street crossing and binge drinking
TRANSCRIPT
Street Crossing Presentation
Courtney Jacobs, Lauren Haller, Patrick Millett and Nicole Sonderegger
Methods
Summary & Insights Your level of experience, distraction level, hurriedness and presence of
friends influence how likely you are to take risks.
Experience : you feel invincible when you think you’re in control
Time pressure : rushing makes you forget to be prudent
Distraction level : you can’t take care of yourself when you’re not
paying attention
Presence of friends : desire to conform trumps independent
thinking
Segmentation
Binge Drinking Risk Levels
High risk
Medium risk
Low risk
Barrel-Aged Bourbon
rushing + experienced = efficiently riskyAbout:
you can control yourself, but you can’t control the circumstances or people around you.
Message:
Cabernet
not rushing + experienced = calculated risk-takerAbout:
enjoy time with your friends and make memories you can remember.
Message:
Malibu
rushing + less experienced = semi-cautionarily drinkingAbout:
it’s not a race -- pace yourself, you can still have fun while you learn your limits.
Message:
Jello Shots
rushing + less experienced = bold without inhibitionAbout:
personalized fear message -- alcohol can be fun, but do not underestimate the risks involved
Message:
“I’ll have the same”
with a group + distracted = likely to be a mindless follower About:
who is looking out for you? Message:
Rum & Coke
alone + distracted = not thinking and without supervision About:
personalized fear message -- you’re vulnerable and others could take advantage of that.
Message:
Tequila Shots
with a group + aware = desire to compete and impress About:
you’re only competing against yourself. no need to set the bar high.
Message:
IPA
with a group + aware = lookout for the group’s well being About:
follow the leader, not to keep up but to keep them safe.Message:
Questions