Strong, Sustainable, Evolving

Downtowns Atlantic Canada (DAC) ConferenceFredericton, New Brunswick

May 14-16, 2019www.downtownsatlantic.com

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DAC Sponsors

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About Downtowns Atlantic Canada (DAC)The downtown business improvement areas (BIAs) of Atlantic Canada, with representatives from New Brunswick, Nova Scotia, Newfoundland, and Prince Edward Island, merged together and joined a Memorandum of Understanding to created Downtowns Atlantic Canada (DAC). Together, they represent over 15,000 businesses and are a network of advocates from BIAs across Atlantic Canada. DAC works to improve the positioning of the BIAs as unique, diverse, vibrant, and economically healthy urban cores.

DAC’s mission is to be recognized as the collective voice of the downtown business improvement areas of Atlantic Canada. DAC’s goal is to increase partnerships with provincial and municipal governments, as well as with the federal government to achieve their goals of growth and investment in our urban cores. In addition, DAC members strive to bring the challenges of urban economic development to the attention of decision-makers and to facilitate actions that will result in prosperous and vibrant business improvement areas.

Table of Contents

About Downtowns Atlantic Canada (DAC) 4

Message from the President of DAC 5

Greetings from the Mayor 5

DAC Board of Directors 6

Registration 7

Special Events 7

DAC Dinner 7

Venue Information and City Map 7

Schedule 8

Keynote and Panel Descriptions 9

Keynote Speaker 11

Downtown New Brunswick 12

Panelists 13

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Mayor’s Message

As Mayor of Fredericton and on behalf of City Council, it gives me great pleasure to extend greetings and a special welcome to all those attending the 2019 Downtowns Atlantic Canada Conference.

Downtowns are the centres of commerce and government, the heart of culture and tourism…the intrinsic soul of a city. They pulse with people, art, music, food, and architecture. They define our identity and tell our story.

Our award-winning downtown is this, and more. Are you aware that Queen Street was voted Canada’s greatest street by the Canadian Institute of Planners in 2012? Also, our City Centre Plan, which lays out the generational vision for our already vibrant downtown, was crafted in partnership by the City and Downtown Fredericton Inc. This exciting Plan earned a 2016 Award of Merit from the Canadian Institute of Planners. Fredericton is also somewhat unique in that we have the dynamic Business Fredericton North BIA encompassing the commercial Main/Union Street spine along the northside of our city.

I thank the downtown business improvement areas of Atlantic Canada for recognizing the critical role our downtowns play in creating successful cities, and for coming together to advocate for positive change that will help us reach our abundant potential. Here’s to a memorable conference, and an enjoyable stay in Fredericton.

Michael G. O’BrienMayor

President’s Message

Welcome to historic Fredericton for the 2019 Downtowns Atlantic Canada (DAC) conference. It is wonderful to be returning to Fredericton, the home of our very first conference in 2010. This year’s conference promises to be another wonderful opportunity to learn from one another and celebrate the work we do as downtown, main street, and place management organizations. We know you will leave the conference feeling inspired and better equipped to tackle the increasingly complex challenges in your own communities.

Besides working more closely together, this year DAC took steps to better connect itself with the regional organizations in BC and Ontario, as well as right across the country, via our inclusion in the IDA Canada national network. Through this network we are building a best practices library, and formalizing advocacy positions for our industry. We are excited to share that process with you.

Over the next 3 days, you’ll hear from your peers on best practices for working on key initiatives for events and festivals, development, social issues, and much more. We’ll also be exploring the urban lab environment of Downtown and Fredericton North, and, of course, enjoying New Brunswick hospitality!

