The following are some basic guidelines for individual designers. They should be understood asgeneral guides which will support The BluesTM brand. Individual designers will have the freedomto make decisions for specific problems while maintaining the series identity.

The Blues is a multi-media project anchored by a seven-film series for PBS that will lead viewerson a trip to the roots of rock, soul, jazz and hip-hop -- a journey of personal discovery throughthe blues. Executive Producer Martin Scorsese says, “The blues have great emotional reso-nance and are the foundation for American popular music.” Materials designed for The Bluesshould be earthy, emotionally strong, iconoclastic, gritty and powerful.

Style Guide

Title SequenceThe Blues title sequence should set the standard for design in all media. The visual style of the title employs tinted images, vignettes, tinted transparent bands over images, high key(white areas are blown out) images and details of images.

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WGBH Style guide and logo information: Amanda Hanson 617-300-5345amanda_hanson@wgbh.org

SecondaryPlease note: When using “MARTIN SCORSESE presents” with this logo set in Franklin Gothic Demi

Tertiary(Use only in a pinch for horizontalapplications)

The Blues LogoThere are several treatments of The Blues logo (see below).

Premieres Sunday September 28 at 9pm on

Premieres Sunday Sept 28at 9pm on

The PBS logo and tune-in information should be placed as prominently as possible wherever The Blues logo appears. For additional information on PBS logo guidelines see logo_guidlines.pdf.

MARTIN SCORSESE presents

“MARTIN SCORSESE presents”should NOT be used on the logo whenpromoting individual films by otherdirectors unless otherwise approvedin writing.

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Primary logo(use this whenever possible)“MARTIN SCORSESE presents” shouldbe used with the logo when promoting oradvertising the televisin series, and alsothe HarperCollins companion book,Sony's Columbia/Legacy RecordingsDivision and Universal Music Enterprisesboxed set of CD's, “Best of” soundtracks, episode albums, individual artistrecordings and DVD brick.

Logo colorsThe logo should be PMS 647C, PMS 2945U when applied to a light background, or PMS 644C,PMS 644U when applied to a dark background.

Logo prints PMS 647C,PMS 2945U,CMYK: 100,56,0,23RGB: 13,27,50over light background

Logo printsPMS 644C,PMS 644UCMYK:42,15,0,6RGB:53,65,76over darkbackground

In situations where color is not an option, black-and-white logos may be used.

In one (or more) color applications with adark background text may print white, PMS644C, PMS644U or PMS 7502C or CMYK orRGB equivalents.

In one (or more) color applications with a lightbackground text may print black, PMS 647C,PMS 2945U or PMS 7505C, PMS 4635U, orCMYK or RGB equivalents.

These accent colors may also be used in addition to the blue and black tones of many of The Blues images.

PMS 1365C PMS 137C PMS 152C PMS 172C PMS 7505C PMS 135U PMS 137U PMS 152U PMS 172U PMS 4635U

Typography Color

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Logo SizingThe Blues logo may be scaled up to any size. It should not be smaller than .50"wide.

The Blues logo with Martin Scorsese presentsshould not be smaller than 1" wide.

Title use in textWhen used in text, the title The BluesTM is always italic. The Blues carries a TM the first time it appears in any text.

The Blues URL

pbs.org/thebluesThe Web site URL should be prominently displayed on all materials.

TypographySupport typography for The Blues is ITC Franklin Gothic. Weights are Heavy, Demi and Book.Franklin Gothic Heavy or Demi should be used for headlines, and primary copy. Franklin GothicBook should be used for body copy. This text is set in Franklin Gothic Book. Type should be‘tight’ but not touching. Default text treatment should be flush left, ragged right, but lively asymmetrical type treatments are encouraged.

Franklin Gothic HeavyFranklin Gothic DemiFranklin Gothic Book

ClearspaceThe logo should not be crowded in space. The Blues logo should be treated as a square, indicated bythe dotted lines, whose space should not be violated.

Add 20% of logo size asclear space on each side

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VW3D Logo 4-c.eps

VW3D Logo 2-C.eps VW3D Logo B&W.eps

Volkswagen Logo Usage General InformationThe logo for advertising and design is the “Drivers wanted.®” logo. The type, registration markand Volkswagen emblem together represent the design of this logo. Under no circumstances arethe proportions and arrangement of this logo to be altered. The Volkswagen emblem has been changed to a 3-D emblem which is part of the new corporate identity from Germany.

Logo Usage Color breakingThe 3-D Volkswagen emblem can no longer be made from a simple 4-color process match or PMS color because the emblem is no longer “flat.” For color applications 4-color and 2-color versions have been created. The 2-color version uses PMS 286 as the second color.PMS 293 is no longer acceptable as a representation of Volkswagen “Blue.” You should use PMS 286 or the process match of PMS 286. When reversing the logo out of a dark background,“Drivers Wanted” prints white.

