style style bible - final2.pdfnei logo 14 logo usage 15 color variations 16 seasonal colors template...

34
1 FIRST EDITION JANUARY 2014 Copyright © 2014 by NCBFAA Educational Institute

Upload: others

Post on 06-Oct-2020

2 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright © 2014 by NCBFAA Educational Institute 1

StyleBIBLE

FIRST EDITIONJANUARY 2014

Copyright © 2014 by NCBFAA Educational Institute

Page 2: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright ©2014 by NCBFAA Educational Institute 2

TABLE OF CONTENTS

Introduction 3Checklist for Style 4Structure & Aesthetics Approved Fonts 5 Font Rules 6 Bullets 7 Numbering 8 Tabs 9 Spacing 10Content Production Document Rules 11 Text & Tone 12 Writing Guides (Links Listed) 13Colors NEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18Images Introduction 19 Online Library 20 Design Samples 21Glossary 32References 34

Click on the title or page number to skip forward to that section.

Page 3: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright © 2014 by NCBFAA Educational Institute 3

A STYLE bible or book is a document that establishes distinct guidelines on how all aspects of a company’s brand will be handled. It should establish rules for creating a unified and identifiable presence for your brand.

• What is the correct spelling and use of the brand (and affliated) names?

• What images are associated with the brand and product lines?

• In what ways can/should the company logo be used?

• What are people allowed to say about the brand?

• What marketing tactics are preferred or encouraged versus what marketing tactics should not be used?

STYLE BIBLE INTRODUCTION

Page 4: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright ©2014 by NCBFAA Educational Institute 4

CHECKLIST FOR STYLE

What to expect in the NEI Style Bible?

• Structure and aesthetics in preparing documents and content

• A listing of links to access guides and tips on producing well-written professional content

• Logo gallery with variations

• Color palette

• Image Samples with access link to online library

• Samples of promotional designs from 2012-2013

• Glossary of common NEI terminology

Page 5: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright © 2014 by NCBFAA Educational Institute 5

FONTSAPPROVED NEI FONTS

Calibri The quick brown fox jumped in to the aqua jug.Times New Roman The quick brown fox jumped in to the aqua jug.Georgia The quick brown fox jumped in to the aqua jug.Century Gothic The quick brown fox jumped in to the aqua jug.Tahoma The quick brown fox jumped in to the aqua jug.Verdana The quick brown fox jumped in to the aqua jug.Garamond The quick brown fox jumped in to the aqua jug.Trade Gothic The quick brown fox jumped in to the aqua jug.Corbel The quick brown fox jumped in to the aqua jug.Lucinda Sans The quick brown fox jumped in to the aqua jug.

Calibri The quick brown fox jumped in to the aqua jug.Times New Roman The quick brown fox jumped in to the aqua jug.Georgia The quick brown fox jumped in to the aqua jug.Century Gothic The quick brown fox jumped in to the aqua jug.Tahoma The quick brown fox jumped in to the aqua jug.Verdana The quick brown fox jumped in to the aqua jug.Garamond The quick brown fox jumped in to the aqua jug.Trade Gothic The quick brown fox jumped in to the aqua jug.**Corbel The quick brown fox jumped in to the aqua jug.Lucinda Sans The quick brown fox jumped in to the aqua jug.

Calibri The quick brown fox jumped in to the aqua jug.Times New Roman The quick brown fox jumped in to the aqua jug.Georgia The quick brown fox jumped in to the aqua jug.Century Gothic The quick brown fox jumped in to the aqua jug.Tahoma The quick brown fox jumped in to the aqua jug.**Verdana The quick brown fox jumped in to the aqua jug.Garamond The quick brown fox jumped in to the aqua jug.Trade Gothic The quick brown fox jumped in to the aqua jug.**Corbel The quick brown fox jumped in to the aqua jug.Lucinda Sans The quick brown fox jumped in to the aqua jug.