All the best,

Paul MacKinnonPresident, Downtowns Atlantic Canada

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Executive MembersPaul MacKinnon, President

Dawn Alan, Vice President

Bruce McCormack, Treasurer

Nancy Tissington, Secretary

Scott Cluney, Past President

Board of Directors:Dawn Alan, Downtown Charlottetown

Michelle Champniss, Sackville Business Association

Scott Cluney, Downtown St. John’s

Pierre Gallant, Downtown Summerside

Graziella Grbac, Village on Main

Trina MacDonald, Business Fredericton North

Paul MacKinnon, Downtown Halifax Business Commission

Samantha Madore, Downtown Truro Partnership

Bruce McCormack, Downtown Fredericton

Karla Nicholson, Quinpool Road Mainstreet District Association

Anne Poirier-Basque, Downtown Moncton Centre-ville Inc.

Tim Rissesco, Downtown Dartmouth Business Commission

Juanita Spencer, Spring Garden Area Business Association

Nancy Tissington, Uptown Saint John

DAC Conference Hosts

2018-2019 DAC Board of Directors

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RegistrationTuesday, May 14, 11:00 a.m. – 5:00 p.m.A registration desk will be set up at the Hilton Garden Inn, 2nd floor (outside the conference room)

At the Registration Desk, you can pick up your delegate badge and bag.

Special EventsDAC Opening Night ReceptionTuesday, May 14, 6:00 p.m. – 8:00 p.m.Sponsored by Business Fredericton North and Downtown Fredericton Inc.

Join us at Rustico. & King West Brewing for a casual evening of beer and food pairing with the opportunity to tour the micro-brewery. Located at 304 King Street in Downtown Fredericton.

DAC DinnerWednesday, May 15, 6:00 p.m.Sponsored by HotSpot Technologies

A set menu, starting with appetizers served family-style and followed by a three-course meal. Moco is one of Downtown Fredericton’s most loved restaurants, creating memorable food experiences to be shared in their warm, inviting atmosphere and is known for their modern Italian fare with fresh handmade pasta and simple, rustic sauces. Located at 100 Regent Street.

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POINTE SAINTE-ANNE BLVD

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Hilton Garden Inn, 620 Queen St.

Rustico. & King West Brewing, 304 King St.

Officers’ Square

Moco, 100 Regent St.

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Schedule Tuesday, May 1411:00 AM – 5:00 PM Registration Desk, Hilton Garden Inn (2nd floor)

12:00 PM – 2:30 PM DNB AGM (lunch provided)

3:00 PM – 4:30 PM DNB Bilingual Session 10+10+10 Measuring Growth – Presented by Chris Daigle

The Importance of BIAs - L’importance des ZAA DNB The collective voice of BIAs / CNB La voix collective des ZAA Presented by Anne Basque

4:30 PM – 5:30 PM DAC Board Meeting (Closed to DAC Board Members)

6:00 PM – 8:00 PM Opening Night Reception, RustiCo. 304 King St. Sponsors: Downtown Fredericton Inc. & Business Fredericton North

Wednesday, May 15

8:00 AM – 9:00 AM Breakfast, Sponsored by: Uptown Saint John

9:00 AM – 9:30 AM Welcome by: Minister Mary Wilson, Mayor Mike O’Brien, President DAC - Paul Mackinnon, President DNB - Trina MacDonald , President DFI - Matt Savage, President BFN - Mary Mersereau -

9:45 AM – 12:30 PM Bus Tour – starting at Officers’ Square (1 block from hotel) Sponsor: City of Fredericton

*Morning break will take place during the tour at the Beaverbrook Art Gallery’s Café Beaverbrook, and is Sponsored by: The Planning Partnership

12:30 PM – 1:15 PM Lunch/ Keynote Speaker: Ken Kelly “Three Things That We Should Be Thinking Of” Sponsored by: Hotspot Technologies

1:15 PM – 2:15 PM Panel Discussion: Making the Most of Festivals, Markets and Special Events

2:30 PM – 3:30 PM Panel Discussion: Business Development Trends in Downtowns

3:30 PM – 3:45 PM Afternoon Nutrition Break, Sponsored by: Swifty’s

3:45 PM – 4:45 PM Panel Discussion: Creative Ideas for Small Budget BIAs

6:00 PM DAC Dinner at Moco Downtown Sponsored by: Downtown New Brunswick

Thursday, May 16

8:00 AM – 8:30 AM Breakfast, Sponsored by: Downtown Moncton Centre-ville

8:30 AM – 9:30 AM DAC AGM

9:45 AM – 11:15 AM Government Roles in supporting BIAs / Roundtable discussion

11:15 AM – 12:30 PM Panel Discussion: Social Issues Challenging Downtowns

12:30 PM DAC Closing Remarks

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Wednesday, May 14Bus Tour of Downtown Fredericton and Business Fredericton North9:45 a.m. – 12:30 p.m.

