infosys strategy analysis

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    COMPANY ANALYSIS

    BY:

    AMRITA NAIRBLESSY VARGHESE

    PRATHIK REDDY

    RESHMA K.

    Powered by intellect

    Driven by

    values

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    Infosys Technologies ltd started in 1981. Today it

    is a global leader in the next generation of IT

    and Consulting.

    Infosys defines, designs and delivers technologyenabled business solutions that help global 2000

    companies win in a flat world

    Infosys serves the client globally and is one of

    the pioneers in strategic offshore outsourcing

    and software services.

    It pioneered Global Delivery Model(GDM).

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    Infosys Technologies Ltd has the

    vision

    To be a globally respectedcorporation that provides best-of-

    breed business solutions,

    leveraging technology, delivered by

    best-in-class people.

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    The mission statement of Infosys

    Technologies Ltd is

    To achieve our objective in anenvironment of fairness, honesty,

    and courtesy towards our clients,

    employees, vendors and society at

    a large.

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    The values of Infosys Technologies Ltd can be accorded to

    the acronym C-life.

    Client value: to surpass client expectations consistently

    Leadership by example: To set standards in the businessand transactions and be an example to the industry an

    the company itself.

    Integrity and Transparency: To be ethical, sincere and

    open in the transactions.

    Fairness: To be objective and transaction oriented, and

    thereby earn trust and respect.

    Excellence: To strive relentlessly, constantly improve

    teams services and products to become the best.

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    Infosys Lodestone: Infosys Lodestone is headquarteredin Zurich. The global consulting firm advises internationalcompanies on strategy and process optimization as wellas IT transformation.

    Infosys Technologies (Australia) Pvt. Limited: InfosysTechnologies (Australia) Pvt. Limited is the Australasiansubsidiary of Infosys.

    Infosys BPO Limited: Infosys BPO Limited, theBusiness Process Outsourcing subsidiary of InfosysLimited, was set up in April 2002. Infosys BPO focuseson integrated end-to-end outsourcing and deliverstransformational benefits to its clients through reducedcosts, ongoing productivity improvements, and processre-engineering.

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    Infosys Tecnologia do Brasil Ltda :In October 2009,Infosys established the Brazil delivery center in NovaLima/MG with growing services in Rio de Janeiro andSao Paulo.

    Infosys Technologies (China) Co. Limited: InfosysTechnologies (China) Co. Limited, headquartered inShanghai, is a wholly-owned subsidiary of InfosysLimited. Infosys China was established in 2003 with thevision of becoming a world-class delivery hub, offering

    global consulting and IT services. Infosys Public Services Inc.: Infosys Public Services

    Inc. is a U.S.-based subsidiary of Infosys. It helpshealthcare and public sector organizations transform,innovate, and optimize to build tomorrow's enterprise.

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    Global delivery model: Producing where it is most costeffective and selling where it is Profitable.

    Moving up the value Chain: Getting involved in asoftware development project at the earliest stage of life

    cycle. PSPD Model: predictability of revenues, sustainability of

    revenue, profitability, De-risking for risk management.

    ACTIONS TAKEN:

    Expansion into low cost countries like Mauritius,Philippines etc.

    Improved quality capabilities.

    Emphasis on delivering high value services.

    Investing heavily in training centers.

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    Low Cost Global delivery 24/7 model

    Focus on quality, customer

    relationship management and timelydelivery

    Little differentiation in low end

    services of value chain; highdifferentiation in high end services in

    value chain like software products and

    package solutions.

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    MARKET PENETRATION STRATEGY:

    Current Markets: USA and Europe

    Current Products :ADM, BPO, KPO, consultancy

    services (in BFSI, manufacturing and retail) and softwareproducts (financial products).

    Recommendation: As most large clients in US

    and Europe are cutting costs, Infosys needs to be

    more aggressive on cost and quality front.

    Result of strategy: Unlikely to yield good results

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    New Market: India, Middle-east and Australia

    Current Product: ADM, BPO, KPO, consultancy services

    (in BFSI, manufacturing and retail) and software products

    (financial products).

    Recommendation: Since these are fast developing IT

    market, Infosys needs a paradigm shift in focus from

    US and EU markets to these markets.

    Result of strategy: Likely to yield good result

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    Current Market: USA and Europe

    New Product: Consultancy and package implementation

    services in relatively growing sectors esp. healthcare, life

    sciences and aviation sector, and KPO services.

    Recommendation: Concentrate on building expertise in

    these domains by strategic acquisitions.

    Result of Strategy: Likely to have good result. (better the

    company acquired, the better the result).

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