Regular Type

Bold Type

Italic Type

** = Specific type does not exist

Page 6: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright ©2014 by NCBFAA Educational Institute 6

FONTSRULES

FONT CONTENT SIZE HEADER SIZE APPLICATION

Calibri Size 10-12 Size 14-16 A, C, D, E, L, W

Times New Roman Size 10-12 Size 14-16 A, C, D, E, L, W

Georgia Size 10-12 Size 14-16 A, C, D, L, N, W

Century Gothic Size 10-12 Size 14-16 A, N, W

Tahoma Size 10-12 Size 14-16 A, E, N, W

Verdana Size 10-12 Size 14-16 A, D, E, N, W

Garamond Size 10-12 Size 14-16 A, C, D, L, N, W

Trade Gothic Size 10-12 Size 14-16 A, N, W

Corbel Size 10-12 Size 14-16 A, N, W

Lucinda Sans Size 10-12 Size 14-16 A, E, N, W

LEGENDA = Art DesignsC = Content BuildingD = Documents, Final DraftE = EmailL = LettersN = NewsletterW = Web, Social Media

Page 7: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright © 2014 by NCBFAA Educational Institute 7

This will provide a template for formatting text that is provided in a bulleted layout o The second indent will begin the creation of a hierarchical step down

Information that clarifies adds to modifies, or provides exceptions will continue the indent sequence exceptions may include unique circumstances excluded subsets defined parameters variables o exceptions may specified in list form o exceptions may be indicated by means of exemplars

o Essentially the bullet format will follow the normal outline standard indent rules If space constraints require

spacing between letters and words may be squeezed narrow fonts may be employed indents may be squeezed o squeezing must not change proportions established in this template o spacing must be done using format functionality, such as

tabs tables columns wizards

o spacing must never be done using the space bar when proportional fonts are used o even when using fixed width fonts

it is still best not to use the space bar o Using only formatting features built into the word processor

Will allow the fixed width font to be changed to a proportional font and Preserve the original alignment

This is the standard bullet presentation template, but Other standards may be used where there are exceptional circumstances o For aesthetic reasons o To preserve style in a larger context o For effect

Exceptions must be approved by the Style and Standards Work Group o The Chairs of the SSWG, Content SC, NEI Committee, NEI Director, and NEI

Coordinator may approve an exception pending review by the SSWG Where there are exigent circumstances, and Time constraints or other limitations require

o Isolated use of a Bullet Template or Wizard built into the word processor will be allowed at the discretion of the Chairs of the SSWG, Content SC, NEI Committee, NEI Director, and all NEI Staff if the final effect is consistent with this template. Such use should be submitted for review by the SSWG when convenient

BULLETS

Page 8: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright ©2014 by NCBFAA Educational Institute 8

1. This will provide a template for formatting text that is provided in a numbering layout a. The second indent will begin the creation of a hierarchical step down

i. Information that 1. clarifies 2. adds to 3. modifies, or 4. provides exceptions will continue the indent sequence 5. exceptions may include 6. unique circumstances 7. excluded subsets 8. defined parameters 9. variables

A. exceptions may specified in list form B. exceptions may be indicated by means of exemplars

b. Essentially the numbering format will follow the normal outline standard indent rules i. If space constraints require

1. spacing between letters and words may be squeezed 2. narrow fonts may be employed 3. where possible indents may be squeezed

A. squeezing must not change proportions established in this template B. spacing must be done using format functionality, such as

i. tabs ii. tables iii. columns iv. wizards

C. spacing must never be done using the space bar when proportional fonts are used

D. even when using fixed width fonts i. it is still best not to use the space bar

c. Using only formatting features built into the word processor i. Will allow the fixed width font to be changed to a proportional font and ii. Preserve the original alignment

2. This is the standard numbering presentation template, but 3. Other standards may be used where there are exceptional circumstances

a. For aesthetic reasons b. To preserve style in a larger context c. For effect

4. Exceptions must be approved by the Style and Standards Work Group a. The Chairs of the SSWG, Content SC, NEI Committee, NEI Director, and NEI

Coordinator may approve an exception pending review by the SSWG i. Where there are exigent circumstances, and ii. Time constraints or other limitations require

b. Isolated use of a Numbering Template or Wizard built into the word processor will be allowed at the discretion of the Chairs of the SSWG, Content SC, NEI Committee, NEI Director, and all NEI Staff if the final effect is consistent with this template. i. Such use should be submitted for review by the SSWG when convenient

NUMBERING

Page 9: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright © 2014 by NCBFAA Educational Institute 9

TABS

1. Tabs must never be used to create a line break.

2. Line breaks are always created with the “Carriage Return/Enter” key.

3. Never use 2 tabs in a row.

a. Default tabs should only be used where the use of a single tab aligns exactly with the default. b. Otherwise, set the correct tab using the format / tab drop down menu.

