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PREPARED BY:JAHANGIR JAWED 10154

INTRODUCTION:The idea of establishing Cafe Studentswas conceived and materialized by Haji Mohammad Ali (Late) in 1969. It all started from home cooked Biryani and a few other dishes served from a small eatery located in Saddar,Karachi. It is that popular taste of Biryani which dominated the business name of Caf Students, and now Student Biryani is the title of fame.

STStrengths

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OWEAKNESSES:proper marketing is not done.It is losing market share because taste is going down day by day leading to low satisfaction.Focusing more on variety rather than tasteSWOT ANALYSISStudent biryani (overall)SWTSTRENGTH:Regionally recognized brand nameOverall low cost.Market leadership and are fast expanding.OPPORTUNITY:Expansion via franchising or direct expansion within Pakistan.Expanding their market in foreign countries where Pakistani community resides.

THREAT:Direct competition with other Biryani and fast-food restaurant.

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STStrengths

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OWEAKNESSES:Lack of promotional activities (branch specific).Losing their goodwill due to lack of consistency in food quality and taste.SWOT ANALYSISStudent biryani (branch specific)SWTSTRENGTH:Recognized brand nameOverall moderate to low cost.Home delivery.Covering large locality.Dine-in facility with good ambiance.

OPPORTUNITY:Market penetration (through discounted coupon).Market expansion by offering their catering services at better rates.

THREAT:Direct competition with other biryani and fast-food restaurant within near by areas.

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