study shows marketers aren't using linkedin for lead gen
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Post on 07-Jul-2015
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Marketers frequently cite LinkedIn as one of the most valuable social networks to incorporate in marketing strategy. But does citing a social network as having value translate into usage?TRANSCRIPT
september 29, 2011
study shows marketers aren’t using linkedin for lead gen
marketers frequently cite linkedin as
one of the most valuable social
networks to incorporate in
marketing strategy
According to our study:
• Two thirds of industry respondents participate on LinkedIn as individuals
• Only half answered that their company maintains an official LinkedIn profile
• Just one quarter reported posting relevant content in LinkedIn Groups as a lead generation strategy
But does citing a social network as having value translate into usage?
leverage linkedin as an agency lead generation tool
Try these tips:
• Relevant LinkedIn Groups stimulate engagement
• Participate in LinkedIn Answers
• Customize your page with apps
• Try out LinkedIn Ads
• Link real life to LinkedIn
for details on these tips visit:lonelybrand.com/blog/marketers-dont-use-linkedin/
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