strategy for everyone
TRANSCRIPT
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Strategy for Everyoneunicalabs.com/talks
License: https://creativecommons.org/licenses/by-sa/3.0/
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Ok, what is strategy?
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“The discipline of making good choices in order to succeed.”
https://amzn.com/1534684891
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https://imgflip.com/memegenerator/21445117/Success-kid-ORIGINAL
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It’s going to get worse before it gets better.
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Anything useful in decision-making.
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What it was
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What it was
What it now is
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The Known Universe
What it was
What it now is
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https://imgflip.com/memegenerator/Grumpy-Cat-Birthday
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Why is strategy for everyone?
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You need to make decisions.
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What makes a decision “good” is highly dependent on context.
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Learn how to understand context.
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“Essentially, all models are wrong, but some are useful.”
- George Box
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1. Memes2. Goals3. Mission, Vision, etc. Statements
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Memes
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an idea, behavior, style, or usage that spreads from one person to another in a culture
http://www.merriam-webster.com/dictionary/meme
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an amusing or interesting picture, video, etc., that is spread widely through the Internet
http://www.merriam-webster.com/dictionary/meme
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memes within memes
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https://imgflip.com/memegenerator/16803911/Business-Unicorn
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https://imgflip.com/memegenerator/16803911/Business-Unicorn
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https://imgflip.com/memegenerator/16803911/Business-Unicorn
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https://imgflip.com/memegenerator/Grumpy-Cat
Useful in decision-making?
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“...an attempt to recreate successful outcomes by replicating circumstances associated with those outcomes, although those circumstances are either unrelated to the causes of outcomes or insufficient to produce them by themselves.”
https://en.wikipedia.org/wiki/Cargo_cult
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@BenjaminMosior unicalabs.com/talks
Goals
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Become the #1 flip-flopmanufacturer in Idaho.
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FY17 Revenue of $220,000,000
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Reduce average time per customer support call to less than 7 minutes.
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http://knowyourmeme.com/photos/696455-reaction-images
Useful in decision-making?
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As a decision-making tool, a goal is too simplistic.
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Become the #1 flip-flopmanufacturer in Idaho.
(at all costs)
@BenjaminMosior unicalabs.com/talks
FY17 Revenue of $220,000,000
(at all costs)
@BenjaminMosior unicalabs.com/talks
Reduce average time per customer support call to fewer than 7 minutes.
(at all costs)
@BenjaminMosior unicalabs.com/talks
@BenjaminMosior unicalabs.com/talks
Mission, Vision, etc. Statements?
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Our strategy is collaborative. We will lead an agile effort of the market through our use of value and data leaders to build a learning organization. By being both innovative and disruptive, our customer focused approach will drive insight from data throughout the organization. Synergies between our big data and growth will enable us to capture the upside by becoming secure in a networked world. These transformations combined with ecosystem due to our leaders will create a platform through revolution and social media.
Courtesy of Bill West: http://strategy-madlibs.herokuapp.com/
Courtesy of Simon Wardley: http://blog.gardeviance.org/2014/07/a-quick-route-to-building-strategy.htmlhttps://www.youtube.com/watch?v=NnFeIt-uaEc
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To work in partnership with member stations to create a more informed public – one challenged and invigorated by a deeper understanding and appreciation of
events, ideas and cultures.
http://www.npr.org/about-npr/178659563/our-mission-and-vision
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http://knowyourmeme.com/photos/696455-reaction-images
Useful in decision-making?
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1. Diversity2. Commodities and Differentiators3. Strategy and Tactics4. Sun Tzu’s Five Factors5. Wardley Mapping6. Cynefin Framework
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Diversity as an asset.
