Designed to enrich your shopping experience through organization and discovery

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WANTHAVE

Capture Connect Discover

ADD +

Darwin Witt, CEOWeb Developer and Software Consultant for industrial manufacturers including Fluke, Mercedes-Benz and Pittsburgh Glass Works; previously network security researcher; computer science background

Tristan Plank, CIOResearcher and UX Designer for HF Designworks, a UI Design and System Safety Analysis firm; psychology, human factors, & usability background

Susan Oldham, CMOUX & Visual Designer; design, branding and human-computer interaction background; experience in fashion & retail industries

The Team

Meet Rebecca

How to StyleSearch

Hassles Solutions Value

Turning Hassles into Value

It’s simple, easy-to-use, and gives shoppers the features they want.

StyleSearch takes away the hassles and makes shopping fun again!

Other mobile apps live in the land of “OR”—StyleSearch lives in the land of “AND”

Lots of Pictures

Keep It Simple

Be Social

Integrate to Simplify

Track Favorites

Suggest New

Things

Help Shoppers Discover

Feedback is Key

Our Shoppers

Our Influencers

Our Retailers

HAVE NEED WANT

Compare Things

Give ‘em what they want

Prototype

Capture Share Remind Favs

HAVE COMPARE

NEED DISCOVER

WANTSHOP

Connect

$$?2

4

Insights to Features

StyleSearch integrates many easy-to-use features into a single app to enhance the shopping experience.

� Compare items and swatches from home closet, in store photos, and online catalogs

� Organize shopping with custom ‘Need’ and ‘Want’ lists

� Discovery tool to find closest stores, where to eat after—everything for a shopping adventure

� Suggestions based on shopper’s favorite styles

� Social integration to ask friend’s opinions, or Share latest and greatest purchases

� Quick and easy-to-use interface while juggling shopping bags, lattes and smartphone

� Target marketing for mobile shoppers

� Valuable shopper data: Habits, Browsing, Favorite Styles, Favorite Brands

� A direct connection to shoppers

� Reduced item returns

� More foot traffic in stores

� More revenue

Retailers are the Customer in the StyleSearch ecosystem.

Our Retail Customers want:

Shopper

StyleSearch is for Retailers

December Wedding by 12/15

WANT HAVE Capture Connect Discover

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STORES ONLINE

Apparel Retail

Growth (Est. 2013)

Apparel Shopping Preferences (2011)

13.1%

36%

44%PREFERONLINE

56%PREFER

IN STORE

100,000Retail Stores in U.S.Apparel / Acces. Stores (2011)

34% underserved by retail apps

25Million+ Fashion Aware Shoppersusing SmartPhones | Age 18-54 (Est. 2012)

Market

Targeted Market � Small business clothing/accessory retailers � 10% of 34,000 local retailers = 3400 � Planning to target 1% for 1st year = 340

� Large chain stores

� Already having success with 3rd party mobile apps like ShopKicks & Best Decisions � StyleSearch has a more social aspect, and a more direct connection

Market Segmentation

Revenue Strategies 1. Retailer Subscriptions

� Monthly/Seasonal options

� Tiered for retailer size, number of stores

� Est. $100-$500/month (Avg $3000/yr)

� 340 retailers = $1M Revenue

� 3400 partners = $10M Revenue

2. Selling Shopper Data � Quizzes, favs, recommendation features

gain more shopper preferences

3. Transaction fees for sales/deals

4. Freemium � Free to shoppers to encourage growth

90%Subscriptions

7%User Data3%

Fees

Making Money

Partners � Discount/Coupon providers

� Merchant services

� Google Maps, Google Places, Bing

� Advertising partners

� Sizing app or online database

Costs � Infrastructure

� Servers, developers, service reps

� Retailer Partnerships � Demo subscriptions for 6 months

� Online/store model for larger retailers

� Local heros model for smaller retailers

� Service � Account reps to subscribe retailers

� Marketing � Advertising, retailer guides, social media, store collateral

Costs & Partnerships

Our market competition � Social shopping apps

� Dedicated shopping apps

� Social closet apps

� Shopping decision apps

� Retail reward apps

Biggest competitor: ShopKicks

Competitive Analysis

� Social Media activity, focus on Pinterest and Twitter

� Online advertising, i.e. GoogleAds, etc.

� Press releases to tech press and retailer publications

� Stickers for shop windows and in-store displays

� Retailer Product Guide

� Demo subscriptions

Launch

Go-to-Market Strategy

� Deals and rewards for shopping with partners

� Quizzes to learn user preferences translates into better business intelligence

� Advertising—notifications or in-App

� Expansion to other markets, restaurants & home furnishings

� Tablet, desktop versions of the application

� Branded, retailer-specific versions of the app

� Referrals

Growth

Future Opportunities

Shoppers overwhelmed by choices

One place to organize your shopping needs

Multiple Revenue Streams Under-served retail markets

$1M for product development and partner relationships

$1M revenue 1st year Growth to $10M within 3 years

Problem

Solution

Opportunity

Investment

Return

Recap

Thank you! Questions?