@chrislee

#phx = chain / strip mall

chain / strip mall = hell

#phx = hell

@chrislee

independents > chains

@chrislee

@chrislee

passion

@chrislee

@chrislee@chrislee

character

@chrislee

i should’ve known, right?

@chrislee

@chrislee

old daysnewspapers / magazines /

websites: (reviews, best of)

• Arizona Republic

• Phoenix New Times

• Chow Bella

• Phoenix Magazine

@chrislee@chrislee

awakening•first Binkley’s meal

•post-Binkley’s googling

•similar review on

chowhound.com

•led to radical change in

feeling toward AZ food

@chrislee

the game changer

@chrislee

coffee

@chrislee

@chrislee

cheesesteak hunt

@chrislee

@chrislee@chrislee

fancy

@chrislee

sweet

@chrislee

@chrislee@chrislee

farmers markets

@chrislee

more $ ≠ more taste

@chrislee

@chrislee

great cheap eats

@chrislee

@chrislee

specialty

@chrislee

@chrislee

connect

@chrislee

connect

@chrislee

next steps / recs• discovery > chowhound.com

• news > blogs, @MicheleLaudig @JessHarter

• connect > yelp!, tweet, meet up

phxnom.com

platforms, reviews, food bloggers, twitter folk

@chrislee

eat better!

phxnom.com

@chrislee