Tour Guide - City Planner –Dallas GillisThe Bus tour begins with a short walk to the main entrance into Officers’ Square on Queen St. As part of the Historic Garrison District our tour guide will give us an overview of the HGD and the new strategic plan. We will then proceed up Queen St by bus on “Canada’s Great Street”, chosen by the Canadian Institute of Planners in 2012. Dallas will discuss the Downtown City Centre Plan and how it has influenced new developments in Downtown Fredericton.We will stop for our Coffee break at the world renowned Beaverbrook Art Gallery and be welcomed by CEO Tom Smart as we enjoy a nutrient break at the Café’ Beaverbrook. The tour will continue to the northside of Fredericton and visit Business Fredericton North. We will hear about the recent Strategic Plan and the see the many changes and developments along Main St.

Keynote Speaker Ken Kelly:

“Three Things That We Should Be Thinking Of “

12:30 p.m. – 1:15 p.m.

Sponsored by HotSpot Inc.

Ken Kelly is attending the DAC conference this year as a representative of IDA, and will bring a message about things that we, as BIAs likely aren’t thinking about but should be, but will resonate with all of us. Mr. Kelly will also speak about the IDA Canada initiative.

Panel Discussion: Making the most of Festivals, Markets and Special Events

1:15 p.m. – 2:15 p.m.Festivals, markets and special events are important to a Downtown / BIA for their economic and social benefits. Social benefits include community building, fostering a sense of pride and engaging the community. Events attract residents and visitors who spend money which can boost the local economy both on and off the festival site. This session will look at events which have met with success and delve into how they have had positive impacts in their associated BIAs.

Stacey Russell, Manager, Fredericton Tourism will be presenting on the 2018 success of the inaugural year of the Garrison Night Market in Fredericton and how organizers partnered with Downtown Fredericton to benefit the BIA. Patricia Cuttell Busby, Executive Director, North End Business Association will share about pop-up style “North by Night Markets” in her BIA which provide an authentic, safe and fun urban experience and positively showcase local culture and diversity while providing economic opportunities for micro businesses. The Harvest Jazz & Blues Festival is Fredericton’s largest annual festival and has a significant economic impact on the City, and even more so on the downtown. Dave Seabrook, Director of Tourism, Recreation and Public Engagement for the City of Fredericton, and co-founder of Harvest Jazz & Blues Festival will discuss the festival’s growth over 28 years and how they have taken special care to include the BIA and listen to the concerns of businesses within the festival’s footprint.

Keynote and Panel Descriptions

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Business Development Trendsin Downtown

2:30 p.m. – 3:30 p.m.Developing and attracting exciting, successful retail locations within our Downtowns / BIA’s is a challenge. Business Improvement Areas whether traditional “Downtowns” or linear strips all want to ensure the right mix of uses that offer the best opportunities for success for the entire business district. In this session, Jamie Petrie, VP & COO for Plaza Retail REIT will explore the challenges (and opportunities!) of developing successful and dynamic retail sites in BIA’s in Atlantic Canada they experience as an organization specializing in retail development.

One of the hottest trends in many BIA’s in recent years has been the evolution of the “Craft Brewing” industry and its impact in transforming after hours and entertainment offerings in BIA’s. Ed Teale, owner and operator of York County Cider and Wes Ward, owner operator of Graystone Brewing Company and the Capital Complex will discuss the evolution of this fast-growing industry which is helping to invigorate the food and beverage experience in our BIA’s and the opportunities craft brewing can offer BIA’s without them.

