strengthened by the differences amongst us
TRANSCRIPT
an exploration of diversity recruitment efforts
STRENGTHENED BY THE DIFFERENCES
AMONGST US
assistant director of admissions
harvardgraduate school of education
JAMAAL BARNES
Introduction
Making Connections
Case Study: Diversity Recruitment Program
Shared Discussion & Take-Aways
AGENDA
How do we create on-campus multicultural recruitment events that…
Build buy-in and support for diversity efforts amongst faculty, staff, and students?
Authentically engage prospective students in meaningful conversations related to access, equity, and inclusion at your institution?
KEY QUESTIONS
Connect with our community of practice
Explore the key questions by exploring the Diversity Recruitment Program at HGSE
Share best practices amongst our institutions
GOALS
getting to know you!WHO’S IN THE ROOM?
harvardgraduate school of education
DIVERSITY RECRUITMENT
PROGRAM
To create an experience that is that is different from other on-campus events
To create meaningful opportunities for prospective students but also for current students, faculty, and staff members
To address institutional optics around multiculturalism
THE OPPORTUNITIES
2005-2013
One day event (Fri/Mon)
Duplicate of similar open houses
No travel support
Information sharing approach
Minimal community engagement
2014
Two day event (Fri & Sat)
Integrated student experience
Minimal travel support
Conference approach
Integrated social media campaign
Significantly increased community engagement
CONTEXT
Quantitative
Increase in participate attendance
Maintaining budget but increasing opportunities
Increased conversion through the enrollment funnel
Qualitative
In the moment testimonials
Survey feedback
Future event participation as students
MEASURING SUCCESS
what are yours?
THIS IS JUSTONE EXAMPLE
What are some practices that have worked at your university?
How can you leverage relationships with various stakeholders to build institutional support for activities like this?
Are these practices translatable between professional and graduate programs?
Are there new practices that can be implemented in your next recruitment cycle?
Who do you want to engage in these practices?
How will you quantitatively and qualitatively measure success?
CONVERSATION TOPICS
an exploration of diversity recruitment efforts
STRENGTHENED BY THE DIFFERENCES
AMONGST US