For more information or to make a booking, email ads@adelaidefringe.com.au

MEDIA KIT 2018Find your audience with Adelaide Fringe Advertising options

65%of our audience aim to

see shows they haven’t

seen in previous years.

Use the Adelaide Fringe

advertising channels to

find your audience!

WE HAVE YOUR AUDIENCE COVERED!

65% of our audience aim to see shows they haven’t seen in previous years. Use the Adelaide Fringe advertising channels to target your audience

Audience:2,500,000+

Attendances at ticketed events:650,000+

Artists:5,000+

Events:1,100+

Venue spaces:450+

THE FESTIVAL AT A GLANCE

Performances:10,000+

Website visits:2,180,000

Facebook likes:81,000

Twitter followers:58,200

MEDIA REACHInstagram followers:18,000

eNews subscribers:120,000

Fringe members:22,000

AUDI

ENCE

BY

AGE

7.5%

15.5%

21.5%

20.1%

19.9%

15.5%

Under 18

18–27

28–37

38–47

48–57

58+ AUDI

ENCE

BY

PROF

ESSI

ON

53.5%

25%

9.3%

6.9%

3.5%

1.8%

Employed full-time

Employed part-time

Retired

Student

Home duties

Unemployed

THURS

1SAT

3THURS

8SAT

10

Hot Fringe Shows pages offer the only affordable print opportunity in Adelaide’s main newspaper for artists and venues.

The ads appear as a full page with listings arranged in a grid. The Advertiser is a daily newspaper so each advertisement will appear for one day.

Dates Available:

FEBRUARY

MARCH

THURS

15SAT

17THURS

22SAT

24

PRINT ADVERTISINGHOT FRINGE SHOWS

Large Ad 80mm (w) x 65mm (h)

$700

Hot fringe shows

Hot fringe shows

Small Ad 80mm (w) x 40mm (h)

$450

Principal PartnerPrincipal Partner

For more information or to make a booking, email ads@adelaidefringe.com.au All prices exclude GST. Please refer to T&C’s at the end of document.

- View the program -

Make sure to check out the impressive offering of theatre performancesthis Fringe.

Our best theatrehotspotsEach Fringe Adelaide comes alive withhubs of theatrical creativityW e’ve

InfoTo: John SmithReply-To: InfoCelebrating our best year of theatre

23 February 2016 at 16:59

eNews Banner Ad

ENEWS BANNERAdelaide Fringe eNewsletters are sent to 120,000 subscribers once a week in the lead up to the Fringe, and twice a week during the Fringe. These eNewsletters have a high level of engagement, and they always feature the most up to date information about what’s happening during Adelaide Fringe.

This is the only advertising available in our official social media channels.

eNews Banner 600px (w) x 150px (h) (PNG or JPEG) - $1,000

ONLINE ADVERTISING

WEB BANNER

Desktop: 728px (w) x 90px (h) (PNG or JPEG)

Mobile: 320px (w) x 50px (h) (PNG or JPEG)

BUTTON 250px (w) x 400px (h) (PNG or JPEG)

ADELAIDE FRINGE WEBSITE

Choose Ad:

Choose Ad Size:

Cost:

96% of audience members used the Adelaide Fringe website to book tickets.

Advertising on the Adelaide Fringe website is a great way to increase exposure for your show or organisation. Engage your audience while they’re browsing shows and purchasing tickets! During the 2017 season, the Adelaide Fringe website attracted over 2.18 million website sessions.

For artists, advertising will link to the event listing on the Adelaide Fringe Website. For organisations, advertising will link to a nominated URL.

Website advertisements are limited, so book early to avoid disappointment.

ONLINE ADVERTISING

WEB BANNER AD

BUTTONAD

WEB BANNER AD

DATES BANNER BUTTON

EARLY BIRD $200 $400

UNIT 1 $400 $800

UNIT 2 $400 $800

UNIT 3 $400 $800

UNIT 1+2+3 $1,100 $2,100

OCT

11DEC

8

DEC

8JAN

26

JAN

26FEB

25

FEB

25MAR

18

DEC

8MAR

18

For more information or to make a booking, email ads@adelaidefringe.com.au All prices exclude GST. Please refer to T&C’s at the end of document.

MEDIA KIT 2018Reach Adelaide’s art lovers all year round For more information or to make a booking, email ads@adelaidefringe.com.au

22,000 MEMBERS FROM ADELAIDE AND

ACROSS THE GLOBE

Fringe Membership is an exclusive program available to all arts and culture fanatics of South Australia. The program engages South Australian arts-loving audiences all year round!