Creative Ideas for smallbudget BIA’s

3:45 p.m. – 4:45 p.m. One of the huge challenges facing all BIA’s is how to make the most of our marketing, promotion and development budgets, this is especially true of BIA’s with budgets under $100,000. This session will offer delegates marketing ideas, promotions and creative ideas to access experts which they can potentially utilize as presented or adapt to their BIA.

Graziella Grbac, Executive Director, Village on Main – will be presenting how they

are not waiting for transformation to happen, they’re attracting professionals to develop the tools to make transformation in their district happen. Dawn Alan, Dawn Alan, Executive Director, Downtown Charlottetown will be sharing their most successful promotions that have engage the public and their members. These ideas are creative and innovative, which makes these promotions easily adaptable for smaller BIA’s while keeping the impact. Trina MacDonald, General Manager of Business Fredericton North will also presenting a variety of joint community and BIA projects that have leveraged corporate dollars for both member marketing and community events.

Thursday, May 16Government’s Role in Supporting and PartneringWith Downtowns

9:45 a.m. – 11:15 a.m. The day of the big Federal/ Provincial mega funding agreements are few and far between. Downtowns are fragile, they need special attention as they are a very special place and a show case for our community.

Downtowns are festival centres, tourist areas, professional service centres, home to government services and a place to shop, dine, work, play, be entertained and live. We are the Central Business Districts, the downtowns, the uptowns, where our citizens expect us to be the show case for arts and culture, historic land marks, festivals, special events, and a place for our visitors to truly enjoy.

Our panel are very experienced at discussing many municipal issues whether it is proposed developments, financial constraints, homelessness, public safety, festivals and events or running a council meeting. Our guests are the Mayors from New Brunswick’s three largest Cities.

Keynote and Panel Descriptions

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Urban centres drive economic development throughout Atlantic Canada.

In New Brunswick our three largest cities work hard on developing solutions that will advance their individual communities, but recently, these three mayors began to share information, ideas and solutions to the many issues facing their municipalities. Honourable Jeff Carr, minister of Environment and Local Government will be attending this session between the opening of the House and Question Period. Minister Carr works closely with all municipalities and the Local Service Districts in NB to provide effective consultation and liaison on governance issues. Today we are asking them, what are your thoughts on downtowns/uptowns? In what way are downtowns/uptowns important to the growth and development of your city and how can we support/partner with each other?

Social Issues facing Downtowns ---- What can downtowns do and how can we work together?

11:15 a.m. – 12:30 p.m.From Panhandling, drugs, mental health issues to homelessness we see it all in our downtown’s. Unfortunately, business is usually in the middle and must insist on having a clean and safe downtown. If our customers don’t feel safe …. that is a huge issue. Seniors, moms with children and visitors feel frightened or uncomfortable by aggressive behaviours. The Police can’t be everywhere, social agency’s only have so much time to spend on the street helping

Keynote Speaker and Panel Descriptions

out with these difficult issues. The less fortunate that are homeless, on drugs, or panhandling need special attention and special services.

Developing vibrant downtowns is a very fragile balance.

Our panel will discuss their role in dealing with these social issues and give us suggestions on how to keep our downtowns safe.

What can we do and how can we work together?

Keynote Speaker

Ken Kelly, Urban Planner

Ken Kelly is an urban planner who has worked throughout Canada for more than forty years to revitalize downtowns and inner cities. He has served as the manager of Downtown Victoria and of Downtown Moncton Centre-Ville Inc. as well as president of Downtown New Brunswick and BIABC. He is an honourary citizen of Winnipeg, Manitoba, and a graduate of UBC and Queen’s University.

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Anne Poirier Basque As Executive Director for Downtown Moncton Centre-ville Inc., Anne is a graduate from the MBA program of l’Université de Moncton. She has been a director of administrative services for a Moncton communication agency, an executive assistant for the Member of Parliament and a self-employed adult education trainer. She has worked with federal government officials in an action-oriented environment in collaboration with the provincial and municipal governments, non-profit agency officials as well as with the general public.

