strategy analysis - infosys( task-4) (2)

8/8/2019 Strategy Analysis - Infosys( Task-4) (2)......

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Vision ²µTo be globally respected corporation that provides best

of-breed business solutions, leveraging technology , delivered by

best-in-class peopleµ.

Mission - Better service to clients

Enhance client delightSupport Infosys vision

Meet employees aspiration

Overview of a Company - Globally presence with 47 offices, and

53 development centers operating in 24 countries, 94400

employees from 72 nationalities.

Source: company website

Company·s ompetitive advantage - lobal sour ing as become a

competitive necessity.



Global DeliveryModel

Production is done in cheapest place for less cost andsell in higher price for profit.

Moving UP thevalue chain

It involved in the very beginning stage of the softwaredevelopment cycle.

PSPD Model

´Predictability of Revenues, sustainability ofrevenues, Profitability, De-Riskingµ for RiskManagement.

*PSPD- Personal Software Process Developer



To minimize the cost - They have opened the branches in the

Mauritius, Czech Republic, Philippines, Mexico, Thailand and

Poland.

Invested in developing training center

Improved Quality capabilities ² CMM Level 5i

They are providing high end services in value chain.

It hedge currency for more predictability of revenues (riskmanagement)

*CMM 5i - Capability Maturity Model. This model effectively tells users aboutthe different elements that are critical to a software process.



24/7 lobal elivery odel it low cost.

Small diversity in low-end services of value chain, high diversity

in high end services of value chain li e software products

services and package solutions.

ainly focus on quality, customer relationship management and

timely delivery.



MarketPenetration

ProductDevelopment

MarketDevelopment

Diversification

Present New

Present

New

Ansoff·s Matrix



Market Penetration Market Development

New Market : India,Middle-east, Africa andAustralia.

Current Product : ADM,BPO, KPO, Consultancy

services, software products (in case of BFSI,manufacturing, retail andfinancial services).

R ecommendation : Fast

developing IT company,so it has to shift the focusfrom US and EU markets.

R esult of Strategy :Likely to give good result.

Current Market : USA andEurope

Current Products : ADM,

BPO, KPO, Consultancy

Services, software

development in all fieldretail, financial products,

manufacturing and BFSI.

R ecommendation : R educe

cost, large number of

clients in USA and Europe.

It has to become moreaggressive on cost and

quality front.

R esult of Strategy :

Unlikely to give good

results.



Product Development Diversification

New Market : India,Middle-east, Africa andAustralia.

New Product : Consultancyand Packageimplementation in differentsectors esp. healthcare, lifesciences, aviation and KPOsector.

R ecommendation :Changing brand image from

low value service provider to high value service provider.

R esult of Strategy :Difficult to achievesoon.(long term process)

Current Market : USA and

Europe

New Product : Consultancy

and Package implementation

in different sectors esp.

healthcare, life sciences,aviation and KPO sector.

R ecommendation : By the

strategic acquisition they are

building expertise in these

domain.

R esult of Strategy : Likely to

have good result (

better the company acquired,

better the result).



Infosys has aligned with other business strategy globally.

It has increased operational efficiency and delivering value

added services.

Increase flexibility and productivity.

Focus on ERP solution mainly SAP and Oracle.

Providing high end consulting services.

*SAP - System Application & Products

*ERP ² Enterprise Resource Planning



Industries Where Infosys Technologies

Limited Competes

Information Technology ServicesStaffing

Outsourced Human Resources Services

Computer ServicesBusiness Services

Consulting

strategy analysis - infosys( task-4) (2)

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