With the largest database of its kind, the program communicates with thousands of members every week through weekly eNewsletters and social media. It’s an online hub where culture lovers can explore new genres, share their passions and find out about the latest events relevant to their interests.

WHAT IS FRINGE MEMBERSHIP?

BRANDS WE WORK WITH:

“The best membership that I have ever signed up for!! The value has been fantastic & enabled me to see so many more shows than I had thought possible on my budget... I shall for sure be joining up each year, from now on. The Fringe Festival 2017 ‘you’ have rejuvenated me. Thank You.” Wayne Barnett, Fringe Member

REACH ACROSS ADELAIDE WITH

FRINGE MEMBERSHIP

OUR MEMBERSFringe Members are influential souls that thrive on great entertainment. Our members are from all corners of South Australia and they’re always on the hunt for events happening around them each week. Whether it’s taking a punt on an emerging act, seeing a blockbuster movie or a band playing at their favourite venue - they want to know about it!

Home duties 1%Retired 2%

Student 15%

Self-employed 4%Unemployed 2%

Work part time 17%

Work full time 59%

Under 18 0.9%

56+ 7.86%

45–55 11.15%

35–44 8.59%

25–34 51%

19–24 21.3%

FRINGE MEMBERS LOVE:

MEMBERS BY OCCUPATION: MEMBERS BY AGE:

82%

72%

64%

62%

57%

55%

Comedy

Festivals

Bands

Circus

Film

Theatre

78%of Members

recommend shows / events to friends

when they win giveaways

DATABASE OF 20,000 MEMBERS UNDER 30

The Fringe Membership program exists to help you promote your event, venue or brand in Adelaide, no matter what time of year it is!

Targeted and integrated promotion opportunities are available for businesses, organisations, artists and promoters through Fringe Membership ranging from display advertising to tailored partnership opportunities.

25-40% AVERAGE OPEN RATE

22,000ENEWS SUBSCRIBERS

5.7KLIKES

2.2KFOLLOWERS

3.7KFOLLOWERS

WE’RE GOOD FOR IT!

MEMBERS WANT DISCOUNTED ACCESS TO MORE:

90%

68%

63%

57%

57%

51%

49%

45%

30%

Adelaide Fringe Shows

Movies

Food / Drinks

Festivals

Comedy

Experiences

Theatre

Bands

Art Exhibitions

76%Facebook78%

Word of Mouth

MEMBERS KNOW WHAT’S ON IN ADELAIDE BY USING:

MEMBERS PREFERENCE TO KEEP UP TO DATE WITH US:

76%Fringe

Membership eNews

83%Fringe

Membership eNews

37%Fringe

Membership Website

38%Facebook

18%Fringe Membership

Website

11%Instagram

13%Word of Mouth

ADVERTISING OPPORTUNITIESDEAL OF THE WEEK $650Get exposure on both the Adelaide Fringe website and in our weekly eNewsletter. This can be targeted to a specific age group or our entire database.

WHAT’S ON $350In our eNews each week we highlight up to six events that are coming up over the next week. To ensure that your event is mentioned, book yourself a spot! Links directly to your website or a URL of your choice.

GIVEAWAYS FREEOffer our members some free tickets or a free product and we’ll chuck you in our weekly eNews and post the competition on Facebook too. This is FOR FREE because we’re awesome and we love giving away freebies. But book in early as these spots fill up fast!

ENEWS BANNER $300Simple, yet effective. Links to a URL of your choice.

All prices exclude GST. Please refer to T&C’s at the end of document.

WHEN FRINGE MEMBERS WIN GIVEAWAYS THEY:Recommend show / event to a friend 78%Share experience on social media 58%See show / event again 38%

DEAL OFTHE WEEK

WHAT’S ON?

ENEWS BANNER

GIVEAWAY GIVEAWAY

ENEWS TAKEOVER $1200Take over one of our weekly eNewsletters to ensure your brand or event is not missed! By taking up this offer you’ll receive a Deal of the Week, eNews Banner, What’s On and Giveaway all in the same week! Can choose to target a specific age group or the entire database. Must offer a member deal or discount.

DEDICATED ENEWS $900This editorial option makes sure that the spotlight is on you. Exclusively promote your event or deal directly to our dedicated database of 22,000 members with your own eNewsletter. Can choose to target a specific age group or the entire database. Must offer a member deal or discount.

DEDICATED INSTAGRAM $150Hit up our 2.2k followers with a post all about you!

HOST A MEMBER EVENTThroughout the year we host a number of events from advanced movie screenings, a Members Night in the Fringe Club and Members Take-Over events at Fringe venues. The opportunities don’t end there though! If you want to host an event at your venue, or want to offer a preview to your show, please get in touch by emailing membership@adelaidefringe.com.au or by calling 08 8100 2000.