She is currently President of the Downtown New Brunswick Association, sits on the boards of Downtowns Atlantic Canada, the Moncton YMCA Foundation and is President-elect of the Moncton Rotary Club. Past boards include the YMCA Board of Directors, the Friends of the Moncton Hospital Foundation and the United Way of Greater Moncton and Southeastern NB Region.

Anne and her husband Robert have three children and four grandchildren under the age of 3.

Chris DaigleChris Daigle has over 22 years of retail experience with 18 years in Retail Management and has worked for Downtown Bathurst for the last 5 years. Chris is currently part of the Downtown New Brunswick executive and Chaleur Youth Services Coop executive. Chris has 3 sons and a daughter and is married to Jennifer Daigle.

Chris Daigle a plus de 22 ans d’expérience dans le commerce de détail, dont 18 dans la gestion de commerce de détail et travaille pour le centre-ville de Bathurst depuis 5 ans. Chris fait partie de la direction du centre-ville du Nouveau-Brunswick et de la direction à la Coop jeunesse des services Chaleur. Chris a 3 fils et une fille et est marié à Jennifer Daigle.

Downtown New Brunswick

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Mayor Dawn ArnoldElected as Mayor in May 2016, Dawn Arnold brings a vision to move Moncton forward by building a stronger, more transparent and economically sound City. She was first elected in 2012 as councillor-at-large and quickly earned the reputation of being one of Moncton’s most active, involved and accessible councillors.

She has also committed to keeping City Hall open for businesses and making it easier for local businesses to grow and thrive.

A strong advocate of transparency and community engagement, Dawn encourages dialogue with residents on important issues with the goal of building a City where individuals of all backgrounds and income levels can live, work and play.

Panelists

Dawn AlanDawn Alan has served in the role of CEO of Downtown Charlottetown Inc for the Past 13 years. As a placemaking organization, the scope of work is broad, but the focus is laser-pointed directly on the Downtown.

From business attraction/retention, to cleaning and landscaping, to marketing, public art and community programming, to advocacy and improvements to the public realm, BIA managers dedicate themselves daily to ensuring a prosperous, welcoming Downtown.

Dawn holds a BA in Business from UPEI, a diploma in City Centre Management from Rutger’s University and UBC Extended Learning Certificates in ECO Design, Urban Planning, Urban Land Economics and Community Administration.

Dawn sits on the Boards of Downtowns Atlantic Canada as VP, IDA Canada Pilot Lead Committee, and the International Downtown Assoc., as a Director.

Dawn is also the Rotary International Area Governor for PEI, a member of the Junior Achievement Board of Governors, Vice President of Capital Events Charlottetown Inc. and Vice President of the PEI Premier’s Regional Advisory Council.

Patricia Cuttell BusbyPatricia Cuttell Busby is an urban planner, strategist, collaborator, and community builder. In her current role as Executive Director of the North End Business

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Panelists

Association, she is applying her skills toward fostering a vibrant, inclusive, and economically successful community in the rejuvenating north end of Halifax. Prior to working with the business association Patricia was a partner with Burst Transformational Solutions where she co-lead several strategic plans and change management strategies, including the10 Year Strategy for Halifax Regional Police. She is also an Adjunct Professor at Dalhousie University, and believes every interaction is an opportunity to create positive change — which can only be achieved by working together.

Mayor Don DarlingDon Darling was elected on May 9, 2016 as the 78th Mayor of the City of Saint John, New Brunswick. Most of his growing up years were spent in Saint John. He and his wife Patti have raised three grown children in the city.

Mayor Don Darling is committed to growing the Saint John population and economy, and enhancing opportunities for all of its citizens. He brings his business senior executive leadership in the residential construction industry, along with his strong commitment and devotion to serving in public office, to fuel economic momentum and optimism.

Mayor Darling believes in giving back to the community through volunteerism. He and his family are active in the community through volunteerism with sport, and his

faith community. He supports many of the city’s non-profit organizations and encourages others to do the same.

