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SEO London/Careers CV Coaching Document

Keys to making a Googley CV

Why a Good CV is Important

This is the first glance a firm has on you and your Brand – you can have great experience and grades, but a bad resume

won’t showcase what a recruiter is considering for the vacant role. Google receives thousands of applications per week

and recruiters take, on average, 7 seconds to decide whether an applicant will be considered based solely on the CV. It is

important to not only show your responsibilities but also your impact. Remember to be concise, relevant, and to the

point.

Building Your Resume

Get involved on campus

Take leadership roles

Volunteer and mentor Become an active member of clubs and societies Apply for internships and new opportunities Carry a part time job in sales and retail Visit your university Career Centre Get feedback!

Optional Elements to include:

Physical address

EXCLUDE:

Identity Indicators (age, sex, ethnicity, etc.)

“References Available Upon Request”

The Basics

Formatting

Flow

Resume MUST be 1 page.

10-12 size font

Ok to use narrowest margins

Include name and contact info

Ok to exclude physical address

Reverse chronological order

Aesthetics are important

Utilize headings

Utilize lines, bullets, italics, capitals smartly

Don’t indent so much that awkward blank spaces are remaining

ALWAYS SUBMIT A PDF CV

Ensure consistency (spacing, bullets, headings, indents, etc.)

Use correct tense (present for present, past for past)

Page should flow and not interrupt the eye



Relevant Information

Contact Information Name, email, telephone

Education

School, degree, major, graduation date, academic results Study abroad, summer education programmes, etc. (Optional: university awards and scholarships, relevant coursework) You do not need to go back very far in your academic history, especially if you could use the space to highlight other, more current achievements.

Experience

Should be relevant and show impact/metrics (not only work responsibilities) Organization/company name, title, location (city and country), dates Use action verbs! Can break this section down into sub-categories (relevant, additional, etc.)

Other Possible Sections

Involvement in clubs, sports, research, selective programmes, non-profits, etc. Highlight leadership roles (President, etc.) Honours and awards received Skills: computer/technical, foreign language(s) Personal interests and hobbies

*Refer to sample CVs from successful SEO London candidates at Google from 2016-17 as found in the final pages.



Google Roles

CV Experience Musts

GCE : Global Customer Experience

Sales roles and experience

Marketing roles and experience

Start-up experience

Door-to-door sales

Metrics

Hobbies

GMS : Global Marketing Solutions

NBS : New Business Sales

LCS : Large Customer Sales

Marketing

Experience in event planning

Experience in social media campaign

The Cloud (Semi-Tech)

Tech roles and experience

Coding languages

Customer-facing roles and experience

Analytics (Deep Tech)

*This is not an exhaustive list, but will help in understanding and building an appropriate profile for Google Roles.

Please note: Candidates who do not take the time to tailor make their CV will not be successful in the screening process.



How to Formulate Your Work Experience

It is not enough to list a host of duties and tasks. To have a compelling CV, you MUST include achievements.

A simple formula for quantifying any experience that will transform your CV from a list of duties into achievements:

Accomplishment [X] as measured by [Y] by doing [Z]

Start with an action verb, numerically measure the accomplishment, and detail what you did to achieve this.

Example: “Served 85 customers per day with 100% accuracy by paying attention to detail and ensuring positive customer

interaction.”

Tip: Rather than a task or responsibility, this is a strong metric to represent an accomplishment at a grocery store.

Example: “Increased social media following by 50% over two weeks by increasing activity, following and tagging key

figures, and effectively marketing a social media event.”

Tip: Having a social media presence or running a blog are jobs/hobbies that Google is interested in seeing on a CV.

Example: “Increased website traffic tenfold by implementing Google AdWords and establishing a social media presence.”

Tip: Knowledge, awareness, and familiarity with Google products is a positive way to be recognized by a Googler.



Action Verbs for CVs

addressed

administered

adverstised

analyzed

appointed

approved

arbitrated

arranged

articulated

assigned

attained

authored

authorized

chaired

clarified

collaborated

communicated

composed

condensed

conferred

considered

consolidated

consulted

contacted

contracted

controlled

conveyed

convinced

coordinated

corresponded

decided

defined

delegated

described

developed

directed

discussed

drafted

edited

elicited

eliminated

emphasized

enforced

enhanced

enlisted

established

executed

explained

expressed

formulated

furnished

generated

handled

headed

hired

hosted

improved

incorporated

increased

influenced

initiated

inspected

instituted

interacted

interpreted

interviewed

involved

joined

judged

led

listened

managed

marketed

mediated

merged

moderated

motivated

negotiated

observed

organized

originated

outlined

overhauled

oversaw

participated

persuaded

planned

presented

presided

prioritized

produced

promoted

proposed

publicized

recommended

reconciled

recruited

referred

reinforced

reorganized

replaced

reported

resolved

responded

restored

reviewed

scheduled

solicited

specified

spoke

streamlined

strengthened

suggested

summarized

translated

wrote

Source: Wake Forest University’s Career Center (the top Google result for “action verbs for resume”)



SAMPLE CV 1

*Successful Google CV from SEO London from 2016/17 in GCE/GMS.



SAMPLE CV 2

*Successful Google CV from SEO London from 2016/17 in GCE/GMS.

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