For additional information on VW logo use please refer to VW Style Guide, VW.pdf.

Underwriter and Production Logo UseThe underwriter and production logos should appear on all The Blues materials in all media, andshould always appear in the order shown below, whether stacked or on one line. Always maintainthe size relationships shown below. (The cap “D” in “Drivers” is the same size as the cap heightin Vulcan and Road Movies.) In horizontal layouts be sure to leave enough space to adequatelydistinguish the presenters from WGBH, PBS and CPB.

Sponsored by

Sponsored by

Sponsored by

Sponsored by Sponsored by

Stacked

One Line

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Additional Production PartnersThese logos must be used on any materials that specifically promote educational outreach,the traveling exhibit, or the radio series. They should also be used wherever possible on general project materials.

Ancillary Product PartnersThe project will use best efforts to insure that these logos are included in all The Bluesmaterials in all media. Always maintain the size relationships shown below.

Please refer to Brandbook_public.pdf for EMP guidelines. Email layouts todans@emplive.com for approval.

Additional LogosThe YEAR OF THE BLUES logo may be used as an imprimatur on any materials related to The Blues,and particularly for music events occurring within the designated YEAR OF THE BLUES (2003).When used in text, YEAR OF THE BLUES appears in all caps. Suggested logo size is 0.75 incheswide, the minimum is 0.50 inches wide. For additional information please refer to YOTB style guide,yotb_IDguidelinesp3.pdf.

These four Sony/Universal logos always appear together. Contact: Jeff Peisch 703-299-9381 jeffpeisch@aol.com

In non-US/Canadian markets,reverse order: UMe Hip-O/ChessColumbia/Legacy

Contact: Rockelle Henderson212-207-7459rockelle.henderson@harpercollins.com

The Blues Music Foundation logo may be used whenThe Blues Music Foundation is included in promotionalmaterials.

CDs and DVDs Companion Book

Approved Boilerplate for The BluesThe Blues, executive produced by filmmaker Martin Scorsese and premiering Sunday, September 28 at 9 pm onPBS, anchors a multi-media project to help raise awareness of the blues and its contribution to American cul-ture and music worldwide. The Blues is a seven-part television series of personal and impressionistic filmsviewed through the lens of seven world-famous directors who share a passion for the music. The films, byScorsese, Charles Burnett, Clint Eastwood, Mike Figgis, Marc Levin, Richard Pearce, and Wim Wenders capturethe essence of blues music and delve into its global influence — from its roots in Africa to its inspirational rolein today’s music. Sponsored by Volkswagen, The Blues project initiatives include an extensive Web site atwww.pbs.org/theblues; a 13-part radio series; educational outreach; a companion book, and value-addedDVDs, a CD box set, individual soundtracks for each show, a single “Best of” album and individual artistrecordings. The Blues project will also go “On the Road,” to a national schedule of film, music and heritageevents celebrating the blues throughout the year. The Blues is a presentation of Vulcan Productions and RoadMovies in association with Cappa Productions and Jigsaw Productions; WGBH Boston presents the series onPBS; public television funding is provided by PBS and the Corporation for Public Broadcasting. Along withScorsese, Paul G. Allen and Jody Patton of Vulcan Productions and Ulrich Felsberg of Road Movies are execu-tive producing the series; Alex Gibney is the series producer; Margaret Bodde is the producer, and RichardHutton is the co-producer. The Blues is closed captioned for deaf and hard-of-hearing viewers. The series isdescribed for people who are blind or visually impaired by the Media Acess Group at WGBH. The descriptivenarration is made possible by a special grant from Volkswagen and is available on the SAP stereo channel of TVs and VCRs.

The logos below are always secondary in size and location to the underwriter and production logos.Please ensure that all logos are large enough to be legible.

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CD sampler label CD sampler cover

Samples of collateral material

CD boxed set

Martin Scorsese Presents:

A Musical Journey

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4-color poster

Street pole banner

Color postcard

up house parties

down juke jointsShakingSteaming

Premieres September 28on

credit: D.Shigley

A seven-part film series:

From Mali to Mississippi Director Martin ScorseseWarming by the Devil’s Fire Director Charles BurnettThe Road to Memphis Director Richard PearceThe Soul of a Man Director Wim WendersPiano Blues Director Clint EastwoodGodfathers and Sons Director Marc LevinRed, White and Blues Director Mike Figgis

MARTIN SCORSESE presents

Executive Producer: Martin Scorsese

Co-executive Producers: Paul G. Allen, Jody Patton and Ulrich Felsberg

Series Producer: Alex Gibney

Producer: Margaret Bodde

Co-producer: Richard Hutton

pbs.org/theblues

A presentation of

Sponsored by

PremieresSeptember 28on

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pbs.org/theblues

Postcard back

Letterhead

“The bluesare theroots; everything else is thefruits”

— Willie Dixon

Screening Times for The BluesTM

Monday, January 20 at 5:00 pm HO2Friday, January 24 at 5:30 pm PSPSaturday, January 25 at 5:30 pm LIB

Don’t miss a panel discussion on Monday, January 20 at 12:00 pm at the Yarrowentitled “Crossing the Line” featuring directors Wim Wenders and Marc Levin.

