Brexit:How design made the difference

@RobCoke

“design”

1Boring bit

2Beery bit

3Brexit bit

*cardboard box

Big fish, little fish*

Patrick Cox, Independent Creative Director

“Companies don’t need advertising, they needto be designed better”

“Software is eating the world”

Marc Andreessen, 2011

Brand=

UX

“Snapchat’s UI is like achild-proof lock for adults”

Design thinking iscustomer-led thinking

A team player?

The ultimate team player?

Design creates value

Defining customer experience

Budweiser

“The new design of Bud Light is going to do more for the brand

than any advertising that we do”

Jorn Socquet, US VP Marketing, Anheuser-Busch InBev

Resonating with the subconscious

Budweiser

FreedomAuthenticity

Ambition

“Your products run for election every day and

good design is critical to winning the campaign”

AG Lafley, Procter & Gamble CEO, 2005

BREXIT

BRECISION

BREFERENDUM

BREXIT

Promoted by Will Straw on behalf of Britain Stronger in Europe (The In Campaign Ltd), both at St Bride’s House, Salisbury Square, London, EC4Y 8EH.

strongerin.co.uk

‘Vote Leave’ mobilised its audience

Unleash the power of design

Treat it holisticallyCombine elements carefully

Make an emotional connectionDon’t be a mug!

@StudioOutput@RobCoke