stratergic approach to mobile app marketing

7/25/2019 Stratergic approach to Mobile App Marketing

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BY: NINE HERTZ

8 Ultimate Mobile AppMarketing Stats

You Must Know

http://theninehertz.com


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The continuous growth of smartphonesan apps strong!" inicates that

mo#i!e app inustr" has a #rightfuture.

No#o" cou! ha$e imagine

smartphone wi!! #ecome an epart of !ife % we wi!! fee! incowithout it.

& '!timate (o#i!e )pp (ar*eting +tats You (ust ,now


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rom e$e!oping a mo#i!e app to its !aunchit a!! nee to get a eep insight of thecurrent mar*et statistics so that "ou canp!an "our mar*eting strateg" accoring!".

The time when smartphones were

cou! 0uic*!" i$e into the hunrestatistics an measure what thingsroc*ing in the inustr" an what sthe ne1t strateg".



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But the competition is growing "ear o$er"ear which !ea$es "ou scratching "our heato #e rea!!" sure a#out the ne1t mar*etingp!an.

+ometimes it is isappointing whon3t 4n an"thing usefu! in the tstatistica! reports a$ai!a#!e on ththat can a $a!ue to "our mo#i!ep!an.



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Thus "ou nee to spen man" hours toe1p!ore the trening metrics a#out thesmartphone mar*et.

To he!p "ou with that Nine Herresearche an prepare a com

of usefu! mo#i!e app statistics actua!!" he!p "ou to create a smmar*eting strateg".



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1.In 2785 the tota! mo#i!e su#scriptions 9.#;hasoutnum#ere the wor!3s popu!ation 9.-#;an it ise1pecte to rapi!" rise in the forthcoming "ears.



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2.+martphone app!ication usage grew 5&< in 2785



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)s per the stu" conucte #" !urr" )na!"tics the smartphone ausage grew #" 5&persona!ization

which grew #" --2


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!.Tota! Time spent on )nroi apps s*"roc*ete in 2785

+martphone apps arapi!" that it has #the !eaing igita! min the wor!. Thesespent most of theiri@erent apps on thphones

)pp )nnie reportetime spent on mo#increase #" "!#isouns prett" amaz



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$.Time +pent on (o#i!e )pps Arew as compare to T

) recent !urr" report re$ea!consumers spen more timethan T.

Ce can sa" Dsmartphone scrfrom the T screens.

In 278 the a$erage time spapps was 8-? minutes an ito 8?& minutes a a" i.e. - h



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%.2785 B!ac* ria" traFc % sa!es outpace the es*top the $er" 4rst time



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Mobile marketing statistics that will&ri'e the (uture

1.)pp Gown!oas: Aoog!e !a" wi!! #e the !eaing store2727

Howe$er )nroi p!a" store has #een a!wa"s a winner in

of num#er of app own!oas.

)pp )nnie reporte that it wi!! #e the primar" !eaer #" tof 2727 with 1"".$ billion app &ownloa&s 9a!most tripapp own!oas in 2785;.



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2.(o#i!e )pp Re$enue: )pp!e i+ wi!! touch the highest !in 2727

Gespite of )nroi #eing the winner in num#er of appown!oas it sti!! cou! not touch the re$enue !e$e! of )p

In 2785 the num#er of )nroi app own!oas was twice apps #ut sti!! )pp!e earne 5< more re$enue.

+tatistics sa"s that the gross annua! re$enue of )pp!e woa!most ou#!e than it was in 2785 #" reaching at )$$.8 bin 2727.


& '! i ( #i! ) ( * i + Y ( ,


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& '!ti t ( #i! ) ( * ti +t t Y ( t ,


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Gue to the con$enient shopping as we!! as the eas" pa"me

transaction the eJommerce mo#i!e inustr" is continua!!"e$o!$ing with the new trens an techno!ogies.

)!so the users #e!ie$e that the" can get #etter options anea!s with on!ine purchasing.

)fter owning the app on!" p!atform #" ("ntra the" got #etcustomer e1perience than the we#site which c!ear!" inicathat users prefer smartphone app!ication to purchase.

!.( Jommerce #u"ers wou! cross 8 #i!!ion in 278&.




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In 2782 the mKcommerce #u"ers were on!" 287 mi!!ions which is preictto cross 8 #i!!ion #" the en of 278&.




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$.A!o#a! mo#i!e ) spening is amounte to surpass8?5.55 #i!!ion #" the en of 278?

Cith an a$erage - hours spent #" users on smartphones tmo#i!e a spening is strong!" contri#uting to change the fof the igita! meia mar*et.

The growing epenenc" of users on phones great!" promthe #usinesses to spen on mo#i!e as conse0uent!" which

gi$ing a #ig rise to the mo#i!e meia mar*et.

Insight from e(ar*eter3s mo#i!e a spening report sa"s th#" 278? the tota! smartphone a spening wou! surpass1*%.%% billionwhich was on!" amounte "8."* billionin2785.




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Ce ha$e a!most entere into the mo#i!e connecte en$ironwhere the #usiness mar*et is maLor!" ri$en #" smartphoneor the successfu! e1ecution of "our mar*eting strateg" noother p!atform is as powerfu! as the smartphones.

Ce are sure that the a#o$e compi!ation of mo#i!e app statiswou! #e e4nite!" usefu! for "ou to p!an "our ne1t #usinesmar*eting strateg".

+onclusion




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,e(erences

http://www.Murr".com/

https://www.appannie.com/

http://wwwK78.i#m.com/software/mar*etingKso!utions/#enchmar*Kreports/infographic/#!ac*fria"K2

http://$enture#eat.com/2786/78/27/appKannieK2785Kgoog!eKp!a"KsawK877KmoreKown!oasKthanKthestoreK#utKapp!eKgenerateK5KmoreKre$enue/

http://www.!i$emint.com/Jompanies/YoEYAr'!#ER*6#s'+/)ppon!"K("ntraKgeneratesKannua!izofK577Kmi!!ion.htm!

http://www.statista.com/statistics/-62-/mo#i!eKcommerceK#u"ersKwor!wie/

http://www.emar*eter.com/



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stratergic approach to mobile app marketing

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