For more information, contact Susan Makarichev at 917.887.0587

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The Blues™

PRODUCTION AND SPONSOR GUIDELINES and CREDITS

VolkswagenIt should be noted that Volkswagen has approval rights on all usage of Its name, logo and tagline.Volkswagen will have three business days after receipt by Arnold Worldwide to review and approve allitems; if Volkswagen does not respond within the three business days, the approval will be deemedto have been given.

It should be noted that Volkswagen will be cited as exclusive sponsor in project materials, with firstand most prominent sponsorship billing and wording, in accordance with and subject to the projectStyle Guide.

Martin Scorsese and Directors’ credits:The primary logo in the style guide includes “Martin Scorsese presents”. On certain items, thenames of the directors of the seven films should also be included, i.e. on any book, phonographrecord or tape identified with a film…if credit is accorded to any other person who rendered servicesor performed in connection with the picture on which such book, record or tape is based. Note thatthe names of the other directors do not have to be on the cover or in the same location as “MartinScorsese Presents.”

In addition directors must be given credit on souvenir programs and theatrical programs; and direc-tor’s credit must also be included on the containers of all videodiscs and cassettes. A billing blockfor the Series/Picture should also be included on such items, which billing block will include thedirectors.

PAID AD REQUIREMENTS

Please note that with the exception of the obligations listed below, there are no contractual paidadvertisement credit obligations on the part of any other cast or crewmember in connection with theabove-referenced series.

VULCAN PRODUCTIONS, INC.: English-speaking territories:Vulcan shall be entitled to the following credits: (i) presentation credit substantially in the form“Vulcan Productions and Road Movies present” as the first credit in the billing block of paid advertis-ing whenever a billing block appears; (ii) its static logo in all advertising wherever the billing blockappears (in the same order as the presentation credit); (iii) Paul G. Allen and Jody Patton shallreceive executive producer credit immediately following the executive producer credit for MartinScorsese, such credits to appear in the billing block of paid advertising for the Series whenever thebilling block appears (it being agreed that such executive producer credits shall appear immediatelyfollowing the executive producer credits accorded to Ulrich Felsberg in non English-speaking territo-ries); (iv) Richard Hutton shall receive co-producer credit in connection with the Series, such credit toappear in the billing block of paid advertising for the Series when ever the billing block appears. Thesize of Vulcan’s paid advertising presentation credits shall be no smaller than the size of the creditaccorded to any other entity or individual in paid advertising for the Series and; the size of the execu-tive producer and co-producer credits in paid advertising shall be no smaller than the size of the cred-it accorded to other individual in paid advertising for the Series. All paid advertising credit shall besubject to the customary exclusions of the distributors/licensees of the Series, provided that if RM 10

or its executive producer are accorded credit in a so-called “excluded ad”, Vulcan shall also receivethe applicable credit in such “excluded ad”. All other aspects of Vulcan’s and its designees’ creditsshall be determined by Company in its sole discretion.

Non-Englsh-speaking territories:Road Movies and Ulrich Felsberg are in first position, respectively.

ROADMOVIES FILMPRODUKTION GMBH (RM): In English-speaking territories:RM shall be entitled to the following credits: (i) a presentation credit substantially in the form“Vulcan Productions and Road Movies present” as the first credit in the billing block of paid adver-tising whenever a billing block appears; (ii) its static logo in all advertising wherever the billing blockappear (in the same order a the presentation credit); (iii) Ulrich Felsberg shall receive executive-pro-ducer credits in the billing block of paid advertising for the Series whenever the billing block appearsimmediately following the executive producer credit accorded to Paul G. Allen and Jody Patton. Thesize of RM’s paid advertising presentation credits shall be no smaller than the size of the creditaccorded to any other entity or individual in paid advertising for the Series; and the size of the exec-utive producer in paid advertising shall be no smaller than the size of the credit accorded to otherIndividuals in paid advertising for the Series. All paid advertising credit shall be subject to the cus-tomary exclusions of the distributors/licensees of the Series, provided that if Vulcan or its executiveproducers or designees are accorded credit in a so-called “excluded ad”, RM shall also receive theapplicable credit in such “excluded ad”. All other aspects of RM’s and its designees’ credits shallbe determined by Company in its sole discretion.

