expanding our expectations of "everyone" at content strategy summit 2015
TRANSCRIPT
EXPANDING OUR
EXPECTATIONS
OF “EVERYONE”
Margot Bloomstein @mbloomstein
Content Strategy Summit 092215
#CSSummit
2
Once upon a time, publishing was easy. The masses
are speaking.
2007
3
The masses
are speaking.
2011
4
The masses
are speaking.
2011
5
The masses
are speaking.
2011
6
The masses
are speaking.
2011
7
The masses
are speaking.
2011
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©New York Times
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©New York Times
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Trump said that “illegal immigration” cost
“more than $200 billion a year.”
We couldn’t find any support for that.
Actually, it could cost taxpayers $137 billion
or more to deport the 11 million immigrants in
the country illegally, as Trump proposes.
FactCheck.org
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Fiorina said “I would conduct regular,
aggressive military exercises in the Baltic
states” as part of a new strategy to contain
Russian President Vladimir Putin's ambitions.
That already happened this summer, under
Obama and NATO.
San Jose Mercury News
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But publishing
used to be easy:
Own the channel,
own the message.
Own the technology,
control the
communication.
1450, Jost Amman
Own the technology,
control the
communication.
1808
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Own the technology,
control the communication.
Once upon a time,
competing voices
in the fourth estate
kept each other in
check.
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1250
1300
1350
1400
1450
1500
1550
1600
1650
1990 1995 2000 2005 2010
Newspapers in daily circulation
Source: Pew Research Center’s Project for Excellence in Journalism State of the Media Report
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1250
1300
1350
1400
1450
1500
1550
1600
1650
1990 1995 2000 2005 2010
Newspapers in daily circulation
–15% in daily titles
–28% in employees
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1250
1300
1350
1400
1450
1500
1550
1600
1650
1990 1995 2000 2005 2010
Newspapers in daily circulation
50MM daily
active users
(100MM today)
Does social media democratize publishing?
Is this a significant change?
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Meet the new boss,
same as the old boss
© Yann Pinguet
Has anything
changed?
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31 © Reuters/Anis Mili
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Champion individual and diverse content
creators; amplify insight, not repetition.
Publishing as
technology and
distribution
Publishing as
technology and
distribution…
or as the creation of
accessible content?
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Champion individual and diverse content
creators; amplify insight, not repetition.
Evolve from defining publishing as
technology and distribution to publishing as
the design and analysis of content.
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Champion individual and diverse content
creators; amplify insight, not repetition.
Evolve from defining publishing as
technology and distribution to publishing as
the design and analysis of content.
How do we support
democratized
publishing in our
own work?
Facilitate quality with proactive guidelines
Pre-empt misuse with anticipatory information
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Champion individual and diverse content
creators; amplify insight, not repetition.
Evolve from defining publishing as
technology and distribution to publishing as
the design and analysis of content.
Develop accessible tools to reduce barriers
to quality.
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Nicholas Kristof,
New York Times, March 18, 2009
Thank you!
Margot Bloomstein
@mbloomstein
slideshare.net/mbloomstein
amzn.to/CSatWork
All images property of their respective owners or © Margot Bloomstein as noted.