He has a deep understanding and appreciation for good governance, risk management and accountability when tackling big issues. Mayor Darling is committed to bringing his leadership, development know-how and collaborative approach to the table, to focus on our city’s growth, prosperity, and putting citizens first.

Dallas GillisDallas is a Member of the Canadian Institute of Planners and currently is a Senior Planner with the City of Fredericton. For the last 17 years Dallas has worked as a planner in New Brunswick at the Provincial and Municipal levels and in both urban and rural contexts. Dallas has a Bachelor of Environmental Design from the Nova Scotia College of Art and Design, and is also a graduate of the Urban and Rural Planning Technology program at Holland College, in his hometown of Summerside Prince Edward Island. Dallas also Chairs the Continuous Professional Learning Committee of the Atlantic Planners Institute, and is the Continuous Professional Learning Rep. for the New Brunswick Association of Planners.

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Graziella GrbacGraziella Grbac is the Executive Director of The Village on Main CID. She has an MBA in Community Economic Development. Her background includes work with municipal recreation and non-profit agencies aimed at inclusion of persons with disabilities, training, strategic planning, development and sustainability of non-profits and screening and support for immigrants.

The words “welcoming and connected” are pivotal in her CID’s vision statement.

Joan Margaret Kingston Joan Kingston obtained a Bachelor of Nursing from the University of New Brunswick (UNB) in 1978. Her career has included experience in the fields of nursing, health care and human resource management, post-secondary education, as a Member of the Legislative Assembly and Executive Council and within central government with responsibilities in directing overall government affairs as part of the senior management team.

Panelists

As Principal Secretary in the Office of the Premier, her responsibilities included strategic planning and priority setting. Joan has demonstrated leadership skills and a deep knowledge of the machinery of government and the Canadian health care system. Other areas of expertise include policy development and implementation, clinical nursing practice, clinical and classroom education as well as health care and health human resource management, communications and relationship building. Her current role is co-manager of the Fredericton Downtown Community Health Centre (FDCHC), a unique partnership between UNB and Horizon Health Network creating a teaching facility that delivers an integrated program where primary health care services, teaching and research are combined. Joan was instrumental in the conception and establishment of the FDCHC.

Trina MacDonaldTrina MacDonald has a BBA and BA, with majors in Marketing and Sociology from the University of New Brunswick. She is the General Manager of Business Fredericton North and has been in this position for 19 years. Working with over 240 local businesses and commercial property owners in the Main Street Business Improvement Area and Northside of Fredericton.

She has served on the board of Downtown New Brunswick the association that represents the 24 NB Business

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Panelists

Improvement Associations for 19 years and will be President of that association in 2019/20. She is a board member of Downtowns Atlantic Canada. Trina and Business Fredericton North have been recognized by the Province of NB and the City of Fredericton for their work with multiple environmental / marketing / community development projects.

She has been on the board of Endowment Fund of the United Way Central, worked the Canadian Cancer Society, numerous local educational institutions, and is currently a board member of York Care Centre, CIRA and York County Properties.

Trina is the proud mother of one son, Jordan. She and husband Bill live on Fredericton’s Northside.

Mayor Mike O’BrienThere are three common threads that weave through Mike O’Brien’s rise to become Mayor of Fredericton – a lifetime of public service, a visionary insight, and a compassion for the less advantaged.

Professionally, he made his mark as an engineer, overseeing efficiency innovations at General Motors, Connors Bros. and NB Liquor. But to some older Frederictonians, he may be better known for his days as part of the famed Fredericton Condors, where his pitching took him all the way to a national title and the NB Baseball Hall of Fame.

James M. PetrieJames M. Petrie is currently Executive Vice-President & Chief Operating Officer for Plaza Retail REIT, a publicly-traded real estate entity based in Fredericton and specializing in retail shopping centres and strip plazas across Canada with assets of over $1 Billion.