4. Never use the space bar to align text when creating text in pro portional fonts.

5. If a numbered column of listed items is intended, then use the numbering feature

6. If a numbered column of listed items will exceed 9, then either use a table to right justify the numerals enumerating items on the list, or a right hand tab.

Page 10: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright ©2014 by NCBFAA Educational Institute 10

SPACING1. Space once after a comma.

2. Space once after a semi-colon.

3. Do not space before or after a hyphen.

4. Space twice after a colon.

5. Space twice after the punctuation at the end of a sentence.

6. Space once after a period used with initials or titles.

7. Space once before an open parenthesis but do not space after it.

8. Space once after a closed parenthesis but do not space before it.

9. Do not space between the number and the number sign. (The sign before a number means number and after a number it means pounds.)

10. Space before and after the ampersand (the and symbol).

11. Do not space between the dollar sign and the number.

12. Space once before and after the “@” symbol, except in e-mail addresses.

13. Do not space between the number and the percent sign.

14. Do not space before or after the forward slash.

Page 11: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright © 2014 by NCBFAA Educational Institute 11

DOCUMENTSRULES

The following rules pertain to any and all correspondence, case study, course offering, webinar material, etc. that will be distributed to the members and/or non-members of the NCBFAA & NEI.

The NEI is solely responsible for the accuracy of all materials offered to its customers through the NEI library.

Due attribution must be accorded any materials not authored by NEI volunteers or by commission, unless otherwise agreed in writing. Permission for specific use must be obtained in writing from rights holders or their agents prior to its use by NEI for any purpose. By at-tribution it is intended that authorship is represented along with the material. Permissions must be obtained only where there are copyrights vested in a legal person. Rights will not lie with a legal per-son (individual, firm, estate, etc.) for published work in the public do-main.

Content, standards and style for course materials must be consistent with guidelines set by the Content Subcommittee. Public domain information may be used only to the extent that it orig-inates with a recognized source authority. Content, standards and style for course materials must be consistent with guidelines set by the Con-tent Subcommittee.

Public Domain is generally defined as consisting of works that are either ineligible for copyright protection or with expired copyrights. No permission whatsoever is needed to copy or use public domain works.

Page 12: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright ©2014 by NCBFAA Educational Institute 12

May 21, 2013Sheraton Baltimore Washington Airport Hotel - BWI

Hotel Rate: $119 + tax/nightRegistration Fee: $235 through May 17

On-site fee of $275 applies after May17Registration, schedule & information

available at www.NCBFAA.org

ACE Software Developer Session

ONLINE STOR

TEXT & TONEYou want to make sure the things you say fall in line with the brand image. This applies to everything from the headlines in an ad, to the tone of a press release, to the way blog posts are structured.

Outline the type of acceptable language that will be used. Is the context wordy, or simple and compact? Should the tone be formal, or more conversational?

Who is the audience you plan to target? Write for them.

Easy.com defined its brand lingo in simple terms and used a style thatmirrors the tone of actual communications. For the brand, simplicity is the key. Skype follows a similar philosophy, going as far to show-case words the company likes and does not like.

Using a consistent and distinct tone can help members and/or learners identify with a brand, and creates an association with what the brand stands for.

When creating guidelines for text and tone, think about wordsyou want to be connected to – cool, trustworthy, hip, beautiful,efficient, top-notch. Use those as the outline for your rules.

