submitted to: prof. durba roy submitted by: o harshit garg o inderdeep singh o neha bhalla o neha...
TRANSCRIPT
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Apple iphone 4s
Marketing Strategy
Submitted To:
Prof. Durba Roy
Submitted By:o Harshit Gargo Inderdeep Singho Neha Bhalla o Neha Sharmao Saurabh Soodo Shrishti Puri
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What is iPhone 4s
Mobile Phone
Digital camera
Portable music player
Smallcomputer Iphone 4s
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Overview
• The iPhone 4S is a touchscreen-based smartphone developed by Apple Inc.
• On October 4, 2011, in Cupertino, California, Apple announced the iPhone 4S.
• It is the fifth and most recent generation of the iPhone and retains the exterior design of its predecessor.
• The phone added a voice recognition system known as Siri from which the "4S" designator came, and a cloud storage service named I Cloud. Some of the device's functions may be voice-controlled through Siri.
• Four million units of the iPhone 4S were sold in the first three days of release.
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Distribution Plan
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Unique Selling Proposition
• Apple was relating the message that they offer something cool and different
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Segmentation
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Geographic
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Apple is trying to erase the Blackberry as the business phone, turning people more towards the iPhone.
Tech Savvies Previous apple customers
Psychographic
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Target
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Positioning
• Apple as all its products projected ‘out of box’ uses of a smart phone.
• itunes, longer battery life and complete exchange warranty has made apple to
attract a typical Indian customer.
• By the end 2011, iPhone 4s was the no.1 smart phone in India.
• iOS has been able to prove its edge over Android in every aspect.
• Extremely fast processing, high resolution display and high-end gaming like
features of iphone were able to attract every age group.
• iphone due to its high price and brand image was able to set its image as a
trendsetter among Indian youth
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iphone 4s
Comparison with Competitors
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?Queries Invited