Mr. Petrie is a graduate of UNB with a B.B.A. degree in 1990, followed by a law degree as a Beaverbrook Scholar in 1994. Mr. Petrie went on to obtain a Masters in Law degree from Duke University in 1995.

Mr. Petrie is formerly a partner in the Atlantic Canadian law firm of Stewart McKelvey specializing in Employment Law, including 7 years teaching the subject at UNB Law School and co-writing “Conducting a Wrongful Dismissal” book for Carswell in 1997.

Mr. Petrie has been an avid volunteer since moving back to Fredericton from Calgary in 1996, holding the position of President of the Fredericton YMCA in 2001, Chairman of the Fredericton Community Foundation in 2006, Atlantic Government Relations Chair of the International Council of Shopping Centres from 2012-14, Treasurer of the UNB Alumni Council from 2016-18, and is currently incoming President of the UNB Beaverbrook Scholars Committee.

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Kimberly QuartermainKimberly Quartermain was hired by the Fredericton Police Force on February 5th, 1996. Kim has spent time in all teams of the organization and is currently the Inspector of the Primary Response Team. Throughout her career Kim has been a Crisis Negotiator and a Critical Incident Commander. Kim spends a lot of time thinking about the wellness of the members of the Fredericton Police Force and is a Master Trainer for the Mental Health Commission of Canada in the Working Mind Program.

During her career, Kim received the Officer of the Year Award from the Atlantic Women in Law Enforcement (AWLE) in 2008, the Queen’s Diamond Jubilee Medal for her work with the Lieutenant Governor of New Brunswick as an Aide de Camp in 2013, and was presented with the 2015 Leadership Award from the AWLE.

Kim truly believes in crime prevention and harm reduction through collaboration and partnerships. Working with local businesses, not for profit groups, etc. allows Kim to help keep the community of Fredericton safe.

Kim has been married to her husband Erich for 13 years and has a beautiful daughter, Skylar Jane, and a busy son, Dax Cameron. As a family then enjoy travelling to warm locations, camping, and going to the cottage.

Panelists

Stacey RussellStacey Russell is the Manager for Fredericton Tourism and has been working in the tourism industry for the last 20 years. With a background in digital media, marketing and product development, Stacey has been involved in a number of key tourism initiatives in the city including the development of Fredericton’s primary winter product; FROSTival, the Dine Around Freddy culinary program and the newly launched Garrison Night Market

David SeabrookDavid Seabrook is the Director of Tourism, Recreation and Public Engagement for the City of Fredericton. He was a co-founder of the Harvest Jazz and Blues Festival, Atlantic Canada’s largest annual music festival. The event draws as many as 80,000 attendees to the City’s downtown. David served on its board in a variety of roles for 27 years, mostly as Director of Marketing and Communications.He is the former president of the Destination Marketing Association of Canada.

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Panelists

Ed TealeEd Teale was born and raised in Ontario. He attended the University of Toronto, graduating with an Honours degree in History. He moved to Fredericton with his wife and family in 2001. He has a background in the financial services Industry, residential construction and served as an Artillery Officer in Quebec and at Base Gagetown. He started York County Cider with the advice and support of his wife Dr Sara Davidson.

Wes WardWes Ward is the owner/operator of the Graystone Brewing in Fredericton NB. Wes spent his twenties backpacking and exploring the world. A graduate of St. Thomas University, Wes always knew he would settle back home in Fredericton. He started bartending at The Capital Bar in 1998 and within a couple of years he took over the bar. Over time, Wes developed the bar into the 3-unit establishment it is today; comprised of the Capital Bar, The Phoenix, and Wilser’s room. As of January 2019, Wes sold the Capital Complex to his long-time manager.

In 2016, Wes brought to life a dream hatched on yet another travel. While hiking through Patagonia in 2003, Wes thought of starting a craft brewery that incorporated what he was seeing and experiencing. Flash forward to 2016 and Graystone Brewing opened its doors. Wes can still be found pouring draft on a busy day at the brewery. He currently resides in Fredericton with his wife and two young children.

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