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Commodities and Differentiators
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Commodities: Must-haves.Differentiators: Make you win.
https://amzn.com/1534684891
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Run a Web Site to Sell Stuff
“Shopping Cart Functionality”
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Run a Web Site to Sell Stuff
“The Best Recommendation Engine in the World”
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Strategy and Tactics(Substrategies)
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Strategy and Tactics
Strategy (Company)
Tactic Tactic
Context1
(Substrategies)
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Strategy and Tactics
Strategy (Company)
Tactic Tactic
Strategy (Department)
Tactic Tactic
Context1 Context2
(Substrategies)
@BenjaminMosior unicalabs.com/talks
Strategy and Tactics
Strategy (Company)
Tactic Tactic
Strategy (Department)
Tactic Tactic
Strategy (Team)
Tactic Tactic
Context1 Context2 Context3
(Substrategies)
@BenjaminMosior unicalabs.com/talks
Strategy and Tactics
Strategy (Company)
Tactic Tactic
Strategy (Department)
Tactic Tactic
Strategy (Team)
Tactic Tactic
Strategy (Individual)
Tactic Tactic
Context1 Context2 Context3 Context4
(Substrategies)
@BenjaminMosior unicalabs.com/talks
Collect Charitable Donations
Easy-to-UseWeb Presence
Build on a Commodity
CMS
Learn Javascript
Follow Online Tutorial
Department
Company
Team
You
decides
decides
decides
decide
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Department
Company
Team
You
Influence Feedback
Collect Charitable Donations
Easy-to-UseWeb Presence
Build on a Commodity
CMS
Learn Javascript
Follow Online Tutorial
@BenjaminMosior unicalabs.com/talks
Courtesy of Casey West: https://speakerdeck.com/caseywest/said-no-ceo-ever-things-that-dont-matter-in-the-cloud
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@BenjaminMosior unicalabs.com/talks
Five Factors
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The premise of the text is war, which may be problematic and limiting.
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Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/on-being-lost.html
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Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/on-being-lost.html
Moral or enabling imperative!
http://a.co/d08MLCA
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Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/on-being-lost.html http://www.vox.com/a/world-war-i-maps#list-17
Position and movement.
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Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/on-being-lost.htmlhttp://blog.gardeviance.org/2016/07/what-makes-map.html
Position and movement.
@BenjaminMosior unicalabs.com/talks
Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/on-being-lost.htmlhttp://blog.gardeviance.org/2016/02/from-purpose-to-leadership-and-back.html
Rules of the game. Anticipation of change.
● Everything evolves ● Characteristics change as evolution occurs● No one-size-fits-all● Efficiency enables innovation● Success breeds inertia● Inertia kills● ...
@BenjaminMosior unicalabs.com/talks
Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/on-being-lost.htmlhttp://blog.gardeviance.org/2016/02/from-purpose-to-leadership-and-back.html
Standard ways of operating.
● Focus on user needs● Use appropriate methods● Remove bias and duplication● Small, autonomous teams● ...
@BenjaminMosior unicalabs.com/talks
Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/on-being-lost.html
Decision and communication.
https://amzn.com/0671694898
@BenjaminMosior unicalabs.com/talks
Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/on-being-lost.htmlhttp://blog.gardeviance.org/2015/05/on-61-different-forms-of-gameplay.html
Decision and communication.
@BenjaminMosior unicalabs.com/talks
Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/on-being-lost.html
Moral imperative!
Position and movement.
Rules of the game. Anticipation of change.
Standard ways of operating.
Decision (and communication).
@BenjaminMosior unicalabs.com/talks
@BenjaminMosior unicalabs.com/talks
Wardley Mapping
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Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/finding-path.html
@BenjaminMosior unicalabs.com/talks
Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/finding-path.html
@BenjaminMosior unicalabs.com/talks
Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/finding-path.html
@BenjaminMosior unicalabs.com/talks
Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/finding-path.html
@BenjaminMosior unicalabs.com/talks
Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/finding-path.html
@BenjaminMosior unicalabs.com/talks
Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/exploring-map.html
@BenjaminMosior unicalabs.com/talks
Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/exploring-map.html
@BenjaminMosior unicalabs.com/talks
Courtesy of Simon Wardley: http://blog.gardeviance.org/2016/08/exploring-map.html
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https://imgflip.com/memegenerator/1870139/BABY-CRYING
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@BenjaminMosior unicalabs.com/talks
Cynefin Framework
Kurtz, C. F., and D. J. Snowden. "The New Dynamics of Strategy: Sense-making in a Complex and Complicated World." IBM Systems Journal 42.3 (2003): 462-83. Web.
kih-neh-vin
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Cause and effect: Is it predictable?Can the outcome be determined ahead of time?