Non-Englsh-speaking territories:Road Movies and Ulrich Felsberg are in first position, respectively.

MARTIN SCORSESE (EXECUTIVE PRODUCER): Scorsese shall receive credit in the billing block ofpaid advertising for the Series issued by or under control of Company, wherever the billing blockappears, subject to the customary exclusions of the distributor of the Series as follows: (i) as an“executive producer” in first position among executive producers; and (ii) a production credit in sub-stantially the form “in association with Jigsaw Productions and Cappa Productions”.Notwithstanding the foregoing, with respect to Scorsese’s “executive producer’ credit, Scorseseshall be entitled to receive credit in all so-called “excluded” ads wherever any other individual (otherthan cast members) receives credit, except in nomination, award or congratulatory ads in which onlythe individual being honored is mentioned. Scorsese’s credit shall appear in first position among allother executive producers in the billing block of paid advertising. The size of type of Scorsese’s“executive producer” credit in paid ads shall be no smaller than the size of type of the paid ad cred-it accorded to any other individual (other than cast members). Notwithstanding the foregoing, withrespect to Scorsese’s production credit, Scorsese shall be entitled to receive such credit in all so-called “excluded” ads wherever any other production, presentation or possessory, if any, credit(excluding credits accorded to financiers and/or distributors of the Series) appears, except in nomi-nation, award or congratulatory ads in which only the individual being honored is mentioned. Thesize of type of Scorsese’s production credit in paid ads shall be no smaller than the size of type ofthe paid ad credit accorded to any other production, presentation or possessory, if any, credit(excluding credits accorded to the financiers and/or distributors of the Series). All other aspects ofScorsese’s credits shall be determined by Company in its sole discretion.

JIGSAW PRODUCTIONSAlex Gibney (Producer); Gibney will be entitled to receive credits in substantially the form (k) “SeriesProducer Alex Gibney” in first position among producer credit; and (ii) “in association with JigsawProductions and Cappa Productions” in the billing block of paid advertising for the Series issued by11

or under the control of Company, wherever the billing block appears, subject to the customary exclu-sions of the distributor of the Series. The size of Gibney’s “in association with” credit shall be nosmaller than the size of type of the paid ad credit accorded to any other production or presentationcredit (excluding credits accorded to the financiers and/or distributors of the Series). The size ofGibney’s “producer” credit shall be no smaller than the size of type of the paid ad credit accorded toany other producer or executive producer. Notwithstanding the foregoing, Gibney shall be entitled toreceive credit in all so called “excluded” ads wherever any other individual producer or executive pro-ducer receives credit, except in nomination, award or congratulatory ads in which only the honoree isnamed. All other aspects of Gibney’s credit shall be determined by Company in its sole discretion.

CAPPA PRODUCTIONSMargaret Bodde (Producer); Bodde will be entitled to receive credit in substantially the form “Producer-Margaret Bodde” in the billing block of paid advertising for the Series issued by or under the control ofCompany, wherever the billing block appears, subject to the customary exclusions of the distributor ofthe Series. Bodde shall be entitled to receive credits in all so-called “excluded” ads wherever anyother individual producer-type credit is accorded, except in nomination, award or congratulatory ads inwhich only the honoree is named. The size of type of Bodde’s credit in the billing block of paid adver-tising shall be no less favorable than the size of type of the credit accorded in the billing block of paidadvertising, to any other individual producer. All other aspects of Bodde’s credit shall be determined byCompany in its sole discretion.

SERIES BILLING BLOCK (in the United States and Canada)

Vulcan Productions and Road Movies present a Vulcan Productions/Road Movies Production \In Association with Jigsaw Productions and Cappa Productions Executive Producer Martin Scorsese Executive Producers Paul G. Allen, Jody Patton and UlrichFelsberg Series Producer Alex Gibney Producer Margaret Bodde Co-Producer Richard Hutton

Films Directed by Charles Burnett, Clint Eastwood, Mike Figgis, Mark Levin, Richard Pearce,Martin Scorsese, Wim Wenders

Sponsored by VW logo

Vulcan Productions logo Road Movies Logo

WGBH logo, PBS logo, CPB logo

Soundtrack Albums available on Universal Music Enterprises (& logo) Hip-O/Chess (& Logo). Columbia Records (logo)Legacy Recordings (logo)

DVD available from Universal Music Enterprises and Columbia/Legacy Companion book available from Amistad, An Imprint of HarperCollinsPublishing (& Logo)

Copyright © 2003 Vulcan Productions, Inc. and Road Movies Filmproduktion GmbH All Rights Reserved

WGBH Educational Foundation © 2003WGBH, 125 Western Avenue, Boston, MA 02134 12