Page 13: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright © 2014 by NCBFAA Educational Institute 13

May 21, 2013Sheraton Baltimore Washington Airport Hotel - BWI

Hotel Rate: $119 + tax/nightRegistration Fee: $235 through May 17

On-site fee of $275 applies after May17Registration, schedule & information

available at www.NCBFAA.org

ACE Software Developer Session

ONLINE STOR

WRITING GUIDES

Copyright ©1995-2013 by The Writing Lab & The OWL at Purdue and Purdue University. All rights reserved. This material may not be published, reproduced, broadcast, rewritten, or redistributed without permission. Use of this site constitutes acceptance of our terms and conditions of fair use.

Abbreviations & Acronyms

APA Reference Guidelines

Audience Analysis

Case Study Guidelines for Writers

Parts of Speech

Professional Writing

Rhetorical Awareness

Sentence Clarity Document & Presentation

Tone in Business Writing

What is a White Paper?

The following documents are resources to assist in the preparation and production of content. These have been procured with the explicit permission of Purdue University.

Page 14: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright ©2014 by NCBFAA Educational Institute 14

COLORSNEI LOGO

Dark Blue Light Blue Red

R 0 117 238

G 86 147 58

B 150 194 67

C 98 57 0

M 72 36 92

K 13 5 75

Y 2 0 0

HEX 005696 7593c2 ee3a43

Page 15: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright © 2014 by NCBFAA Educational Institute 15

COLORSLOGO USAGE

STANDARD - FULL COLOR STANDARD - BLACK

STANDARD - WHITE TRIM STANDARD - WHITE

STANDARD - WHITE & GREY

Page 16: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright ©2014 by NCBFAA Educational Institute 16

COLORSCOLOR VARIATIONS

REDR: 164G: 0B: 0

HEX# a4000

ORANGER: 215G: 148B: 18

HEX# d79412

YELLOWR: 255G: 235B: 11

HEX# ffeb0b

GREENR: 255G: 235B: 11

HEX# 578010

BLUER: 0

G: 86B: 150

HEX# 005696

PURPLER: 70G: 12B: 176

HEX# 460cb0

The following are base colors for logos depending ont the design scenario. Variant hues from these base colors may be used with the permission of the NEI. Application of the color should be used cautiously and only used if the standard full color, black or white verions is not applica-ble ot the scenario.

Page 17: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright © 2014 by NCBFAA Educational Institute 17

COLORSCOLOR VARIATIONS

GOLDR: 199G: 174B: 72

HEX# c7ae48

NEI BLUER: 0

G: 86B: 150

HEX# 005696

DARK GREYR: 137G: 207B: 240

HEX# 59564c

NEI REDR: 238G: 58B: 67

HEX# ee3a43

BLACKR: 0G: 0B: 0

HEX# 000000

LIGHT BLUER: 137G: 207B: 240

HEX# 89cff0

WHITER: 255G: 255B: 255

HEX# ffffff

PRIMARY COLORS

SECONDARY/TRIM COLORS

The following are base colors for basic design works. Colors should remain within the NEI primary color palette with secondary/trim colors to accent designs. Usage of colors outside of this palette is at the discretion of the NEI.

Page 18: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright ©2014 by NCBFAA Educational Institute 18

COLORSSEASONAL COLORS TEMPLATES

AUTUMN WINTER

SPRING SUMMER

The following are examples of color hues from the NEI Color Palette (Pages 16 & 17) used in sea-sonal application.

Page 19: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright © 2014 by NCBFAA Educational Institute 19

IMAGESINTRODUCTION

Guidelines for images are about more than just whether you will rely on photography or illustrations or other types of graphics. The brand bible should detail how images will be gathered, edited and used.

Nike, for example, relies on large, tight, high-contrast images to draw you in. The I Love NY campaign above uses location-based images from photos that are restyled as drawings to capture attention and create a feel.

Image guidelines should also define when and how certain types of images are used. Will you use photography, illustrations or both? Is clip art use acceptable? How will images be edited? Will they be black and white or color? All of these questions should be answered in your image guidelines.

