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september 29, 2011
study shows marketers aren’t using linkedin for lead gen
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marketers frequently cite linkedin as
one of the most valuable social
networks to incorporate in
marketing strategy
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According to our study:
• Two thirds of industry respondents participate on LinkedIn as individuals
• Only half answered that their company maintains an official LinkedIn profile
• Just one quarter reported posting relevant content in LinkedIn Groups as a lead generation strategy
But does citing a social network as having value translate into usage?
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leverage linkedin as an agency lead generation tool
Try these tips:
• Relevant LinkedIn Groups stimulate engagement
• Participate in LinkedIn Answers
• Customize your page with apps
• Try out LinkedIn Ads
• Link real life to LinkedIn
for details on these tips visit:lonelybrand.com/blog/marketers-dont-use-linkedin/
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