Studio D Waggener Edstrom

Digital Brand Engagement Creative Work Showcase April 2014

Content does not win, #Optimized content wins!

Here’s a recent, brief snapshot of just some of the social content that we’ve been creating and optimizing for clients to drive brand engagement…

We believe

CREATIVE SHOWCASE April 2014

FACEBOOK POST BANNERS

CREATIVE SHOWCASE SINGAPORE CHANGI AIRPORT

ONLINE WEB BANNER

FACEBOOK BANNERS AND CAMPAIGN UI

CREATIVE SHOWCASE SINGAPORE CHANGI AIRPORT

SINGAPORE WILDLIFE ADVENTURE CONTEST

FACEBOOK POST BANNERS

CREATIVE SHOWCASE SINGAPORE CHANGI AIRPORT

THE ULTIMATE CHANGI FAN

FACEBOOK CAMPAIGN TAB

CREATIVE SHOWCASE SINGAPORE CHANGI AIRPORT

THE ULTIMATE CHANGI FAN

VIRAL COMIC STRIPS

CREATIVE SHOWCASE SINGAPORE GOV

KINETIC TYPOGRAPHY VIDEO

CREATIVE SHOWCASE FIVE STARS AND A MOON

URL: http://youtu.be/kbQeBHgru5A

VIDEO STOP MOTION ANIMATION

CREATIVE SHOWCASE MICROSOFT ADVERTISING

VIDEO SHORTS

CREATIVE SHOWCASE MICROSOFT ADVERTISING

INFOGRAPHICS

VIDEO-BASED STORYTELLING

CREATIVE SHOWCASE FORD MOTOR CO.

STAY PREPARED

CREATIVE SHOWCASE STAY PREPARED

WHAT’S YOUR MUMMY STYLE? QUIZ

CREATIVE SHOWCASE ABBOTT STRONG MUMS SINGAPORE

URL: http://abbottchild.com.sg/campaigns/mummystyle?&pc=tr

SONY-FIFA WE ARE ONE CAMPAIGN

CREATIVE SHOWCASE SONY-FIFA SINGAPORE - ASIA PACIFIC

URL: http://www.weareonesony.com/home?country=Singapore

INTEGRATED CAMPAIGN

CREATIVE SHOWCASE SONY-FIFA

SOCIAL MEDIA PAGE DESIGN AND MANAGEMENT

CREATIVE SHOWCASE SONY-FIFA

DL BROCHURE

CREATIVE SHOWCASE MINISTRY OF CULTURE, COMMUNICATION AND YOUTH, SINGAPORE

SOCIAL MEDIA PAGE DESIGN AND MANAGEMENT

CREATIVE SHOWCASE SONY-FIFA

INFOGRAPHICS

CREATIVE SHOWCASE CLEAR - F1 LOTUS TEAM

The brief: To raise awareness about the CLEAR brand, an anti-dandruff shampoo, and their partnership with the Lotus F1 Team at the Singapore and Brazilian grand prix. Action: Developed a CSR programme that leveraged upon the connotation between how both an F1 driver’s helmet and CLEAR’s anti-dandruff shampoo protects the scalp. To help generate interest among the public, the idea was to design an infographic to showcase the sport’s uniqueness that people could easily share through their social channels.

INFOGRAPHICS

CREATIVE SHOWCASE FIVE STARS AND A MOON – FORMULA ONE GRAND PRIX

CREATIVE SHOWCASE IOIO

VISUAL BRAND CAMPAIGN DESIGN

MICROSITE UI DESIGN AND DEVELOPMENT

CREATIVE SHOWCASE BOEHRINGER INGELHEIM / AUSTRALIAN FEDERATION OF AIDS ORGANISATION

URL: http://yourbodyblueprint.org.au/

VISUAL STORYTELLING

CREATIVE SHOWCASE SKILLSOFT

VISUAL STORYTELLING

CREATIVE SHOWCASE SKILLSOFT

INFOGRAPHICS

CREATIVE SHOWCASE FIVE STARS AND A MOON

FACEBOOK BANNERS AND CAG.COM BANNER AND UI

CREATIVE SHOWCASE SINGAPORE CHANGI AIRPORT

SINGAPORE WILDLIFE ADVENTURE CONTEST URL: http://www.changiairport.com/at-changi/events-and-promotions/singapore-wildlife-adventure

INFOGRAPHICS

CREATIVE SHOWCASE INSIGHTS & ANALYTICS FOR THE OLYMPICS 2012

INFOGRAPHICS

CREATIVE SHOWCASE PAYPAL CHINA

English Version

Chinese Version

PAMPHLET

CREATIVE SHOWCASE PERNOD RICARD ASIA PACIFIC

INFOGRAPHICS

CREATIVE SHOWCASE MICROSOFT ADVERTISING

The brief: To support a storytelling narrative, Microsoft Advertising wanted to craft based on a survey it had done in partnership with Omnicom Media Group about the gap between how brands were marketing themselves and how customers wanted to be marketed to. Action: Create an infographic that helps to illustrate the survey results. Ultimately the infographic was used in a blog post shared on MS Advertising’s Asia site, which now seems to be down unfortunately, so we can’t see the blog post online any longer. I believe it was shared with regional media though, when it came out.