Page 20: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright ©2014 by NCBFAA Educational Institute 20

ONLINE STOR

IMAGESImages are kept on the NEI server in Washington, D.C. Access to the files can be found here:

http://www.ncbfaa.org/Scripts/4Disapi.dll/4DC-GI/cms/review.html?Action=CMS_Document&Do-cID=15857&MenuKey=education

This dedicated section contatins the following:LogosGraphicsFont SamplesDocuments

Inquiries regarding online access can be made to [email protected].

ONLINE LIBRARY

Page 21: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright © 2014 by NCBFAA Educational Institute 21

ONLINE STOR

IMAGESSAMPLES

UPRIGHT EXPO BOOTH BANNER

Page 22: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright ©2014 by NCBFAA Educational Institute 22

ONLINE STOR

IMAGESSAMPLES

NEWSLETTER/NEWSFLASHBANNER

WEBSITE/SOCIAL MEDIABANNER

Page 23: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright © 2014 by NCBFAA Educational Institute 23

ONLINE STOR

IMAGESSAMPLES

TEXT GOES HERE

POWERPOINT BACKGROUND

Page 24: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright ©2014 by NCBFAA Educational Institute 24

ONLINE STOR

IMAGESSAMPLES

CCS PROGRAMHANDOUT

CES PROGRAMHANDOUT

Page 25: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright © 2014 by NCBFAA Educational Institute 25

ONLINE STOR

IMAGESSAMPLES

Title of Case Study

Title of Case Study

Title of Case Study

CASE STUDY HEADERS

Page 26: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright ©2014 by NCBFAA Educational Institute 26

ONLINE STOR

IMAGESSAMPLES

National Customs Brokers & Forwarders

Association of America

Educational Institute

1200 18th Street NW Suite 901

Washington, D.C. 20036

T: 202.466.0222 F: 202.466.0226

www.NCBFAA.org

FACULTY

Ken Bargteil Kiko Zuniga

Cecilia Ferrara

Semita In Orbem Terrarum

Darrell Sekin 4215 Gateway Dr. Suite #100 Colleyville, TX 76034

December 18, 2012

Dear Darrell

Lorem ipsum dolor sit amet, consectetaur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur? At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.

Sincerely,

Kenneth Bargteil Chairman

LETTERHEAD

Page 27: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright © 2014 by NCBFAA Educational Institute 27

ONLINE STOR

IMAGESSAMPLES

for NEI members who register

another student for the

CCS or CES course!

RENEWALCCS or CES

For info Contact [email protected]

NEI QUARTERLY PROGRAM

RENEWAL PROMOTIONAL AD

Page 28: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright ©2014 by NCBFAA Educational Institute 28

ONLINE STOR

IMAGESSAMPLES

Are you confident in your knowledge and employees’ understanding for the practical application of INCOTERMS 2010? Virtually all international shipments specify terms; and the overwhelming majority refer to INCOTERMS. With Imports entering the U.S. you may be responsible to determine the charges that can legally be deducted from duty liability. With Exports, you may be responsible to ensure all charges are included in the quotation and sales invoice as defined by INCOTERMS. In either case, even a slight misunderstanding may result in a substantial loss of revenue and commensurate liability. The NEI offers a dedicated on-line course for INCOTERMS. Learning will be accomplished at the student’s own pace with an NEI certification issued upon successful completion. $69/Member

$79/Non-Member

For questions, please email [email protected]

For questions, please email [email protected]

$69/Member

$79/Non-Member

Are you confident in your knowledge and employees’ understanding for the practical application of INCOTERMS 2010?

Virtually all international shipments specify terms; and the overwhelming majority refer to INCOTERMS. With Imports entering the U.S. you may be responsible to determine the charges that can legally be deducted from duty liability. With Exports, you may be responsible to ensure all charges are included in the quotation and sales invoice as defined by INCOTERMS.

In either case, even a slight misunderstanding may result in a substantial loss of revenue and commensurate liability. The NEI offers a dedicated on-line course for INCOTERMS. Learning will be accomplished at the student’s own pace with an NEI certification issued upon successful completion.

