompetitorss• McDonalds• Alibaba• Local Delis
5 C’s5 C’s
5 C’s5 C’sContext Context
• Obesity • Global economic slow down• Green movement• Increasing Multicultural society
StrengthStrengthss• Fresh &Healthy• Quick &Fast• Customise to your liking• Flexibility of stores• Big Size/value for money• Global reputation
WeaknesWeaknesss
•Too large for kids• Soft drinks and cookies• Sandwiches are lunch centric meals• Plain in store dinning experience, and not family friendly
OpportunitiOpportunitieses• Obesity, Healthy Lifestyles• Green• Economic slow down• Busy Lifestyle• Sport events• Heart foundation• Multi-cultural
ThreatsThreats• Fast becoming more fresh -• Fresh becoming faster• Reliance on Jared Subway’s spokesperson
StrategiesStrategies• Healthier and better Breakfast and Dinner meals.
• offer home delivery or drive thru (dinners)
•Promote and provide healthier choices
•Heart foundation link •Offer Juices, Fruit-salads or Soup.
• Organic choices• Sports event sponsorship• Improve kids meals• Improve in-store dinning