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PredictableUnpredictable
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PredictableUnpredictable
Complicated
Obvious
Complex
Chaotic
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https://flic.kr/p/aECgxZ
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Hammer → Nail
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PredictableUnpredictable
Complicated
Obvious(Do)
Complex
Chaotic
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https://flic.kr/p/9T2Qwj
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Inspection Checklist: Engine and nacelle group. A. Engine section—for visual evidence of excessive oil, fuel, or hydraulic leaks, and sources of such leaks. B. Studs and nuts—for proper torquing and obvious defects. C. Internal engine—for cylinder compression and for metal particles or foreign matter on screens and sump drain plugs. If cylinder compression
is weak, check for improper internal condition and improper internal tolerances. D. Engine mount—for cracks, looseness of mounting, and looseness of engine to mount. E. Flexible vibration dampeners—for condition and deterioration. F. Engine controls—for defects, proper travel, and proper safetying. G. Lines, hoses, and clamps—for leaks, condition, and looseness. H. Exhaust stacks—for cracks, defects, and proper attachment. I. Accessories—for apparent defects in security of mounting. J. All systems—for proper installation, general condition defects, and secure attachment. K. Cowling—for cracks and defects. L. Ground runup and functional check—check all powerplant controls and systems for correct response, all instruments for proper operation
and indication.
https://www.faa.gov/regulations_policies/handbooks_manuals/aircraft/amt_handbook/media/faa-8083-30_ch08.pdf
@BenjaminMosior unicalabs.com/talks
PredictableUnpredictable
Complicated(Analyze)
Obvious(Do)
Complex
Chaotic
@BenjaminMosior unicalabs.com/talks
https://flic.kr/p/6W6sip
@BenjaminMosior unicalabs.com/talks
Experiments1. Talk about [sports | weather].
a. Things go well: Improvise a continued conversation.b. Things go poorly: Say something nice and leave.
2. “Accidentally” buy extra [hot dogs | nachos] and share.a. Things go well: Improvise a continued conversation.b. Things go poorly: Say something nice and leave.
3. ???
@BenjaminMosior unicalabs.com/talks
Experiments1. Talk about [sports | weather].
a. Things go well: Improvise a continued conversation.b. Things go poorly: Say something nice and leave.
2. “Accidentally” buy extra [hot dogs | nachos] and share.a. Things go well: Improvise a continued conversation.b. Things go poorly: Say something nice and leave.
3. ???
Friendship
@BenjaminMosior unicalabs.com/talks
PredictableUnpredictable
Complicated(Analyze)
Obvious(Do)
Complex(Probe)
Chaotic
@BenjaminMosior unicalabs.com/talks
https://flic.kr/p/sfzUAu
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!!!!
@BenjaminMosior unicalabs.com/talks
PredictableUnpredictable
Complicated(Analyze)
Obvious(Do)
Complex(Probe)
Chaotic(Act)
@BenjaminMosior unicalabs.com/talks
PredictableUnpredictable
Complicated(Analyze)
Obvious(Do)
Complex(Probe)
Chaotic(Act)
@BenjaminMosior unicalabs.com/talks
PredictableUnpredictable
Complicated(Analyze)
Obvious(Do)
Complex(Probe)
Chaotic(Act)
Disorder
@BenjaminMosior unicalabs.com/talks
PredictableUnpredictable
Complicated(Analyze)
Obvious(Do)
Complex(Probe)
Chaotic(Act)
Disorder
@BenjaminMosior unicalabs.com/talks
PredictableUnpredictable
Complicated(Analyze)
Obvious(Do)
Complex(Probe)
Chaotic(Act)
Disorder
@BenjaminMosior unicalabs.com/talks
Kurtz, C. F., and D. J. Snowden. "The New Dynamics of Strategy: Sense-making in a Complex and Complicated World." IBM Systems Journal 42.3 (2003): 462-83. Web.
https://amzn.com/1329508645
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@BenjaminMosior unicalabs.com/talks
https://imgflip.com/memegenerator/10971985/tired-dog
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“Essentially, all models are wrong, but some are useful.”
- George Box
@BenjaminMosior unicalabs.com/talks
unicalabs.com/talks
@BenjaminMosior unicalabs.com/talks