Semita In Orbem Terrarum.

www.NCBFAA.org

INCOTERMS PROMOTIONAL AD

MEMBERSHIP DIRECTORY AD

Page 29: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright © 2014 by NCBFAA Educational Institute 29

May 21, 2013Sheraton Baltimore Washington Airport Hotel - BWI

Hotel Rate: $119 + tax/nightRegistration Fee: $235 through May 17

On-site fee of $275 applies after May17Registration, schedule & information

available at www.NCBFAA.org

ACE Software Developer Session

ONLINE STOR

IMAGESSAMPLES

May 21, 2013Sheraton Baltimore Washington Airport Hotel - BWI

Hotel Rate: $119 + tax/nightRegistration Fee: $235 through May 17

On-site fee of $275 applies after May17Registration, schedule & information

available at www.NCBFAA.org

ACE Software Developer Session

COMMITTEEMEETING

YOU’RE INVITED TO ATTEND THE

RSVP AT [email protected] CONFERENCING IS AVAILABLE!MEETING AGENDA TO FOLLOW

Friday, June 21st1 to 4:30 p.m. ETThe Westin Baltimore Washington Airport – BWICrossland Ballroom (salon 3)1110 Old Elkridge Landing Road Linthicum, MD 21090

ACE EVENT AD

NEI COMMITTEE MEETING EBLAST

Page 30: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright ©2014 by NCBFAA Educational Institute 30

May 21, 2013Sheraton Baltimore Washington Airport Hotel - BWI

Hotel Rate: $119 + tax/nightRegistration Fee: $235 through May 17

On-site fee of $275 applies after May17Registration, schedule & information

available at www.NCBFAA.org

ACE Software Developer Session

ONLINE STOR

IMAGESSAMPLES

Kenneth Bargteil

Chairman

Federico Zuniga

Director

hereby certifies that

has fulfilled the requirements for the designation of

Certified Customs Specialist 2014

First and Last Name

NEI LAPEL PIN

NEI SEAL

NEICERTIFICATE

Page 31: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright © 2014 by NCBFAA Educational Institute 31

GLOSSARYNEI ACCEPTABLE WORDS

Advancing Trade Through Education

The slogan of the NEI.

Case Study An online quiz provided to students active in one of the NEI’s certification programs for continuing education credit. Top-ics vary from year to year and depending on the certification. Case studies are typically offered free of charge to help stu-dents maintain their designation without having to travel or incur any cost.

CCS An acronym for NEI’s Certified Customs Specialist program and professional designation. This program is dedicated to imports, and the designation is renewed on an annual basis.

Certificates The NEI offers certificates available on an 8 ½ x 11 elegant cover stock with a printed three color seal including gold foil at $10.00. All students completing the CCS/CES course or grandfathering in receive one complimentary printed certificate free-of-charge. For the ultimate display effect, arrangements have been made with OfficialFrames to incorporate single or two blue layer mat overlay, to be framed in black or brown wood. All selections, pricingand ordering details can be found here.

Certification Professional certification, trade certification, or professional designation, often called simply certification or qualification, is a designation earned by a person to assure qualification to perform a job or task. (Wikipedia) The NEI offers two types of certifications: the Certified Customs Specialist (CCS) and Certified Export Specialist (CES) program. Each certifications have requirements needed to be fulfilled in order to be certified and once certified, must maintain continuing education requirements as well.

CES An acronym for NEI’s Certified Export Specialist program and professional designation. This program is focused on exports, and the designation is renewed on an annual basis.

CDS An acronym for NEI’s Certified Drawback Specialist program.

COF – Certified Ocean For-warder

Certified Ocean Forwarder. A certification program for freight forwarders the NCBFAA administered prior to the CES designation. It was phased out and is no longer offered.

Page 32: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright ©2014 by NCBFAA Educational Institute 32

GLOSSARYNEI ACCEPTABLE WORDS

Continuing Education Continuing education is an all-encompassing term within a broad spectrum of post-secondary learning activities and programs. The term is used mainly in the United States and Canada. Recognized forms of post-secondary learning activi-ties within the domain include: degree credit courses by non-traditional students, non-degree career training, workforce training, formal personal enrichment courses (both on-campus and online) self-directed learning (such as through Internet inter-est groups, clubs or personal research activities) and experiential learning as applied to problem solving. (Wikipedia)

Continuing Education Unit (CEU)

A continuing education unit (CEU) or continuing education credit (CEC) is a measure used in continuing programs, particularly those required in a licensed profession, in order for the professional to maintain the liceNSE. (Wikipedia)

Form 100 An event approval form for any events eligible for continuing education credit and not hosted by the NEI. The Form 100 is typically accompanied by an event agenda/outline, and applicable fees.