PARTNER WITH USWe’ll be here with open arms if there’s another way that you would like to align your brand with us. Our partnerships team are a bunch of legends and you’ll love working with them to find the best way to activate your brand through Fringe Membership!

OTHER WAYS TO GET INVOLVED

Add a Fringe Membership price to attract a dedicated audience. Fringe Members are very influential – and over 80% of them recommend shows & events to friends! It’s a great way to reach a dedicated arts audience through additional marketing and promotions and at not extra cost to you.

To add a Fringe Members price, head to the Ticketing tab in the AVR and tick the Fringe Members discount box when adding your prices.

OFFER A MEMBER PRICE TO YOUR FRINGE SHOW

43%of Members say

that the availability of a Fringe Membership price influenced what

they saw at the2017 Fringe 80%

of Members have accessed Fringe

Membership priced FringeTIX

ADVERTISER HOT FRINGE SHOWS

Booking and payment deadline MONDAY JANUARY 15Artwork deadline FRIDAY JANUARY 19

All print advertising must be high resolution PDF files, 300 dpi, CMYK colour mode, with text converted to outlines.

All full page adverts must include a 3mm bleed.

REQUIREMENTS & DEADLINESPRINT

Large 80mm (w) x 65mm (h) $700

Small 80mm (w) x 40mm (h) $450

ADVERTISER HOT FRINGE SHOWS

Banner 1 x UnitDesktop 728px (w) x 90px (h)

$400Mobile 320px (w) x 50px (h)

Banner 3 x UnitsDesktop 728px (w) x 90px (h)

$1,100Mobile 320px (w) x 50px (h)

Button 1 x Unit 250px (w) x 400px (h) $800

Button 3 x Units 250px (w) x 400px (h) $2,150

ADELAIDE FRINGE WEBSITE

ADELAIDE FRINGE WEBSITE

WEBSITEBooking and payment deadline 2 WEEKS before advert due to be live. Artwork deadline 1 WEEK before advert due to be live

All online artwork must be static JPEG or PNG files, 72 dpi, all fonts outlined, RBG colour mode.

ONLINE

1x Unit BannerFM eNews Banner

FM Instagram

728px (w) x 90px (h)$700Save $150580px (w) x 370px (h)

1080px (w) x 1080px (h)

DIGITAL BUNDLEBUNDLES

All prices exclude GST. Please refer to T&C’s at the end of document.

eNews Banner 600px (w) x 150px (h) $1000

FRINGE MEMBERSHIP ADVERTISING RATES & SPECS

All images are to be sent in high resolution and 72dpi in either PNG or JPEG format.

All creative is due ONE WEEK PRIOR to going live. Any advertising that runs in Feb-March 2018 will need to be paid in full before the date of your booking.

ARTWORK & PAYMENT DEADLINES

Feature image 580px (w) x 370px (h)

$900Copy 200 words

URL

eNews image 500px (w) x 630px (h)

$350Copy 50 words

URL

eNews image 600px (w) x 90px (h)$300

URL

Instagram image 1080px (w) x 1080px (h)$150

Copy 100 words

eNews image 580px (w) x 370px (h)

$650Website image 1660px (w) x 360px (h)

Copy 150 words

URL

eNews image 580px (w) x 370px (h)

$1200eNews banner image 580px (w) x 370px (h)

Copy 150 words

URL

Official poster

FREEeNews images 500px (w) x 500px (h) and 500px (w) x 630px (h)

Copy 50 words

URL

DEDICATED ENEWS WHAT’S ON

ENEWS BANNER

DEDICATED INSTAGRAM

DEAL OF THE WEEK ENEWS TAKEOVER

GIVEAWAYS

All prices exclude GST. Please refer to T&C’s at the end of document.

SOLD OUTFOR 2018FRINGE

LIMITEDDATES

LIMITEDDATES

SOLD OUTFOR 2018FRINGE

Terms and Conditions: Prices exclude GST. Artwork must only refer to FringeTIX and/or adelaidefringe.com.au in regards to booking tickets. Advertising may only refer to Adelaide Fringe events and general venue advertising, external events will not be accepted for advertising. Prices shown are for registered Adelaide Fringe artists, venues and sponsors. Advertising enquiries from external parties will be quoted at a higher rate. Please note that Adelaide Fringe does not design artwork or amend details. It is the responsibility of the advertiser to provide Adelaide Fringe with finished copy ready to be published or uploaded. For more information or to make a booking, email ads@adelaidefringe.com.au

CONTACTads@adelaidefringe.com.au

08 8100 2000

adelaidefringe.com.au

136 Frome Street, Adelaide. SA 5000