ANIMATED GIFS FOR THE 24 HOURS CAMPAIGN

CREATIVE SHOWCASE PAYPAL CHINA

WINTER TYRE PROMOTION FORUM AND WEBSITE

CREATIVE SHOWCASE PIRELLI CHINA

INFOGRAPHICS

CREATIVE SHOWCASE IET CHINA

INFOGRAPHICS

CREATIVE SHOWCASE MERCK SERONO

BROCHURE

CREATIVE SHOWCASE STANDARD CHARTERED

CREATIVE SHOWCASE

URL: http://www.responsiball-asia.com/HongKong/adult.php

PERNOD RICARD ASIA PACIFIC

WEB UI DESIGN AND DEVELOPMENT

PULL UP BANNERS

CREATIVE SHOWCASE VISA

DISPLAY BANNER DESIGN

CREATIVE SHOWCASE SONY-FIFA

INFOGRAPHICS

CREATIVE SHOWCASE ABBOTT SINGAPORE

The brief: To raise awareness about the CLEAR brand, an anti-dandruff shampoo, and their partnership with the Lotus F1 Team at the Singapore and Brazilian grand prix. Action: Developed a CSR programme that leveraged upon the connotation between how both an F1 driver’s helmet and CLEAR’s anti-dandruff shampoo protects the scalp. To help generate interest among the public, the idea was to design an infographic to showcase the sport’s uniqueness that people could easily share through their social channels.

LOOKBOOK

CREATIVE SHOWCASE HONEYWELL GLOBAL

CREATIVE SHOWCASE HP

BLOG DESIGN AND CONTENT MANAGEMENT

INFOGRAPHICS

CREATIVE SHOWCASE MERCK SERONO

INFOGRAPHICS

CREATIVE SHOWCASE MICROSOFT ADVERTISING

The brief: To support a storytelling narrative, Microsoft Advertising wanted to craft based on a survey it had done in partnership with Omnicom Media Group about the gap between how brands were marketing themselves and how customers wanted to be marketed to. Action: Create an infographic that helps to illustrate the survey results. Ultimately the infographic was used in a blog post shared on MS Advertising’s Asia site, which now seems to be down unfortunately, so we can’t see the blog post online any longer. I believe it was shared with regional media though, when it came out.

EDM

CREATIVE SHOWCASE MICROSOFT ADVERTISING

INFOGRAPHICS

CREATIVE SHOWCASE MICROSOFT ADVERTISING

The brief: To support a storytelling narrative, Microsoft Advertising wanted to craft based on a survey it had done in partnership with Omnicom Media Group about the gap between how brands were marketing themselves and how customers wanted to be marketed to. Action: Create an infographic that helps to illustrate the survey results. Ultimately the infographic was used in a blog post shared on MS Advertising’s Asia site, which now seems to be down unfortunately, so we can’t see the blog post online any longer. I believe it was shared with regional media though, when it came out.

3D POSTERS

CREATIVE SHOWCASE UNILEVER APAC

BROCHURE

CREATIVE SHOWCASE PERNOD RICARD ASIA PACIFIC

INFOGRAPHICS

CREATIVE SHOWCASE SKILLSOFT

WEB UI DESIGN AND DEVELOPMENT

CREATIVE SHOWCASE SINGAPORE MINING CLUB

URL: http://singaporeminingclub.com/

BROCHURE

CREATIVE SHOWCASE HONEYWELL APAC

WEB UI DESIGN AND DEVELOPMENT

CREATIVE SHOWCASE ASH ITALIA

WEB UI DESIGN AND DEVELOPMENT

CREATIVE SHOWCASE PACNET HONG KONG

URL: http://pen.pacnet.com/

INFOGRAPHICS

CREATIVE SHOWCASE STANDARD CHARTERED

The Standard Chartered FuturePriority Survey The objective behind the effort is to provide insights on the needs and financial expectations of the Asian affluent across major markets in Asia. It wasn’t a piece of story that was new or unique. However, there was an opportunity in telling it in a way that makes the narrative bite-sized and more visually appealing. What truly makes it special is the fact that it was an integrated campaign that took a consumer approach to telling a traditional financial story around the needs of the affluent Asians aided by digital assets.

BROCHURE

CREATIVE SHOWCASE HONEYWELL APAC

THANK YOU

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