Form 200 An attendance sheet for an approved event. This form is submitted to the NEI so that attendees from a third party event can receive credit.

Grandfathering (CCS/CES)

An experienced individual is able to enter one of our certification pro-grams through a grandfathering clause. Currently, this entails submitting a copy of your broker’s license for CCS, and submitting a copy of your COF license, orsuccessfully passing a knowledge-based exam for CES. Stated fees apply for all grandfathering options.

MCS An acronym for NEI’s Masters Customs Specialist program.

MOU - Memorandum of Understanding

A signed agreement between the NEI and a company (member or non-member) regarding annual renewal fees for their employees. Under an MOU, a company agrees to pay all annual renewal fees for eligible em-ployees by thestated deadline and in return receive a $15 reduction in the renewal fee (per employee, per designation).

NCBFAA ID # The identifying number for an individual in an NEI continuing educa-tion program. This ID # is synonymous with CCS/CES/NEI ID # and is used when an individual wants to receive credit for a case study or any event approved forcontinuing education credit.

Page 33: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright © 2014 by NCBFAA Educational Institute 33

GLOSSARYNEI ACCEPTABLE WORDS

NEI Educational Calendar

The NEI is partnered with various companies and organizations in ap-proving their events for credit which may be found on the educational cal-endar. Events on the educational calendar are primarily in-person events that range from one day seminars to multi-day conferences. Registration information can be found under each event item on the calendar.

Newsflash An email bulletin sent out to NEI professional members and individuals certified in an NEI program, usually regarding an important and specific event, regulation change, etc.

Newsletter An email publication sent out to NEI professional members and individ-uals certified in an NEI program with pertinent industry information and updates, as well as the latest news and information regarding NEI/NCB-FAA.

Professional Membership

An individual membership, typically for individuals who do not receive membership from their company. This membership is completely separate from NCBFAA membership, as well as from any professional designation. An individual does not need to be a professional member to be certified in an NEI program. The professional membership entitles individuals to discounted rates for any NEI course, as well as the webinars. They also receive NEI newsletters and newsflashes. This membership is $225 for the first 12-months with a $100 annual renewal fee thereafter.

Quarterly Program The quarterly program is an overview of all the educational offerings that the NEI either has approved or directly provides during a given quarter. These offerings include webinars, web-based courses, in-person events, as well as discounts and deals occurring within the quarter.

Semita in Orbem Terrarum

The motto of the NEI. It is translated as “Pathway to the World”.

Transcript A comprehensive listing of completed courses/events attended or com-pleted by an NEI student. It includes the event name, date completed or posted to their transcript, and the credit value.

Web-based courses The NEI’s web-based courses/on-going courses are continuous educa-tional offerings that may be accessed online. These courses are generally text-based with all study materials provided online and an assessment for record at the end of the course. Credits may be earned through these courses.

Webinar An online presentation, typically 60-90 minutes long and worth continuing education credit. NEI webinars are typically presented by subject matter experts within the industry and are on important and pertinent industry topics.

Page 34: Style Style Bible - Final2.pdfNEI Logo 14 Logo Usage 15 Color Variations 16 Seasonal Colors Template 18 Images Introduction 19 Online Library 20 Design Samples 21 Glossary 32 References

NEI Style Bible · First Edition · Copyright ©2014 by NCBFAA Educational Institute 34

ReferencesNEI ACCEPTABLE WORDS

Purdue University:Content and resources has been copied with express permission of Perdue Owl Writing Lab 8/31/13. Retrieved from https://owl.english.purdue.edu/

Associated Press:Content and resources has been copied with expresspermission of Associated Press 8/31/13. Retrieved from http://www.ap.org/