style guide 2020 · 2019-10-09 · like our adelaide fringe page from your business page tag us in...
TRANSCRIPT
FOR ADELAIDE FRINGE ARTISTS & VENUES
StyLE Guide 2020
AdelaIdE FringE14 FebruArY – 15 March
2020Principal PartnerSOCIAL MEDIA
SHARE THELOVE!#ADLfringe
@ADLfringe
@ADLfringe
@ADLfringe
/ADLfringeinc
/adelaide-fringe
FACEBOOKLike our Adelaide Fringe page from your business page
Tag us in your Facebook posts with @Adelaide Fringe
Upload the Facebook cover photo
Share Adelaide Fringe posts & videos
TWITTERFollow us at @ADLfringe
Mention @ADLfringe in comments
Use #ADLfringe whenever you’re talking aboutanything Fringe
INSTAGRAMFollow us at @ADLfringe
Tag us in your photos with @ADLfringe and #ADLfringe
WEBSITESearch our website to find your official Fringe Eventpage at adelaidefringe.com.au/fringetix
Remember to link your Fringe Event to all communications on Social Media, EDMs and more!
IMPORTANT DATESMark these in your social media calendar and keep your followers up to date!
28 NOV 2019Full Program On-sale!
6 DEC 2019Program Guide Launch Party!It’s time to party, so help uscelebrate our 2020 Programfor the upcoming Fringe.
DEC 2019FRINGEMAS, what better giftthan tickets to a Fringe show?
4 JAN 2020The 2020 Fringe Guide isin The Advertiser and at locations all across South Australia
14 FEB 2020Adelaide Fringe begins!Join in the fun with Tindo Utpurndee(Sunset Ceremony) and otherOpening Night activities.
14-19 FEB 2020World Fringe Congress
15 MAR 2020Closing Night!Your last chance to Fringeuntil next year
3A&V STYLE GUIDE 2020
SOCIAL MEDIA ASSETS – FACEBOOK COVER IMAGES
Facebook Cover Image
Buy TIX Now!
Download
Facebook Cover Image
Offical Fringe Artist!
Download
Facebook Cover Image
Come See Me
Download
Facebook Cover Image
Come See Us
Download
4A&V STYLE GUIDE 2020
SOCIAL MEDIA ASSETS – SOCIAL TILES
Social Tile
Buy TIX Now!
Download
Social Tile
Offical Fringe Artist!
Download
Social Tile
Come See Me
Download
Social Tile
Come See Us
Download
5A&V STYLE GUIDE 2020
SOCIAL MEDIA ASSETS – EDM BANNERS
EDM Banner
Buy TIX Now!
Download
EDM Banner
Offical Fringe Artist!
Download
EDM Banner
Come See Me
Download
EDM Banner
Come See Us
Download
6A&V STYLE GUIDE 2020
ADELAIDE FRINGE 2020 WITH WEB ADDRESS
Colour
AF20 WEB COLOUR
Download
Mono - Black
AF20 WEB BLACK
Download
Mono - White
AF20 WEB WHITE
Download
A
B
C
When using the Adelaide Fringe logos: The colour and black logos should only be used on white or pale backgrounds. The white logo should be used for coloured backgrounds of dark tones.
7A&V STYLE GUIDE 2020
ADELAIDE FRINGE 2020 WITH DATES & WEB ADDRESS
Colour
AF20 DATES WEB COLOUR
Download
Mono - Black
AF20 DATES WEB BLACK
Download
Mono - White
AF20 DATES WEB WHITE
Download
A
B
C
When using the Adelaide Fringe logos: The colour and black logos should only be used on white or pale backgrounds. The white logo should be used for coloured backgrounds of dark tones.
8A&V STYLE GUIDE 2020
ADELAIDE FRINGE & FRINGETIX COMBINED LOCKUP
Mono - Black
AF FRINGETIX BLACK
Download
Mono - White
AF FRINGETIX WHITE
Download
A
B
Combined - Print Combined - Screen
40mm 150 pixels
adelaidefringe.com.au 1300 621 255
ALL ADELAIDE FRINGE (INC FRINGETIX COMBINED) MINIMUM SIZES
ALL ADELAIDE FRINGE (INC FRINGETIX COMBINED) CLEAR SPACE
2X
2X
2X
2X2X
adelaidefringe.com.au 1300 621 255
adelaidefringe.com.au 1300 621 255
9A&V STYLE GUIDE 2020
When using the FringeTIX logos: The black logo should only be used on white or pale backgrounds. The white logo should be used for coloured backgrounds of dark tones. When using the black logo, the ‘FringeTIX’ text should remain white (as it appears in the eps file).
FRINGETIX BRAND
Mono - Black
FRINGETIX V BLACK
Download
Mono - White
FRINGETIX V WHITE
Download
Mono - Black
FRINGETIX H BLACK
Download
Mono - White
FRINGETIX H WHITE
Download
A
B
C
D
10A&V STYLE GUIDE 2020
FRINGETIX MINIMUM SIZES
When using any of the Adelaide Fringe logos, it is important to always keep a minimum clear space on all sides from typography, illustrations or any other graphic.
‘X’ clear space is equal to half the height of the ‘FringeTIX’ block.
FRINGETIX MINIMUM CLEAR SPACE
Stacked - Print Stacked - Screen
Inline - Print Inline - Screen
X
X
X
X
X
X
X
X
2X
2X
70 pixels20mm
200 pixels40mm
11A&V STYLE GUIDE 2020
INCORRECT USAGE OF LOGO
Adelaid e Fringe
Distort, stretch, recreate or alter the logo in any way
Change the orientation of the logo
Modify or omit any of the existing elements
Change the scale of the elements / modify or enhance any of the elements
Break the logo apart or cut pieces out
Style or apply different filters
Use a different font
Use an old Adelaide Fringe logo
12A&V STYLE GUIDE 2020
Buy TIX Icon
BLACK
Download
Buy TIX Icon
WHITE
Download
Cheap Tuesday Icon
BLACK
Download
Cheap Tuesday Icon
WHITE
Download
HalfTIX Icon
BLACK
Download
HalfTIX Icon
WHITE
Download
Fringe Member Icon
BLACK
Download
Fringe Member Icon
WHITE
Download
Preview Price Icon
BLACK
Download
Preview Price Icon
WHITE
Download
EXTRA BITS & PIECES
A
E
C
G
I
B
F
D
H
J