Okay, This is how the home screen of app looks like!

Cursor points out to Pay bill or Recharge. Vodafone, This is what you want me to do first ?

Okay, Too Many optionsFor home Screen!

It might confuseThe user aboutWhat to doFirst!

I won’t call it a Good onboardingExperience.

Anyway, Let’s Click on Login And see what Vodafone has in Store for us!

Ohh, Vodafone ZooZoo is saying Hello to me, Hello!

Cursor Directly points to the field! Great!

Nice copy!

Nice CTA, Moreover verb in copy above reinforces CTA

I don’t seem to understand reason of creating cognitive noises here!

Won’t Just sms Suffice ?

What is the use of asking users to choose!

Dear Vodafone, Don’t tell me that you want your users to leave your app & go check their email for OTP and come back! Seriously :O

If SMS did not work you could have given other options later like verify by call etcBut email ?

I don’t seem to comprehend reasoning behind using it here.

Anyway, Let’s click on SMS and see what happens :)

Nice! Cursor directly points to field and wait you are automatically detecting OTP for me. So nice of you!

Good use of permission to read my SMS.

Seems like that you are not that bad afterall, Vodafone!

Let’s go!

OMG, How do you know my name ?

I know, I know you fetched it from your Database.

Great!

And you are welcoming me. It’s always nice to be welcomed.

Thank you for that.

Let’s quickly setup my profile. I am excited now!

Ohh, I can select my favourite zoozoo! And all of them look so cute :-*

My Name is autofilled for me with an option to edit that. Great!

So is the phone Number

Cursor should have directly pointed here! But no trouble you seem to be doing good lately, Vodafone!

Let’s go

Nice use of Animation!

Keeps the tone light and engages the user while the app sends data to the server!

Overall, Nice!

What do you have in store for me, Dear menu ? Wait I will explore you later!

Neat, Clean!

Okay, The very first thing you me to do is probably quick recharge! Fair enough will try that!

Seems Like a menu, Self explantory. You also have

amazing offers curated for me! Great, Will also check that out.

Let’s try to do quick recharge!

Why not number keypad ? Ohh wait, Seems like I can also enter some sort of name.Nope, It does not work!

Ohh you Vodafone why are you making things complex for users ?

What are you doing here ?You are utter distraction from UX point of view!

Vodafone, you want me to concentrate on quick recharge or this rupee symbol menu.

Moreover, from UI point of view it does not even let me click on Go button properly.

Vodafone, we expect better from your UX team,

App Suffers from poorly designed Information Architecture.

There are unnecessary steps involved. And app keeps asking you to redirect you to some website and open browser.

Really ?

You made an app so that you could redirect your users to browser for their needs , Vodafone :O

App has been downloaded 10+ million times on Google Play store but it still is an epitome of bad UX.

UX Meter will soon publish a redesigned version of Vodafone app keeping UX at its core. UX Meter will publish wireframes and Lo-fi prototypes for all UX challenges of Vodafone app.